UNIVERSITY OF NAIROBI. MSc in Marketing SCHOOL OF BUSINESS DEPARTMENT OF BUSINESS ADMINISTRATION LOWER KABETE CAMPUS P.O. BOX OO1OO NAIROBI

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1 UNIVERSITY OF NAIROBI MSc in Marketing SCHOOL OF BUSINESS DEPARTMENT OF BUSINESS ADMINISTRATION LOWER KABETE CAMPUS P.O. BOX OO1OO NAIROBI Tel: Wbsite:

2 BACKGROUND The University of Nairobi School of Business has a very diverse and rich heritage of innovativeness, which goes back its inception in Since then the School has endeavoured to provide quality and market driven programs, especially through its flagship programs; the bachelor of Commerce and Master of Business Administration. The school of Business is renowned with the region for its high quality graduates both at the undergraduate as well as postgraduate levels in all areas of management, including Human Resource Management, Marketing, Insurance, International Business, and Strategic management. The School of Business plays a strategic role in the accomplishment of the University s corporate Mission. The School provides leadership in the pursuit of business management and marketing knowledge and applications through development and implementation of customerdriven teaching and training, research, consultancy and community service. Academic Programs are currently offered at the Undergraduate level (B. Com), Master of Business Administration (MBA), MSc in Finance, and Doctor of Philosophy (PhD) in different functional areas of business. The Msc degree in Marketing adds to these exisitng degree programs by focusing on those persons with a strong interest in Marketing. Th programme aims at training the critical manpower required towards achieving Kenya s Vision 2030 and other development objectives. 1. Introduction The Msc Marketing is a highly specialized course which provides students with valuable breadth and depth of marketing science. The government, the industry and the academia have also expressed keen immense demand for marketing science empowered graduates. These factors, among others, constitute the rationale for adding Msc in marketing to the package of customer driven programmes offered by the School of Business. The program is practical and career oriented, while maintaining high standards of rigor and scholarship. Students pursuing this course will be exposed to a very rigorous and interactive learning experience, with a supervised and examinable industrial attachment which will be compulsory for all students. 2. Objectives The objectives of the Program are to enable the student to: a) gain in-depth knowledge of the chosen area of specialization

3 b) evaluate marketing problems and opportunities from an academic, practical, and critical perspective; c) understand and appreciates strategic and operational dynamics of the fast changing national and global marketing environments; d) develop professional and problem-solving attitudes towards the science of marketing management. 3. Entry Requirements The Common Regulations for the Masters degree in the University of Nairobi shall apply. The following shall be eligible for admission: a) A holder of at least an Upper Second Class Honors degree in marketing or its equivalent in non-classified degrees. b) A holder of Lower Second Class Honors in marketing or its equivalent with at least two (2) years of relevant work experience. c) A holder of any other qualification accepted by Senate as equivalent to any of the above. 4. Credit Transfer and Excemptions Applicants who have completed equivalent Master s course units at other Senate recognized universities may, with the approval of the Senate, be allowed to transfer credits up to one third (5 units) of the taught course units. Students desiring to receive credit(s) for any prior course units will need to make a formal written request(s) which includes: a) A list of the University of Nairobi course units for which the student is requesting a credit transfer; b) Official transcripts indicating courses that are considered to be equivalent and in which the applicant obtained a minimum grade of B standing; c) All those seeking to transfer credits will be required to pay the relevant fees.

4 5. Course Structure and duration The program consists of fifteen (15) taught course units that constitute Part I while Industrial Attachment which is equivalent to two (2) course units and Management Research Project equivalent to four (4) taught course units constitute part II. The minimum duration for the program for those who do not get any exemptions shall be four (4) semesters, while the maximum duration shall be twelve (12) semesters, and will involve coursework, examinations, Industrial Attachment and the Management Research Project. A candidate shall be allowed to take a minimum of two (2) course units and a maximum of six (6) course units per semester. Each course unit shall be taught for forty five (45) contact hours. There will be eight (8) core course units which shall be taken by all candidates. In addition the students will be required to take five (5) specialization course units in a chosen thematic area, and two (2) elective course units. Specialization course units allow students to concentrate in their chosen thematic area, while Elective course units provide options for additional knowledge in other areas of interest. Elective courses will be chosen from the list of elective course units in any area of study, or from specialization course units from a different thematic area, that would now count as electives. Course units can only be taken after the prerequisite units have been successfully completed. After completing Part I the candidates will carry out research and prepare an original Management Research Project and undertake Industrial Attachment in order to satisfy the requirements for Part II of the Program. Part II shall commence in the semester immediately following successful completion of Part I. Once the Management Project preparation and the Industrial Attachment have started they must be completed within a minimum of one semester and a maximum of three semesters. 6. Areas of Specialization Students enrolled for the MSc in marketing may, upon competion of all the core course units, specialize into any of the four area:

5 a) Global Marketing b) Marketing Research c) Retail Marketing d) Brand & Sales Management 7. Award of the Degree Upon completion of all the program requirements the successful candidate shall be recommended to the Senate for the award of the degree of Master of Science in Marketing (Option to be inserted) 8. Fees structure TUITION FEES Ksh 25, 000 Per unit EXAMINATION FEES Ksh 1,000 Per unit RESEARCH PROJECT Ksh 120,000 Other Charges 1 Medical KSh 5,000 2 Library KSh 3,000 3 Activity KSh 2,000 4 Caution KSh 5,000 5 Computer KSh 5,000 6 Registration KSh 1,000 7 Student ID KSh 500 TOTAL KSh 21,500 NB. Foreign students to add 25% more on fees

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