The 5 W s. Consider When Seeking. Voice Solutions

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1 The 5 W s Small Businesses Consider When Seeking Voice Solutions

2 The 5 W s Small Businesses Consider When Seeking Voice Solutions Choosing a Telecom Service in the Digital Age The development and advancement of the Internet and Cloud-based communications have revolutionized the telecom industry forever. Who, What, When, Where and Why have always been questions a small business should address to successfully choose a voice solution, and while the questions remain the same in the digital age, all answers have changed. Time is critical in every business, but especially for small businesses that have great responsibility resting on few employees. Scouring the Internet for competitive pricing that constantly fluctuates and keeping up with ever-changing technological advancements that are being offered can be overwhelming and time consuming for potential buyers. Many businesses face the problem of not knowing how to approach sorting through potential services providers. Who in the company should be in charge of finding a communications solution? What features are most desired in today s market? When and how quickly do businesses typically decide to change telephony services? Where do business professionals search for options? And ultimately, why does one choose to go with a particular provider in the end? The April 2011 IDC SMB Telecom Survey has provided data and research that addresses how other small businesses nationwide are approaching the start to finish process of selecting a communications provider, information that offers valuable insight to SMBs considering a new voice solution today. Who In 64% of the SMBs surveyed, business owners also played the role of IT decision makers. 1 In the sector of larger SMBs with 10 or more employees, business owners still represent the highest percentage, but operation managers and IT managers also account for a significant portion of key decision makers. gomomentum.com Source: IDC SMB Telecom Survey, April 2011

3 What Buyers look for services that are first and foremost easy to use and affordable. Additionally, buyers are looking for service providers that offer technologically rich features. Data shows 94.5% of businesses with 10 to 49 employees currently have or are interested in having advanced telephony features. 1 Superior voice quality is consistently ranked the most important advanced telephony feature for a small business communications provider to offer with call following and access to voic from mobile next in line. When The rate of change among phone providers is consistently low year after year. Both the intention to churn and actual churn is typically around the 10% mark. But when businesses do make the decision to switch service providers, the buying time window is narrow. Once they start searching, more than 42% of SMBs spend less than a month before making the actual switch, 24% spend a week and 20% just a few days. 1 In the digital age, the concept of work being an activity rather than a place has emerged as a theme and differentiator. It is now crucial for telephony providers to develop services and features that promote mobility and are accommodating for remote workers outside of the traditional workplace. Matt Davis IDC Program Director Where The Go To Market for driving purchases is online. Numbers show that at the point a business decides to switch, 85% use the Web to find a new service provider. 1 However, moving all functions to some form of electronic interface does not align with SMBs preferred purchasing habits. Data shows small businesses still favor the personal attention and a direct sales relationship of an in-person meeting or phone sales representative when it is time to purchase. gomomentum.com Source: IDC SMB Telecom Survey, April 2011

4 Why Buyers consider reliable quality, easy to use features and affordable plans key components in an ideal provider. As for what exactly influences the final decision the most: 46% say it is the cost of the solution. 1 The opportunity to get the same service for less money is rated as the top reason buyers are planning to switch providers for their business phone system. Momentum used these findings to redevelop our company in the digital age as to best cater to what businesses are looking for in today and tomorrow s Virtual Phone Systems. Momentum offers Cloud-based services to entrepreneurs and businesses that want smart, personalized solutions designed to fit their professional needs. Go Momentum When your business chooses to go with Momentum, you can feel confident you are switching to an IP-based voice provider that not only meets, but exceeds, the satisfactory voice quality standards that have been set by traditional voice services. With 90% of businesses surveyed indicating that they currently have very good voice service, we recognize that offering highlevel voice quality is crucial. 1 At Momentum, we provide superior voice quality; and you don t just have to take our word for it. Momentum has verifiable voice quality analytics that enable us to vastly enhance customer experience and continually provide the highest quality phone service. Momentum also offers top-ranked advanced features like voic access from mobile devices, advanced call forwarding and many other innovative virtual applications that promote a flexible, remote work experience. With quick start installations and minimal on-premise equipment, Momentum s VoIP applications are easy to implement and maintain and provide simple communications in the digital age. Our advanced telephony services for businesses can even be layered over your current landline and mobile services allowing you access to your business line from any phone and the ability to present a big company image to your callers straight from a home phone or personal cell phone. gomomentum.com Source: IDC SMB Telecom Survey, April 2011

5 With options like no-contract services for small offices and scalability features for growing businesses, we offer a high level of customization that enables us to meet the needs of varying types of businesses. Best of all, Momentum understands our customers are operating on small business budgets and we offer the whole package the high-performance service, the user-friendly features and the 24/7 customer service all at competitive rates, which means customers get access to both credible VoIP services and optimal savings when they choose to Go Momentum. Find out how Momentum can help you achieve your business goals: We want to hear from you. Please contact our Sales Department at for more details on our services and how we can build a solution that accommodates Your Business. Your Rules. gomomentum.com

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