APC by Schneider Electric

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1 APC by Schneider Electric Energy Efficiency - The Green Power Solution James Taylor Business Development manager, UK

2 APC by Schneider Electric The Efficient Enterprise Components Close Coupled Cooling Hot Air Containment Capacity Management

3 A Heritage of leadership, experience and innovation APC was acquired by Schneider Electric in 2007 MGE UPS Systems, another division of Schneider Electric, merged with APC Together they represent the Critical Power & Cooling Services Business Unit of Schneider Electric

4 APC by Schneider Electric delivers unmatched customer benefits Industry s most comprehensive product & solutions Only integrated power, cooling, and management solution Industry s broadest service organization Industry s largest R&D investment The choice of IT andelectrical customers and channels

5 A sustainable innovation effort Global R&D centers supporting global and local platforms Nearly1000 R&D employees operating worldwide Industry leading investment in R&D Innovating services, solutions, & software Power, Cooling, Data Center Design and Management expertise

6 Preferred by industry experts For the past seven years, APC-MGE has consistently increased its revenue share and mindshare within the data center market. Their success is a combination of customer-centric power and cooling solutions and the execution of successful strategic industry alliances. By advancing the progress of data center solutions in efficiency, design and scalability, while continuing to exceed the latest application requirements, they are a true leader and a worthy recipient of the 2007 Frost & Sullivan Data Center Solutions Company of the Year Award.

7 While developing leading alliances and partnerships The Data Center and IT Ecosystem Unique, collaborative offer development (margin) Channel synchronicity Demand Creation Associations and Standards Boards Thought Leadership/Trusted Advisor Vision and strategy alignment Governments Thought Leadership/Trusted Advisor Vision and strategy alignment Utilities Energy Efficiency architectural rebate qualification for end-users Vision and strategy alignment

8 APC by Schneider Electric The Efficient Enterprise

9 What is it and why you need it Today s Server rooms and DC are designed and built using multiple, disparate vendors which gives you the client..unique solutions. Standardized Modular Scaleable Integrated Repeatable Understandable Uniqueness is for art NOT for infrastructure!

10 Introducing the revolutionary architecture.. The Efficient Enterprise integrates Power, Cooling and Management components to work seamlessly, automatically, to drive down CAPEX & OPEX and gives you, the business more power, more control and more Network Availability. The 4 C s to optimise DC efficiency four principles to ensure a more predictable, waste free DC environment that saves energy, boosts availability and positions you for the future growth; 1. Components right sized 2. Close coupling the cooling to the heat source 3. Containment of hot air 4. Capacity management

11 The 4 C s 1 Components right sized 3 Containment of hot air 2 Close-coupled cooling 4 Capacity management

12 Right size the components Growth is good, but its unpredictable, so companies oversize their requirements, i.e. power/cooling Hot swap Intelligent Module This overkill is a huge waste of resources Our scalable, modular architecture allows you to power & cool only what you need, when you need it Pay as you grow! Hot swap Power Module, pf 1 Hot swap Battery Module Hot swap components reduces MTTR and therefore increases network availability.

13 Closed Couple Cooling Hot air will always take the path of least resistance! Heat captured and rejected to chilled water or refrigerant The innovative InRow architecture reduces the distance between the heat source and the heat removal system bringing the cooling right to where the heat is generated Cold air delivered to cold aisle More control over airflow and therefore prevents the hot exhaust gas from mixing with the ambient air or re circulating to sensitive IT equipment Hot aisle air enters from rear

14 Closed Couple Cooling Central Air Handling Unit (CAHU) Computer Room Air Handler (CRAH) In-row Air Handler (IRAH) InRow Cooling is up to 30% more efficient than traditional cooling methodologies.

15 Hot Air Containment Delivering cold air to where it s required is not often the problem but getting rid of hot air is! When the hot air exhaust generated by high density applications mixes with the cooler ambient air, the airflow around the DC becomes unpredictable and localised hot spots are created. Only a containment design managed by computer can deliver The legacy approach of adding more precisely cooling capacity the right and lowering cooling the to precisely the right load at precisely the temperature does not solve problem, which right is one of time, air distribution thereby ensuring lowest carbon footprint. The Hot Air Containment System (HACS) ensures proper airflow by completely separating supply and return air paths. The HACS seals off the hot air and captures it at its source and therefore prevents hot and cold air mixing. Airflow paths become well defined and predictable!

16 Capacity Management A crystal ball for IT needs! Enterprise Management Software applications that gives you insight into your DC over its entire life cycle. One powerful platform allows you to optimize resources, plan future needs accurately and incorporate changes smoothly Manages all IT physical infrastructure devices including: Servers Cooling UPS s PDU s Rack s Network Gear Storage APC Capacity Manager tool received 2007 Data Center Product of the Year Gold Award from Searchdatacenter.com in the capacity and power management tools category

17 Capacity Management Mobile Device Moves Eliminate manual data entry and reduce errors; adding, moving or retiring devices whilst on the move Mobile Synchronization Keep your physical data center synchronized with your data center management tool

18 Capacity Management Rack Rack equipment equipment planning planning Create Create work work orders orders and and automatically automatically generate generate tasks tasks to to carry carry out out changes changes to to IT IT equipment. equipment. For For users users of of Capacity Capacity Manager Manager Mobile Mobile Search Search Quickly Quickly locate locate bar-coded bar-coded assets assets via via the the search search functionality functionality using using the the Symbol Symbol MC50 MC50 Digital Digital Assistant Assistant Store Store room room Keep Keep track track of of new new devices devices from from arrival arrival on on site site in in the the virtual virtual store store room room Rack Rack elevations elevations Easy Easy to to use use rack rack front front view view enables enables accurate accurate and and detailed detailed representation representation of of where where equipment equipment is is located located in in the the racks racks

19 Capacity Management Custom Custom Devices Devices Quickly Quickly customize customize catalog catalog devices devices to to your your specifications specifications in in just just 2 clicks, clicks, amending amending data data points points such such as as power power requirements requirements Device Device catalog catalog Utilize Utilize the the extensive extensive library library of of physical physical infrastructure infrastructure and and IT IT devices devices from from leading leading vendors vendors Floor Floor layout layout View View an an accurate accurate representation representation of of your your data data center center through through the the easy easy to to use use graphical graphical floor floor layout layout and and birds birds eye eye view view

20 Thank you APC-MGE, the 2007 Global Data Center Solutions Company of the Year Frost & Sullivan

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