How to Name Your Tours & Activities: A Data Driven Guide

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "How to Name Your Tours & Activities: A Data Driven Guide"

Transcription

1 How to Name Your Tours & Activities: A Data Driven Guide How much thought do you put into naming your tours and activities? If you have your hands full running your business I m guessing it s not high on your list of priorities, but what if I told you re naming your tours could make you more money? You d be pretty motivated to put in those extra few minutes before you click save right?

2 A well written tour name could mean the difference between someone reading your tour s description or not. How many of your customers do you think booked your tours without reading the description first? Not many I m guessing. Now that we understand why tour names are so important let s examine what makes up a great tour name (using data) and how you can consistently create excellent names for your tours and activities. In this week s post I ll show you: Why a well written tour name is so important How to create tour names that convert visitors into customers How to decide which of your tour names is a winner Let s get started, shall we? Why a well written tour name is so important In today s world of smart phones and social media first impressions are more important than ever. Did you know that the average person has a shorter attention span than a goldfish? It s true, and it s the reason why you need to create captivating names for your tours. You only get one shot to convince someone to give your tours a try. You can probably overcome a lackluster first impression due to a poorly chosen tour name with a professional looking website, but what if your tours are listed alongside your competitors tours on an OTA s website? In this scenario it s an even playing field so what else, besides a great name, will help you stand out from the competition? While it s nice to assume that every customer who visits your website reads your tour descriptions the reality is they probably don t. Let s take this blog post for example, after I hit publish I ll share it on our twitter and facebook. On average, 80% of people who see it will read the headline and only 20% of people will actually read the post itself. Since blog headlines are similar to tour and activity names in the sense that both have limited space and both need to be written we re going to dig into some data about what constitutes a winning blog headline and apply those takeaways to creating tour and activity names. How to create tour names that convert visitors into customers So how exactly do you create the perfect tour name? Unfortunately there s no one size fits all answer because the perfect tour name can vary based on a lot of different factors like who your target customer is and what kind of tours you sell.

3 Remember, when creating tour names, don t write them for yourself and don t write them for your resellers. At the end of the day, it s your customers that will be purchasing your tour so if you don t speak to them it doesn t matter what the name of your tour is. So how do you ensure success when creating names for your tours and activities? Follow the tips below: 1. Analyze your tour name to determine its Emotional Marketing Value using this free tool. Why is it important to create headlines that inspire emotions? In a study of the most shared content on Reddit, i.e. content that had gone viral, one thing was consistent across the board, viral content always evoked high energy emotions like surprise and anticipation. So by writing tour names that evoke these emotions consumers are more likely to share them with their friends. 2. To take it one step further, borrow words from popular headlines that have already gone viral. Kevan Lee from Buffer analyzed over 3,000 headlines from 2 dozen websites to create a list of the most commonly used words and phrases in headlines that have gone viral. Take a look and see if you could incorporate any of these words into your tour names. 3. Force yourself to write 25 names for each of your activities before you decide on one. Vero follows this rule in order to really help themselves dig deep and come up with great names for their blog posts. 4. Try to keep your tour name under 6 words (if possible) since people tend to only read the first 3 and the last 3 words of a headline. By limiting your tour name to 6 words you make every word count! 5. If possible try to include colons or hyphens in the name. A study of 150,000 article headlines found that this increased click through percentages by 9%

4 6. Consider using numbers in your tour s name. One study found that readers preferred headlines that included numbers in them. You can achieve the same results with a simple tweak, try 2 Hour Kayak Tour vs. Kayak Tour or 7 Stop Pub Crawl vs. Pub Crawl. 7. Lastly, make the name of your tour crystal clear. Here s a great tip by Matthew Newton of TourismTiger reminding us to avoid a common mistake businesses make when naming their tours.

5 How to decide which of your tour names is a winner Now that you know what the elements are for creating a great name and I ve given you some ideas for how to generate them it s time to see which ones work the best. Here are 5 tips to help you determine if all your hard work has paid off: 1. If you have multiple agencies who resell your products consider creating different names for the same product and distribute them among your various resellers. One company which sells pool and waterfall cleaners tested different product names on ebay in order to get feedback from the marketplace and were able to find a name for their product which increased their sales by 400%. You can t sell your tours on ebay but you can sell them on Craigslist. Consider listing the same tour on Craigslist, but create a unique name for each listing. Give each listing a unique address so you can track the number of responses you get from each. 2. With ActivityRez you can easily create multiple booking engines to integrate into your website. Use this feature to display two versions of your tours and use paid advertising to drive traffic to each version, then measure the results. 3. Speaking of paid traffic, you can simplify it even further by using Adwords to A/B test tour names. Create multiple ads, each with a unique tour name, and see which ads people click on the most to help you pick the best name. Tim Ferris used this exact method to come up with the name for his bestselling book The 4 Hour Workweek.

6 4. Get feedback from your customers and fans. If you re wondering which names will get a better response from consumers, post both names on Twitter and Facebook. If one gets more clicks than the other you ve found a winner! 5. If your website was built using Wordpress you could use the Headlines Wordpress plugin to automatically A/B test your tour names until you gather enough data to see which one people click on more. 6. On your website create a duplicate of the exact same activity but with a different name. Install CrazyEgg on your website to see exactly where your visitors are clicking. Once you ve gotten a statistically significant amount of clicks keep the winner and remove the loser from your website. These are just a few techniques you can use to determine which tour names appeal to your customers. There are countless ways to determine which names work best but what s most important is that you get real feedback from your target customers. Conclusion There s no one thing you can do to sell more tours. If you want to sell more, you re going to need to execute on a number of different levels. Creating tour names that generate more clicks is just one small step in the conversion funnel, but it s important nonetheless. So if your job is to sell more tours why don t you follow the advice I ve given above? Take a few extra minutes to create fun, exciting names that your customers will love and the extra effort will quickly pay for itself.

The Ultimate Facebook. Marketing Guide. How to get more leads with Facebook Marketing. yinc. info@yincmarketing.com

The Ultimate Facebook. Marketing Guide. How to get more leads with Facebook Marketing. yinc. info@yincmarketing.com The Ultimate Facebook Marketing Guide How to get more leads with Facebook Marketing 1 info@marketing.com The Ultimate Facebook Marketing Guide. How to profit from Facebook Ads and Achieve Greatness. In

More information

OVERVIEW OF INTERNET MARKETING

OVERVIEW OF INTERNET MARKETING OVERVIEW OF INTERNET MARKETING Introduction to the various ways in which you can market your business online 2 April 2012 Version 1.0 Contents Contents 2 Introduction 4 Skill Level 4 Terminology 4 What

More information

A free guide for readers of Double Your Business. By Lee Duncan www.double Your Business.com

A free guide for readers of Double Your Business. By Lee Duncan www.double Your Business.com 7 Factors to increase the leads you generate from Pay Per Click advertising with Google Adwords. Exclusively for readers of Double Your Business. A free guide for readers of Double Your Business By Lee

More information

What is PPC? PPC stands for Pay-Per-Click.

What is PPC? PPC stands for Pay-Per-Click. What is PPC? PPC stands for Pay-Per-Click. When you market your website with a Pay-Per-Click campaign, your website is prominently displayed on the search engine results pages to customers who are looking

More information

VIRTUAL COLLEGE A Guide to Marketing your new Reseller Site

VIRTUAL COLLEGE A Guide to Marketing your new Reseller Site VIRTUAL COLLEGE A Guide to Marketing your new Reseller Site Getting the Word Out Getting the news out to your existing customers is the easiest way to start to market the courses and if your customers

More information

wishpond GUIDE Wishpond s Complete Guide to Marketing your Auto Dealership Online wishpond.com

wishpond GUIDE Wishpond s Complete Guide to Marketing your Auto Dealership Online wishpond.com Wishpond s Complete Guide to Marketing your Auto Dealership Online wishpond.com Did you know? 70% of car buyers research their options online before buying. And, as you know, one of the fundamentals of

More information

Copyright (c) 2015 Christopher Small and The Art of Lawyering. All rights reserved.

Copyright (c) 2015 Christopher Small and The Art of Lawyering. All rights reserved. Copyright (c) 2015 Christopher Small and The Art of Lawyering. All rights reserved. 1 In this special report, I ll be sharing with you the ten biggest mistakes that lawyers make when marketing their law

More information

Marketing Online SEO Facebook Google Twitter YouTube

Marketing Online SEO Facebook Google Twitter YouTube Marketing Online SEO Facebook Google Twitter YouTube What is Internet Marketing? Internet marketing is considered to be broad in scope[1] because it not only refers to marketing on the Internet, but also

More information

Stand OUT Stay TOP of mind Sell MORE

Stand OUT Stay TOP of mind Sell MORE Stand OUT Stay TOP of mind Sell MORE Use the arrows to navigate through the pages. next 1/14 [close] What is SEO? Search Engine Optimization (SEO) is the process of improving the volume and quality of

More information

Colleen s Interview With Ivan Kolev

Colleen s Interview With Ivan Kolev Colleen s Interview With Ivan Kolev COLLEEN: [TO MY READERS] Hello, everyone, today I d like to welcome you to my interview with Ivan Kolev (affectionately known as Coolice). Hi there, Ivan, and thank

More information

Planning a Responsive Website

Planning a Responsive Website Planning a Responsive Website Planning a website is important for both web designers and website owners. Planning your website before you start building it can save you time, keep your site code more accurate

More information

Cost Per Action Marketing 101

Cost Per Action Marketing 101 1 Cost Per Action Marketing 101 By Duncan Wierman 2 CONTENTS Contents... 2 Introduction: What is Cost Per Action Marketing?... 4 The Benefits Of CPA Marketing... 5 The Top CPA Marketing Networks... 5 Applying

More information

The 12 Step Follow Up System Finally A Follow Up System That s Simple, FUN and Most Importantly PROFITABLE!

The 12 Step Follow Up System Finally A Follow Up System That s Simple, FUN and Most Importantly PROFITABLE! The 12 Step Follow Up System Finally A Follow Up System That s Simple, FUN and Most Importantly PROFITABLE! Copyright 2013, All Rights Reserved Nancy Matthews Page 1 Congratulations! Welcome you to the

More information

Social Media for Small Business

Social Media for Small Business Social Media for Small Business Social Media...Use it correctly and it s free advertising that comes with the voices and opinions of real users. The Social Media For Small Business Marketing Framework

More information

Profitable vs. Profit-Draining Local Business Websites

Profitable vs. Profit-Draining Local Business Websites By: Peter Slegg (01206) 433886 07919 921263 www.besmartmedia.com peter@besmartmedia.com Phone: 01206 433886 www.besmartmedia.com Page 1 What is the Difference Between a Profitable and a Profit-Draining

More information

5 - Low Cost Ways to Increase Your

5 - Low Cost Ways to Increase Your - 5 - Low Cost Ways to Increase Your DIGITAL MARKETING Presence Contents Introduction Social Media Email Marketing Blogging Video Marketing Website Optimization Final Note 3 4 7 9 11 12 14 2 Taking a Digital

More information

10 Digital Marketing Tips for Travel Agencies and Suppliers. 10 tips to grow your real estate agency with digital marketing.

10 Digital Marketing Tips for Travel Agencies and Suppliers. 10 tips to grow your real estate agency with digital marketing. 10 Digital Marketing Tips for Travel Agencies and Suppliers 10 tips to grow your real estate agency with digital marketing page 1 INTROduction Quentin, onq & the ebook About Quentin Quentin is the Chief

More information

SEO Education 101. By Matt Bush. Visit http://immattbush.com for the latest internet marketing tips and tactics

SEO Education 101. By Matt Bush. Visit http://immattbush.com for the latest internet marketing tips and tactics 1 SEO Education 101 By Matt Bush 2 CONTENTS SEO: Search Engine Optimization Introduction... 4 The Advantages of SEO... 5 Search Engine Basics... 5 The Importance Of The Domain Name... 6 The Importance

More information

The Basics of Promoting and Marketing Online

The Basics of Promoting and Marketing Online How to Start Growing Your Business Online The Basics of Promoting and Marketing Online Revision v1.0 Website Services and Web Consulting Where do you see your business? We see it in the cloud How to Start

More information

30- Day List Building Plan for a blogger/affiliate marketer

30- Day List Building Plan for a blogger/affiliate marketer 30- Day List Building Plan for a blogger/affiliate marketer Day What to 1 If you have been using FeedBurner, switch to an service provider. If you have been using nothing, choose an provider. If you already

More information

The 9 Most Expensive Mistakes Found in AdWords Audits

The 9 Most Expensive Mistakes Found in AdWords Audits The 9 Most Expensive Mistakes Found in AdWords Audits By: Jeff Mette The biggest advantage to Google AdWords also seems to be its biggest challenge for advertisers: learning how to track and report the

More information

Web based Marketing for Information Products

Web based Marketing for Information Products Web based Marketing for Information Products Adele Berenstein Aug 14, 2009 Copyright 2009 by Adele Berenstein 1 Who Am I Experienced Customer Satisfaction Executive with over 40 years experience in sales,

More information

The 9 Tools That Helped. Collect 30,236 Emails In 6 Months

The 9 Tools That Helped. Collect 30,236 Emails In 6 Months The 9 Tools That Helped Collect 30,236 Emails In 6 Months The Proof We understand there are tons of fake gurus out there trying to sell products or teach without any real first hand experience. This is

More information

The Lukens Company Turning Clicks into Conversions: How to Evaluate & Optimize Online Marketing Channels

The Lukens Company Turning Clicks into Conversions: How to Evaluate & Optimize Online Marketing Channels The Lukens Company Turning Clicks into Conversions: How to Evaluate & Optimize Online Marketing Channels Turning Clicks into Conversions: How to Evaluate & Optimize Online Marketing Channels We ve all

More information

For More Free Marketing Information, Tips & Advice, visit www.lgx.im

For More Free Marketing Information, Tips & Advice, visit www.lgx.im For More Free Marketing Information, Tips & Advice, visit www.lgx.im DISCLAIMER AND/OR LEGAL NOTICES The information presented in this E Book represents the views of the publisher as of the date of publication.

More information

WordPress SEO 101 http://philacsinclair.com

WordPress SEO 101 http://philacsinclair.com WordPress SEO 101 http://philacsinclair.com Copyright All rights reserved worldwide. YOUR RIGHTS: This book is restricted to your personal use only. It does not come with any other rights. LEGAL DISCLAIMER:

More information

30- Day List Building Plan for a Software as a Service Business

30- Day List Building Plan for a Software as a Service Business 30- Day List Building Plan for a Software as a Service Business Day What to 1 If you have been using FeedBurner, switch to an service provider. If you have been using nothing, choose an provider. If you

More information

to get more customers online

to get more customers online ONLINE MARKETING WITH 25 MARKETING TIPS & TRICKS to get more customers online @ 2015 ReachLocal, Inc. All Rights Reserved. REACHLOCAL is a registered trademark. reachlocal.com 1 In the perfect world, getting

More information

Online Marketing for the Personal Injury Chiropractic Clinic

Online Marketing for the Personal Injury Chiropractic Clinic ChiroHosting has been providing quality chiropractic marketing services since 1993. For more information about what we do, visit our website today at ChiroHosting.com. Online Marketing for the Personal

More information

Instagram Ads guide 30 Days of Instagram Ads - Live Blogging Case Study

Instagram Ads guide 30 Days of Instagram Ads - Live Blogging Case Study Instagram ads are finally available to everyone. But Have you tried to set up a campaign? Instagram provides little to no insight on how to get started. In addition, there s no case study data out there

More information

USE A/B TESTING TO MARKET LIKE HUBSPOT

USE A/B TESTING TO MARKET LIKE HUBSPOT USE A/B TESTING TO MARKET LIKE HUBSPOT for HubSpot Customers Use A/B testing to take your marketing to the next stratosphere A Publication of 2 IS THIS EBOOK RIGHT FOR ME? Not quite sure if this ebook

More information

FEBRUARY 2013 IN THIS EDITION

FEBRUARY 2013 IN THIS EDITION Hi there, Where is your online marketing heading for 2013? This month our customer conference call was tasked with helping customers answer this rather involved question. Over the next 11 months you can

More information

Copyright 2011 SixFour Web Design All Rights Reserved. Commercial Reproduction is not permitted.* *Hey, but it s OK to share with your friends

Copyright 2011 SixFour Web Design All Rights Reserved. Commercial Reproduction is not permitted.* *Hey, but it s OK to share with your friends Copyright 2011 SixFour Web Design All Rights Reserved. Commercial Reproduction is not permitted.* *Hey, but it s OK to share with your friends Introduction There are many things to think about when getting

More information

Online Press Releases For The Offline Business

Online Press Releases For The Offline Business Online Press Releases For The Offline Business How To Get Page #1 Google Rankings In 24-72 Hours And Charge $250 To $1,000+ Submitting Online Press Releases For Brick And Mortar Businesses 2014 Andrew

More information

Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel.

Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel. 1 Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel. 2 WHO IS THIS GUIDE FOR? This guide is written for marketers who want to get more from their digital

More information

The Formula for Small Business Internet Marketing Success

The Formula for Small Business Internet Marketing Success The Formula for Small Business Internet Marketing Success Being Seen on Google, Generating Leads, Closing Business Success on Google is first being seen, second generating interest in your company in the

More information

Inbound Marketing. The Big Idea

Inbound Marketing. The Big Idea About the Authors Inbound Marketing Get Found Using Google, Social Media, And Blog Brian Halligan is as co-founder and CEO of HubSpot, an inbound marketing company started in 2006. Most business market

More information

Stand OUT Stay TOP of mind Sell MORE

Stand OUT Stay TOP of mind Sell MORE Stand OUT Stay TOP of mind Sell MORE Use the arrows to navigate through the pages. next 1/17 [close] What is SEO? Search Engine Optimization (SEO) is the process of improving the volume and quality of

More information

Created by: Hector "H.R" Ramos

Created by: Hector H.R Ramos Created by: Hector "H.R" Ramos 20 Ways To Promote Your Beats Online 1. Send An Email To Your Subscribers. Email is the HOLY GRAIL of selling beats online. It allows you to build instant momentum to EVERY

More information

CREATING YOUR ONLINE PRESENCE

CREATING YOUR ONLINE PRESENCE CREATING YOUR ONLINE PRESENCE Congratulations on signing up for your webhosting package, you ve just completed the first and most important step in establishing your online presence. There are just a few

More information

Persuasive. How to Write Persuasive. Social Media Proposals

Persuasive. How to Write Persuasive. Social Media Proposals Persuasive Social Media Proposals How to Write Persuasive Social Media Proposals How to Write Persuasive Social Media Proposals! You got started in social media because you wanted to connect with people

More information

THE ECOMMERCE MARKETING GUIDE TO FACEBOOK

THE ECOMMERCE MARKETING GUIDE TO FACEBOOK ADVANCED THE ECOMMERCE MARKETING GUIDE TO FACEBOOK A publication of 2 IS THIS BOOK RIGHT FOR ME? Not quite sure if this ebook is right for you? See the below description to determine if your level matches

More information

A 7-Step Analytics Reporting Framework

A 7-Step Analytics Reporting Framework A 7-Step Analytics Reporting Framework By Feras Alhlou, Principal Marketing Consultant 2 Marketing Optimization Imagine that you just attended a conference on digital marketing and analytics. You re pumped

More information

Introduction... 1 Website Development... 4 Content... 7 Tools and Tracking... 19 Distribution... 20 What to Expect... 26 Next Step...

Introduction... 1 Website Development... 4 Content... 7 Tools and Tracking... 19 Distribution... 20 What to Expect... 26 Next Step... Contents Introduction... 1 Website Development... 4 Content... 7 Tools and Tracking... 19 Distribution... 20 What to Expect... 26 Next Step... 27 Introduction Your goal is to generate leads that you can

More information

EASY $65 PAYDAY FREE REPORT

EASY $65 PAYDAY FREE REPORT Your EASY $65 PAYDAY FREE REPORT By John Smart 2014 Done For You Home Business. All Rights Reserved www.doneforyouhomebusiness.co.uk. Congratulations and get ready to be impressed. First off, this is one

More information

The 6 Top Business Mistakes and How to Avoid Them

The 6 Top Business Mistakes and How to Avoid Them It s hard for any new business to succeed statistics show that some 90 percent of new businesses fail within the first two years. But it doesn't help when business owners are making these glaring mistakes.

More information

Email #1 Subject: The Most Effective Online Marketing Tool in the World. It s not Facebook, Twitter, Pinterest, or face- to- face networking.

Email #1 Subject: The Most Effective Online Marketing Tool in the World. It s not Facebook, Twitter, Pinterest, or face- to- face networking. Email #1 Subject: The Most Effective Online Marketing Tool in the World Want to know the marketing technique that has made the biggest difference in my business over the last five years? It s not Facebook,

More information

Easy $100-$150 per Day with CPA offers

Easy $100-$150 per Day with CPA offers Easy $100-$150 per Day with CPA offers by Alex Sol http://extra-paycheck.com/ *You have the right to give this guide out for free and to sell this guide, suggested retail price: $7 ** You do not have the

More information

We are here to help you...

We are here to help you... We are here to help you... Hi Scott Wilson here the Founder of Digital Influence. I just wanted to say thanks for taking the time to read this short report. As a business owner that has been lucky enough

More information

5 WAYS TO DOUBLE YOUR WEB SITE S SALES IN THE NEXT 12 MONTHS

5 WAYS TO DOUBLE YOUR WEB SITE S SALES IN THE NEXT 12 MONTHS HIGH CONVERSION LAB 5 WAYS TO DOUBLE YOUR WEB SITE S SALES IN THE NEXT 12 MONTHS By Ryan Berg Head Profit Scientist at HighConversionLab.com The Struggle to Build a Thriving Online Business as the Internet

More information

Marketing. Marketing Your Business. The Ground Work

Marketing. Marketing Your Business. The Ground Work Marketing Your Business Marketing is a complex process of bringing your business to the attention of the right clients. It s often difficult to link marketing activities to results and that drives business

More information

What is a Domain Name?

What is a Domain Name? What is a Domain Name? First of all, let s just make sure you know what a domain name is. www.google.com www.amazon.com www.youtube.com These are domain names. It s simply the name of your site... www.yoursite.com.

More information

digital mums THE Strategic Social Media Manager Programme COURSE BROCHURE

digital mums THE Strategic Social Media Manager Programme COURSE BROCHURE digital mums THE Strategic Social Media Manager Programme COURSE BROCHURE About Digital Mums Digital Mums are a new kind of social media solution. We take the natural talents and skills of mums, add some

More information

SEO Tips for Advocacy Bloggers A guide by The Sudanese Thinker

SEO Tips for Advocacy Bloggers A guide by The Sudanese Thinker SEO Tips for Advocacy Bloggers A guide by The Sudanese Thinker How to Apply Search Engine Optimization to Grow Your Readership and Influence More People SEO Tips for Advocacy Bloggers, by The Sudanese

More information

AdWords Explained in 876 Words PPC Audit XMen

AdWords Explained in 876 Words PPC Audit XMen AdWords Explained in 876 Words PPC Audit XMen Thanks to an unexpected Amazon.com gift card from a consulting client, I ve been reading Tim Ferriss new book, The Four Hour Chef. Now, honestly, I have no

More information

Drastically New Ways To Retarget

Drastically New Ways To Retarget Drastically New Ways To Retarget TABLE OF CONTENTS INTRODUCTION.... 01 BURN PIXELS.... 02 SOCIAL MEDIA RETARGETING.... 03 SEGMENTATION + CREATIVITIY.... 04-05 FREQUENCY CAPS.... 06 A/B TESTING.... 07 USE

More information

branding guide for tax pros

branding guide for tax pros by Your Business Matters the branding guide for tax pros how to grow your tax business by building a powerful brand What s in this guide? What branding means Why branding matters in your tax practice How

More information

The 7 REASONS Why Internet Lead Generation For Small Business FAILS

The 7 REASONS Why Internet Lead Generation For Small Business FAILS Inside this booklet you ll discover... The 7 REASONS Why Internet Lead Generation For Small Business FAILS ( and how to fix it!) Presented By: Emily Cressey The 7 REASONS Why Internet Lead Generation For

More information

Guide to Social Marketing for Tourist Destinations & Travel Agents Introduction

Guide to Social Marketing for Tourist Destinations & Travel Agents Introduction Guide to Social Marketing for Tourist Destinations & Travel Agents Introduction There has been a dramatic increase in the number of people who are becoming self-reliant travelers; using online communities,

More information

Pay per Click Success 5 Easy Ways to Grow Sales and Lower Costs

Pay per Click Success 5 Easy Ways to Grow Sales and Lower Costs Pay per Click Success 5 Easy Ways to Grow Sales and Lower Costs Go Long! The Benefits of Using Long Tail Keywords clogged sewage line, I ll see a higher conversion How many keywords are in your pay-per-click

More information

Before We Start Five Basic Rules of Email Testing

Before We Start Five Basic Rules of Email Testing Page 1 Before We Start Five Basic Rules of Email Testing Rule #1: Improve Email Response Rates by Routinely Testing Although it may seem too obvious to bear mentioning, the first rule of email testing

More information

Disclaimer. The author in no case shall be responsible for any personal or commercial damage that results due to misinterpretation of information.

Disclaimer. The author in no case shall be responsible for any personal or commercial damage that results due to misinterpretation of information. 1 Disclaimer 2013 Solutions From Paradise, LLC No part of this ebook can be reproduced, stored, or transmitted by any means including recording, scanning, photocopying, electronic or print without written

More information

EPISODE 02: HOW TO FAST FORWARD YOUR EMAIL LIST GROWTH

EPISODE 02: HOW TO FAST FORWARD YOUR EMAIL LIST GROWTH EPISODE 02: HOW TO FAST FORWARD YOUR EMAIL LIST GROWTH! 1 of 18! Tell me if you ve done this before HOW TO FAST FORWARD YOUR EMAIL LIST GROWTH Come up with a brilliant idea. Go into hiding while you create

More information

A New Web Site Startup Checklist aka Scott Fox s Twelve Step Program for Setting Up a New Web Site

A New Web Site Startup Checklist aka Scott Fox s Twelve Step Program for Setting Up a New Web Site INTERNET RICHES The Simple Money-making Secrets of Online Millionaires By Scott Fox American Management Association (AMACOM) - ISBN: 978-0814473563 A New Web Site Startup Checklist aka Scott Fox s Twelve

More information

How to Use Google AdWords

How to Use Google AdWords Web News Apps Videos Images More Search Tools How to Use Google AdWords A Beginner s Guide to PPC Advertising How to Use Google AdWords offers.hubspot.com/google-adwords-ppc Learn how to use Google AdWords

More information

How To Win Online with Rapid Customers..

How To Win Online with Rapid Customers.. How To Win Online with Rapid Customers.. Prepared by: Rey Antonio- Director of Marketing Rapid Customers Why Should You Read This? Our goal is simple. Get you more customers with your marketing budget

More information

Planning a Successful Facebook Fan Promotion

Planning a Successful Facebook Fan Promotion Planning a Successful Facebook Fan Promotion 10 things you need to do to make your campaign a success 2014 Copyright Constant Contact, Inc. 14-3931 v1.0 Helping Small Business Do More Business What is

More information

TABLE OF CONTENTS. The Power of the Pop. Glossary. Optimizing Your Pop Up Forms. Consider the User Experience. Pay Attention to Design

TABLE OF CONTENTS. The Power of the Pop. Glossary. Optimizing Your Pop Up Forms. Consider the User Experience. Pay Attention to Design Growing Your Business with Email Marketing TABLE OF CONTENTS The Power of the Pop Glossary Optimizing Your Pop Up Forms Consider the User Experience Pay Attention to Design Be Friendly and Direct in Your

More information

How to Create Landing Pages. Learn How to Create Powerful Landing Pages that Increases Your ROI

How to Create Landing Pages. Learn How to Create Powerful Landing Pages that Increases Your ROI How to Create Landing Pages Learn How to Create Powerful Landing Pages that Increases Your ROI How to Create a Landing Page Why should you read this guide? Learn all of the basics that go behind creating

More information

Make your website work. Ten ways to convert visitors into buyers

Make your website work. Ten ways to convert visitors into buyers Make your website work Ten ways to convert visitors into buyers 4 million online shoppers in the UK * 7% growth in e-retail sales in the last two years 50.% of online shoppers who place items in their

More information

T I G 8. www.wolfinteractive.co

T I G 8. www.wolfinteractive.co Marketing Success M A R K E T I N G 8 S U C C E S S S T E P S Marketing is a massively different prospect today and online marketing is even more so. How can your company compete in an online marketplace

More information

Step One Create a featured listing landing page on your website. Step Two Name your photos of the listing with the full property address

Step One Create a featured listing landing page on your website. Step Two Name your photos of the listing with the full property address OVERVIEW We have set in place a 10-Step Real Estate Marketing strategy at our associated brokerage, GoodLife Realty, because we want our website to be the authority on our listings. In order to compete

More information

YouTube In-Stream Ads 101

YouTube In-Stream Ads 101 Legal No part of this publication may be, including but not limited to, reproduced, in any form or medium, stored in a data retrieval system or transmitted by or through any means, without prior written

More information

YouTube Channel Authority - The Definitive Guide

YouTube Channel Authority - The Definitive Guide YouTube Channel Authority - The Definitive Guide So what exactly is YouTube channel authority and how does it affect you? To understand how channel authority works, you first need a basic understand of

More information

Email Marketing 1, 2, 3... 3 Section 1 - Email Marketing 101... 4 Why Email Marketing?... 4 Learning the Basics... 5 Build your List...

Email Marketing 1, 2, 3... 3 Section 1 - Email Marketing 101... 4 Why Email Marketing?... 4 Learning the Basics... 5 Build your List... Email Marketing 1, 2, 3... 3 Section 1 - Email Marketing 101... 4 Why Email Marketing?... 4 Learning the Basics... 5 Build your List... 5 Send to Your List... 6 Profit From Your List... 7 Selecting Your

More information

Should You Advertise at The Knot

Should You Advertise at The Knot Should You Advertise at The Knot and other things you should know about online advertising before you spend another dime! Chris Jaeger Marketing to Brides Online http://www.marketingtobridesonline.com

More information

Guaranteed Not to Suck. Issue 02. How Not to Suck at Social Media Marketing

Guaranteed Not to Suck. Issue 02. How Not to Suck at Social Media Marketing $ Guaranteed Not to Suck Issue 02 02 How Not to Suck at Social Media Marketing How Not to Suck at Social Media Marketing 5 6 8 10 13 14 16 19 21 How to Make the Most of YouTube Facebook Marketing Tips

More information

Can you get all of that by sending your emails at the best time? It s a good place to start.

Can you get all of that by sending your emails at the best time? It s a good place to start. The reason why you want to know the best times to send email or the best days is that you ultimately want more opens and more clickthroughs to get more traffic to your blog. And you want all of that because

More information

5 Reasons Your Website Isn t Generating Enough Leads

5 Reasons Your Website Isn t Generating Enough Leads 5 Reasons Your Website Isn t Generating Enough Leads Ken Horst 612-251-8237 http://digitalmarketingwingman.com The great unfulfilled promise of the past 10 years in online marketing is build it and they

More information

qwertyuiopafdlzxcvbnmqwertyu iopasdfghjklzxcvbnmqwertyuiop asdfghjklzxcvbnmqwertyuiopasd fghjklzxcvbnmqwertyuiopasdfgh zxcvbnmqwertyuiopasdfghjklzxc

qwertyuiopafdlzxcvbnmqwertyu iopasdfghjklzxcvbnmqwertyuiop asdfghjklzxcvbnmqwertyuiopasd fghjklzxcvbnmqwertyuiopasdfgh zxcvbnmqwertyuiopasdfghjklzxc qwertyuiopafdlzxcvbnmqwertyu iopasdfghjklzxcvbnmqwertyuiop asdfghjklzxcvbnmqwertyuiopasd fghjklzxcvbnmqwertyuiopasdfgh ecommerce Master Class jklzxcvbnmqwertyuiopasdfghjkl 12 Week Curriculum Thestartuptakeoff.com

More information

SEO 2.0 ADVANCED SEO TIPS & TECHNIQUES ABSTRACT»

SEO 2.0 ADVANCED SEO TIPS & TECHNIQUES ABSTRACT» 2.0 ADVANCED TIPS & TECHNIQUES ABSTRACT» Savvy online marketers know that their website is a great tool for branding, content promotion and demand generation. And they realize that search engine optimization

More information

How do you turn your website into a real money-maker?

How do you turn your website into a real money-maker? Over here we have the goal: I want to make tons of money from my online business. And over here we have the reality: I have a website. I m making some money, but I wouldn t call it success just yet. The

More information

Insights and ROI from your paid ads by using UTM tags to AdWords campaigns in WOW Analytics.

Insights and ROI from your paid ads by using UTM tags to AdWords campaigns in WOW Analytics. Insights and ROI from your paid ads by using UTM tags to AdWords campaigns in WOW Analytics. Insights and ROI from your paid ads You could spend thousands of pounds on you paid ads in Google AdWords, Bing

More information

REPUTATION MANAGEMENT SURVIVAL GUIDE. A BEGINNER S GUIDE for managing your online reputation to promote your local business.

REPUTATION MANAGEMENT SURVIVAL GUIDE. A BEGINNER S GUIDE for managing your online reputation to promote your local business. REPUTATION MANAGEMENT SURVIVAL GUIDE A BEGINNER S GUIDE for managing your online reputation to promote your local business. About Main Street Hub: Main Street Hub is the voice for more local businesses

More information

Kindle Publishing Step by Step Guide

Kindle Publishing Step by Step Guide Kindle Publishing Step by Step Guide Amazon s Kindle bookstore is one of the fastest growing platforms for getting your work out into the world. Digitally published content is Amazon s fastest growing

More information

7 THINGS YOU NEED TO KNOW BEFORE TRYING GOOGLE ADWORDS

7 THINGS YOU NEED TO KNOW BEFORE TRYING GOOGLE ADWORDS 7 THINGS YOU NEED TO KNOW BEFORE TRYING GOOGLE ADWORDS Discover how Google AdWords works and learn how to plan before investing in pay per click marketing to give your business the best chance of success.

More information

Google AdWords Handbook. for tour & activity companies

Google AdWords Handbook. for tour & activity companies Google AdWords Handbook for tour & activity companies 2 Contents Checklist for Launching AdWords Introduction What is Google AdWords? How can AdWords help my tour & activity company? Difference between

More information

Generate Leads With. -YouTube- Creating YouTube Ads

Generate Leads With. -YouTube- Creating YouTube Ads Generate Leads With -YouTube- Creating YouTube Ads How does a company launch a simple video on YouTube and within a couple of hours make a sale for $7,500? How does another company gain millions of views

More information

20 tried and tested tips to help you generate more leads

20 tried and tested tips to help you generate more leads e-book Series: Business growth 20 tried and tested tips to help you generate more leads page 1 Introduction 1 2 3 4 5 How to make your offers irresistible How to use your CTAs to grab people s attention

More information

How to get 2 Cents Clicks by Colin Klinkert

How to get 2 Cents Clicks by Colin Klinkert How to get 2 Cents Clicks by Colin Klinkert Hi, Colin Klinkert here at CKTV, that you can find at http://www.colinklinkert.com. This video is a very exciting one where we re going to talk about how you

More information

1) Medical Website Design ~ Medical Website Design would also be the main keyword phrase to target. 500 Words.

1) Medical Website Design ~ Medical Website Design would also be the main keyword phrase to target. 500 Words. 1) Medical Website Design ~ Medical Website Design would also be the main keyword phrase to target. 500 Words. 2) Medical Marketing ~ target "medical marketing", but this pages is about SEO services. 500

More information

HOW TO MAKE PAID SEARCH PAY OFF

HOW TO MAKE PAID SEARCH PAY OFF HOW TO MAKE PAID SEARCH PAY OFF PAY PER CLICK MARKETING STRATEGY Paid search marketing is one of the most effective marketing tools ever developed because of how targeted and flexible it can be. Google,

More information

BEST PRACTICE BRIEF. Five Key Ingredients of Social Media for Your Website. By Ted Prodromou

BEST PRACTICE BRIEF. Five Key Ingredients of Social Media for Your Website. By Ted Prodromou BEST PRACTICE BRIEF Five Key Ingredients of Social Media for Your Website By Ted Prodromou BEST PRACTICE BRIEF: Five Key Ingredients of Social Media for Your Website By Ted Prodromou Social media is the

More information

I m Graydon Trusler and I ve been doing all the Marketing for my wife s divorce law firm in Austin for 8 years or so.

I m Graydon Trusler and I ve been doing all the Marketing for my wife s divorce law firm in Austin for 8 years or so. I m Graydon Trusler and I ve been doing all the Marketing for my wife s divorce law firm in Austin for 8 years or so. I m going to take the same approach with you that I have with our marketing aimed at

More information

Help Your Book to Sell through Social Media

Help Your Book to Sell through Social Media Help Your Book to Sell through Social Media Social networking sites and blogging have revolutionised the way consumers find out about products and talk about them. Social media is usually free to use,

More information

harm to the phone itself. However, the logo should be such that it has comprehensive color, design and should effectively promote the company in the

harm to the phone itself. However, the logo should be such that it has comprehensive color, design and should effectively promote the company in the Directory of schools occupational therapy. However, do not interpret my above statement as "Its Not Possible To Make Money Online", i did not say that nor will i ever say it. It is nice to feel that they

More information

DEVELOPING A SOCIAL MEDIA STRATEGY

DEVELOPING A SOCIAL MEDIA STRATEGY DEVELOPING A SOCIAL MEDIA STRATEGY Creating a social media strategy for your business 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Video Tutorials 3 Getting Started with Social

More information

Keyword Research: Exactly what cash buyers, motivated sellers, and private lenders are looking for online. (and how to get in front of them)

Keyword Research: Exactly what cash buyers, motivated sellers, and private lenders are looking for online. (and how to get in front of them) Keyword Research: Exactly what cash buyers, motivated sellers, and private lenders are looking for online. (and how to get in front of them) 52 Keywords + How To Guide More Traffic. More Leads. Keywords

More information

How to Make Money with Google Adwords. For Cleaning Companies. H i tm a n. Advertising

How to Make Money with Google Adwords. For Cleaning Companies. H i tm a n. Advertising How to Make Money with Google Adwords For Cleaning Companies. H i tm a n Advertising Target Clients Profitably Google Adwords can be one of the best returns for your advertising dollar. Or, it could be

More information

27 Killer Facebook Post Ideas for Small Business Owners

27 Killer Facebook Post Ideas for Small Business Owners 27 Killer Facebook Post Ideas for Small Business Owners PUBLISHED BY: Boom! Social 3750 Gunn Highway, Suite 201 Tampa, Florida 33618 Copyright 2015 Boom! Social Media Marketing LLC All rights reserved.

More information