SMALLBUSINESSWORKSHOP SALES& MARKETING

Size: px
Start display at page:

Download "SMALLBUSINESSWORKSHOP SALES& MARKETING"

Transcription

1 SMALLBUSINESSWORKSHOP SALES& MARKETING

2 Sales & Marketing Topics Covered: Marketing Plan Pricing Strategy 8 Ps Value Stream & Service Offer Sales Forecasting Introduction to simple e Marketing It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change. Charles Darwin

3 Resources Sales & Marketing

4 7Ps + 1 P Positioning: Market Segments Our Approach Link to BCG Change in direction Planning: Market Segments Packaging Offer(Solution) Packaging Budgets, Forecast etc.

5 Economic Cycle Economic Outlook Project To Operational Efficiency Value Stream & Service Offer Relevance to Town

6 Communication & Ads T Face-to-Face W Web Site N Newsletter, S Social Media C Handouts, Brochures etc.

7 Marketing -Mail Chimp Free < 2000 on list Dynamic & Responsive Feedback & Report Templates & Tailor Make Interface with Social Media

8 Send & Track -Mail Chimp

9 Features: Sales Planning - Budgeting Understand Your Business Variables Sales Unit = Unit, SKU, No of Customers $ / Sales Unit Gross Margin (GM%) Gross Profit $ = Sales Unit x $ / Unit x GM% How Can You Maximise Each Elements Segmental Approach to maximise Gross Profit $ Maximise Revenue Manage Cashflow

10 Forecasting Made Simple

11 Revenue, Cost of Sales & Gross Profit Revenue (Sales) Type Remarks FY 2009 FY 2010 FY 2011 Budget Revenue - Café R Dine in at Café $150,000 $175,000 $200,000 $220,000 Revenue - Catering R Events & Catering $0 $15,000 $25,000 $40,000 Revenue - Other R Café Products & Art $0 $1,500 $3,500 $12,500 Total Sales (TR) TR $150,000 $191,500 $228,500 $272,500 Benchmarking Growth Year on Year 0% 28% 19% 35% Cost of Sales COGS -Food Purchases VC Purchase for café & catering $75,000 $74,004 $74,184 $75,000 COGS - Catering VC Events & Catering $0 $4,500 $7,500 $10,500 COGS - Accessory VC Café Products & Art $0 $750 $1,750 $6,250 Total Cost of Sales $75,000 $79,254 $83,434 $91,750 Benchmarking COGS as % of Total Sales 50% 41% 37% 34% Gross Profit (GP) GP $75,000 $112,246 $145,066 $180,750 Benchmarking Gross Margin 50% 59% 63% 66%

12 Understand The Fixed Vs Variable Cost Revenue (Sales) FY 2009 FY 2010 FY 2011 Budget Expenses Accounting Fee $4,500 $4,750 $4,800 $4,950 Advertising $5,000 $4,500 $3,500 $1,000 Bank Charges $750 $1,250 $1,300 $2,000 Cleaning & Laundry $2,500 $3,000 $3,500 $3,750 Tool Replacement $101 $471 Wages & Salary $45,000 $47,500 $52,500 $75,000 Wages - Superannuation $4,050 $4,275 $4,725 $6,750 Waste Removal $250 $50 $650 $500 Water $500 $650 $750 $1,100 Total Expenses $112,961 $119,650 $131,857 $158,900 Benchmarking 75% 62% 58% 58% Net Profit (NP) -$37,961 -$7,404 $13,209 $21,850 Benchmarking -25% -4% 6% 8% Period & Elements FY 2009 FY 2010 FY 2011 Budget Total Variable Cost $88,681 $94,024 $100,376 $107,000 Total Fixed Cost $99,280 $104,880 $114,915 $143,650 Total Cost $187,961 $198,904 $215,291 $250,650 Customers 9,850 11,250 11,500 12,000 Profit Margin (GM%) 50% 59% 63% 66%

13 Simple & Powerful Representation Profit & Loss

14 Summary Track your Cost & Revenue What Market Segments are you targeting? Measure - Sales, Units Sold, Value Add Analyse How best you can add value? What is your Approach to Market?

15 Total Revenue (TR) Vs Total Cost (TC) FY Customers (N) TR TFC TVC TC $150, $187, $191, $198, $228, $215,291

16 Anticipating Breakeven Level FY Customers (N) TR TFC TVC TC $150, $187, $191, $198, $228, $215,291 Breakeven $200,000 Use Goal Seek in Excel

17 Know Your Breakeven Analysis

18 Resources Mail Chimp Social Media a) Retail & Service: facebook b) Professional & Manufacturing: LinkedIn c) Communication & media: Twitter QR Code (Quick Response) Generate Your Code and Communicate Manage All of these From One Platform: a) https://hootsuite.com/dashboard

19 Resources You Tube Benefits & Improve Google Rating Social Media (More) a) Pintrest Pictures: https://pinterest.com/ b) Flickr: c) Google +: Survey Monkey -

20 Hoot Suite

21 Some Tips Web Based Growth Points To Consider Plan Your Digital Footprint 1 or 2 Web Sites and Branding Tools Free Mind, Mind Map Strategy SEO & SMO Web Hosting Australia Based Server Domain Web / Domain Name Business Name - Qantas.com or Flynow.com What CMS / Source Open Source WorkPress, Joomla, Drupal or PHP Plug Ins Pros & Cons Google Ranking Algorithms - Hosting Algorithms - You Tube Uploads Algorithms - CMS / Search Options Algorithms - Photos & Impact Opt In Newsletter, Social Media etc. Business Process & SOP Word Vs Photo & Words Vs Jing & Capture CRM SugarCRM, Sales Force Newsletter Mail Chimp Survey Survey Monkey

22 When Do We Start Forecasting & Budgeting

Search Engine Marketing(SEM)

Search Engine Marketing(SEM) Search Engine Marketing(SEM) Module 1 Website Analysis Competition Analysis About Internet Marketing Scope & Career Opportunities Basics Of HTML & Website Development Platforms Module 2. Search Engine

More information

Program Guide. Module 2. 2011 LifeStylized.com

Program Guide. Module 2. 2011 LifeStylized.com Program Guide Module 2 2011 LifeStylized.com Module 2 M Page 1 o f S1IMPLE 5 MARKETING ADE YOUR WEEK ONE AH- HA MOMENTS What did you find most useful/ helpful about the Avatar exercise? Did you learn anything

More information

4Local, Social and Mobile Marketing Solutions

4Local, Social and Mobile Marketing Solutions The Holidays Can Make Or Break Your Year 19.4% of Retail Sales Are During the Holidays In Some Verticals It s 40%!! Annual Revenue Revenue Per Day Holidays (30 days) The other 330 days Holidays (30 days)

More information

dbp delivering business performance business optimization services

dbp delivering business performance business optimization services delivering business performance business optimization services Expert level consulting services + Business management + Sales and marketing + Customer retention + Technology Complete business planning

More information

Social Media for Business or Social Network. Marketing TM. Presented by Nancy Sanders, MBA, Business Analyst Small Business Development Center

Social Media for Business or Social Network. Marketing TM. Presented by Nancy Sanders, MBA, Business Analyst Small Business Development Center Social Media for Business or Social Network 2011 Three Dog Marketing Marketing TM Presented by Nancy Sanders, MBA, Business Analyst Small Business Development Center SOCIAL NETWORK MARKETING TM Facebook

More information

SOCIAL MEDIA CHRIS SIGFRIDS SENIOR ONLINE MARKETING MANAGER CARIE FREIMUTH VICE PRESIDENT, ASSOCIATE PUBLISHER

SOCIAL MEDIA CHRIS SIGFRIDS SENIOR ONLINE MARKETING MANAGER CARIE FREIMUTH VICE PRESIDENT, ASSOCIATE PUBLISHER SOCIAL MEDIA CHRIS SIGFRIDS SENIOR ONLINE MARKETING MANAGER CARIE FREIMUTH VICE PRESIDENT, ASSOCIATE PUBLISHER INTRODUCTIONS SOCIAL MEDIA Why? SOCIAL MEDIA We are living in the first generation where the

More information

WHICH PLATFORM For My Website

WHICH PLATFORM For My Website WHICH PLATFORM For My Website CONTENTS INTRODUCTION 1. 3. 4. 5 9. 10. 11. 13. 14. Introduction Your domain name Why choose a CMS platform? Choose the right Content Management System Add features Do you

More information

Autumn 2009 Seminar Series Search Engine Marketing

Autumn 2009 Seminar Series Search Engine Marketing Autumn 2009 Seminar Series Search Engine Marketing Gordon Savage Snr. Solutions Consultant, Omniture The Evolution of Paid Search Management Automated Bid Management First bid rule system launched to automatically

More information

PACKS by Milestones MONTHLY MANAGEMENT Prices from 600/month

PACKS by Milestones MONTHLY MANAGEMENT Prices from 600/month PACKS by Milestones MONTHLY MANAGEMENT Prices from 600/month WE MANAGE MONTHLY STEPPING STONES E-COMMERCE STEP Internal Distribution: _ Evaluation of the WEBSITE not only regarding its design but most

More information

Development of the Company s application development platform. Financing for the first six months of operation.

Development of the Company s application development platform. Financing for the first six months of operation. Business Plan 2014 1.0 Executive Summary The purpose of this business plan is to raise $150,000 for the development of an iphone and android app development company that will sell applications specific

More information

Maximize Your Online Presence with 5 Revenue Generating Ingredients

Maximize Your Online Presence with 5 Revenue Generating Ingredients Maximize Your Online Presence with 5 Revenue Generating Ingredients Chris Behan Presentation Overview In today s session, we will discuss: 1. Search Engine Optimization (SEO) and Localizing Your Efforts

More information

Creating a High Impact Resume

Creating a High Impact Resume Creating a High Impact Resume Presented by: Jocylen Ashton, Director Graduate Business Career Management gbpcareers@scu.edu 408-551-3000x6168 Average time spent reading a resume Your resume has multiple

More information

INTERNET MARKETING. SEO Course Syllabus Modules includes: COURSE BROCHURE

INTERNET MARKETING. SEO Course Syllabus Modules includes: COURSE BROCHURE AWA offers a wide-ranging yet comprehensive overview into the world of Internet Marketing and Social Networking, examining the most effective methods for utilizing the power of the internet to conduct

More information

Nonprofit Technology Communications Landscape. Charities Technology Conference Columbia Law School - March 24, 2011

Nonprofit Technology Communications Landscape. Charities Technology Conference Columbia Law School - March 24, 2011 Nonprofit Technology Communications Landscape Charities Technology Conference Columbia Law School - March 24, 2011 Agenda Communications Infrastructure Campaigning Tools Communications Infrastructure CRM

More information

Case Study. Design and Development of Internet & Social Media Marketing Performance Dashboard Application. www.elegantmicroweb.com

Case Study. Design and Development of Internet & Social Media Marketing Performance Dashboard Application. www.elegantmicroweb.com www.elegantmicroweb.com ISO 9001:2008 Elegant MicroWeb Technologies Pvt. Ltd. A-305, Shapath - IV, Opp. Karnavati Club, SG Highway, Ahmedabad-380051 India Email: info@elegantmicroweb.com Client The client

More information

BROCHURE. Swash Digital Marketing Services. Brochure- Digital Marketing Services. Swash Convergence Technologies Limited

BROCHURE. Swash Digital Marketing Services. Brochure- Digital Marketing Services. Swash Convergence Technologies Limited BROCHURE Swash Digital Marketing Services Swash Convergence Technologies Limited 1 DIGITAL MARKETING SERVICES We make your business visible The advertising pattern has been totally changed in the last

More information

Creating a High Impact Resume

Creating a High Impact Resume Creating a High Impact Resume Presented by: Jocylen Ashton, Director Graduate Business Career Management gbpcareers@scu.edu 408-551-3000x6168 Your resume has multiple purposes It will benefit you to keep

More information

BUSINESS PLAN TEMPLATE

BUSINESS PLAN TEMPLATE USINESS PLN TEMPLTE Submitted by: ontents Executive Summery... 3 The usiness & The Product... 3 Markets & ompetitors... 4 Sales & Marketing Plan... 4 This section is critical. It often gives a good indication

More information

Business Plan Template - Guide

Business Plan Template - Guide Business Plan Template - Guide This business plan is a generic template suitable for all types of businesses. However, you should modify it to suit your particular business. Work through the sections in

More information

Financial Objectives

Financial Objectives Business Plan Financial Objectives The business plan financial objectives involve measuring financial performance to reflect the total operational performance. The aim in managing this performance should

More information

Digital Marketing Services Product Overview

Digital Marketing Services Product Overview Digital Marketing Services Product Overview What is Digital Marketing? Digital Marketing is the practice of promoting products and services using digital distribution channels, reaching targeted consumers,

More information

Break-even analysis. On page 256 of It s the Business textbook, the authors refer to an alternative approach to drawing a break-even chart.

Break-even analysis. On page 256 of It s the Business textbook, the authors refer to an alternative approach to drawing a break-even chart. Break-even analysis On page 256 of It s the Business textbook, the authors refer to an alternative approach to drawing a break-even chart. In order to survive businesses must at least break even, which

More information

SSIM emerchant Digital Ce

SSIM emerchant Digital Ce SSIM emerchant Digital Ce A Global Digital Media Company r Gateway to Digital Success d i g i t a l www.ssimeds All About Digital Media Company Alansar Business Services is a known digital marketing agency

More information

How to Measure Marketing Results: The Newest Rules. www.fusionb2b.com

How to Measure Marketing Results: The Newest Rules. www.fusionb2b.com How to Measure Marketing Results: The Newest Rules www.fusionb2b.com How to Measure Marketing Results: The Newest Rules In a recent survey sponsored by FUSION b2b s client the Construction Marketing Association,

More information

Web Marketing Automation Ajeesh Venugopalan

Web Marketing Automation Ajeesh Venugopalan Web Marketing Automation Ajeesh Venugopalan 1 Contents Web Marketing Automation... 1 Objective... 3 Problem... 3 Present Measuring Methodology... 3 Suggested Measuring Criteria... 4 Sample report... 4

More information

Inbound Digital Marketing Proposal Webfactories

Inbound Digital Marketing Proposal Webfactories Inbound Digital Marketing Proposal Webfactories Prepared For Sample Company SAMPLE COMPANY Created By Richie Parsotan Webfactories orders@webfactories.biz http://www.webfactories.biz Proposal Letter Sample

More information

Maximising Digital Marketing: Andrew Binns Head of Strategy

Maximising Digital Marketing: Andrew Binns Head of Strategy Maximising Digital Marketing: Andrew Binns Head of Strategy The Digital Toolkit Website E-commerce Personalisation Customisation Blogs Facebook Twitter Google+ Vine Instagram Pinterest Email Marketing

More information

WHITE PAPER 7 REASONS WHY CRAFTER SHOULD BE ON YOUR WEB CMS SHORTLIST

WHITE PAPER 7 REASONS WHY CRAFTER SHOULD BE ON YOUR WEB CMS SHORTLIST 7 REASONS WHY CRAFTER SHOULD BE ON YOUR WEB CMS SHORTLIST PUBLISHED SEPTEMBER 2013 The evolution of the Web over the years has deeply immersed us into a new era of engagement, and enterprises are striving

More information

Single, one-stop platform for all your marketing efforts

Single, one-stop platform for all your marketing efforts Single, one-stop platform for all your marketing efforts Grow Your Business With Marketing Tools that are Simple, Effortless and Easy to Use Simple Leverage pre-created email templates, social media campaigns

More information

Big Data Marketing. like the OTA s. Dr. Michael Toedt CEO, TS&C GmbH dailypoint.com #dailypoint

Big Data Marketing. like the OTA s. Dr. Michael Toedt CEO, TS&C GmbH dailypoint.com #dailypoint Big Data Marketing like the OTA s Dr. Michael Toedt CEO, TS&C GmbH dailypoint.com #dailypoint 1 Company Profile: TS&C Founded in 2005 in Munich Partner of leading hotel societies 30 employees 800 hotel

More information

brand Control Your social MEDIA protect your understand how to maximise roi Social Media Internet

brand Control Your social MEDIA protect your understand how to maximise roi Social Media Internet 83% of uk franchise professionals said they re using social media but could do better especially with monetising Franchise Intelligence, 2015 (*Franchise Intelligence webinar poll responses by franchise

More information

Applications of Linear Equations. Chapter 5

Applications of Linear Equations. Chapter 5 5-2 Applications of Linear Equations Chapter 5 5-3 After completing this chapter, you will be able to: > Solve two linear equations in two variables > Solve problems that require setting up two linear

More information

WEBSITE DESIGNING SERVICES BROCHURE DETAILS & PACKAGES

WEBSITE DESIGNING SERVICES BROCHURE DETAILS & PACKAGES WEBSITE DESIGNING SERVICES BROCHURE DETAILS & PACKAGES Website Designing Services Benefits of Website from Techjet Solutions Impressive, high quality designs Fixed low prices and no hidden costs Different

More information

Moreketing. With great ease you can end up wasting a lot of time and money with online marketing. Causing

Moreketing. With great ease you can end up wasting a lot of time and money with online marketing. Causing ! Moreketing Automated Cloud Marketing Service With great ease you can end up wasting a lot of time and money with online marketing. Causing frustrating delay and avoidable expense right at the moment

More information

EUROPE S LEADING ONLINE FASHION DESTINATION Capital Markets Day: Advertising Services 25 March 2015

EUROPE S LEADING ONLINE FASHION DESTINATION Capital Markets Day: Advertising Services 25 March 2015 EUROPE S LEADING ONLINE FASHION DESTINATION Capital Markets Day: Advertising Services 25 March 2015 ADVERTISING SERVICES CREATES A WIN-WIN-WIN SITUATION FOR CUSTOMERS, BRANDS/ADVERTISERS AND ZALANDO CUSTOMERS

More information

Quantitative Marketing Analysis

Quantitative Marketing Analysis Quantitative Marketing Analysis CLASS 2 09.16.13 Revenue (sales) Income Statement Sections 5 Expenses Cost of goods sold (FC and VC) Operating expenses (generally FC) Profit 1 EXHIBIT 2.4: PRO FORMA INCOME

More information

Writing a business plan

Writing a business plan Writing a business plan Many potential start-up businesses are daunted by the prospect of writing a business plan. But it is not a difficult process - and a good business plan focuses the mind as well

More information

DO YOU YOU HAVE THE. Our experts can get you there REPUTATION MANAGEMENT

DO YOU YOU HAVE THE. Our experts can get you there REPUTATION MANAGEMENT DO YOU YOU HAVE THE Our experts can get you there SEARCH ENGINE OPTIMIZATION SEARCH ENGINE REPUTATION MANAGEMENT EMAIL SOCIAL MEDIA WEBSITE DESIGN Rise to the top of search engine results! We ll help you

More information

DIGITAL MARKETING. The Page Title Meta Descriptions & Meta Keywords

DIGITAL MARKETING. The Page Title Meta Descriptions & Meta Keywords DIGITAL MARKETING Digital Marketing Basics Basics of advertising What is Digital Media? Digital Media Vs. Traditional Media Benefits of Digital marketing Latest Digital marketing trends Digital media marketing

More information

ACCOUNTING FOR NON-ACCOUNTANTS MARGINAL COSTING

ACCOUNTING FOR NON-ACCOUNTANTS MARGINAL COSTING ACCOUNTING FOR NON-ACCOUNTANTS MARGINAL COSTING MARGINAL COSTING OBJECTIVE To be able to: Explain the relevance to management decisions of: Fixed costs Variable costs Contribution Prepare an operating

More information

Fixed costs. Contribution margin ratio

Fixed costs. Contribution margin ratio SOLUTIONS TO EXERCISES EXERCISE 3-1 (20 minutes) 1. Fixed costs B E point in units = Contribution margin per unit $180,000 $180,000 = = = 7,500 units $40 - $16 $24 B E point in sales dollars = Fixed costs

More information

Candidate attraction and engagement in the era of Web 2.0

Candidate attraction and engagement in the era of Web 2.0 Candidate attraction and engagement in the era of Web 2.0 Paul Slezak This WebinR is being recorded Please ask questions by typing using the chat tool and we will work through them at the end of the presentation

More information

DIGITAL MARKETING TRAINING

DIGITAL MARKETING TRAINING DIGITAL MARKETING TRAINING Digital Marketing Basics Keywords Research and Analysis Basics of advertising What is Digital Media? Digital Media Vs. Traditional Media Benefits of Digital marketing Latest

More information

E-mail Marketing & SEO

E-mail Marketing & SEO Carrier Direct Marketing presents: E-mail Marketing & SEO 16 th June 2009 James Briggs Internet & E-marketing Manager 1 E-mail Marketing With E-mail Marketing, you can learn today and start developing

More information

CENTER CITY DISTRICT ADDENDUM 1 TO REQUEST FOR PROPOSALS WEBSITE DESIGN AND DEVELOPMENT SERVICES. November 18, 2015

CENTER CITY DISTRICT ADDENDUM 1 TO REQUEST FOR PROPOSALS WEBSITE DESIGN AND DEVELOPMENT SERVICES. November 18, 2015 CENTER CITY DISTRICT ADDENDUM 1 TO REQUEST FOR PROPOSALS WEBSITE DESIGN AND DEVELOPMENT SERVICES November 18, 2015 Addendum 1, dated November 18, 2015, includes questions submitted and the Center City

More information

office products online business system

office products online business system office products online business system A comprehensive and customized ecommerce and CRM application fully integrated with each other and the supply chain to start, manage and/or grow an online office products

More information

Business Owners: Put Your Online Marketing On Autopilot and Generate A Minimum 5- to- 1 Return On Investment as a Marketing Results Gold Client

Business Owners: Put Your Online Marketing On Autopilot and Generate A Minimum 5- to- 1 Return On Investment as a Marketing Results Gold Client Business Owners: Put Your Online Marketing On Autopilot and Generate A Minimum 5- to- 1 Return On Investment as a Marketing Results Gold Client The Marketing Results Gold Client Program is a unique managed

More information

Content Management System

Content Management System Content Management System Webiny CMS is developed by a team of web experts. The system has been in closed development for over a year. System is specially designed for multi-domain and multilanguage web

More information

I Internet Sales Operations Self Evaluation: Each checked box = 4 points The goal is to reach 100 points

I Internet Sales Operations Self Evaluation: Each checked box = 4 points The goal is to reach 100 points I Internet Sales Operations Self Evaluation: Each checked box = 4 points The goal is to reach 100 points Name Title Date I. Vision & Goals: A successful Internet Sales operation starts with clearly defined

More information

THE INTERNET & YOUR BUSINESS:

THE INTERNET & YOUR BUSINESS: THE INTERNET & YOUR BUSINESS: Your website is your business card, your billboard and your shop in one. Today, the first place anyone looks for a business is online... 70% of consumers say online search

More information

Open Source. Case Study: Online Video Interview Solution for a Recruitment Agency

Open Source. Case Study: Online Video Interview Solution for a Recruitment Agency 1 Open Source Case Study: Online Video Interview Solution for a Recruitment Agency Problem Statement One of the recruitment agencies based in US required an online portal to arrange online live interviews

More information

Effective use of PSA Software in Consulting Organizations

Effective use of PSA Software in Consulting Organizations Working with clients, not just for them W H I T E P A P E R Effective use of PSA Software in Consulting Organizations SPI Research, a research and consulting firm specializing in the services sector, defines

More information

MODULE 1: Introduction to Online Marketing Management

MODULE 1: Introduction to Online Marketing Management The Online Marketing Manager Certification curriculum is supported by a variety of handouts that put the knowledge gained into immediate action, empowering you to build a winning OMM business. MODULE 1:

More information

Marketing automation is a buzzword in the marketing world. This chapter

Marketing automation is a buzzword in the marketing world. This chapter In This Chapter Chapter 1 Introducing the Concepts of Marketing Automation Defining marketing automation Defining the modern buyer Knowing why companies implement marketing automation Starting the conversation

More information

**NEW CLIENTS MAY NEED AN INITIAL SET- UP and ANALYSIS

**NEW CLIENTS MAY NEED AN INITIAL SET- UP and ANALYSIS Pricing Structure Social Media Management Packages * Starter Package: Social Media for 2 Channels Starting at: $650 /mo (That s $650 dollars worth of Organic Advertising!) * Business Owner Package: Social

More information

Web design and hosting services

Web design and hosting services Web design and hosting services Starting a new company? Need all your design requirements - from logo design, to website design, hosting, domain registration and business cards? Then this is the package

More information

Course Contents of Digital Marketing

Course Contents of Digital Marketing Course Contents of Digital Marketing Introduction to Digital Marketing What is Digital Marketing History & Origin of Digital Marketing Advantages & Scope of Digital Marketing How Digital Marketing works

More information

Introduction Email Marketing: Online Marketing:

Introduction Email Marketing: Online Marketing: Table of Contents Introduction... 3 Marketing Plan... 4 Advertising... 9 Social Media Marketing... 11 Online Marketing... 14 Coupons and Contests... 19 Email Marketing... 21 Quick Tips... 22 Introduction

More information

80 Points Marketing Checklist for Cleaning Businesses WWW.CLEANTOWN.CO.UK

80 Points Marketing Checklist for Cleaning Businesses WWW.CLEANTOWN.CO.UK 80 Points Marketing Checklist for Cleaning Businesses Cleaning Business Marketing Checklist Establish your Marketing Message. Many people believe that marketing is just about advertising their product

More information

July 2015 December 2015 Workshops

July 2015 December 2015 Workshops Search Engine Optimisation Number per year 2015(Up to max 4) One Day Programme 09/07/2015 08/09/2015 12/11/2015 Search engine optimisation is a fundamental part of an Online Internet marketing strategy.

More information

Financial Planning. Presented by Emma's Garden

Financial Planning. Presented by Emma's Garden + Financial Planning Presented by Emma's Garden Financial Planning A comprehensive financial plan helps you to forecast and set your financial goals and milestones. Your financial forecasts are an essential

More information

FRESH F IRE. MULTIMEDIA DESIGN Studio. New Logo from scratch, based on client brief, 5 options provided + reverts & changes R 1 500

FRESH F IRE. MULTIMEDIA DESIGN Studio. New Logo from scratch, based on client brief, 5 options provided + reverts & changes R 1 500 1/5 Corporate Identity LOGO DESIGN BRAND NEW LOGO R 1 500 LOGO REFRESH If your logo needs to be updated or refreshed. R 500 STATIONARY STANDARD: Business Card, Letterhead & E-Signature - BUNDLE R 750 EXTRA:

More information

ISBI CONFERENCE 2015 - GOOGLE ANALYTICS PRESENTATION ADDITIONAL NOTES

ISBI CONFERENCE 2015 - GOOGLE ANALYTICS PRESENTATION ADDITIONAL NOTES Telephone: 0780 676 4868. Fax: +44 (0) 700 6026 062. www.clickrecruitenrol.com E-mail: training@omtac.com ISBI CONFERENCE 2015 - GOOGLE ANALYTICS PRESENTATION ADDITIONAL NOTES Thank you for attending the

More information

COMPLETE ONLINE MARKETING SOLUTION. Friday, 21 September 12

COMPLETE ONLINE MARKETING SOLUTION. Friday, 21 September 12 COMPLETE ONLINE MARKETING SOLUTION ABOUT ROCKETFISH We have been providing exceptional results for over 10 years We have the only full end to end solution specifically for SME s Offices in Manchester &

More information

Agent Compensation Plan. United States

Agent Compensation Plan. United States Agent Compensation Plan United States Brand Agent Compensation Overview RETAIL LES Paid Monthly $0 to $499 0 to $999 $1,000 to $1,499 $1,500 to $1,999 $2,000 + 5% 10% 15% 20% 25% FAST START BONUS LEVEL

More information

Content Marketing in the UK: 2013 Benchmarks, Budgets, and Trends

Content Marketing in the UK: 2013 Benchmarks, Budgets, and Trends Content Marketing in the UK: 2013 Benchmarks, Budgets, and Trends OVERVIEW: THE STATE OF CONTENT MARKETING IN THE UK Hello Marketers! Welcome to Content Marketing in the UK: 2013 Benchmarks, Budgets, and

More information

B2B Small Business Content Marketing: 2013 Benchmarks, Budgets, and Trends North America

B2B Small Business Content Marketing: 2013 Benchmarks, Budgets, and Trends North America B2B Small Business Content Marketing: 2013 Benchmarks, Budgets, and Trends North America FOREWORD Hello Content Marketers! Welcome to B2B Small Business Content Marketing: 2013 Benchmarks, Budgets, and

More information

How to Attract Customers Using Digital Marketing. Seth Spears Chief Strategist/Principal

How to Attract Customers Using Digital Marketing. Seth Spears Chief Strategist/Principal How to Attract Customers Using Digital Marketing Seth Spears Chief Strategist/Principal What I Do Digital Marketing Consultancy Digital Marketing Strategy & Consulting 270-495-0014 @SpearsMarketing http://spearsmarketing.com

More information

WHAT IS EMAIL MARKETING

WHAT IS EMAIL MARKETING Intelligent VC provide industry leading email marketing solutions, including an easy to use in-house platform as well as a host of managed solutions and services. Create and send visually engaging HTML

More information

Internet Marketing Implementation Course MKTG13; 3 Days, Instructor-led

Internet Marketing Implementation Course MKTG13; 3 Days, Instructor-led Internet Marketing Implementation Course MKTG13; 3 Days, Instructor-led Course Description A comprehensive internet marketing training course that covers Social Media, SEO, Email Marketing, PPC, Conversion

More information

Early Childhood Program Business 101: Basic Business Planning for Growth. Presented by: Janice Lopez Women s Business Development Center

Early Childhood Program Business 101: Basic Business Planning for Growth. Presented by: Janice Lopez Women s Business Development Center Early Childhood Program Business 101: Basic Business Planning for Growth Presented by: Janice Lopez Women s Business Development Center Welcome In this Webinar you will: Obtain tools to develop a business

More information

Selling Email Marketing

Selling Email Marketing Selling Email Marketing A guide to positioning and selling Email Marketing to your customers PAGE 1 Contents Introduction... 3 What is Email Marketing?... 4 Who are the customers who use Email Marketing?...

More information

Excellence through. innovation and imagination. www.spiralclick.com

Excellence through. innovation and imagination. www.spiralclick.com Excellence through innovation and imagination www.spiralclick.com www.spiralclick.com Clients Office locations New York, USA Islamabad, PAKISTAN Cardiff, UK Brisbane, AUSTRALIA SpiralClick is a global

More information

How Facebook and Survey Monkey can be used for research. Carly Harrison Human Research Ethics Advisor

How Facebook and Survey Monkey can be used for research. Carly Harrison Human Research Ethics Advisor How Facebook and Survey Monkey can be used for research Carly Harrison Human Research Ethics Advisor Online Research Moving forward in leaps & bounds Recruitment and Data Collection Free and low fee off

More information

An independent travel agent search marketing strategy

An independent travel agent search marketing strategy An independent travel agent search marketing strategy David Burdon Experience Stena Line, Cosmos Created the Somewhere2stay.com brand 8+ years specialist involvement in search 300+ search engine marketing

More information

CMS, CRM, shopping carts, Web applications

CMS, CRM, shopping carts, Web applications CMS, CRM, shopping carts, Web applications Applications in PHP, open source, Add-ins, templates, modules on demand Mobile applications jquery Mobile + PhoneGap Several platforms in one price in JavaScript!

More information

Who We Are. How We Can Help

Who We Are. How We Can Help Who We Are IlluminAge specializes in communication support services for senior living communities, sub-acute care providers, and long-term care facilities. We serve clients throughout the United States.

More information

For personal use only CREATE, SUPPLY AND SUPPORT

For personal use only CREATE, SUPPLY AND SUPPORT INTRODUCTION Inabox is well advanced in transitioning its business from a legacy telecommunications wholesaler to become a leading supplier of next generation IT, cloud and IP telephony services Process

More information

Advanced Internet Marketing Techniques

Advanced Internet Marketing Techniques Advanced Internet Marketing Techniques Silicon Valley SCORE - 2015 Kevin Dean, Internet Marketing Consultant WSI Net Advantage (510) 687-9737 www.wsinetadvantage.com Maximizing Return on Web Investment

More information

RFP #9655 Constituent Management Solution and Website Development

RFP #9655 Constituent Management Solution and Website Development RFP #9655 Constituent Management Solution and Website Development Section 6. MINIMUM REQUIREMENTS to be completed and returned with your technical proposal. Failure to complete and return with your technical

More information

Chapter 3. Learning Objectives Principles Used in This Chapter 1. An Overview of the Firm s Financial Statements

Chapter 3. Learning Objectives Principles Used in This Chapter 1. An Overview of the Firm s Financial Statements Chapter 3 Understanding Financial Statements, Taxes, and Cash Flows Agenda Learning Objectives Principles Used in This Chapter 1. An Overview of the Firm s Financial Statements 2. The Income Statement

More information

Send hyper-personalized emails based on revolutionary predictive algorithms and increase email revenues by 30%.

Send hyper-personalized emails based on revolutionary predictive algorithms and increase email revenues by 30%. Send hyper-personalized emails based on revolutionary predictive algorithms and increase email revenues by 30%. Companies using both the Salesforce Marketing Cloud and predictive marketing from AgilOne,

More information

Course 1: Getting Started on Facebook for Business

Course 1: Getting Started on Facebook for Business 54 St James Street Course 1: Getting Started on Facebook for Business This practical session is an introduction to Facebook. Working hands on in our IT suite we will work together step by step to set up

More information

OUTSOURCED MARKETING B2B Digital Marketing Communications Package BOOST Your Market Presence

OUTSOURCED MARKETING B2B Digital Marketing Communications Package BOOST Your Market Presence OUTSOURCED MARKETING B2B Digital Marketing Communications Package BOOST Your Market Presence Email Campaigns Social Media Posts Business Media Posts Website Blogs Search Engine Optimisation Start to capitalise

More information

Good Business 10/5/2011 @ 5:26 PM

Good Business 10/5/2011 @ 5:26 PM Good Business 10/5/2011 @ 5:26 PM Disclaimer: This report contains sensitive company information. As such, the company / individual for whom this report was prepared is responsible for the management of

More information

social media boot camps getting your business off on the right foot

social media boot camps getting your business off on the right foot social media boot camps getting your business off on the right foot introduction It doesn t cost the earth to do, but could cost you business and your reputation if you don t! Why Oak Consult - We thought

More information

Internet Marketing Career Point. Boost your Career. Comprehensive Digital Marketing Training Program

Internet Marketing Career Point. Boost your Career. Comprehensive Digital Marketing Training Program Internet Marketing Career Point Boost your Career Comprehensive Digital Marketing Training Program Key Features of the Course PRACTICAL EXPOSURE WITH ASSIGNMENTS IMCP CERTIFICATE WITH GRADES AFTER FINAL

More information

Alfonso Torquati, MD, MSCI, FACS

Alfonso Torquati, MD, MSCI, FACS How Can I Jump Start My Bariatric Surgery Volume: Old Fashioned Advertisement, Social Media, Or Referral Network? Alfonso Torquati, MD, MSCI, FACS Associate Professor and Chief Division of Metabolic and

More information

HOW TO START, GROW, AND MANAGE A LEARNING COMMUNITY OF PRACTICE

HOW TO START, GROW, AND MANAGE A LEARNING COMMUNITY OF PRACTICE HOW TO START, GROW, AND MANAGE A LEARNING COMMUNITY OF PRACTICE Daniel Jones Training Solutions Manager Zurich Insurance Company Austrasse 44 W609 8045 Zurich Switzerland Email: Twitter: daniel.jones@zurich.com

More information

Social Media Marketing for Small Business Success

Social Media Marketing for Small Business Success The Basics of Social Media Social Media Marketing for Small Business Success Social Media Revolution Constant Contact 2014 #ctctsocial @constantcontact http://youtu.be/0euel3n7fds 2 YOUR PHOTO HERE Catrine

More information

B2B Enterprise Content Marketing: 2013 Benchmarks, Budgets, and Trends North America

B2B Enterprise Content Marketing: 2013 Benchmarks, Budgets, and Trends North America B2B Enterprise Content Marketing: 2013 Benchmarks, Budgets, and Trends North America FOREWORD Hello Enterprise Marketers! Welcome to B2B Enterprise Content Marketing: 2013 Benchmarks, Budgets, and Trends

More information

How to Write an Effective Business Plan

How to Write an Effective Business Plan How to Write an Effective Business Plan A good business plan is an invaluable tool for any business owner, whether you are just starting your new enterprise, expanding or changing strategic direction.

More information

CommBank Accounting Market Pulse. Conducted by Beaton Research + Consulting November 2014

CommBank Accounting Market Pulse. Conducted by Beaton Research + Consulting November 2014 CommBank Accounting Market Pulse. Conducted by Beaton Research + Consulting November 2014 Contents Increasing confidence underpinned by strong economic outlook 2 Australian economic outlook 3 November

More information

Marketing. Fire Up Your. Work with WDL s expert team for three months and discover how developing your digital marketing will benefit your business.

Marketing. Fire Up Your. Work with WDL s expert team for three months and discover how developing your digital marketing will benefit your business. Fire Up Your Marketing Work with WDL s expert team for three months and discover how developing your digital marketing will benefit your business. www.websitedesign.co.uk hello@websitedesign.co.uk 01206

More information

Online Marketing For Local Business A BEGINNER S GUIDE

Online Marketing For Local Business A BEGINNER S GUIDE Bernadette Coleman (CEO) Advice Interactive Group Online Marketing For Local Business A BEGINNER S GUIDE www.adviceinteractivegroup.com Online Marketing for Local Businesses A Beginner s Guide The complex

More information

GENERAL GUIDELINES FOR DEVELOPING A BUSINESS PLAN

GENERAL GUIDELINES FOR DEVELOPING A BUSINESS PLAN GENERAL GUIDELINES FOR DEVELOPING A BUSINESS PLAN August 2012 Table of contents Introduction... 3 1. Executive Summary... 3 2. Business Summary... 3 2.1 Company Summary... 3 2.2 Management Summary... 3

More information

Quiz Chapter 7 - Solution

Quiz Chapter 7 - Solution Quiz Chapter 7 - Solution 1. In an income statement prepared as an internal report using the variable costing method, variable selling and administrative expenses would: A) not be used. B) be treated the

More information

Level 3 Diploma in Social Media for Business - 7513

Level 3 Diploma in Social Media for Business - 7513 Objectives By the end of this - City and Guilds flagship professional social media qualification - you will have a professional level, practical and theoretical knowledge of the use of social media for

More information

PART 1 of 2 Local SEO Questionnaire

PART 1 of 2 Local SEO Questionnaire PART 1 of 2 Local SEO Questionnaire Fill everything out below ONLY after you have become our client and made your initial payment. We will then get started immediately. We are so excited about helping

More information