We do not teach entrepreneurship, We train impact entrepreneurs. EXECUTIVE MBA IN IMPACT ENTREPRENEURSHIP. 1 st EDITION

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1 IN COLLABORATION WITH 1 st EDITION EXECUTIVE MBA IN IMPACT ENTREPRENEURSHIP Programme starts on 1 st May, 2015 We do not teach entrepreneurship, We train impact entrepreneurs.

2 TABLE OF CONTENTS 1. About the MBA 1.1. Executive MBA in Impact Entrepreneurship Career Prospects MBA Process: From Concept to Commercial Launch 4 2. MBA Program 2.1. E4impact MBA Courses The Business Coach E4impact MBA training formula E4impact MBA Calendar Why this MBA - Highlights of E4impact 7 3. Admission 3.1. Admission Requirements MBA fees and scholarship policy Application Process E4impact MBA at a glance 8 4. MBA Partner 4.1. Universities Profile Partner Description 9 5. E4impact 5.1. About E4Impact Meet E4impact champions Candidate Profile 11 Managing Committee of Executive MBA 1. Mario Molteni Director, ALTIS, Business School, Milan, Italy (Chairman) 2. Mathew Kuruvithadam Chairman, Kerala Chamber of Commerce and Industry 3. Mr. Deepak L. Aswani, Director, KCCI 4. Mr. N.M. Sharafudeen, Director, KCCI 5. Mrs. Rekha Prakash, Director, KCCI 6. Fr.Ruban J.Thannickal Manager, Marian College Kuttikkanam 7. Dr.Hubby Mathew Director, Peermade Development Society, Peermade 8. Dr.PT Joseph SJ Director, MIIM, Kuttikkanam 9. Fr.Jose Chittady Dean Administration, MIE, Kuttikkanam 2

3 1. ABOUT THE MBA 1.1. EXECUTIVE MBA IN IMPACT ENTREPRENEURSHIP The Executive E4impact MBA in Impact Entrepreneurship trains both active and aspiring entrepreneurs in the start-up and/or scaling of their businesses. The MBA in Impact Entrepreneurship supports participants in: transforming a business idea into a business plan developing the business tools and skills necessary to manage a new venture creating partnerships with investors, suppliers and customers. The Executive E4impact MBA in Impact Entrepreneurship confers a degree from Università Cattolica del Sacro Cuore of Milan, Italy CAREER PROSPECTS The MBA will help you to: Start-up a new business; Scale-up an existing business; Start-up or up-scale a not-for-profit organization; Open a franchise of an international business; Become a leader in an already established organization 3

4 1.3. MBA PROCESS: FROM CONCEPT TO COMMERCIAL LAUNCH Business Idea Competition Initial Boot Camp Structuring the Business Model As part of the application process, candidates are asked to participate to a Business Idea Competition to present the business idea they intend to develop throughout the course of the Program. In the opening week of intensive study, each participant, guided by international lecturers and mentors, scrutinizes his/her business idea. Participants are aided in identifying the idea s strengths and weaknesses and then structure out a business model, using the Canvas template: this work provides the base upon which day-to-day improvement is undertaken. Distance Learning and Long Weekends Testing the Business Model Middle Boot Camp Validating the Business Model Participants start proofing their business models. Each MBA course is applied to develop and validate a specific component of the business model. Business models are ultimately challenged and validated in the mid-term week of intensive study: weaknesses are fixed, strengths are optimized and the way forward the business model paved. At the end of the class period, participants take part to a Business Model Competition to show their work to investors and business partners. Distance Learning and Long Weekends Towards the Business Plan Final Boot Camp Starting off Participants embark on an going business planning lab to work on their the business plan and develop personal skills. During the final intensive week of the study, each participant refines his/ her business plan with mentors and lecturers and develop a well-structured presentation for investors. Participants will finally present their work to a panel of international investors and partners in the Business Plan Competition. 4

5 2. MBA PROGRAM 2.1. E4IMPACT MBA COURSES The Executive MBA in Impact Entrepreneurship is structured as a training camp where each course directly responds to a concrete need that arises while implementing a start-up or scale-up strategy.the MBA courses are divided into two main categories: Business Courses: aimed at developing, testing and validating the business model and at acquiring specific managerial knowledge. Business Courses entail both business assignments and traditional examinations. Business Courses Business Model Design Business Strategy and Scaling Social Impact Measurement Basic Accounting Financial Planning 1 Financial Planning 2 Principles of Corporate Finance Market Analysis Entrepreneurial Marketing Human Resource Management Business research methods and statistics Project management Operations Management Business Law and Taxation Business Labs: aimed at providing hands-on business management and development experience, at acquiring personal business skills, writing the business plan and developing relations with investors. Business Labs do not entail traditional examinations. Business Labs Business Model in Progress Start-up Sales Creativity and Opportunity Recognition Corporate Governance & Legal issues Business Ethics Business Planning Leadership Meet Successful Entrepreneurs FINAL ASSESSMENT AND QUALIFICATION The course includes discussion and final presentation of the business plan which will be assessed by an examination board. Attendance is compulsory and it is a condition for obtaining the University s Master s Degree. The minimum attendance required in order to receive the Degree is 90% of scheduled teaching hours. All those who complete the course and passes required examinations are awarded the Master s degree in Impact Entrepreneurship by UniversitàCattolicadelSacroCuore (Milan), Italy. 5

6 2.2. E4impact MBA Relations with the Business Community Throughout the program, MBA participants work with, and are exposed to the business community. This allows participants to develop their business ideas based on experts suggestions and to createtrustful relationships. Business Idea Competition Before the Initial Boot Camp, all MBA candidates participate in the Business Idea Competition where they present their business ideas to a panel of business community members who judge the economic viability and social-environmental impact. This is the occasion for participants to start creating trustful relationships. Business Model Competition At the end of the Middle Boot Camp, MBA participants take part in the Business Model Competition, where they present their business models to a panel of business community members in order to show them improvements on the initial business idea. Business Plan Competition At the end of the Final Boot Camp, MBA participants refine a fullfledged business plan and prepare a pitch for investors. They present their pitch to a panel of local and international investors and business community members with the aim to get feedback on investmentand scaling opportunities THE BUSINESS COACH A key part of the E4impact MBA is the work each participant does with the Business Coach, a dedicated business consultant, who provides individual support in refining the Business Idea, developing the Business Model and then the Business Plan. The Coach supports each participant in implementing the Business Plan and developing relationships with Business Mentors, partners, suppliers and customers Furthermore he/she offers the financial oversight and rigor to assure the creation of an economically sustainable business E4IMPACT MBA TRAINING FORMULA The Executive MBA in Impact Entrepreneurship comprises of a unique and flexible blend of class lessons, distance learning and coaching to help MBA participants to apply what they learn to their business while keep on doing business and work. The E4impact MBA is structured as follows: Four (4) lntensive days of full time classroom and networking sessions called Boot Camps; Fourteen (14) Long Weekends of fulltime classroom; Eight (8) Distance Learning Sessions. THE TRAINING METHODS FOR MBA COURSES CONSIST OF: Class room training by lecturers from ALTIS-Università Cattolica del SacroCuore of Milan, Italy, delivered electronically Integrated courses taught partly online and in the classroom by lecturers from all partner institutions. The Distance Learning portion of integrated courses is made available on Università- Cattolica s e-learning platform. FIELD ACTION ON YOUR BUSINESS Throughout the course, work customized field assignment are designed for each participant, where they test real life feasibility, profitability and impact of their business. Examples of these assignments are in depth market analysis, customer focus groups, an internship with a mentor, or research for and dialogue with potential financial partners. 6

7 2.4. E4IMPACT MBA CALENDAR 2015 May 1-4 Fri - Mon Initial Boot Camp - Business Idea Competition June Sat-Sun July Sat-Sun August 8-9 Sat-Sun Contact Sessions September Sat-Sun October Sat-Sun November Sat-Sun December Fri-Mon Middle Boot Camp - Business Model Competition 2016 January 9-10 Fri - Mon February Sat-Sun March Sat-Sun April 9-10 Sat-Sun Contact Sessions May Sat-Sun June Sat-Sun July 9-10 Sat-Sun August Fri-Mon September Fri-Mon Final Boot Camp - Business Model Competition 2.5. HIGHLIGHTS OF THE MBA Business Coach Each participant of the MBA is accompanied by a Business Coach, a full time consultant who supports him/her in developing their business npla and in establishing relationships with mentors, partners, suppliers, customers and investors. Action oriented training The MBA is not an academic exercise, but applied learning where students are guided in verifying the feasibility of their business project and in drafting an investor ready business plan. Relations with Investors and Bankers Students are introduced into an entrepreneurial ecosystem that supports them prior to, during and after the launch of their impact venture. 3. ADMISSION 3.1. ADMISSION REQUIREMENTS Candidates must be strongly oriented to being an entrepreneur. Specifically, prospective applicants must have: Feasible business idea (start-up or existing, profit or non-profit) with strong social/environmental impact. A three-year University degree. English Proficiency. Computer and internet literacy. Regular access to IT and Internet resources. Mentorship MBA participants receive experienced guidance through regular contact with successful local and international business people. Local context and global perspective The program is taught by both local and international faculty. Executive Formula The blending of classroom and on-line training allows participants to attend the program while continuing their current job or business. European Degree The Executive MBA in Impact Entrepreneurship awards a Master Degree from UniversitàCattolicadelSacroCuore (Italy). Candidates with GMAT or GRE test, CAT, XAT, MAT would receive addedconsideration in the selection process. Candidates with no Bachelor Degree but extensive businesse xperience and a strong business idea, may be admitted to themba under exceptional circumstance. In such a case, theparticipant will notbe awarded the Degree, but a certificate ofattendance that under no circumstance will it be considered an academic degree MBA FEES AND SCHOLARSHIP POLICY The campus fee for the MBA is Rs. 3,00,000/- plus 12.36% Service tax. The scholarship policy: The one who gets the first rank for the Business model competition will get 50% of fees as scholarship. The one who gets the second rank rank for the Business model competition will get 25% of fees as scholarship. 7

8 3.3. MBA APPLICATION PROCESS Steps for the Application Process All candidates who wish to apply for the MBA must follow a twostep processes: Selection phase, aimed at identifying and evaluating eligible candidates Administrative admission process, aimed at completing the administrative. PROCEDURE Step 1- Selection phase Applicants are required to produce the following documents: a) Application Form (to be completed on-line at and in hard copies to Marian Institute of Entrepreneurship). b) Curriculum vitae c) Business idea (2-3 pages) describing the characteristics of a new business or thedevelopment of an existing one. Business summaries should include: Business idea or concept; Social mission; Target customers; Target market and size; Competitors and barriers to overcome; Competitive advantage; Estimated social/environmental/economic impact and; Essay entitled: Why my personal profile suits my business project. d) Letter of reference (minimum 1) either academic or professional. e) GMAT or GRE, CAT, XAT, MAT certificate (not mandatory). f) Copy of Transcript of grades and Bachelor Degree Certificate. A hard copy of these documents along with a DD for Rs. 500/- payable to Marian Institute of Entrepreneurship are to be forwarded to: Admission co-ordinator-e4impact Marian Institute of Entrepreneurship Kuttikanam Deadline The deadline for the submission of application is 28 th Feb Acceptance Qualified candidates will be contacted for an interview and, once accepted, will be asked to send a written statement confirming their candidacy and pay 50% of the fees. The second installment to be paid on 9th January Step 2-Administrative Admission process Successful applicants will also be required to complete the second step of theapplication process. Selected Applicants will be required to submit the followingdocuments: a) Official matriculation request (downloadable at unicatt.it/immatricolazioni/master); b) Two passport-size photos; c) Copy of passport or Voter s ID or National Identity Card; d) Dichiarazione di Valore **. ** Dichiarazione di Valore is a certificate issued by the Italian Embassies (or Consulates) that authenticates a foreign degree certificate. To obtain the Dichiarazione di Valore the applicant must apply to the Italian Embassy (or Consulate) of the country / region where the applicant completed his / her university studies and provide them with a notarized translation of the diploma in the Italian language. In some countries, obtaining the Dichiarazione di Valore may take up to two months or longer. The UniversitàCattolica s Master s Division can assist the applicants in their effort to obtain the Dichiarazione di Valore. Participants admitted to the 1st edition of the MBA will deliver the above mentioned documents to: Admission co-ordinator-e4impact Marian Institute of Entrepreneurship Kuttikkanam P.O., Peermade E4IMPACT MBA AT A GLANCE Opportunity Degree Language : Transform a business idea into a fully developed and field-tested business plan. : Master s degree in Impact Entrepreneurship from Università Cattolicade lsacro Cuore), Italy. : English Fee : Rs. 3,00, % Service Tax. Where : KCCI Ernakulam, Marian Institute of Entrepreneurship Kuttikkanam, Trivandrum and Kozhikode When How long Formula Faculty : Starts on 1 st of May : 16 months. : A unique blend of Class lessons, Distance Learning, and Coaching. : Faculty from ALTIS, MILAN, Italy and Marian Institute of Entrepreneurship and experts from various entre preneurship management fields in Kerala. Application deadline : 28 th February

9 4. MBA PARTNER 4.1. UNIVERSITIES PROFILE Università Cattolica Delsacrocuore of Milan Founded in 1921, UniversitàCattolicadelSacroCuore - UCSCis the largest private institution of higher learning in Europe. UCSC, with 42,000 students and 12 Faculties, is an academic community whose purpose is to contribute to the development of specialized studies, scientific research, and to the preparation of young adults for work, service in research and teaching, and careers in the public and private sectors. It achieves these goals by offering a superior academic education inspired by the basic principles of Christian Social Doctrine. ALTIS Postgraduate School Business & Society, Milan, Italy The mission of ALTIS is to promote Entrepreneurship and Management for Sustainable Development. Through its teaching, research and consulting, ALTIS transmits those business skills and strategies that enhance a company s economic, social and environmental performance. ALTIS conducts international research and offers a broad portfolio of education and consulting services to companies, non-profit organizations and the public administration. ALTIS has become an international point of reference for the development of Impact Entrepreneurship. In Africa, Asia and Latin America, through the E4impact project, the Graduate School trains entrepreneurs and mobilizes investors and institutions in order to start-up and replicate businesses with positive social and environmental impact. Marian Institute of Entrepreunership (MIE) is an extension wing of Peermade Development Society(PDS) which is engaged in Social Entrpreunership. Established in the year 1980, Peermade Development Society (PDS) is registered as a non governmental organization under the Travancore-Cochin literary and charitable societies act of Three decades of dedicated service of PDS in various developmental activities in the field of organic farming, Ayurveda and Traditional medicine, Medicinal plants conservation, Tribal Development, Women s Development, Micro Enterprise development, watershed development programme, Family counseling programme, Biotechnology, Bio control agents, Organic ago products exports, Technology resource centre, Organic tea and spices, local innovation support, Research and documentation and consultancy services is highly recognized by everybody. PDS is identified as one of the largest NGO of South India. PDS received many recognitions and awards in length and breadth from the Ministry of Rural Development, Department of Science and Technology(DST) Govt. of India, National Innovation Foundation(NIF) Govt. of India, Food and Agricultural organization(fao), Spices Board, Tea Board, NABARD (National Bank for Agriculture and Rural Development), UNDP (United Nations Development Programme),UNESCO, European Economic Community(EEC) and many other from state and central governments. PDS is the Parent body of Educational Institutions like Marian College and Marian International Institute of Management. Faculty Strategy - Prof. Mario Molteni and Prof. Benedetto Cannatelli Accounting and Finance - Prof. Alfonso Del Giudice Marketing - Prof. Renato Fiocca Human resources - Prof. Daniela Isari Outstanding faculty from Indian Business schools And Entreprenuers from Indian & abroad. Managing team for the Executive MBA Fr.Jose Chittady: Dean Administration Mithun Devdass: Co-ordinator Sebastian Manuel: Executive Assistant 4.2. Partner Description The Kerala Chamber of Commerce and Industry (KCCI), is a voluntary organization that promotes and develops trade and industry in Kerala and functions as a Central Forum for Businesspersons. The KCCI has its Head Quarters in Cochin, the economic capital of Kerala also have Regional Offices at Trivandrum and Calicut. The KCCI traces its origin to 12 May 1951, when the representatives of the local trade associations decided to set up a common forum under the name - THE ERNAKULAM CHAMBER OF COMMERCE. KCCI registered under the Indian Companies Act 1956 and the name changed to KERALA CHAMBER OF COMMERCE AND INDUSTRY in KCCI celebrated its Golden Jubilee on 24 November It is the first trade organization in India to receive the ISO Accreditation. 9

10 5. E4IMPACT 5.1. About E4impact E4impact is an initiative of ALTIS, Graduate School Business and Society at UniversitàCattolicadelSacroCuore (Italy) aimed at training impact entrepreneurs. The heart of E4impact is the MBA in Impact Entrepreneurship, a unique Executive MBA which provides would-be, early stage and high growth entrepreneurs with results-oriented education and interaction with the local business community and potential investors. Participants acquire knowledge and skills useful to start or scale a business and to contribute to the sustainable development of their countries. E4impact also supports the expansion of SMEs into fast growing markets. By matching them with reliable local entrepreneurs, E4impact offers small businesses a low cost, low risk opportunity to enter the fast growing countries where the MBA is run. Mission Foster sustainable development through impact entrepreneurship. E4impact goals Develop a new generation of entrepreneurs capable of combining economic success with positive social impact. Replicate successful Impact Businesses from around the world, matching them with reliable partners in the African, Asian and Latin American countries in which the MBA is run. Build a community of Universities, incubators, investors and corporations dedicated to furthering impact entrepreneurship MEET E4IMPACT CHAMPIONS Joseph Nkandu MBA 2011/12 - Nairobi, Kenya Executive director & Founder of NUCAFE During the MBA Joseph developed a business plan for the establishment of a farmer-owned coffee-processing factory and for the implementation of Farmer Ownership Model. He received grants from different donors which supported the continuous growth of his business. After the MBA, Joseph increased both the membership base (from 120 to 155 associations) and the volume of coffee marketed (from 630 MT in 2007 to 759 MT in 2011). In 2013, Joseph was nominated Ashoka Fellow and Africa Agricultural Role Model. NUCAFE was nominated best Africa farmer organization in income diversity category (awarded by AGRA). He contributes to the development of a National Coffee Policy and is deeply involved in improving gender relations among coffee farming households. Stephen Eku MBA 2013/14 - Accra, Ghana Chief Executive Officer of Emigoh Ghana Ltd. As Stephen enrolled for the MBA, he already was Chief Executive Officer of Emigoh Ghana Ltd. During the MBA, Stephen developed a business plan to enhance production capacity. He identified major bottle necks in the operations process and implemented specific improvements. Emigoh Ghana increased its customer base by 15%, revenues by 10% and number of employee by 10%. Stephen developed a network of 3000 retailers in the Greater Accra Region and scaled the business to Kumasi (Asante region) and Takoradi (western region). Stephen is now focused on further development and has therefore developed a compact business plan for investment attraction. Susan Oguya MBA 2013/14 - Nairobi, Kenya Chief Operation Officer & Founder of M-Farm AS Chief Operation Officer & Founder of M-Farm Ltd, during the MBA Susan developed a business plan to scale her activity in 3 Kenyan counties. She also received a grant funding of 120,000 USD from major organizations such as Safaricom and USAID among others. M-Farm now serves 15,000 small holder farmers who have doubled their revenues thanks to the direct link to the market. Four times as many workers are now employed, both on farms and within the organisation. Susan Oguya was named by Forbes magazine as part of the 20 Youngest Power Women of Africa Bola Ray MBA 2013/14 - Accra, Ghana Founder of Starr Radio Bola started the MBA with a business idea which referred to an existing entertainment company. While attending the MBA he was challenged to get outside the comfort zone and he developed the idea of Starr FM. During the MBA he established a strategic partnership with UniBank to create Starr Radio and went on-air for the first time in August, Within 3 months of operations, Starr Radio secured major events (Hennessy Artistry, MTN Hit Maker and Alvin Slaughter s Thanks Giving ); gathering plenty of advertisement, hosts and stars. Furthermore, Starr Radio website was ranked in Ghana from 300,000 to 43 in just three months (over 6% of its visitors are from US and UK), being one of the fastest growing websites in Ghana. 10

11 5.3. CANDIDATE PROFILE Our program is for entrepreneurs with businesses at different stages: You have a strong idea for a new business venture and need to figure out how to start it. You are starting a new business and seeking suport. You are in an established business and serching for growth opportunities to scale it up IDEA SEED EARLY STAGE LATER STAGE 11

12 E4IMPACT MBA AT A GLANCE Opportunity Degree Language : Transform a business idea into a fully developed and field-tested business plan. : Master s degree in Impact Entrepreneurship from Università Cattolicade Sacro Cuore), Italy : English Fee : Rs. 3,00, % Service Tax. Where : KCCI Ernakulam, Marian Institute of Entrepreneurship Kuttikkanam, Trivandrum and Kozhikode When How long Formula Faculty : Starts on 1 st of May : 16 months. : A unique blend of Class les sons, Distance Learning, and Coaching. : Faculty from ALTIS, MILAN, Italy and Marian Institute of Entrepreneurship and experts from various entre preneurship management fields in Kerala. Application deadline : 28 th February 2015 Send application to Marian Institute of Entrepreneurship Kuttikkanam P.O Peermade Ph: , , e4impact@miim.ac.in