SPONSORSHIP OPPORTUNITIES. June 23-26, 2015 Boston, MA

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1 SPONSORSHIP OPPORTUNITIES June 23-26, 2015 Boston, MA

2 EVENT OVERVIEW Red Hat Summit is the premier open source technology event to showcase the latest and greatest in cloud computing, platform, virtualization, middleware, storage, and systems management technologies. Attendees gain the best knowledge in the industry through: Technical and business sessions. Hands-on labs and demos. Customer panels and presentations. Visionary keynotes from industry leaders. Networking opportunities and events. Direct collaboration with Red Hat engineers. Each year, this event brings together Red Hat customers, partners, industry experts, and community contributors to learn, network, and experience the full potential of open source. The 11th annual Red Hat Summit will take place on June 23 26, 2015 in Boston, MA at the Hynes Convention Center THEME Red Hat Summit sparks a connection, a current that runs through the open source community and electrifies the enterprise. This...current...it s about tapping into the hum of excitement that courses just below the surface in our industry, out of sight but palpable. Tapping into and almost feeling the electric crackle and pop of the energy that surges through networks, through communities, and through the minds of the many contributors who make what we do possible. When customers, partners, peers, and people all plug in to Summit, the synapses start firing and the possibilities pop. All on the same current. All at Red Hat Summit

3 2014 SUCCESS BY THE NUMBERS 8 KEYNOTES 18 LABS 168 SESSIONS 15 PANELS 96 SPONSORS TOP ATTENDEE TYPES ARCHITECT ADMIN32 % 28 % RELIABILITY UPGRADES TRAINING AND SUPPORT FLEXIBILITY INNOVATION IMPLEMENTATION VP/DIRECTOR 23 % 17 % MANAGER INTEROPERABILITY COST SAVINGS PERFORMANCE SECURITY EFFICIENCY MANAGEMENT

4 GLOBAL TRAVEL TO (NON-TECHNOLOGY) TOP 6 INDUSTRIES SAN FRANCISCO 219 SESSION HOURS TO CHOOSE FROM FINANCIAL SERVICES 22% 26 HOURS SERVICES AND CONSULTING % HOURS 67 HOURS TELECOMMUNICATIONS 15 % 76 HEALTHCARE AND GOVERNMENT HOURS 9 MEDIA EDUCATION 0 63 HOURS % 8% 6% 25% KEYNOTES PARTNER PAVILION 1.5 HOURS DAILY 4.5 HOURS TOTAL PRESENTATIONS FROM 96 SPONSORS INCLUDING

5 2014 Fortune 500 attendees: 3M Devon Macy s SYNNEX Corporation Advanced Micro Devices Dicks Sporting Goods Marriott International Target AGCO DIRECTV MasterCard TD Tech Data AB Allstate Discover Financial Services McKesson The Home Depot Ally Financial Ebay, Inc. MetLife TIAA-CREF Amazon Web Services Eli Lilly and Company Morgan Stanley Time Warner Cable Ameren Services EMC Motorola Solutions Travelers American Express Emerson Mylan, Inc. Tyson Foods Amgen, Inc. Apple AT&T Avnet Embedded Bank Of America Bank of New York Mellon Blackrock Boeing Booz Allen Hamilton Boston Scientific CA Technologies Capital Group Centene CenterPoint Energy CenturyLink Charles Schwab Co., Inc. Charter Communications Chevron Cigna Cisco CitiGroup Comcast ConocoPhillips Costco CSX CVS Caremark Dell Delta Air Lines Express Scripts Holding Company ExxonMobil FedEx Fidelity First Data Corporation GE Healthcare General Dynamics Information Technology General Electric General Mills Genworth Goldman Sachs Google Harley Davidson Harris Corporation Hewlett Packard HGST, a Western Digital Company Hormel Humana, Inc. IBM Intel J.P. Morgan Kellogg Company Kohl s Liberty Mutual Lockheed Martin Lowe s Companies Nationwide NetApp Nike, Inc. Norfolk Southern Corporation Northrop Grumman Northwestern Mutual Oracle Phillips 66 PNC Financial Services PPG Industries Prudential Corporation Asia Qualcomm Quanta Quest Diagnostics Incorporated Raytheon Safeway SanDisk Sears Holdings Corporation Shaw Industries Group, Inc. Southern California Gas Company (Sempra Energy Utility) State Farm St. Jude Medical Staples Starwood Hotels Suntrust Bank Symantec Union Pacific Railroad UnitedHealth Group United Parcel Service Verizon VISA Walt Disney Animation Studios Wal-Mart Stores, Inc. Wells Fargo Western Union Argentina Whole Foods Market Yahoo 5

6 SPONSORSHIP OPPORTUNITIES JUNE 23-26, 2015 BOSTON, MA ONLINE PREMIER $180,000 PLATINUM $145,000 GOLD $58,000 SILVER $29,000 BRONZE $15,000 GENERAL $8,000 Company description 100 words 100 words 75 words 75 words 50 words 50 words Company logo Mobile application promotion (level of exposure varies by sponsorship) Banner ad on event site Session presentations posted to event website post-event Logo included in one pre-event to registered attendees Partner Pavilion presence promoted in one pre-event to registered attendees One pre-conference blast to opt-in, registered attendees, through Red Hat Press list (2 weeks before the event) Company list (2 weeks before the event) CONFERENCE PASSES Speaker pass(es) Full-conference pass(es) Exhibit staff pass(es) Discount code for employees or customers CONFERENCE Keynote presentation and live streaming 1 1 Session presentation(s) Lead scans from session(s) Executive meeting space Keynote drop Networking event sponsor Full attendee list Opt-in attendee list BOOTH Size and space (see sponsorship level descriptions for items included) ON-SITE ADVERTISEMENT (pavilion) Hanging banner opportunity Bag insert 20 x x x x x 10 6 x 10 Logo displayed on signage in conference Discount on additional marketing promotional opportunities (MPOs) (through April 15, 2015) 25% 20% 15% 10% Advertisement exposure in conference material

7 PRICE AND AVAILABILITY $180,000 One Available PREMIER SPONSORSHIP KEYNOTE AND SESSION SPEAKING OPPORTUNITIES Keynote presentation: An executive or technology leader from your company will give a 20-minute address to Red Hat Summit conference attendees. This talk should address your company s commitment to open source and vision for transforming the future of IT, as well as fall in line with the overall Red Hat Summit theme. (All presentations are subject to approval by Red Hat.) Keynote live streaming: Your keynote presentation will be recorded and streamed live online to reach an even broader global community and audience. The live streaming channel will be promoted pre-event to all Red Hat audiences, as well as available for you to promote to your channels. Session presentations: Your company will host three 60-minute breakout sessions at Red Hat Summit. Presentation online availability: Your company s session presentations will be posted to the event website post-event for attendees to access, based on your company approval. Sessions will be posted for six months post-event for attendees to access. EXHIBITION AND CONFERENCE PRESENCE Size and space: You will receive a 20x30 booth space in a prominent location on the show floor. Your company will be able to bring your own booth for maximum branding exposure or opt-in to a standard turnkey booth, which includes the structure, basic electricity, wireless internet, and an overhead logo. Ability to rent additional items (monitors, wired internet, lead retrieval devices, etc.) and print additional booth graphics will be available through show services. Full booth details will be provided closer to the event. Advertisement exposure: Your company will have the opportunity to advertise in the Red Hat Summit printed guide. Details will be provided closer to the event. Executive meeting space: Your company will have a meeting space in which to host meetings with customers, partners, and prospects during the event. Keynote drop: Your company may provide a special gift or promotional item to give to attendees at your keynote session. You will produce the item, pending approval from Red Hat. Bag insert: You have the opportunity to submit one bag insert for each attendee to receive in his/ her conference bag upon arrival at Red Hat Summit. The bag insert can be any document up to four pages or a small item (USB, pen, etc.). Item must be approved by Red Hat. On-site hanging banner location: Opportunity to use the space above your booth for a hanging banner that you produce and hang. NETWORKING OPPORTUNITIES Speaker passes (4 total 3 sessions, 1 keynote): Four speaker passes will grant your speakers full access to Red Hat Summit, including all conference sessions, exhibit hall, keynotes, meals, and receptions. Full-conference passes (8): Eight full-conference passes will grant full access to Red Hat Summit, including all conference sessions, exhibit hall, keynotes, meals, and receptions. Exhibit staff passes (10): Ten general staff exhibition passes will grant access to the exhibit hall, keynotes, lunches, and the on-site receptions only. 7

8 Discount customer code: You will be given an exclusive discount code that you can offer your customers and partners to attend Red Hat Summit. For every five registrations that use this code, you will receive an additional complimentary full-conference pass for your company s use. Networking event sponsor (off-site party): Your company will sponsor an evening reception open to all full-conference attendees. Your logo will be prominently displayed throughout the party and in all communications related to the event. This opportunity also allows for full customization of the experience by working closely with our event and marketing teams to amplify your message and objectives at the event. MARKETING AND LEAD GENERATION Pre-conference blasts: Your company logo will be included in one pre-event to all registered attendees promoting your keynote session and speaker. In addition, your presence in the partner pavilion will be promoted in a pre-event . One pre-conference blast to opt-in, registered attendees (pending Red Hat approval): Your company will have the opportunity to send an to pre-registered, opt-in attendees to help promote your presence at the event. You provide the and Red Hat will deploy it to the opt-in list. Mobile application promotion: The premier sponsorship will include a rich media promotion and special feature within the event s mobile application. Your company will also be featured prominently as the premier-level sponsor with a logo, external URL, and booth location. The mobile application will be available to all attendees and accessible before, during, and after the on-site events. Press list: You will have access to the press list two weeks prior to the event. This will include each individual s name, company, and address. Company and title of attendees pre-event: Red Hat will provide the list of attendees company and title information only, two weeks prior to the event. Session leads: You will have access to the leads from your sponsored sessions in the exhibitor resource center post-event. Attendee list post-event: You will have access to the full Red Hat Summit attendee list after the event ends. This will include each individual s name, job title, company, and address. BRAND REACH Company logo: Your company logo will be shown on the event sponsor page of the Red Hat Summit website. Company description (100 words): Your 100-word company description will appear on the Red Hat Summit event website under the premier sponsor header. Banner ad on event site: You will be given exclusive space for a widget on the Red Hat Summit website promoting you as the premier sponsor of the event. Comprehensive marketing on-site: Your logo will be prominently displayed on signage throughout the conference, and primarily at the entrance to the keynote room. Keynote slides: A slide exclusively thanking our premier sponsor will be included in the slides rotating before and after the keynotes each day. Marketing promotional opportunity (MPO) discount: You will be given an exclusive 25% discount on any additional MPOs purchased through April 15,

9 PRICE AND AVAILABILITY $145,000 Three available PLATINUM SPONSORSHIP SESSION SPEAKING OPPORTUNITIES Keynote presentation: An executive or technology leader from your company will give a 20-minute address to Red Hat Summit conference attendees. This talk should address your company s commitment and strategy in transforming the future of IT, as well as fall in line with the overall Red Hat Summit theme. (All presentations are subject to approval by Red Hat.) Keynote live streaming: Your keynote presentation will be recorded and streamed live online to reach an even broader, global community and audience. The live streaming channel will be promoted pre-event to all Red Hat audiences, as well as available for you to promote to your channels. Session presentations: Your company will host two 60-minute breakout sessions at Red Hat Summit. Presentation online availability: Your company s session presentations will be posted to the event website post-event for attendees to access, based on your company approval. Sessions will be posted for six months post-event for attendees to access. EXHIBITION AND CONFERENCE PRESENCE Size and space: You will receive a 20x20 booth area. Your company will be able to bring your own booth for maximum branding exposure or opt-in to a standard turnkey booth, which includes the structure, basic electricity, wireless internet, and an overhead logo. Ability to rent additional items (monitors, wired internet, lead retrievals devices, etc.) and print additional booth graphics will be available through show services. Full booth details will be provided closer to the event. Advertisement exposure: Your company will have the opportunity to advertise in the Red Hat Summit printed guide. Details will be provided closer to the event. Executive meeting space: Your company will have a meeting space to host meetings with customers, partners, and prospects during the event. Keynote drop: Your company may provide a special gift or promotional item to give to attendees at your keynote session. You will produce the item, pending approval from Red Hat. Bag insert: You have the opportunity to submit one bag insert for each attendee to receive in his or her conference bag upon arrival at Red Hat Summit. The bag insert can be any document up to four pages or a small item (USB, pen, etc). Item must be approved by Red Hat. On-site hanging banner location: Opportunity to use the space above your booth for a hanging banner that you produce and hang. NETWORKING OPPORTUNITIES Speaker passes (3 total 1 keynote, 2 sessions): Three speaker passes will grant your speakers full access to Red Hat Summit, including all conference sessions, exhibit hall, keynotes, meals, and receptions. Full-conference passes (6): Six full-conference passes will grant full access to Red Hat Summit, including all conference sessions, exhibit hall, keynotes, meals, and receptions. Exhibit staff passes (10): Ten general staff exhibition passes will grant access to the exhibit hall, keynotes, lunches, and the on-site receptions only. Discount customer code: You will be given an exclusive discount code to offer your customers and partners to attend Red Hat Summit. For every five registrations that use this code, you will receive an additional full-conference pass for your company s use. 9

10 MARKETING AND LEAD GENERATION Pre-conference blasts: Your company logo will be included in one pre-event to all registered attendees promoting your keynote session and speaker. In addition, your presence in the partner pavilion will be promoted in a pre-event . One pre-conference blast to opt-in, registered attendees (pending Red Hat approval): Your company will have the opportunity to send an to pre-registered, opt-in attendees to help promote your presence at the event. You provide the and Red Hat will deploy it to the opt-in list. Mobile application promotion: Your company will be featured prominently within the event s mobile application as platinum level sponsor with a logo, external URL, and booth location. The mobile application will be available to all attendees and accessible before, after, and during the on-site events. Press list: You will have access to the press list two weeks prior to the event. This list will include each individual s name, company, and address. Company and title of attendees pre-event: Red Hat will provide the list of attendees company and title information only, two weeks prior to the event. Session leads: You will have access to the leads from your sponsored sessions in the exhibitor resource center post-event. Attendee list post-event: You will have access to the full, opt-in Red Hat Summit attendee list after the event ends. This list will include each individual s name, job title, company, and address. BRAND REACH Company logo: Your company logo will be shown on the event sponsor page of the Red Hat Summit website. Company description (100 words): Your 100-word company description will appear on the Red Hat Summit event website under the platinum sponsor header. Banner ad on event site: You will be given exclusive space for a widget on the Red Hat Summit website promoting you as a platinum sponsor of the event. Comprehensive marketing on-site: Your logo will be prominently displayed on signage throughout the conference. Keynote slides: A slide exclusively thanking our platinum sponsors will be included in the slides rotating before and after a keynotes each day. Marketing promotional opportunity (MPO) discount: You will be given an exclusive 20% discount on any additional MPOs purchased through April 15,

11 PRICE AND AVAILABILITY $58,000 Four available GOLD SPONSORSHIP SESSION SPEAKING OPPORTUNITIES Session presentation: Your company will host one 60-minute session at Red Hat Summit. Session times are on a first come, first served basis. Presentation online availability: Your company s session presentation will be posted to the event website post-event for attendees to access, based on your company approval. EXHIBITION AND CONFERENCE PRESENCE Size and space: You will receive a 20x20 booth area. Your company will be able to bring your own booth for maximum branding exposure or opt-in to a standard turnkey booth, which includes the structure, basic electricity, wireless internet, and an overhead logo. Ability to rent additional items (monitors, wired internet, lead retrieval devices etc.) and print additional booth graphics will be available through show services. Full booth details will be provided closer to the event. Advertisement exposure: Your company s logo will be featured in the Red Hat Summit printed guide. More details will be provided closer to the event. On-site hanging banner location: Opportunity to use the space above your booth for a hanging banner that you produce and hang. NETWORKING OPPORTUNITIES Speaker pass (1): One speaker pass will grant your speaker full access to Red Hat Summit, including all conference sessions, exhibit hall, keynotes, lunches, and receptions. Full-conference passes (6): Six full-conference passes will grant full access to Red Hat Summit, including all conference sessions, exhibit hall, keynotes, meals, and receptions. Exhibit staff passes (8): Eight general staff exhibition passes will grant access to the exhibit hall, keynotes, lunches, and the on-site receptions only. Discount customer code: You will be given an exclusive discount code to offer your customers and partners to attend Red Hat Summit. For every five registrations that use this code, you will receive an additional complimentary full-conference pass for your company s use. 11

12 MARKETING AND LEAD GENERATION Pre-conference blasts: Your presence in the partner pavilion will be promoted in a pre-event to all registered attendees. One pre-conference blast to opt-in, registered attendees (pending Red Hat approval): Your company will have the opportunity to send an to pre-registered, opt-in attendees to help promote your presence at the event. You provide the and Red Hat will deploy it to the opt-in list. Mobile application promotion: Your company will be featured within the event s mobile application as gold level sponsor with a logo, external URL, and booth location. The mobile application will be available to all attendees and accessible before, after, and during the on-site events. Press list: You will have access to the press list two weeks prior to the event. This list will include each individual s name, company, and address. Company and title of attendees pre-event: Red Hat will provide the list of attendees company and title information only, two weeks prior to the event. Session leads: You will have access to the leads from your sponsored sessions in the exhibitor resource center post-event. BRAND REACH Company logo: Your company logo will be shown on the event sponsor page of the Red Hat Summit website. Company description (75 words): Your 75-word company description will appear on the Red Hat Summit event website under the gold sponsor header. Comprehensive marketing on-site: Your logo will be prominently displayed on signage throughout the conference. Marketing promotional opportunity (MPO) discount: Exclusive 15% discount on any additional MPOs purchased through April 15,

13 PRICE AND AVAILABILITY $29,000 Ten available SILVER SPONSORSHIP EXHIBITION AND CONFERENCE PRESENCE Size and space: You will receive a 10x20 turnkey booth area. Overhead logo header will be provided, as well as the booth structure, basic electricity, and wireless internet access. Ability to rent additional items (monitors, wired internet, lead retrieval devices, etc.) and print additional booth graphics will be available through show services. Full booth details will be provided closer to the event. Advertisement exposure: Your company s logo will be featured in the Red Hat Summit printed conference materials. More details will be provided closer to the event. Mini-theater presentation: Your company will be slotted for one 20-minute mini-theater presentation. The session will take place in the partner pavilion during dedicated hours. You will be able to scan minitheater attendees with your rented lead retrieval device. NETWORKING OPPORTUNITIES Full conference passes (4): Four full-conference passes will grant full access to Red Hat Summit, including all conference sessions, exhibit hall, keynotes, meals, and receptions. Exhibit staff passes (6): Six general staff exhibition passes will grant access to the exhibit hall, keynotes, lunches, and the on-site receptions only. Discount customer code: You will be given an exclusive discount code to offer your customers and partners to attend Red Hat Summit. For every five registrations that use this code, you will receive an additional full-conference pass for your company s use. MARKETING AND LEAD GENERATION Pre-conference blasts: Your presence in the partner pavilion will be promoted in a pre-event to all registered attendees. One pre-conference blast to opt-in, registered attendees (pending Red Hat approval): Your company will have the opportunity to send an to pre-registered, opt-in attendees to help promote your presence at the event. You provide the and Red Hat will deploy it to the opt-in list. Mobile application promotion: Your company will be featured within the event s mobile application as a silver level sponsor with your logo, external URL, and booth location. The mobile application will be available to all attendees and accessible before, after, and during the on-site events. 13

14 Press list: You will have access to the press list two weeks prior to the event. This list will include each individual s name, company, and address. Company and title of attendees pre-event: Red Hat will provide the list of attendees company and title information only, two weeks prior to the event. BRAND REACH Company logo: Your company logo will be shown on the event sponsor page of the Red Hat Summit website. Company description (75 words): Your 75-word company description will appear on the Red Hat Summit event website under the silver sponsor header. Comprehensive marketing on-site: Your logo will be prominently displayed on signage throughout the conference. Marketing promotional opportunity (MPO) discount: You will be given an exclusive 10% discount on any additional MPOs purchased through April 15,

15 PRICE AND AVAILABILITY $15,000 BRONZE SPONSORSHIP EXHIBITION AND CONFERENCE PRESENCE Size and space: You will receive a 10x10 turnkey booth area. Overhead logo header will be provided, as well as the booth structure, basic electricity, and wireless internet access. Ability to rent additional items (monitors, wired internet, lead retrieval devices, etc.) and print additional booth graphics will be available through show services. Full booth details will be provided closer to the event. NETWORKING OPPORTUNITIES Full-conference passes (2): Two full-conference passes will grant full access to Red Hat Summit, including all conference sessions, exhibit hall, keynotes, meals, and receptions. Exhibit staff passes (4): Four general staff exhibition passes will grant access to the exhibit hall, keynotes, lunches, and the on-site receptions only. Discount customer code: You will be given an exclusive discount code to offer your customers and partners to attend Red Hat Summit. For every five registrations that use this code, you will receive an additional full-conference pass for your company s use. MARKETING AND LEAD GENERATION Pre-conference blasts: Your presence in the partner pavilion will be promoted in a pre-event to all registered attendees. Mobile application promotion: Your company will be featured within the event s mobile application as a bronze level sponsor with your logo, external URL, and booth location. The mobile application will be available to all attendees and accessible before, after, and during the on-site events. Press list: You will have access to the press list two weeks prior to the event. This list will include each individual s name, company, and address. Company and title of attendees pre-event: Red Hat will provide the list of attendees company and title information only, two weeks prior to the event. BRAND REACH Company logo: Your company logo will be shown on the event sponsor page of the Red Hat Summit website. Company description (50 words): Your 50-word company description will appear on the Red Hat Summit event website under the bronze sponsor header. Comprehensive marketing on-site: Your company logo will be displayed in various areas of the conference. 15

16 PRICE AND AVAILABILITY $8,000 GENERAL SPONSORSHIP EXHIBITION AND CONFERENCE PRESENCE Size and space: You will receive a 6x10 turnkey booth area. Overhead logo header will be provided, as well as the booth structure, basic electricity, and wireless internet access. Ability to rent additional items (monitors, wired internet, lead retrieval devices, etc.) and print additional booth graphics will be available through show services. Full booth details will be provided closer to the event. NETWORKING OPPORTUNITIES Full-conference pass (1): One full-conference pass will grant full access to Red Hat Summit, including all conference sessions, exhibit hall, keynotes, meals, and receptions. Exhibit staff passes (3): Three general staff exhibition passes will grant access to the exhibit hall, keynotes, lunches, and the on-site receptions only. Discount customer code: You will be given an exclusive discount code to offer your customers and partners to attend Red Hat Summit. For every five registrations that use this code, you will receive an additional complimentary full-conference pass for your company s use. MARKETING AND LEAD GENERATION Pre-conference blasts: Your presence in the partner pavilion will be promoted in a pre-event to all registered attendees. Mobile application promotion: Your company will be featured within the event s mobile application as a general sponsor with your logo, external URL, and booth location. The mobile application will be available to all attendees and accessible before, after, and during the on-site events. Press list: You will have access to the press list two weeks prior to the event. This list will include each individual s name, company, and address. BRAND REACH Company logo: Your company logo will be shown on the event sponsor page of the Red Hat Summit website. Company description (50 words): Your 50-word company description will appear on the Red Hat Summit event website under the general sponsor header. Comprehensive marketing on-site: Your company logo will be displayed in various areas of the conference. Interested in becoming a sponsor? Please contact Michael Fremder for additional information redhat.com #INC _v13_1214 Copyright 2014 Red Hat, Inc. Red Hat, Red Hat Enterprise Linux, the Shadowman logo, and JBoss are trademarks of Red Hat, Inc., registered in the U.S. and other countries. Linux is the registered trademark of Linus Torvalds in the U.S. and other countries.

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