Sponsor Information Kit

Transcription

1 Sponsor Information Kit Gaining a Leadership Edge: Women in Accounting Survey Produced by: Sandi Smith Leyva and the staff at Accountant s

2 The Questions The Survey Why do women make up 2/3 of small accounting firm employees, yet less than 1/5 of partners/owners? What s preventing women from gaining more of a leadership edge in the accounting profession? Small accounting firm employees Partners and Owners The Publication Our goal is to conduct a survey of accounting professionals to examine the questions above and to go deeper than any other previous survey to find answers that will drive profound change. Many other surveys give reasons. We will go further by probing the reason behind the reason. Then we will take an additional step beyond other surveys to provide actionable steps for women to uplevel their careers, their contribution to their firm, and their contribution to the industry. We ll publish our findings in a book that will be available to the profession. page 1 of 8

3 Accountant s Accel e r a t o r The Opportunity We re hoping to help firms ease their talent shortages by empowering women who are already employed in the profession. As more Baby Boomers retire, the talent shortage will become an acute problem. Also, many women state they are unhappy in accounting. The number of women entering accounting and finance is declining. When we can determine the needs of women that are not being met, firm leaders can make a more conscious decision about whether they can meet those needs. These needs go beyond child care and flex hours. There is something deeper happening here, and I d like to explore it. page 2 of 8

4 Key Characteristics Reach About Sandi Smith Leyva, CPA Founder of Accountant s, which for 4 years has given Sandi a front-row seat in seeing women s achievements, issues, and challenges up close in public accounting. Sole practitioner in the 1970s and from In industry before that. Also 15 years spent outside the accounting profession. Masters in Neuroscience with a focus on emotion, behavior, and high performance. Author of more than 20 books and ebooks, over 800 accounting articles, and hundreds of webinars, CPE courses, and videos. Named one of the 2013 Ones to Watch, kind of like an honorable mention, in Accounting Today s Top 100 Most Influential People in Accounting. With our partners help, we have access to over half a million accounting professionals. We can provide you with exact details and final reach numbers upon finalizing our partner s commitments. page 3 of 8

5 Project Timeline Pre-Survey (Fall 2013) We will conduct in-depth interviews of women that will shape the design of the questions. Survey (Fall and Winter ) We will send out the survey for accounting professionals to complete. Post-Survey (Winter 2014) We will analyze the answers, provide an executive summary, and include thoughtful stories related to women s successes and failures. Publication and Distribution (Spring 2014) The publication will be available for distribution. page 4 of 8

6 Sponsor Options We have three packages available for the survey and publication. Platinum Sponsor (5 slots available) As a Platinum Sponsor, you receive: A mention in every we send out to invite professionals to join the survey. Logo on final survey page. A mention in all related press releases. Logo and link on landing page of website. Full page ad in Gaining a Leadership Edge: Women in Accounting Survey publication. Recognition and acknowledgement that you care about women s futures in accounting. The investment for a Platinum Sponsor is US $5, page 5 of 8

7 Gold Sponsor (10 slots available) As a Gold Sponsor, you receive: Logo and link on landing page of website. Half page ad in Gaining a Leadership Edge: Women in Accounting Survey publication. Recognition and acknowledgement that you care about women s futures in accounting. The investment for a Gold Sponsor is US $2, page 6 of 8

8 Silver Sponsor As a Silver Sponsor, you receive: Logo and link on landing page of website. One-fourth page ad in Gaining a Leadership Edge: Women in Accounting Survey publication. Recognition and acknowledgement that you care about women s futures in accounting. The investment for a Gold Sponsor is US $1, page 7 of 8

9 Getting Started To reserve your sponsorship slot, please call Sandi at (Central Time) or her at We have limited slots available for each level of sponsorship, and we expect to sell out, so don t wait. Thanks so much for your consideration, and please let us know if you have questions. page 8 of 8