Associative learning*
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1 Unit 5: Learning Associative learning*: learning that two events are linked together. Both classical and operant conditioning are types of associative learning.
2 Unit 5: Learning Topic: Classical Conditioning Brian Wilson by the Barenaked Ladies It s a matter of instinct, a matter of conditioning, a matter of fact. You can call me Pavlov s dog. Ring a bell and I ll salivate, How d you like that?
3 key name Ivan PAVLOV discovered classical conditioning conducted the famous salivating dog experiment
4 Dog in Pavlov s Apparatus (clip) (
5 Pavlov s Dog Experiment NS (neutral stimulus): UCS (unconditioned stimulus) UCR (unconditioned response) CS (conditioned stimulus) CR (conditioned response)
6
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8 Every time I go near the cabinet where Rover s treats are kept, Rover comes and sits, waiting for a treat. NS (neutral stimulus): UCS (unconditioned stimulus) UCR (unconditioned response) CS (conditioned stimulus) CR (conditioned response)
9 Bobby watched the movie JAWS when he was 4- years-old. Now, every time he hears the song, da-duh, dah-duh, da-duh ) he gets anxious. NS (neutral stimulus): UCS (unconditioned stimulus) UCR (unconditioned response) CS (conditioned stimulus) CR (conditioned response)
10 Pavlov's Dog in the Office (
11 Pavlov s Dog the Office NS (neutral stimulus): UCS (unconditioned stimulus) UCR (unconditioned response) CS (conditioned stimulus) CR (conditioned response)
12 More Classical Conditioning Terminology extinction when a CR no longer follows a CS Remember the example of a person fearing the Jaws song? CS (conditioned stimulus) CR (conditioned response)
13 More Classical Conditioning Terminology spontaneous recovery Reappearance of an extinguished response after a rest period CS (conditioned stimulus) CR (conditioned response) Time Passes CS (conditioned stimulus) CR (conditioned response)
14 More Classical Conditioning Terminology generalization similar stimuli elicit similar responses Remember Pavlov s dog example? CS (conditioned stimulus) tuning fork Now the dog salivates whenever he,, or. The dog has GENERALIZED. CR (conditioned response) salivation
15 More Classical Conditioning Terminology discrimination learned ability to distinguish between a CS and other similar stimuli Remember Pavlov s dog example? CS (conditioned stimulus) tuning fork CR (conditioned response) salivation The dog only salivates when he hears that particular tuning fork; never when he hears bells, alarm clocks, or music. The dog has DISCRIMINATED.
16 More Classical Conditioning Terminology (Summary) extinction spontaneous recovery generalization discrimination
17 Can I Get A Volunteer to Be Conditioned?*
18 Surprise Demo NS (neutral stimulus): UCS (unconditioned stimulus) UCR (unconditioned response) CS (conditioned stimulus) CR (conditioned response)
19 key name John WATSON founder of Behaviorism Psych should be the science of observable behavior. conducted the famous & controversial Little Albert experiment
20 Little Albert Video ( +conditioning&total=70&start=0&num=10&so=0&type=search&plindex=1)
21 Watson s Baby Albert Experiment NS (neutral stimulus): UCS (unconditioned stimulus) UCR (unconditioned response) CS (conditioned stimulus) CR (conditioned response)
22 key name Born in 1917 John GARCIA Discovered idea of Taste Aversion Taste aversion later became known as the Garcia Effect
23 Garcia s Taste Aversion Studies Set up experiment with rats. Exposed them to sights, sounds, and tastes (CS) and later also gave them radiation or drugs that led to nausea and vomiting (UCR). Even if sickened hours later, rats avoided the particular flavor of water but did NOT develop aversions to the sights or sounds.
24 Importance of Taste Aversion Studies 1.) Violated behaviorists principle that any stimulus could serve as a CS. 2.) Shows that nature prepares the members of each species to learn those things crucial to their survival. 3.) Are exceptions to classical conditioning rules: UCS does not always have to follow CS immediately.
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