2013 Safety Tips for Women Entrepreneurs

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1 2013 INTERNATIONAL BUILDERS SHOW How We Did It: 10 Tips from Women Entrepreneurs Meredith Oliver Jane Meagher Alicia Huey Leah Turner

2 Seminar Presenters: Meredith Oliver, MIRM, MCSP aka The Digital Diva is an Internet sales and marketing expert. She is the founder and president of Creating WOW Communications; a digital marketing and sales training firm. She trains new home salespeople using her FANatical Selling process and provides Internet marketing services such as website design and search engine optimization to home builders and related companies. Meredith is the author of Click Power and The Fan Factor available at the BuilderBooks kiosk at IBS and at CreatingWOW.com. P: Meredith@CreatingWOW.com CreatingWOW.com Jane Meagher, MIRM, CSP, CAASH is President of Success Strategies. Success Strategies is the nation's leading Design Studio creation, strategy and training company. Jane's company creates cutting-edge, national-award winning design studios of all sizes; provides design studio strategic operational analyses; offers the industry's most powerful design studio training program for Sales and Design Studio staff. Jane writes a popular blog entitled "Think like a Consumer/Act like a Retailer" which is featured on Builder Magazine's/Hanley Wood's website. P: Jane@Opt4Success.net Opt4Success.net Alicia Huey is the President of AGH Homes, Inc. She has been in the building, remodeling and development business for 13 years, and has worked in the industry for 27 years. Her homes have received many silver and gold awards in the HBA Parade of Homes. Alicia is the 2013 President of the Greater Birmingham Association of Homebuilders. She's been a NAHB Professional Women in Building member for 18 years, serving as the NAHB PWB Chair for She is the 2008 NAHB PWB "Woman of the Year." She is a NAHB Director for her local HBA. P: AliciaHuey@gmail.com Leah Turner of Turner Time Consulting was founded by Leah Turner in Turner Time Consulting provides marketing services, business coaching, corporate training, and speaking services to organizations across the country. Leah is a member of the Professional Women in Building Council and serves as the Public Relations Chair of the Tampa Bay Builders Association's Sales & Marketing Council. She was recently elected to the 2013 Tampa Bay Builders Association Board of Directors. P: Info@TurnerTimeConsulting.com TurnerTimeConsulting.com 2

3 10 Tips from Women Entrepreneurs 1. Find Your Fire in the Belly 2. Chase the Checkbook 3. Focus on the Fan Factor 4. Stock Your Tool Belt 5. Don t Sweat the Small Stuff 6. Find Your Balance 7. Grow or Die 3

4 8. Pursue Partners 9. Go Out on Top 10. Plan Your Exit Recommended Resources for Entrepreneurs: Recommended Tech Tools for Entrepreneurs: Easy, effective marketing -- Excellent hosting and cloud storage or File storage and sharing Social media dashboard -- Screen capture and image editing 4

5 Are You Ready to Start a New Business? Do you have a written business plan? Have potential customers approached you and asked for the product/service? Can you start the new business part-time while the business grows? Do you have a support system in place? Have you identified a target market and asked for feedback on pricing etc.? Do you have a Plan B if the business does not grow as quickly as hoped? How will you measure success? Is It Time for Your Business to Grow? Are you feeling overwhelmed with new business? Are your clients asking for more services you don t currently offer? Is there a new unfulfilled need in the market? Do you have a lot of low paying clients that demand a lot of time? Are you so busy working in the business you don t have time to work on the business? Has market demand changed (up or down) for your product/service? When Is It Time to Move On, Move Up, Retire or Change Careers? Do you wake up excited (most mornings) to go to work or full of dread (most mornings)? Are you interested in learning more about your profession or do you feel like you know it all? Is there room in the market for your business to continue to grow? Do you frequently say or think But we ve always done it this way? Are you grooming new talent to replace yourself? Have you saved for retirement, invested and prepared financially to move on? Is there something else you feel more passionate about than your current job? 5