WE ARE PARIS STYLEGUIDE
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1 STYLEGUIDE
2 CONTENTS 1. Logo Version multi-color Version duo-color Adaptations Paris+Partner logo Paris+Partner logo - Use 8 2. Layout pictures 9 3. Layout Advertisements Brochures Banner online Logo sponsors & endorsers Signature Your logo in our campaign Our logo in your campaign Logotype / text version signature Hashtag 21 2
3 1. LOGO WeAreParis logo As used in all communication supports. - Paris+Partner, horizontal - Paris+Partner, vertical The logo exists in a multi-color and duocolor variant. Download the Logo set: Download Adaptations Only to be used in combination with logo as signature. Can be used on shirts, in folders, etc.: - I Am Paris - We Are Paris - Are You Paris? Exist in the multicolor and duo-color variant. Download the Adaptations set: Download 3
4 1. LOGO 1.1 Version Multi-color Blue Orange Mustard Bruin CMYK CMYK CMYK CMYK RGB RGB RGB RGB HTML #0094e3 HTML #cc5e1d HTML #c69914 HTML #a67e2e Green CMYK RGB Dark green CMYK RGB Grey brown CMYK RGB HTML #84bd00 HTML #357e51 HTML #6c6950 4
5 1. LOGO 1.2 Version Duo-color Black Pantone black CMYK RGB Green Pantone 376 CMYK RGB HTML # HTML #84bd00 5
6 1. LOGO 1.3 Adaptations duo-color & multi-color 6
7 1. LOGO 1.4 Paris+Partner logo duo-color & multi-color Horizontal and vertical variant. 7
8 1. LOGO 1.4 Paris+Partner logo Use on background On color background On black background: White line around the black box. On white background Black line around the white box. 8
9 2. LAYOUT PICTURES Original pictures (set) Downloadz 9
10 3. LAYOUT AD S A4 / Portrait Image on background. Slogan centered on top. Font: Avant Garde Gothic Std Bold Condensed Bottom right the Paris+Partner logo. Next to it a black box with white text. Font: Avant Garde Gothic Std Book. Beneath the call to action, font Avant Garde Gothic Std Bold Condensed. On the bottom of the page a gradient is used on top of the image. The gradient is black to white, with Indesign Multiply effect. The gradient makes the lighter parts of the image less visible. The black box and Paris+Partner logo are on top of the gradient. Eind november vindt in Parijs de belangrijkste klimaattop ooit plaats. Ons klimaat verandert en actie is dringend nodig. De studenten, professoren en medewerkers van de VUB nemen hun verantwoordelijkheid op. DOE MET ONS MEE OP WEAREPARIS.BE Eind november vindt in Parijs de belangrijkste klimaattop ooit plaats. Ons klimaat verandert en actie is dringend nodig. De studenten, professoren en medewerkers van de VUB nemen hun verantwoordelijkheid op. DOE MET ONS MEE OP WEAREPARIS.BE Gradient zone 10
11 3. LAYOUT AD S A3 / Landscape Slogan and text right aligned. Text directly on the image, no black box like in the A4 layout. Call to action next to Paris+Partner logo. On the bottom of the page On the bottom of the page a gradient is used on top of the image, just like in the A4 layout, to make the reflection in the water less visible. Eind november vindt in Parijs de belangrijkste klimaattop ooit plaats. Het voornaamste doel is een verdere temperatuurstijging van de aarde tegen te gaan. De studenten, professoren en medewerkers van de VUB nemen als bewuste burgers hun maatschappelijke verantwoordelijkheid op. We Are Paris is ons antwoord. Aan de hand van inspirerende voorbeelden in binnen- en buitenland tonen we dat de mens en de wetenschap al veel realiseert dat het klimaat ten goede komt. We Are Paris roept de beleidsmakers op om moedig die maatregelen te nemen die nodig zijn om onze wereld ook voor toekomstige generaties veilig te stellen. DOE MET ONS MEE OP WEAREPARIS.BE 11
12 MAP CREATED BY FREEPIK MAP CREATED BY FREEPIK WE ARE PARIS 4. BROCHURES Folder Sponsors (Dutch) Download Cover THE CLIMATE BELONGS TO US 10 THEMES, 10 CITIES We Are Paris will focus on ten climate themes which all will be backed by a VUB professor. Student volunteers will form thematical editorial teams and will work around inspiring and innovating stories. From each editorial team, one student duo will go on the road to make a video report of one of these stories. An overview (the locations are still to be confirmed): Folder Endorsers (Dutch) Download On the right some pages from the folder. 1. Climate Change (Prof. Cathy Macharis) Brussels / Berlin 2. Urban Planning / Urbanisation (Prof. Stefan De Corte) Gent 3. Water Management (Prof. Philippe Claeys) Han-sur-Lesse 4. Households / Social Commitment (Prof. Prof. Patrick Deboosere) Barcelona / Brussels 5. Transportation (Prof. Joeri Van Mierlo) Oslo / Amsterdam / Rotterdam 6. Trade / Services / Globalisation (Prof. Sebastian Oberthur) London / Frankfurt 7. Agriculture / Food Production (Prof. Alexandre Thys) Wageningen 8. Energy (Prof. Francesco Contino) Eindhoven 9. Nature Conservation (Prof. Nico Koekam) Luik / Luxemburg 10. Industrial Production (Prof. Elvira Haezendonck a.o.) Ruhr Area Characteristics: Underlying grid for layout. Layered & semi-transparent images. SPONSOR FILE Logo (& variants) are used as image elements. Dynamic layout. 5 INITIATIVES Climate change is a subject that concerns everyone. Therefore, we want to look further than the university community alone. Apart from students and employees of the university, we want to address alumni, companies, organizations, associations, secondary schools and the media to participate in this project and raise awareness for the climate with us. SPECIFIC WE ARE PARIS INITIATIVES WITHIN THE MAIN EVENT 10 Editorial Teams For each climate theme, an editorial team of student volunteers will look for inspiring examples, projects, organizations, research, and report about them on WeAreParis.be. In each editorial team, a duo will go on the road to make a video report on one of these positive stories. We Are Paris During the main event, We Are Paris will serve as a platform for students and other people to organize events on one of the campuses or elsewhere in Brussels. On both campus Etterbeek and campus Jette there will be a fixed point with speakers, debates, performances, a speaker s corner etc. Campaign for secondary schools We Are Paris also wants to engage secondary schools to actively pay attention to the climate. They can do so via the Cimate Challenge, a lesson package to use at school or they can come to VUB to follow one of the Climate Workshops. SPONSOR PACKAGES GOLD When choosing si 5000 Euro either What do we offe Visibility: - Your logo wil the website w - Your logo wil sponsors in th and silver) an your product space. - Your logo wil concerning W including T-s - Your logo wil car stickers. - You get the p the climate to the main eve activity to th Digital packa that you can communicati
13 5. BANNER ONLINE Main elements Image background. Slogan and Paris+Partner logo. 13
14 6. LOGO SPONSORS & ENDORSERS 6.1 Signature of your event / action / campaign Use the Paris+Partner logo, and above the logo 1 of the following additions: Font: Avant Garde Gothic Std Book Condensed. Download this set Download EEN INITIATIEF IN HET KADER VAN PROUDLY POWERED BY (SPONSOR NAME) PROUDLY SUPPORTS Signature Signature Alternative 1 Signature Alternative 2 You can fill in your company name in your own corporate typeface here. 14
15 6. LOGO SPONSORS & ENDORSERS 6.2 Your logo in our campaign Advertisements for We Are Paris with your logo in the sponsor zone. Eind november vindt in Parijs de belangrijkste klimaattop ooit plaats. Ons klimaat verandert en actie is dringend nodig. De studenten, professoren en medewerkers van de VUB nemen hun verantwoordelijkheid op. DOE MET ONS MEE OP WEAREPARIS.BE Sponsor zone 15
16 6. LOGO SPONSORS & ENDORSERS 6.3 Our logo in your campaign Example A Example A Wall of the Muntgebouw in the centre of Brussels. Big headline The climate belongs to us. Use of the We Are Paris photos. Signature on bottom: [logo Muntpunt] proudly supports in combination with the Paris+Partner logo. PROUDLY SUPPORTS 16
17 6. LOGO SPONSORS & ENDORSERS 6.3 Our logo in your campaign Example B Example B A vertical format. The signature with the company logo is placed above the Paris+Partner logo. PROUDLY SUPPORTS 17
18 6. LOGO SPONSORS & ENDORSERS 6.3 Our logo in your campaign Example C Example B Your existing ad, with addition of the signature, for example: [Spa] proudly supports in combination with the Paris+Partner logo. On the right 2 examples with ads by Benetton and Spa. 18
19 6. LOGO SPONSORS & ENDORSERS 6.4 What to do when the logo can t be used in copy 1. Preferably use the We Are Paris logotype, inserted in the text. Download logotype 2. If the logotype is not an option, then always use the word like this: WeAreParis - Combined upper and lower case - No spaces between words Alis et rem rerume dolore cum ut magnient. Evel idendendae susamus dolupta tquias velloremquae omnistiur molessed que in pore dolendi ssequunte repre nitati con conse si auditi rerum nia cullabor as exerehento quisque ium ium rem quat ex ese rest, tem ut et offictur a dis a ut aut a ccatent officia quo quatem eossimet, esciatur, odigenimus dolor rae il maionsequae videsse cabore cuptae simporemodi aut venis ape re, vollupitae quatur, eostior eperis remquistorum int aut aut laccus eatiisquis esti nobit expliqui totas mo bla dolupid eliquodis ab inctur? Quid moles rem vid quo corempos Example with logotype in copy 19
20 7. SIGNATURE How to make the signature Person s name and job title one white line The headline (NL& EN) in green caps. one white line Followed by the We Are Paris logo. one white line Green link to the We Are Paris website. Green link to the We Are Paris Facebook page. one white line Person s and VUB contact info Size of the type is 12 points. signature example 20
21 8. HASHTAG #WeAreParis
22 STYLEGUIDE
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