Identity Manual Manual de Identidad Manuel d'identité Manual de Identidade

Transcription

1 Identity Manual Manual de Identidad Manuel d'identité Manual de Identidade

2 Identification Guidelines PANTONES Pantone 3005C Pantone 2955C Process color 100c 37m 0y 0k 100c 60m 0y 52k Visual Identity Guidelines For an efficient communication it is important to use the Atlantic Area brand according to certain standards that allow the establishment of a coherent visual identity. The logo, lettering, design or the combination of these elements are components of the Atlantic Area brand. These components are aggregated and cannot be produced for use separately, independently of its dimension and application.

3 Identification Guidelines - Negative PANTONES Process color 50% Pantone 3005C 50c 18m 0y 0k Visual Identity Guidelines On the darker Pantone the logotype is white and 50% Pantone 3005C or 50% in process color.

4 Background version Background version On lighter backgrounds the logotype assumes its original colors. On darker backgrounds the logotype may appears white out.

5 Background version 2.5 x A A = A Complexe background version When the logotype must be placed over a photographic or complexe background, a minimum clear white space should be assured.

6 Black and white version Logo in black and white positive 100% Black 40% Black Logo in black and white negative 100% Black 20% Black

7 Brand in other languages - Color version

8 Brand in other languages - Black and white version

9 Typeface Optima Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ Optima Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ Optima Italic abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ Optima Bold Italic abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

10 ESPAÇO ATLÂNTICO - manual de identidade - Português Alternative Typeface Arial Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ Arial Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ Arial Italic abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ Arial Bold Italic abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ Alternative Typeface This Typeface shall only be used in documents by users who do not have the original typeface.

11 Minimum Sizes 25mm 30mm Minimum sizes The minimum size admitted for the main layout is 25mm. The minimum size admitted for horizontal layout is 30mm

12 Sub brands - Marine Environment & Renewable Energies PANTONES Pantone 354C Pantone 2955C Process color 77c 0m 79y 0k 100c 60m 0y 52k Visual Identity Guidelines The logo, lettering, design or the combination of these elements are components of the Marine Environment & Renewable Energies sub brand. These components are aggregated and cannot be produced for use separately, independently of its dimension and application.

13 Sub brands - Marine Environment & Renewable Energies - Monochromatic version Pantone 2955C 40% Pantone 2955C

14 Sub brands - Marine Environment & Renewable Energies - Monochromatic version Pantone 354C 50% Pantone 354C

15 Sub brands - Marine Environment & Renewable Energies - Black and white version Black 50% Black

16 Sub brand in other languages - Color version

17 Sub brand in other languages - Black and white version

18 Sub brands - Acessibility & Transports PANTONES Process color Pantone 3005C 100c 37m 0y 0k Pantone 2955C 100c 60m 0y 52k 40% Pantone 2955C 40c 24m 0y 21k Visual Identity Guidelines The logo, lettering, design or the combination of these elements are components of the Acessibility & Transports sub brand. These components are aggregated and cannot be produced for use separately, independently of its dimension and application.

19 Sub brands - Acessibility & Transports - Monochromatic version Pantone 2955C 40% Pantone 2955C

20 Sub brands - Acessibility & Transports - Monochromatic version Pantone 3005C 50% Pantone 3005C

21 Sub brands - Acessibility & Transports - Black and white version Black 50% Black

22 Sub brand in other languages - Color version

23 Sub brand in other languages - Black and white version

24 Sub brands - Innovation Networks PANTONES Pantone 3125C Pantone 2955C Process color 76c 0m 18y 0k 100c 60m 0y 52k Visual Identity Guidelines The logo, lettering, design or the combination of these elements are components of the Innovation Networks sub brand. These components are aggregated and cannot be produced for use separately, independently of its dimension and application.

25 Sub brands - Innovation Networks - Monochromatic version Pantone 2955C 40% Pantone 2955C

26 Sub brands - Innovation Networks - Monochromatic version Pantone 3125C 50% Pantone 3125C

27 Sub brands - Innovation Networks - Black and white version Black 50% Black

28 Sub brand in other languages - Color version

29 Sub brand in other languages - Black and white version

30 Sub brands - Urban Development PANTONES Pantone 3425C Pantone 2955C 50% Pantone 2955C Process color 77c 0m 79y 0k 100c 60m 0y 52k Visual Identity Guidelines The logo, lettering, design or the combination of these elements are components of the Urban Development sub brand. These components are aggregated and cannot be produced for use separately, independently of its dimension and application.

31 Sub brands - Urban Development - Monochromatic version Pantone 2955C 50% Pantone 2955C

32 Sub brands - Urban Development - Monochromatic version Pantone 3425C 50% Pantone 3425C

33 Sub brands - Urban Development - Black and white version Black 50% Black

34 Sub brand in other languages - Color version

35 Sub brand in other languages - Black and white version

36 Brand in multilingual version - Color Brand on multilingual version

37 Brand in multilingual version - Black and white

38 Sub brand in multilingual version - Color & Reversed out Logo on Monochromatic version

39 Sub brand in multilingual version - Black and white version

40 Sub brand in multilingual version - Color & Reversed out Logo on Monochromatic version

41 Sub brand in multilingual version - Black and white version

42 Sub brand in multilingual version - Color & Reversed out Logo on Monochromatic version

43 Sub brand in multilingual version - Black and white version

44 Sub brand in multilingual version - Color & Reversed out Logo on Monochromatic version

45 Sub brand in multilingual version - Black and white version

46 Information and Publicity - Technical Specifications Information and Publicity - Technical Specifications The projects co-financed by the European Regional Development Fund (ERDF) shall be submitted to the Community and national exigencies for information and publicity of the Structural Funds. Information and dissemination actions Information and dissemination actions (books, brochures, folders, panels, posters, videos, web pages, CD-Rom, etc.) of co-financed projects shall mention in a quite visible place (cover, inside cover), the Community intervention (reproduction of the EU badge and indication of the funds concerned) and the Atlantic Area Operational Programme (logotype reproduction), as illustrates below, where the AA OP logotype is accompanied by the European Union and ERDF logotype. For more information about the European Union and ERDF logotype requirements, please consult Regulation (EC) nr. 1828/2006.

47 Statement of the Programme INVESTING IN OUR COMMON FUTURE INVESTING IN OUR COMMON FUTURE The statement of the Programme INVESTING IN OUR COMMON FUTURE makes part of the Atlantic Area brand. This statement was adopted to highlight the contribution of the Programme for the construction of Europe and shall be widely disseminate by information, diffusion and promotion actions of the Programme and cofinanced projects.