Visual Identity Guide
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1 Program Training Center 2016 Visual Identity Guide 1 1
2 The NCRC is pleased to present the Program Visual Identity Guide. It is designed to provide Program grantees with branding guidance to increase consistency across Program marketing and messaging, to help elevate the national identity of the Program. It offers guidance on the use of new HRSA HAB-approved graphic identity images for each program, for printed materials, websites, slide set templates, and social media platforms. It also provides recommendations for appropriate fonts and colors that meet accessibility standards. The graphic identity images were designed to show responsiveness to desktop, tablet and mobile devices. HRSA HAB s new graphic identity images for the Program were adapted from the Ryan White HIV/AIDS Program (RWHAP) 25th Anniversary image. The same font, graphic and color palette were incorporated to emphasize the connection between the RWHAP and the Program. Consider this Guide a living document; it will evolve as the NCRC website changes. In this early phase its purpose is to orient Program grantees to national branding and marketing objectives, but updates will include recommendations for the use of complementary colors and fonts, how to best use graphics and images in marketing, and more. If you have any questions about this Guide, please contact Judy Collins at collinj3@sn.rutgers.edu. This project is supported by the Health Resources and Services Administration (HRSA) of the U.S. Department of Health and Human Services (HHS) under grant number U1OHA28686 (AIDS Education and Training Centers National Coordinating Resource Center). 2
3 Graphic Identity Color Palette RGB: 214, 32, 39 HTML: D62027 C9 / M100 / Y99 / K1 RGB: 0, 84, 166 HTML: 0054A6 C100 / M75 Graphic Identity Images National Coordinating Resource Center National Evaluation Center NCRC NCRC Graphic identity image for social media profiles Clinicial Consultation Center National Evaluation Center National Evaluation Center Johns Hopkins NP Northeast/ Caribbean Clinicial Consultation Center Northeast/ Caribbean Johns Hopkins NP Northeast/Caribbean Clinician Consultation Center Johns Hopkins Nurse Practitioner Program 3 Please note: do not add HRSA or HHS logos to your program materials. 3
4 Examples of graphic identity image used in web banners National Coordinating Resource Center Examples of graphic identity images responsive for mobile devices NCRC Northeast/Caribbean Northeast Carribbean Rutgers Nurse Practitioner Program Rutgers NP Johns Hopkins Nurse Practitioner Program Johns Hopkins NP National Evaluation Center NEC Clinician Consultation Center CCC 4
5 Social Media Examples of how graphic identity images look on social media profile pages 5 5
6 Typography ITC Avant Garde Gothic is the principal font used in new Program graphic identity images. It is clean, contemporary, and available in multiple weights: bold, book, condensed, demi-bold, medium, etc. It is recommended that ITC Avant Garde Gothic be the primary font used for Program print and digital messaging; however, Arial or Helvetica can be used as secondary fonts if ITC Avant Garde is not available. Careful consideration should be given when mixing different font families and font weights. Font samples on this page are of ITC Avant Garde Gothic Std Book 6
7 Font samples on this page are of ITC Avant Garde Gothic Std Medium 7 7
8 Slide Presentation Template Graphic identity images should appear in the upper left corner of the title slide, while the reverse (white) version of the graphic identity image should appear in the lower left corner, within the blue border, on content slides. Heading, bullets and other accent colors align with the graphic identity color palette; all colors meet accessibility standards. The slide presentation template can be downloaded here. 8
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