Content. Introduction. BePark s Service and Awards. BePark Operating Model. European Business Cases Q & A

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2 Content Introduction BePark s Service and Awards BePark Operating Model European Business Cases Q & A

3 Content Introduction BePark s Service and Awards BePark Operating Model European Business Cases Q & A

4 1 YEAR OF YOUR LIFE LOOKING FOR PARKING 4

5 30% of traffic congestion in European cities is caused by drivers cruising around searching for parking spaces 5

6 4% of total greenhouse gases emissions is caused by drivers cruising around searching for parking spaces 6

7 Content Introduction BePark s Service and Awards BePark Operating Model European Business Cases Q & A

8 What s BePark? FIND parking, OPEN the parking barrier and PAY through ANY PHONE FIND PARKING ENTER AND PAY WITH YOUR MOBILE PARK YOUR CAR An innovative ACCESS and PAYMENT system making accessible any parking through ANY phone (call, sms or Phone Application) A BUSINESS MODEL in which BePark shares the revenues generated through its platform with the parking owner 8

9 BePark is a system of ACCESS and PAYMENTS for off-street parking based on the MOBIL technology 1 WEB platform Enroll, check your consumption and sign-up for a monthly subscription Mobile platforms FIND parking, enroll, check your consumption and sign-up 9

10 FIND parking, OPEN the parking barrier and PAY through ANY PHONE 1 How does it work? 1. Go in front of the gate 2. Enter with your mobile: Either by calling the BePark number and entering the access code indicate on the panel Either with your smartphone app --> The gate will open automatically 3. Repeat this process to leave the parking 4. Your account will automatically be charged 10

11 APP DEMO IOS and Android - REGISTER 11

12 APP DEMO IOS and Android FIND PARKING 12

13 APP DEMO IOS and Android - DETAIL 13

14 APP DEMO IOS and Android ACCESS & P AYEMENT 14

15 BePark VISION is to integrate ALL off-street parking resources on a SINGLE MARKETPLACE for ALL citizens while partnering with innovative MOBILITY LEADERS 1 SUPERMARKETS 15

16 BePark sells 3 services: MONTHLY SUBSCRIPTIONS, PARKING PER MINUTE and VOUCHERS 1 MONTHLY SUBSCRIPTIONS: monthly users that pay a fix sum at the beginning of the month in exchange of a parking space PARKING PER MINUTE: pay at the end of your parking session the time you stayed in the parking VOUCHERS: this service is directly distributed through BePark partners, like restaurants and theaters, to their clients in order to facilitate the access to these businesses 16

17 Definition of clients and the products offered to them B2C B2B Partners Short term Person searching to park for a few hours Companies in need for parking for their employeer for a few hours Horeca in need of parking for its clients for a few hours Lump sum Registered at BePark : person looking for a solution between 1 and 30 days for one destination No BePark member : client coming from an intermediary partner using a specific partner code. User himself not linked with BePark payment method Subscr iption Persons/habitants in need of parking for every day Companies in need for parking for their employees close to their site/company Horeca in need for subscription for parking for their cllients

18 USERS ADVANTAGES: BePark is EASY, CHEAP and ACCESIBLE to 99% of world s population 1 EASY FOR EVERYONE: localize, open the door and pay just with your phone without any ticket, ANY KIND OF PHONE PAY LESS: BePark always offers DISCOUNTS to its customers 99% of the world s population between 16 and 60 years old has a mobile phone 1 In Belgium, 10-50% cheaper than traditional parking solutions In France, payment per minute versus per hour In Spain, 10-15% discount on all parking rates 1 Mobile Life Study, Spain le 21 juin 2012, link 18

19 Customer advantage 19

20 BePark short story was full of prizes and rewards 1 Sept 11 Jan 12 Jan 13 3 rd prize Belgian young entrepreneurs Elected among 400 start-ups to join Wayra, the technological accelerator of Telefonica Best Mobility Project of the year, Delivered by the Brussels Minister of Mobility Finalists among 100, TechCrunch Mobile Barcelona Event 1 st price, 300k in pure subsidies 1 st price, La Fondation Altran pour l'innovation Selected by SFR Jeunes Talent 20

21 Content Introduction BePark s Service and Awards BePark Operating Model European Business Cases Q & A

22 REVENUE-SHARE MODEL: revenues generated through BePark are shared with the parking provider which do not have to invest a 1 Parking providers Parking users 0 Invest. 22

23 PROVIDER ADVANTAGES: the parking provider will be able to integrate the strongest city network, offer a powerful loyalty program, improve its service and increase its visibility 1 NETWORK INTEGRATION: Be part of the major parking network of the city LOYALTY PROGRAM: Offer a loyalty program to its customers (better prices and unique payment solution through the cell phone) IMPROVED SERVICE: Improve parking s service by allowing customers to pay without cash or credit cards, localize the parking through their phones easily and check the cost of it in real time MAJOR VISIBILITY: through BePark website, mobile app and communication campaigns the parking provider will substantially increase its visibility 23

24 BePark s system can be installed on ANY automated barrier WITHOUT INTERFERING with its normal usage 2 Client data base BePark Servers Access controller 24

25 BePark s Manager gives the parking provider: real time occupancy rates, historical data and monthly reports 2 CUÁLES SON 25

26 Be Park will been present in 3 European markets International expansion plan, 2013 Pilot Legal structure No need Team No need Launch of first city 1 July-2013 July-2013 May Be Park service will only lauch officially whent its network in a city is superior to 10 parkings., 26

27 Content Introduction BePark s Service and Awards BePark Operating Model European Business Cases Q & A

28 BePark developed a commercial network in 4 countries 4 Present Jul-Sept X # of parkings

29 BePark is working with major brands in the 4 sectors 4 PARKINGS OFFICES SUPER- MARKETS HOTELS 29

30 BePark in Belgium is realin more than 45 parkings 4 30

31 BePark will start in Paris with 18 parkings in mid-november 2013 giving access to a network of +/ spaces 4 31

32 BePark will start in Madrid with 15 parkings in december 2013 giving access to a network of +/ spaces 4 32

33 Content Introduction BePark s Service and Awards BePark Operating Model European Business Cases Q & A

34 Questions & Answers.. 34

35 Julien Vandeleene Managing Director and : jvd@bepark.be Tel :