POP QUIZ: DOES YOUR DIGITAL MARKETING MAKE THE GRADE?

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "POP QUIZ: DOES YOUR DIGITAL MARKETING MAKE THE GRADE?"

Transcription

1 POP QUIZ: DOES YOUR DIGITAL MARKETING MAKE THE GRADE? Do you plan to allocate significant marketing dollars to digital next year? Can you identify your prospects and customers across channels? Do you know which of your marketing efforts have the biggest influence on shopper behavior? Are you effectively reaching shoppers via mobile devices? Are you effectively reaching shoppers via social media advertising? Can you attribute sales to specific channels? Is your advertising personalized and relevant for each customer who sees it? Can you measure overall marketing impact across all channels, online and offline? GIVE YOURSELF A GRADE. HOW DO YOU RATE YOUR MARKETING EFFORTS? Copyright 2015 Neustar, Inc. All Rights Reserved 1

2 MAKING THE DIGITAL MARKETING GRADE IN AN OMNICHANNEL WORLD the e-tailing group

3 Thank you for attending today s webinar!» Conferencing Issues Check the volume on your speakers. Audio is provided via VoIP. For additional help topics, click the Question Mark icon at the bottom of your screen.» Submit Questions for the Q&A Click the Q&A widget at the bottom of your screen to submit questions Neustar, Inc. // All Rights Reserved

4 TODAY S SPEAKERS Jamie Ray Executive Director, Retail, Neustar Lauren Freedman President, e-tailing group Copyright 2015 Neustar, Inc. All Rights Reserved 4

5 THE VOICE OF CROSS-CHANNEL MERCHANDISING STRAIGHT TALK FROM IN-THE-TRENCHES ONLINE MERCHANDISING EXPERTS 20 years e-commerce consulting Author, It s Just Shopping 50+ years traditional retail and catalog experience Fortune 500 client projects ranging from strategic planning, merchandising, marketing, to technology development and messaging Projects spanning retail landscape with global coverage Proprietary research studies on mystery shopping, merchandising, mobile, omnichannel and consumer behavior Copyright 2015 Neustar, Inc. All Rights Reserved 5

6 METHODOLOGY & DEMOGRAPHICS 1020 consumers 25-question online survey in 2Q 15 50% female/50% male Spent at least $250 online Purchased online at least 4X annually Owned a smartphone AGE ANNUAL HOUSEHOLD INCOME % Under $25,000 10% % $25,000-$35,000 $35,001-$50,000 11% 19% % $50,001-$75,000 24% % $75,001-$100,000 16% % $101,000-$200,000 More than $200,000 2% 15% Prefer not to answer 2% Prefer not to answer 3% Copyright 2015 Neustar, Inc. All Rights Reserved 6

7 HOW RELEVANT DO YOU FIND DIGITAL MARKETING? ONLY 7% OF CONSUMERS GAVE YOU AN A A=the majority of the retailer marketing I receive is on target/relevant 7% B=most of the of retailer marketing I receive is on target/relevant 24% C=half of the retailer marketing I receive is on target/relevant 36% D=some of the retailer marketing I receive is on target/relevant 24% F=most of the retail marketing I receive is not on target/relevant 9% Copyright 2015 Neustar, Inc. All Rights Reserved 7

8 THE RETAIL MARKETING DILEMMA Shoppers are channel agnostic Retailers need to accurately track their evolving customer journeys? SO Copyright 2015 Neustar, Inc. All Rights Reserved 8

9 JUST LOOK AT TODAY S CUSTOMER JOURNEY Top Influencers on a Customer s Decision to Shop Friends/Family In-store visits Coupons/Discounts 78% 76% 76% TV/Radio 65% Direct Mail Newspapers and magazines Personalized s Generic s Social Media Ads Search Engine Ads 55% 55% 54% 50% 46% 46% Banner Ads on Content Sites Billboards SMS from Retailers Mobile Ads Ads that follow you from site to site 33% 30% 29% 28% 28% Copyright 2015 Neustar, Inc. All Rights Reserved 9

10 MARKETING SUPPLIES AND BUDGETS SHOULD BE ORIENTED TOWARDS THE ALWAYS ON DIGITAL CUSTOMER $ DIGITAL SPEND Digital spend is on the rise up 5% between October 14 and June 15 (Standard Media Index) READING ADS Retailers will spend nearly twice as much as any other industry on mobile advertising in 2015 (emarketer; 2015) VIEW RETAIL ADS Customers will read and click on more ads online as 1 in 5 shoppers plan to view more retail advertising in the coming year Copyright 2015 Neustar, Inc. All Rights Reserved 10

11 TO ACE MARKETING, RETAILERS MUST MASTER 5 KEY SUBJECTS Copyright 2015 Neustar, Inc. All Rights Reserved 11

12 1. START WITH FUNDAMENTALS PUT DIGITAL DOLLARS WHERE CUSTOMERS ARE Most consumers say they read at least 26% of advertising when it s present These numbers get a bump if we re talking about millennials 2x 3x 2x 2x Ads seen multiple times get TWICE as many clicks. Personalized ads can get as much as THREE TIMES the number of clicks. TWO TIMES as likely to look at ads shown TWO TIMES more millennials plan to view more advertising on a mobile device Copyright 2015 Neustar, Inc. All Rights Reserved 12

13 2. ALWAYS ON MARKETING: THE KEY TO RAISING YOUR GRADE Be Where Customers Are Be Speedy Retailer Advertising Receives Strong Attention 2/3 1/3 1/5 2 out of 3 U.S. smartphone users check their phones within 15 minutes of rising and going to bed Shoppers quickly make purchases (often within hours or the same day) 1 in 3 shoppers clicked on a retailer's ad 1 in 5 shoppers plan to view more retail advertising in the coming year Copyright 2015 Neustar, Inc. All Rights Reserved 13

14 3. DO THE MATH: MOBILE MATTERS. Which Research Device is MOST Important to You? Where is the Last Advertising You Look at Before Making a Purchase? Laptop/PC/Desktop 43% Desktop/Laptop 52% 64% Smartphone/Tablet 37% Mobile 26% 24% Television 15% 7% 14% Low Consideration Print (Newspapers, Magazines, Catalogs) 5% Social 8% 5% High Consideration Copyright 2015 Neustar, Inc. All Rights Reserved 14

15 MOBILE MATTERS (CONTINUED) Thinking About the Last Three Months, How Often Did You do Each of the Following via a Mobile Device (e.g. smartphone or tablet)? Researched Products on Your Mobile Phone Prior to Visiting a Store 42% Searched for a Retail Coupon for Purchase Online 38% Searched for a Retail Coupon for Purchase in the Store 37% Researched Products and Alternatives on Your Mobile Device During a Store Visit 33% Copyright 2015 Neustar, Inc. All Rights Reserved 15

16 MOBILE MATTERS (CONTINUED) Thinking About the Last Three Months, How Often Did You do Each of the Following via a Mobile Device (e.g. smartphone or tablet)? Researched products on your mobile device prior to visiting a store Searched for a retail coupon for purchase online Searched for a retail coupon for purchase in the store 38% 37% 42% Researched products and alternatives on your mobile device during a store visit Clicked on a retailer's ad Clicked on a retailer's ad and subsequently visited their physical store Opened an from retailers on your mobile device and made a purchase in store Purchased products on your mobile device Opened an from retailers on your mobile device and made a purchase on your mobile device Purchased products as a result of a text message sent by a retailer Purchased products on your mobile device during a store visit 33% 30% 25% 24% 24% 22% 18% 17% Almost 1 in 3 shoppers have clicked on a retailers ad Retailer ads drive omnichannel behavior for 1 in 4 consumers Copyright 2015 Neustar, Inc. All Rights Reserved 16

17 THINK IN TERMS OF DIGITAL INFLUENCE What Channel is Influential on a Customer s Decision to Research a Product? 46% SOCIAL MEDIA ADVERTISING 50% GENERAL Copyright 2015 Neustar, Inc. All Rights Reserved 17

18 4. UNDERSTAND OFFLINE IMPLICATIONS 75% 25% 3 in 4 shoppers rank in-store visits as being very influential in prompting research on a product. 1 in 4 consumers who click on a digital ad subsequently visit the advertiser s physical store. Want customers to share their location with you when they re near stores? Start by offering inventory information and discounts/promotions online. Copyright 2015 Neustar, Inc. All Rights Reserved 18

19 5. MAKE YOUR ADS RELEVANT, OR RISK LOSING YOUR CUSTOMERS 69% OF CONSUMERS SAY RETAILERS ADS ARE NOT RELEVANT OR ON TARGET. So how do marketers get to that A? Copyright 2015 Neustar, Inc. All Rights Reserved 19

20 IF YOU JOINED US LATE, PLEASE TAKE A FEW MINUTES TO ANSWER THE FOLLOWING QUESTIONS. WE LL BE SHARING RESULTS AT THE END OF THIS WEBINAR. Do you plan to allocate significant marketing dollars to digital next year? Can you identify your prospects and customers across channels? Do you know which of your marketing efforts have the biggest influence on shopper behavior? Are you effectively reaching shoppers via mobile devices? Are you effectively reaching shoppers via social media advertising? Can you attribute sales to specific channels? Is your advertising personalized and relevant for each customer who sees it? Can you measure overall marketing impact across all channels, online and offline? GIVE YOURSELF A GRADE. HOW DO YOU RATE YOUR MARKETING EFFORTS? Copyright 2015 Neustar, Inc. All Rights Reserved 20

21 THE $2.2 TRILLION QUESTION: Why is Omnichannel Marketing So Hard? Copyright 2015 Neustar, Inc. All Rights Reserved

22 #1 THE MARKETERS IDENTITY CRISIS 1. CONSUMER INFORMATION IS 2. MASSIVE INCREASE IN THE QUANTITY CHANGING FASTER OF DATA 75 MILLION 45 MILLION 16 MILLION Change phone carrier Change phone number Relocate annually 126 MILLION Americans shop online 5.8 Touchpoints per purchase 1.4 BILLION Smart devices In North America 85 % Of smartphone time spent in apps 2.1 name MILLION Legally change 500 MILLION Tweets per day Copyright 2015 Neustar, Inc. All Rights Reserved 22

23 #1(CONTINUED) CHANNEL PROLIFERATION ADDS TO IDENTITY CHALLENGE CALL CENTER Most marketers can only Only identify 40% 35% of of Marketers their customers have an OmniChannel and prospects Strategy across channels WEBSITE IVR IM SOCIAL IN STORE MOBILE Copyright 2015 Neustar, Inc. All Rights Reserved 23

24 #2 SILOES OF DATA DIFFERENT KINDS OF IDENTIFIERS COLLECTED & STORED IN MULTIPLE SYSTEMS YIELD MULTIPLE CHALLENGES Use different identifiers for the same people Systems are not integrated Rely on out-of-date PII Limited information about noncustomer Copyright 2015 Neustar, Inc. All Rights Reserved 24

25 #3 CUSTOMERS NON-LINEAR PATH TO PURCHASE Store Website KNOWN INTERACTIONS Direct Mail CHALLENGE: CAN T CONNECT ACROSS CHANNELS Mobile Social Desktop ANONYMOUS INTERACTIONS Call Center TV Copyright 2015 Neustar, Inc. All Rights Reserved 25

26 #4 RELEVANT MESSAGING A Comprehensive Portrait of the Consumer: Cross-Channel & Cross-Device TAKE NEUSTAR IDENTITY TURN INTO A RICH CUSTOMER PROFILE Consumer Attitudes Lifestyle Patterns Digital PERSISTENT ID Purchase Behaviors Demographics Offline Reach right customer at right time Target High Value Customers Increase Customer s LTV Copyright 2015 Neustar, Inc. All Rights Reserved 26

27 #5 AND AT THE END OF IT ALL, YOU NEED TO MEASURE EFFECTIVENESS Connect digital exposure to online sales regardless of device or browser Bridge digital media exposure to offline sales with powerful campaign insights and audiences Accelerate impact of digital media with an accurate view into online and offline synergies Neustar, Inc. / Proprietary and Confidential 27

28 THE SOLUTION: IDENTITY, ACTIVATION, MEASUREMENT Knowing your customer and prospect? Understanding their channel use Lines between offline and online are blurring Connecting the Dots in real time so you can measure and attribute results Psychographic Data Demographic Data Behavioral Data Geo-location Data Copyright 2015 Neustar, Inc. All Rights Reserved 28

29 IT ALL STARTS WITH IDENTITY PERSISTENT ID IDENTIFIERS AGREGATE & RESOLVE IDENTITY Name, Address, Phone, , Mobile AdID, IP Address, Website, DeviceID People, Businesses, Places, Things Copyright 2015 Neustar, Inc. All Rights Reserved 29

30 UNLOCK DEEP CONSUMER INSIGHTS Copyright 2015 Neustar, Inc. All Rights Reserved 30

31 SCALE: REACHING THE RIGHT AUDIENCE Maximize reach to your highest value customers or prospects Remove PII Match to HH Display Ads Activation Social Build Custom Profiles Media Partners Mobile Audience Extension for new customer acquisition Direct Mail Copyright 2015 Neustar, Inc. All Rights Reserved 31

32 DELIVERING THE RIGHT MESSAGE CRM CRM Data Onboard data Leverage Data Online Target Audience Personalize offer Offer A Offer B Offer C Neustar, Inc. / Proprietary and Confidential 32

33 CLOSED LOOP MEASUREMENT C1 C2 C3 D1 D2 Identity PII Known & Linkage Made PID XYZ123 Unique Household PID Linked to Unique Cookie & Device IDs. Targeting can be performed at both levels. C4 C5 C6 D3 D4 PII

34 CLOSED LOOP MEASUREMENT: A CLOSER VIEW 1 Customer sees ad; Neustar s action tag fires and establishes a cookie 4 Advertiser sends Neustar sales data from all channels, covering the period of the ad campaign. Neustar matches PII to PIDs PID PID PID PID PID 2 Neustar ties cookie to household (PID) Sales database PID 3 Build database of households exposed 5 Neustar matches ad exposure and sales databases to understand overlap PID PID PID Ad exposure database PID 6 Conversion rate (across all channels) for HHs exposed to ad campaign is calculated Neustar, Inc. / Proprietary and Confidential 34

35 FOUNDATION TO DELIVER A SUPERIOR OMNI-CHANNEL CUSTOMER EXPERIENCE To Connect Marketing Across Known Interactions Store Direct Mail Call Center Media Efficiency Message Control CONSUMER Balance Customer Journey Anonymous Interactions Website Mobile Social Desktop TV Persistent ID Entity Resolution Neustar Identity Unifying Taxonomy Single Truth You Need A Single Lens On The Consumer Copyright 2015 Neustar, Inc. All Rights Reserved 35

36 OMNICHANNEL BRINGS RESULTS Higher sales Increased conversions and acquisition More personalized and satisfying customer experiences 78% currently realize or expect to realize a lift in sales of between 6% to 12%, with retailers on the high end. 50% anticipate higher conversion and customer acquisition rates. 58% are counting on omnichannel strategies to improve each customer contact. Copyright 2015 Neustar, Inc. All Rights Reserved 36

37 MAKE THE GRADE KEY DELIVERABLES Understand how marketers can recognize and engage with customers across channels, online and offline. Get in front of the consumer via the right touch points. Focus on relevant and timely advertising in order to exert influence. Mobile s always on status makes it your best bet for staying top-ofmind. Start using digital influence to get customers into stores Use digital insights to drive more effective campaigns online and offline. Speak to your shoppers. Today s consumers want to be reached based on their interests, behaviors, and social groups. Be prepared for moving targets. Copyright 2015 Neustar, Inc. All Rights Reserved 37

38 READY FOR RESULTS? Digital Marketing Self-Assessment Results Copyright 2015 Neustar, Inc. All Rights Reserved 38

39 Q&A THANK YOU Lauren Freedman Jamie Ray Executive Director, Retail Sales Copyright 2015 Neustar, Inc. All Rights Reserved 39

40 1. While we know that shoppers are omnichannel, it seems easier said than done to measure this behavior. What tips would you suggest to really nail this? 2. Where do you see mobile s impact headed and how can we best prepare for the likely changes? 3. Our customers tend to be older, so how should we reconcile these findings being sure to address both social and mobile while still keeping our customers in mind? Copyright 2015 Neustar, Inc. All Rights Reserved 40

41 DELIVERING THE RIGHT MESSAGE IS HARD Top challenges to creating a Single Customer View Data verification is becoming harder Across increasingly complex touch points 43% Poor quality data 45% consumers change phones every year 39% Siloed departments? 37% Lack of relevant technology Publicly available information for U.S. households has declined 78% 30% 34% Inability to link different technologies Sources: Neustar internal data U.S. Census Bureau Consumer information noted on an annualized basis. Copyright 2015 Neustar, Inc. All Rights Reserved 41

42 FOUNDATION TO DELIVER A SUPERIOR OMNI-CHANNEL CUSTOMER EXPERIENCE Known Interactions Store Direct Mail Call Center Media Efficiency CHALLENGE: NO Message WAY Control TO CONNECT ACROSS CHANNELS CONSUMER Balance Customer Journey Anonymous Interactions Website Mobile Social Desktop TV Challenge is that today there is no way to connect across both worlds. Marketers are effectively blind in the offline channels and have only limited visibility across online activities. Marketers must be able to build a consistent view of their consumer to effectively manage their engagement across multiple channels, offline and online. Copyright 2015 Neustar, Inc. All Rights Reserved 42

43 FOUNDATION TO DELIVER A SUPERIOR OMNI-CHANNEL CUSTOMER EXPERIENCE Known Interactions Store Direct Mail Call Center Media Efficiency Message Control CONSUMER Balance Customer Journey Anonymous Interactions Website Mobile Social Desktop TV Consumers engage with your brand in both the offline (PII) and online (anonymous) worlds. Marketers want to control delivering the right message at the right time while optimizing media efficiencies across the customer journey. Copyright 2015 Neustar, Inc. All Rights Reserved 43

44 RELEVANT MESSAGING A Comprehensive Portrait of the Consumer: Cross-Channel & Cross-Device TAKE NEUSTAR IDENTITY TURN INTO A RICH CUSTOMER PROFILE Consumer Attitudes Lifestyle Patterns Digital PERSISTENT ID Purchase Behaviors Demographics Offline Reach right customer at right time Target High Value Customers Increase Customer s LTV Copyright 2015 Neustar, Inc. All Rights Reserved 44

SEPTEMBER 2015 RETAIL ADVERTISING REPORT CARD MAKING THE GRADE IN AN OMNICHANNEL WORLD

SEPTEMBER 2015 RETAIL ADVERTISING REPORT CARD MAKING THE GRADE IN AN OMNICHANNEL WORLD SEPTEMBER 2015 RETAIL ADVERTISING REPORT CARD MAKING THE GRADE IN AN OMNICHANNEL WORLD IS YOUR DIGITAL MARKETING MAKING THE GRADE? A 7% These days, everyone is an omnichannel consumer. We shop in stores,

More information

Omnichannel Strategy Adoption At Tipping Point, Marketers Share Action Plans

Omnichannel Strategy Adoption At Tipping Point, Marketers Share Action Plans Omnichannel Strategy Adoption At Tipping Point, Marketers Share Action Plans By Karlene Lukovitz Industry Report by Exclusive Sponsor Introduction Marketers are keenly aware of the tremendous potential

More information

MAKING IT WORK. Mastering Remarketing in an Omnichannel World

MAKING IT WORK. Mastering Remarketing in an Omnichannel World MAKING IT WORK Mastering Remarketing in an Omnichannel World YOU VE GRABBED THEIR INTEREST NOW KEEP IT We ve all been there: We decide to research an item we re interested in, visit a website to learn

More information

Omni-Channel Shoppers: An Emerging Retail Reality

Omni-Channel Shoppers: An Emerging Retail Reality Omni-Channel Shoppers: An Emerging Retail Reality Retail marketing is changing. Today, success means connecting with your most important customer: the omni-channel shopper. Here we detail the three ways

More information

Data Management in a Marketing Environment. 2013 Chris Sukornyk

Data Management in a Marketing Environment. 2013 Chris Sukornyk Data Management in a Marketing Environment 2013 Chris Sukornyk Omni-channel marketing Omni-channel marketing is based on the concept of creating personalized, contextually relevant customer experiences

More information

Capturing Near Me Moments: How location-based mobile advertising is changing the marketing landscape

Capturing Near Me Moments: How location-based mobile advertising is changing the marketing landscape Capturing Near Me Moments: How location-based mobile advertising is changing the marketing landscape A Digital Marketing Depot Whitepaper Introduction: The mobile advertising opportunity Smartphone ubiquity

More information

OMNI-CHANNEL MARKETING. Top 9 Questions

OMNI-CHANNEL MARKETING. Top 9 Questions OMNI-CHANNEL MARKETING Top 9 Questions TABLE OF CONTENTS 2 3 5 7 8 9 10 11 12 13 14 15 16 Table of Contents Introduction Top 9 Questions How does omni-channel differ from multi-channel marketing? Why is

More information

Measurement A Marketer s New Toolkit

Measurement A Marketer s New Toolkit Measurement A Marketer s New Toolkit September 28, 2015 Dennis Buchheim Vice President of Product Management, Yahoo 1 Consumer Behavior Is Changing Desktop Browsing Mobile Browsing Mobile Apps 2 3 Hours

More information

5 WAYS TO SHARPEN YOUR AUDIENCE TARGETING

5 WAYS TO SHARPEN YOUR AUDIENCE TARGETING 5 WAYS TO SHARPEN YOUR AUDIENCE TARGETING THE RIGHT MESSAGE TO THE RIGHT PERSON AT THE RIGHT TIME. In the age of digital marketing, it can mean many, many things. Here are five best practices to help you

More information

The Mobile Data Management Platform. Reach Relevant Audiences Across Devices and Channels with High Impact Ad Targeting

The Mobile Data Management Platform. Reach Relevant Audiences Across Devices and Channels with High Impact Ad Targeting The Mobile Data Management Platform Reach Relevant Audiences Across Devices and Channels with High Impact Ad Targeting 1 Introduction As users spend more time engaging with media on mobile devices, brands

More information

the e-tailing group Personalization Comes of Age: 2014 Retail and Consumer Insights

the e-tailing group Personalization Comes of Age: 2014 Retail and Consumer Insights S Personalization Comes of Age: 2014 Retail and Consumer Insights S In an effort to understand evolving consumer behaviors and retailer initiatives, MyBuys and the e-tailing group partnered to analyze

More information

actionable big data. maximum roi. HOW TO DRIVE OFFLINE RETAIL SALES USING ONLINE MARKETING Building a bridge to overcome the online to offline gap

actionable big data. maximum roi. HOW TO DRIVE OFFLINE RETAIL SALES USING ONLINE MARKETING Building a bridge to overcome the online to offline gap actionable big data. maximum roi. HOW TO DRIVE OFFLINE RETAIL SALES USING ONLINE MARKETING Building a bridge to overcome the online to offline gap Why read this paper? We are inundated with online marketing

More information

Three powerful analytics use cases for Customer Link. How linked data powers smarter analytics and better predictive models

Three powerful analytics use cases for Customer Link. How linked data powers smarter analytics and better predictive models Three powerful analytics use cases for Customer Link 1 How linked data powers smarter analytics and better predictive models 0123 4567 8901 2345 The power of linked data When it comes to adopting new tech

More information

Transforming Big Data Into Smart Advertising Insights. Lessons Learned from Performance Marketing about Tracking Digital Spend

Transforming Big Data Into Smart Advertising Insights. Lessons Learned from Performance Marketing about Tracking Digital Spend Transforming Big Data Into Smart Advertising Insights Lessons Learned from Performance Marketing about Tracking Digital Spend Transforming Big Data Into Smart Advertising Insights Lessons Learned from

More information

Data Ownership Overview: Using omni-channel data to connect one-on-one with customers

Data Ownership Overview: Using omni-channel data to connect one-on-one with customers : Using omni-channel data to connect one-on-one with customers Purpose This overview of data ownership provides key insights for marketing practitioners and executives. Those serving and interacting with

More information

Mobile Marketing Survey Report Q1 2014

Mobile Marketing Survey Report Q1 2014 Mobile Marketing Survey Report Q1 2014 About RadiumOne What we do RadiumOne makes the cross-platform advertising connection through proprietary first party data, vast targeting capabilities and crosschannel

More information

DISPLAY ADVERTISING: WHAT YOU RE MISSING. Written by: Darryl Chenoweth, Digital Marketing Expert

DISPLAY ADVERTISING: WHAT YOU RE MISSING. Written by: Darryl Chenoweth, Digital Marketing Expert Display Advertising: What You re // 1 2 4.ch DISPLAY ADVERTISING: WHAT YOU RE MISSING Written by: Darryl Chenoweth, Digital Marketing Expert Display Advertising: What You re // 2 Table of Contents Introduction...

More information

Optimize Omnichannel Engagement With Actionable Consumer Insights

Optimize Omnichannel Engagement With Actionable Consumer Insights Industry Study & Analysis by Exclusive Sponsor Table of Contents Introduction...3 Executive Summary...4 I.) Data, Predictive Analytics & Omnichannel Strategies...9 II.) Touch Points & Customer Identifiers...16

More information

5 WAYS TO ENGAGE THOSE SLIPPERY OMNI-CHANNEL SHOPPERS

5 WAYS TO ENGAGE THOSE SLIPPERY OMNI-CHANNEL SHOPPERS 5 WAYS TO ENGAGE THOSE SLIPPERY OMNI-CHANNEL SHOPPERS CONTENTS 2 Suddenly, the game is a whole lot harder. 4 Proven Ways To Win. 5 Maintain accurate cross-channel and cross-device identity data. 6 Use

More information

Ensighten Activate USE CASES. Ensighten Pulse. Ensighten One

Ensighten Activate USE CASES. Ensighten Pulse. Ensighten One USE CASES Ensighten Activate Ensighten One Ensighten Pulse Use Case: On-Site Targeting based on Off-Site Display Ad Deliver relevant content to customers after they viewed or clicked through an Off-Site

More information

The Marketer s Dilemma

The Marketer s Dilemma The Marketer s Dilemma For Love or Money Jocelyn Brown Senior Director, Market Readiness Oracle Marketing Cloud January 19 th, 2016 Copyright 2015, Oracle and/or its its affiliates. All All rights reserved.

More information

ecommerce Industry Outlook 2015.

ecommerce Industry Outlook 2015. ecommerce Industry Outlook 2015. JANUARY 2015 Introduction. The global ecommerce industry saw impressive growth in 2014 with goods and services worth $1.5 trillion bought by shoppers via desktops, tablets

More information

SOLVING. MARKETERS cross-channel. digital conundrum. a strategic guide to real-time marketing IN ASSOCIATION WITH

SOLVING. MARKETERS cross-channel. digital conundrum. a strategic guide to real-time marketing IN ASSOCIATION WITH SOLVING MARKETERS cross-channel digital conundrum a strategic guide to real-time marketing IN ASSOCIATION WITH SOLVING MARKETERS CROSS-CHANNEL DIGITAL CONUNDRUM A strategic guide to real-time marketing

More information

Retail Mobile Pulse Survey:

Retail Mobile Pulse Survey: Retail Mobile Pulse Survey: Understanding Retailer Perspectives and Investments In partnership with Digiday FEBRUARY 2015 Introduction The continued fragmentation of a consumer s path to purchase across

More information

Direct Response Marketing on Facebook

Direct Response Marketing on Facebook Direct Response Marketing on Facebook Driving action online, in-store and in mobile app Summer 2015 1 Table of contents Facebook s direct response marketing solution 4 Best practices 14 Campaign prep 16

More information

$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ MARKETING PLATFORMS ADVERTISING MEDIA PUBLIC RELATIONS SOCIAL MEDIA WEB MARKETING PROMOTIONS

$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ MARKETING PLATFORMS ADVERTISING MEDIA PUBLIC RELATIONS SOCIAL MEDIA WEB MARKETING PROMOTIONS MARKETING BENEFIT MARKETING PLATFORMS RELATIVE COST CONSTRAINTS & LIMITATIONS INTEGRATION STARTERS Generate positive impressions / awareness ADVERTISING Need to control the message content/timing/audience

More information

Mobile Marketing A New Analytics Framework What we have & what we need 2/28/12

Mobile Marketing A New Analytics Framework What we have & what we need 2/28/12 Mobile Marketing A New Analytics Framework What we have & what we need 2/28/12 1! The future is increasingly mobile Yesterday 6 billion mobile devices globally and 1.2 billion mobile web users in 2011

More information

Back-to-School Shopping A Report Card on Consumer Intentions for the 2012 Season. August 2012. Copyright 2012

Back-to-School Shopping A Report Card on Consumer Intentions for the 2012 Season. August 2012. Copyright 2012 Back-to-School Shopping A Report Card on Consumer Intentions for the 2012 Season August 2012 Copyright 2012 BOSTON CHICAGO NEW YORK LOS ANGELES SAN FRANCISCO Overview According to the National Retail Federation,

More information

Best Practices of Mobile Marketing

Best Practices of Mobile Marketing Best Practices of Mobile Marketing With the advent of iphone, Android phones, and tablets, adoption of the mobile is contagious, and will continue in the coming years as well. The market penetration of

More information

Making Integrated Campaigns Work: How a Search Marketing Mindset Can Drive the ROI of Display Advertising

Making Integrated Campaigns Work: How a Search Marketing Mindset Can Drive the ROI of Display Advertising Making Integrated Campaigns Work: How a Search Marketing Mindset Can Drive the ROI of Display Advertising Eli Goodman comscore, Inc. Keith Wilson The Search Agency, Inc. Our Presenters Eli Goodman Search

More information

5 Social Shopping Trends Shaping the Future of Ecommerce. May 26, 2010

5 Social Shopping Trends Shaping the Future of Ecommerce. May 26, 2010 5 Social Shopping Trends Shaping the Future of Ecommerce May 26, 2010 Lauren Freedman, President, the e-tailing group, Inc. Pehr Luedtke, CEO, PowerReviews, Inc. The Voice of Cross-Channel Merchandising

More information

American Eagle Outfitters Cross-channel marketing holiday case study

American Eagle Outfitters Cross-channel marketing holiday case study Experian Marketing Services American Eagle Outfitters / Client Case Study American Eagle Outfitters Cross-channel marketing holiday case study American Eagle Outfitters creates a dynamic, cross-channel

More information

Leveraging Big Social Data

Leveraging Big Social Data Leveraging Big Social Data Leveraging Big Social Data New ways of processing and analyzing Big Data have led to innovations across many industries from software that can diagnose Parkinson s to earthquake

More information

Key Digital Trends for 2014

Key Digital Trends for 2014 December 12, 2013 Key Digital Trends for 2014 Presented by: Noah Elkin Principal Analyst Sponsored by: Agenda: emarketer sees four key trends affecting digital marketing in 2014 No. 1: Mobile moves to

More information

THE OMNICHANNEL DATA MANAGEMENT PLATFORM:

THE OMNICHANNEL DATA MANAGEMENT PLATFORM: MARKETING SERVICES WHITE PAPER THE OMNICHANNEL MANAGEMENT PLATFORM: Your Key to Delivering Relevant Marketing at Scale TABLE OF CONTENTS 3 EXECUTIVE SUMMARY 4 OMNICHANNEL SUCCESS DEPENDS ON CONNECTING

More information

Expanding the Conversation Leveraging Social Media for Brand Interaction. April 2013. Copyright 2013

Expanding the Conversation Leveraging Social Media for Brand Interaction. April 2013. Copyright 2013 Expanding the Conversation Leveraging Social Media for Brand Interaction April 2013 Copyright 2013 Overview Turn on the television or open up your local newspaper. Chances are you will see brands highlighting

More information

2013 SIIA Strategic and Financial Conference New York, NY

2013 SIIA Strategic and Financial Conference New York, NY Since 1987 The Coming Shift in Digital Marketing: Always On CRM 2013 SIIA Strategic and Financial Conference New York, NY www.jegi.com June 21, 13, 2013 2012 Discussion Agenda M&A Heating Up in Marketing

More information

CONSISTENT PERSONALIZATION EVERYWHERE CONSUMERS SHOP

CONSISTENT PERSONALIZATION EVERYWHERE CONSUMERS SHOP CONSISTENT PERSONALIZATION EVERYWHERE CONSUMERS SHOP 7th Annual Consumer Personalization Survey By Lauren Freedman President of e-tailing group Leading Personalization Provider to IR 500 6 Years in a Row

More information

8 TIPS FOR MAKING THE MOST OF GOOGLE ANALYTICS. Brought to you by Geary LSF and Orbital Informatics

8 TIPS FOR MAKING THE MOST OF GOOGLE ANALYTICS. Brought to you by Geary LSF and Orbital Informatics 8 TIPS FOR MAKING THE MOST OF GOOGLE ANALYTICS Brought to you by Geary LSF and Orbital Informatics TABLE OF CONTENTS 3 5 7 8 9 10 11 12 13 14 15 Introduction 8 Tips for Google Analytics Don t let Google

More information

E-Book Augmented Reality: The Next Marketing Channel

E-Book Augmented Reality: The Next Marketing Channel E-Book Augmented Reality: The Next Marketing Channel The 2016 Marketer s Guide to Augmented Reality 98% of marketers agree that digital and offline are merging. 1 Contact us aurasma.com sales@aurasma.zendesk.com

More information

Wearable Technology Survey

Wearable Technology Survey Wearable Technology Survey Wearable Tech Survey Section 1.0: What impact will wearable technology have on customer engagement? Brands understand the consumer is empowered with the ability to influence

More information

4 ecommerce challenges solved using analytics

4 ecommerce challenges solved using analytics 4 ecommerce challenges solved using analytics 4 ecommerce challenges solved using analytics Contents ONE Customer Journey Attribution TWO Valuable Customer Marketing THREE User Flow Analysis (Registration

More information

Financial Services. Market Insights, Drivers & Best Practices

Financial Services. Market Insights, Drivers & Best Practices Financial Services Market Insights, Drivers & Best Practices Purpose This guide provides key insights for digital marketing practitioners and executives working in the Financial Services industry. Those

More information

Nimble Commerce: Your Key to Maximizing Online Sales in Holiday 2015

Nimble Commerce: Your Key to Maximizing Online Sales in Holiday 2015 Nimble Commerce: Your Key to Maximizing Online Sales in Holiday 2015 Nimble Commerce: Your Key to Maximizing Online Sales in Holiday 2015 DON DAVIS MODERATOR Editor-in-Chief Internet Retailer LAUREN FREEDMAN

More information

Platform Data. Platform Execution. Platform Enablers. Identity Management. Identity Management. Audience Management. 2014 Merkle Inc.

Platform Data. Platform Execution. Platform Enablers. Identity Management. Identity Management. Audience Management. 2014 Merkle Inc. IDENTITY MANAGEMENT Identity Management The management and association of identity attributes across all channels and media. The creation of a longitudinal view of the experience a consumer has with a

More information

4.5% 2014 Digital Marketing Optimization Survey results > 4.5% Top lessons learned from the leaders

4.5% 2014 Digital Marketing Optimization Survey results > 4.5% Top lessons learned from the leaders 2014 Digital Marketing Optimization Survey results Top lessons learned from the leaders Table of contents 1: Introduction 2: Five lessons from the top 20% #1: They test to make decisions 3: #2: They put

More information

Module One: Connected CRM and Big Data. What it really means for marketing

Module One: Connected CRM and Big Data. What it really means for marketing Module One: Connected CRM and Big Data What it really means for marketing 1 The path to purchase sets the stage for our technology challenges Newer channels outpace traditional channels Insurance Avenues

More information

2015 AUTOMOTIVE BUYER INFLUENCE STUDY

2015 AUTOMOTIVE BUYER INFLUENCE STUDY ABIS-15A 2015 AUTOMOTIVE BUYER INFLUENCE STUDY SOURCES THAT INFLUENCE PURCHASE IHS AUTOMOTIVE driven by POLK INTERNET IS MOST-USED AND MOST-INFLUENTIAL SOURCE AMONG CAR BUYERS YEAR-OVER-YEAR USAGE FOR

More information

Presented In Conjunction With: Feature Sponsor

Presented In Conjunction With: Feature Sponsor Presented In Conjunction With: Feature Sponsor Presented In Conjunction With: The Sale Is The Omni-Channel Retailers have come to realize the channel customers use to make purchases does not matter, because

More information

How Mobile Shopping Drives Omnichannel Conversions

How Mobile Shopping Drives Omnichannel Conversions Whitepaper How Mobile Shopping Drives Omnichannel Conversions The Evolving Path to Purchase Table of Contents Introduction 1 How Consumers Engage with Mobile 3 Consumer Expectations for Mobile Experience

More information

THE HOTTEST DIGITAL TRENDS The digital world is rapidly changing we ll keep you up to speed.

THE HOTTEST DIGITAL TRENDS The digital world is rapidly changing we ll keep you up to speed. THE HOTTEST DIGITAL TRENDS The digital world is rapidly changing we ll keep you up to speed. Morgan Stanley stated that 91% of people keep their phone within 3 feet, 24 hours a day. 1.08 of the world s

More information

Choosing Your ILS Partners. Making the Most of Your Online Advertising Budget

Choosing Your ILS Partners. Making the Most of Your Online Advertising Budget TM Choosing Your ILS Partners Making the Most of Your Online Advertising Budget Choosing Your ILS Partners Making the Most of Your Online Advertising Budget CONTENT Traffic and Leads... 1 User Experience...

More information

Special Report: Trends in Mobile Payment April 2015

Special Report: Trends in Mobile Payment April 2015 Special Report: Trends in Mobile Payment April 2015 Contents Executive Summary Consumers Adopting Mobile Mobile Payment Methods Leveraging Mobile Payments Enabling Your Business 2 Confidential & Proprietary

More information

BUY. Mobile Retargeting for Retailers: Recapturing Customers Cross-Platform. February 2014. 1.877.AMPUSH.1 info@ampush.com

BUY. Mobile Retargeting for Retailers: Recapturing Customers Cross-Platform. February 2014. 1.877.AMPUSH.1 info@ampush.com BUY Mobile Retargeting for Retailers: Recapturing Customers Cross-Platform February 2014 1.877.AMPUSH.1 info@ampush.com TABLE OF CONTENTS Executive Summary 3 The Mobile Advertising Opportunity 4 E-Commerce

More information

Target and Acquire the Multichannel Insurance Consumer

Target and Acquire the Multichannel Insurance Consumer Neustar Insights Whitepaper Target and Acquire the Multichannel Insurance Consumer Increase Conversion by Applying Real-Time Data Across Channels Contents Executive Summary 2 Are You Losing Hot Leads?

More information

Everyone can change the web. Anytime. Anywhere.

Everyone can change the web. Anytime. Anywhere. Everyone can change the web. Anytime. Anywhere. Create a compelling, dimensional web experience and engage your customers. Experience is everything. 1 2 3 Experience Is Everything Why customers leave your

More information

Connecting the Dots on the Omnichannel Customer Journey

Connecting the Dots on the Omnichannel Customer Journey A new e-book from TeleTech for sales, marketing, and customer care leaders. Connecting the Dots on the Omnichannel Customer Journey Everybody s talking about omnichannel these days. But what is omnichannel

More information

Successful Steps and Simple Ideas to Maximise your Direct Marketing Return On Investment

Successful Steps and Simple Ideas to Maximise your Direct Marketing Return On Investment Successful Steps and Simple Ideas to Maximise your Direct Marketing Return On Investment By German Sacristan, X1 Head of Marketing and Customer Experience, UK and author of The Digital & Direct Marketing

More information

Bricks And Clicks A Look At Today s Retail Marketing Trends

Bricks And Clicks A Look At Today s Retail Marketing Trends Bricks And Clicks A Look At Today s Retail Marketing Trends A Quick and Easy Guide to Digital Advertising for Local Businesses TABLE OF CONTENTS 3 4 7 11 The New Customer Path to Purchase The Rise of Mobile

More information

Paid, Earned and Owned Media

Paid, Earned and Owned Media Paid, Earned and Owned Media 3 Types of Branded Media in a Smart Marketing Mix: Paid, Owned And Earned Mixing Paid, Owned, and Earned Media to Grow Your Business Combining paid media, owned media, and

More information

Physical/Digital Convergence: New Technology for Omnichannel Retail

Physical/Digital Convergence: New Technology for Omnichannel Retail Physical/Digital Convergence: New Technology for Omnichannel Retail Moderator Allison Enright Editor Internet Retailer Featured Panelist Nikki Baird Partner Retail Systems Research Speaker Jeremy Wilson

More information

The Trends and Roadblocks in Retail e-commerce: A Recap of the 2012 etail West Conference by Mogreet

The Trends and Roadblocks in Retail e-commerce: A Recap of the 2012 etail West Conference by Mogreet The Trends and Roadblocks in Retail e-commerce: A Recap of the 2012 etail West Conference by Mogreet Each year, as technology and consumer adoption continues to evolve, retailer e- commerce teams are facing

More information

Webtrends for Retail

Webtrends for Retail Webtrends for Retail Revolutionize Your Customers End-To-End Experiences Across Digital Channels solution brief JAN 2013 2013 Webtrends, Inc. www.webtrends.com. Webtrends for Retail Revolutionize Your

More information

50 WAYS. to grow your email list. page: 1. 50 Ways to Grow Your Email List. Share it!

50 WAYS. to grow your email list. page: 1. 50 Ways to Grow Your Email List. Share it! 50 WAYS to grow your email list page: 1 50 Ways to Grow Your Email List Written By Casey Swanton Casey is currently a Response Consultant for Professional Services at Return Path. Casey s agency experience

More information

Mobile 360: Developing Your Comprehensive Digital Strategy

Mobile 360: Developing Your Comprehensive Digital Strategy Mobile 360: Developing Your Comprehensive Digital Strategy FK Funderburke, Director, Digital Merchandising & Strategy Vivek Agrawal, Director, Mobile & Digital Display Group Russell Young, Director, Strategic

More information

2013 Media Kit. Your Marketing and List Strategies Start Here. Copyright 2003-2013 Take 5 Solutions - All Rights Reserved.

2013 Media Kit. Your Marketing and List Strategies Start Here. Copyright 2003-2013 Take 5 Solutions - All Rights Reserved. Copyright 2003-2013 Take 5 Solutions - All Rights Reserved. Overview Why Take 5 Solutions? Take 5's Unique Advantages Leadership Team Product Offerings Direct Mail List Rentals Email List Rentals Mobile

More information

2015 Holiday Commerce Marketing Guide

2015 Holiday Commerce Marketing Guide 2015 Holiday Commerce Marketing Guide This past 2014 holiday period was a very merry season for ecommerce, witnessing a 16% growth in holiday sales over holiday 2013. 1 We have also seen continued shifts

More information

A Comprehensive Data Management Platform Powers 360 Analytics. Centrally Analyze Audience, Campaign, and Performance Data

A Comprehensive Data Management Platform Powers 360 Analytics. Centrally Analyze Audience, Campaign, and Performance Data A Comprehensive Data Management Platform Powers 360 Analytics Centrally Analyze Audience, Campaign, and Performance Data 1 How can you analyze all of your disparate first-party and third-party audience,

More information

WHAT YOU D KNOW IF WE COULD TALK TO YOU

WHAT YOU D KNOW IF WE COULD TALK TO YOU PRESENTS DATA DRIVEN BRAND MARKETING PART TWO YOUR DEFINITIVE GUIDE TO FINDING THE CHANNELS THAT DRIVE THE BEST RESPONSE WHAT YOU D KNOW IF WE COULD TALK TO YOU 1. Building Value on Existing Segmentations

More information

ConsumerViewSM. Insight on more than 235 million consumers and 113 million households to improve your marketing campaigns

ConsumerViewSM. Insight on more than 235 million consumers and 113 million households to improve your marketing campaigns ConsumerViewSM Insight on more than 235 million consumers and 113 million households to improve your marketing campaigns Learn how Experian s ConsumerView SM database enables better segmentation for brands

More information

x Just a 20 April 2012 Smart Jewelry Show Chicago 3

x Just a 20 April 2012 Smart Jewelry Show Chicago 3 x Just a Mobile presents the biggest opportunity for jewelers to affect a jewelry shopper in the full buying circle, which includes consideration, Decision and transaction. 20 April 2012 Smart Jewelry

More information

From National to Neighbor: How to localize your mobile strategy!

From National to Neighbor: How to localize your mobile strategy! Welcome to today s webinar From National to Neighbor: How to localize your mobile strategy Presented by: Neil Mahoney Partner SIM Partners @nmahoney Monica Ho Vice President of Marketing xad @HoInDaHizzy

More information

BrightRoll Insights: Mobile Video Advertising Strengthens TV Media Investments

BrightRoll Insights: Mobile Video Advertising Strengthens TV Media Investments BrightRoll Insights: Mobile Video Advertising Strengthens TV Media Investments Executive Summary While TV remains a trusted mass market media with the broadest reach, video consumption on mobile devices

More information

Creating a Digital Marketing Strategy

Creating a Digital Marketing Strategy Creating a Digital Marketing Strategy Digital Natives Disrupt, Transform and Drive By 2020, 40% of U.S. population will be Digital Natives and will account for 39% of the nation s personal income Thomas

More information

FACEBOOK BY THE NUMBERS 2015 RESEARCH REPORT. Key findings on the trends and benefits of retargeting on the world s largest social network

FACEBOOK BY THE NUMBERS 2015 RESEARCH REPORT. Key findings on the trends and benefits of retargeting on the world s largest social network 9 46456 9378 2478 2478 Retargeting on Facebook by the Numbers 2015 456 2 2478 46 27841 92 29 FACEBOOK BY THE 46 9378 34 8 RESEARCH REPORT NUMBERS 2015 Key findings on the trends and benefits of retargeting

More information

5 Tips For Setting Measurable. Social Media Goals. 5 Tips for Measurable social media goals

5 Tips For Setting Measurable. Social Media Goals. 5 Tips for Measurable social media goals 5 Tips For Setting Measurable Social Media Goals 1 introduction Five practical tips for setting measurable social media goals Social media participation has become a must for businesses today. A survey

More information

Personalization is a hot topic among digital marketers

Personalization is a hot topic among digital marketers Personalization is a hot topic among digital marketers today and for good reason. Customers are bombarded by far more marketing messages than ever before across a broader breadth of channels. Fortunately,

More information

Balancing Multi-Generational Retail Strategies. Millennials, Boomers and the changing retail landscape. August 2015

Balancing Multi-Generational Retail Strategies. Millennials, Boomers and the changing retail landscape. August 2015 Balancing Multi-Generational Retail Strategies Millennials, Boomers and the changing retail landscape August 2015 It is no secret that Baby Boomers are a shopping force and have provided many retailers

More information

3 Step Approach to Improving Customer Experience and Driving Engagement

3 Step Approach to Improving Customer Experience and Driving Engagement 3 Step Approach to Improving Customer Experience and Driving Engagement 2011 Experian Information Solutions, Inc. All rights reserved. Experian and the marks used herein are service marks or registered

More information

Digital Marketing Capabilities

Digital Marketing Capabilities Digital Marketing Capabilities Version : 1.0 Date : 17-Apr-2015 Company Framework Focus on ROI 2 Introduction SPACECOS is a leading IT services and marketing solutions provider. We provide the winning

More information

How Retail Marketers Are Solving the Attribution Equation

How Retail Marketers Are Solving the Attribution Equation How Retail Marketers Are Solving the Attribution Equation February 2015 $ As the digital landscape continues to evolve at a rapid rate, many retail marketers are struggling to view the cyclical consumer

More information

Leaving Money On The Table

Leaving Money On The Table 10 Ways Retailers Are Leaving Money On The Table Page 1 Let s face it: gaining and retaining customers can often feel like a high stakes match. What s the right balance between what you ll give in the

More information

Marketing Report 2015

Marketing Report 2015 The State of Marketing Report 2015 TABLE OF CONTENTS EXECUTIVE SUMMARY KEY FINDINGS DETAILED INSIGHTS 2 3 6 Meeting Consumer Needs Consumer Channel Preference Marketers Current Workflow How Marketers Workflow

More information

PRESIDENTIAL ELECTION YOUR DIGITAL ROADMAP

PRESIDENTIAL ELECTION YOUR DIGITAL ROADMAP PRESIDENTIAL ELECTION 2016 YOUR DIGITAL ROADMAP PRESIDENTIAL ELECTION 2016 A lot has changed in media since the last election. Digital has overtaken TV as the most popular media channel in terms of time

More information

6 Tips for Reaching Boomers & Seniors with Digital Marketing

6 Tips for Reaching Boomers & Seniors with Digital Marketing 6 Tips for Reaching Boomers & Seniors with Digital Marketing Table of Contents 1 Reaching Boomers and Seniors with Digital Marketing 2 The Growing Boomer and Senior Demographic 3 Boomers and Seniors Are

More information

Adobe Digital Publishing Suite, Analytics Service

Adobe Digital Publishing Suite, Analytics Service Adobe Digital Publishing Suite, Analytics Service Analyze and optimize content for greater business impact Table of contents 1: Business benefits 2: Key features 2: Standard baseline analytics reporting

More information

Powering the Cross-Channel Customer Experience with Oracle s Complete Commerce

Powering the Cross-Channel Customer Experience with Oracle s Complete Commerce Powering the Cross-Channel Customer Experience with Oracle s Complete Commerce Contents Overview. 1 The Trends are Clear 2 Business Challenges 3 Complete Commerce 4 Customer Successes 8 Why Oracle?. 9

More information

Transforming Automotive Retail. : DEALERTRACK: the only connected SOLUTION driving the online to in-store convergence.

Transforming Automotive Retail. : DEALERTRACK: the only connected SOLUTION driving the online to in-store convergence. Transforming Automotive Retail : DEALERTRACK: the only connected SOLUTION driving the online to in-store convergence. Attract Engage Structure Transact Manage 1 2 3 4 5 Digital continues to reshape the

More information

Location Analytics for. Marketing A Knowledge Brief

Location Analytics for. Marketing A Knowledge Brief Location Analytics for Marketing A Knowledge Brief Improving Customer Insight and Intimacy with Location Analytics This use case details how Esri helps companies enhance the performance of marketing campaigns

More information

Multichannel Marketing:

Multichannel Marketing: White Paper Multichannel Marketing: Connecting with Customers Across Channels This document contains Confidential, Proprietary and Trade Secret Information ( Confidential Information ) of Informatica Corporation

More information

ECM 210 Chapter 6 - E-commerce Marketing Concepts: Social, Mobile, Local

ECM 210 Chapter 6 - E-commerce Marketing Concepts: Social, Mobile, Local Consumers Online: The Internet Audience and Consumer Behavior Around 75% (89 million) of U.S. households have Internet access in 2012 Intensity and scope of use both increasing Some demographic groups

More information

FINDING THE RIGHT STUDENTS: FOUR KEY TRENDS IMPACTING INQUIRY GENERATION

FINDING THE RIGHT STUDENTS: FOUR KEY TRENDS IMPACTING INQUIRY GENERATION FINDING THE RIGHT STUDENTS: FOUR KEY TRENDS IMPACTING INQUIRY GENERATION INTRODUCTION The lack of stability education marketers have experienced over the last several years has been unprecedented. And

More information

Continuous Customer Dialogues

Continuous Customer Dialogues Continuous Customer Dialogues STRATEGIES FOR GROWTH AND LOYALTY IN MULTI-CHANNEL CUSTOMER-ORIENTED ORGANIZATIONS whitepaper TABLE OF CONTENTS: PAGE Overview...3 The Continuous Customer Dialogue Vision...4

More information

The new driving force of data-driven marketing

The new driving force of data-driven marketing Oracle Data Cloud @OracleDataCloud The new driving force of data-driven marketing Oracle Data Cloud delivers the richest understanding of consumers across both digital and traditional channels based on

More information

State of the Market LOCATION POWERED MOBILE ADVERTISING REPORT DEEP DIVE ON CPG

State of the Market LOCATION POWERED MOBILE ADVERTISING REPORT DEEP DIVE ON CPG State of the Market LOCATION POWERED MOBILE ADVERTISING REPORT DEEP DIVE ON CPG USING MOBILE ADVERTISING TACTICS TO DRIVE AND MEASURE SALES LIFT FOR CPG The consumer package goods (CPG) vertical has traditionally

More information

ARCHER MOBILE CUSTOMER SUCCESS STORY

ARCHER MOBILE CUSTOMER SUCCESS STORY ARCHER MOBILE CUSTOMER SUCCESS STORY American Eagle Outfitters executes a mobilefirst, omni-channel marketing program that results in 60% consumer engagement during the competitive holiday season 1 SEAMLESS

More information

Marketing Solutions Built with People in Mind

Marketing Solutions Built with People in Mind Marketing Solutions Built with People in Mind Tailored emails, web recommendations and data-driven digital advertising designed to engage new prospects and excite customers. MAGNETIC MISSION To understand

More information

Multichannel marketing: creating a competitive advantage in today s complex marketing landscape For marketing and customer intelligence executives

Multichannel marketing: creating a competitive advantage in today s complex marketing landscape For marketing and customer intelligence executives Multichannel Marketing Solution Brief Multichannel marketing: creating a competitive advantage in today s complex marketing landscape For marketing and customer intelligence executives Executive summary

More information

5 TIPS FOR SETTING MEASURABLE SOCIAL MEDIA GOALS

5 TIPS FOR SETTING MEASURABLE SOCIAL MEDIA GOALS TIP SHEET 5 TIPS FOR SETTING MEASURABLE SOCIAL MEDIA GOALS Social media participation has become a must for businesses today. A survey by CMO in February 2012 revealed that marketers expect to spend almost

More information

Enhancing the Consumer Shopping Experience with Google Analytics. Presented by:

Enhancing the Consumer Shopping Experience with Google Analytics. Presented by: Enhancing the Consumer Shopping Experience with Google Analytics Presented by: & Who are we? Andy Gibson, MBA Analyst Marcia Jung Product Manager, Google Analytics Agenda E-Commerce Trends and What s New

More information