Milan, 20 September Milan, 20 September 2012

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2 By Sonia Thomas UFI Director of Operations 2

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4 Headquarters in Paris, Regional Office Asia/Pacific in Hong Kong Regional Office in Middle East/Africa in Kuwait 4

5 602 Members 44 Partners of the Industry (7.3%) 51 Associations (8.5%) 311 Organizer only (52%) 72 Venues only (12%) 124 Venue & Organizer (21%) 196 members with venue activity (32.5%) September members with organizer activity (72%) 5

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8 They have a strong need for new business. They have a strong need to identify and commercialise innovations. Companies want to wave the flag even in tough times. They become more conservative with marketing budgets. Safe choices are the top shows. SMEs have been quoted as producing 70 percent of Italy s GDP. 8

9 UFI World Map of Exhibition Venues Regional trends between 2006 and 2011 (Venues with a minimum of 5,000 sqm indoor exhibition space) +7% 15,6 14, % 7,5 7,9 +38% 6,6 4,8 +7% +16% -6% 1,2 1,3 0,7 0,8 0,5 0,5 Market shares Europe North America Asia/Pacific Central & South America Middle East Africa in % 26% 16% 4% 2% 2% in % 24% 20% 4% 2% 2%

10 VENUES AND INDOOR EXHIBITION SPACE IN 2011 Scale 5 million sqm 496 venues 15.6 million sqm (48%) 389 venues 7.9 million sqm (24%) 70 venues 1.3 million sqm (4%) 33 venues 0.8 million sqm 25 venues (2%) 0.5 million sqm (2%) 184 venues 6.6 million sqm (20%) 10

11 UFI World Map of Exhibition Venues National indoor exhibition space available in 2011 (Venues with a minimum of 5,000 sqm indoor exhibition space) 15 countries account for 80% of the global indoor exhibition space TOTAL (in sqm) WORLD % USA % China % Germany % Italy % France % Spain % The Netherlands % Brazil % United Kingdom % Canada % Russia % Switzerland % Belgium % Turkey % Mexico %

12 UFI World Map of Exhibition Venues Venues with a minimum of 200,000 sqm of indoor exhibition in Messe Hannover Hanover (Germany) Messe Frankfurt Frankfurt/Main (Germany) Fiera Milano (Rho Pero) Milano (Italy) Pazhou Complex Guangzhou (China) Koelnmesse Cologne (Germany) Messe Duesseldorf Duesseldorf (Germany) Paris Nord Villepinte Paris (France) McCormick Place Chicago (USA) Feria Valencia Valencia (Spain) Porte de Versailles Paris (France) Crocus International Moscow (Russia) Fira de Barcelona: Gran Via venue Barcelona (Spain) BolognaFiere Bologna (Italy) Feria de Madrid / IFEMA Madrid (Spain) Shanghai New International Expo Centre Shanghai (China)

13 The global top 10 Net space rented (in million net sqm) Trend since USA 23,3 (*) - 7% 2. China 13,0 + 13% 3. Germany 8,8-5% 4. Italy 6,2-5% 5. France 5,4-8% 6. Spain 3,5-24% 7. Japan 3,2-3% 8. UK 2,8-6% 9. Russia 2,6-13% 10.Brazil 2,6 + 4%

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17 1 spent (invested) to participate in an exhibition= 5 (minimum) of local economic impact (local services, travel accommodation, taxes) 17

18 Direct subsidies for organizers bringing new events into the market Direct cash subsidies to organizers for international visitor promotion Leading bids for new events Advertisting campaigns (destination to organizers, calendar to potential participants) Training & other resource development support 18

19 Financial support for visitor promotion & expenses Financial support for exhibitors Special promotions support 19

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22 Continued uncertainties over balance of internet and face-to-face marketing The industry needs better to communicate how a combination of these is the key to marketing effectiveness. In-house activities and product launches have eaten into traditional events spend. Will this be the source of tomorrow s competition? Cost controls Environmental constraints 22

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24 Together with exhibitors, visitors, specialized associations and the media the leading brand trade shows can become the place to meet all year long. But we have to be careful: It is not just content, but valuable content and leadership in new ideas. The role of trade shows will be changing. Trade shows will more and more act as community integrators, knowledge providers, discussion platforms, social network live grounds, etc. 24

25 THANK YOU FOR YOUR ATTENTION 25