Educating the next generation of Leaders in Sport Management Sport Marketing and Sponsorship

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1 Educating the next generation of Leaders in Sport Management Sport Marketing and Masters, postgraduate diplomas and courses

2 MASTER Sport Marketing and Modality Academic Degree Master in Sport Marketing & from the Duration 13 months. 60 ECTS Start dates September / February POSTGRADUATE DIPLOMA Sport Marketing Modality BLENDED in Barcelona (Spanish) Academic Degree in Sport Marketing from the Johan Cruyff Institute Duration blended 5 months. 27 ECTS Duration online: 6/7 months. 27 ECTS (weekly commitment of hours) Start dates blended January POSTGRADUATE DIPLOMA Sport Modality Academic Degree in Sport from the Johan Cruyff Institute Duration 6/7 months. 27 ECTS (weekly commitment of hours) Start dates September/ February COURSES BLENDEED Financial Management in Sport Organizations Sport Marketing Sport Event Management Sport Facility Management Strategy Financial Management in Sport Organizations Sport Marketing Sport Event Management Sport Facility Management Strategy Activation and Analysis Patronage from Entities, Brands, Agencies and Media Start dates online September/ February GENERAL INFORMATION Location (blended modality ). Pomaret 8, Barcelona Languages blended Spanish Languages online English or Spanish Payment methods Installment payment available Enrollment Registration open until the start of the program or until all spots are filled Course in Sport Marketing 1 in Sport Marketing Course in sport Event Management Course in Sport Facility Management Master in Sport Marketing & Course in Financial Management in Sport Organizations Course in Strategy 2 in Sport Course in Patronage Course in Activation and Analysis Course in from Entities, Brands, Agencies and Media Specialized Master = Postgraduate 1 + Postgraduate Modules Business Plan ACADEMIC ITINERARY You have the option of studying the in Sport Marketing (27 ECTS) and the in (27 ECTS), or you can take modules of the Master separately as specialized courses. This way, you can earn credits towards obtaining the Master degree in a maximum period of 3 years from the start of the first module.

3 In markets that are becoming increasingly more competitive, sport marketing and sponsorship have become high impact areas for business success. Consequently, the training of professionals is growing as a demand for specialists in the whole sport marketing cycle, both in business companies as well as in sport foundations, associations, federations and organizations. AIMED AT The Sport Marketing Programs from the are right for you, if: You are a former athlete and are looking for specialized education in marketing and sponsorship to give your professional career a boost. You work in Marketing and want to deepen your experience and knowledge in marketing and sponsorship applied to sport. You wish to complete your training with a specialized postgraduate degree in sport marketing and sponsorship to create a future for yourself within the sports industry. OBJECTIVES The main objective of the programs in Sport Marketing is to guide you in your professional development as an integral sport marketing and sponsorship professional, and teach you how to use marketing tools applied to sports to recognize business opportunities, develop strategies in creative industries, anticipate changes, and optimize and analyze information resources judiciously. Career opportunities Marketing/ Communication managers of sports organizations Marketing/ Communication managers of companies related to sports Advertising/Media Agencies dedicated to sports Sport Event Management agencies Sport Journalism (media agencies and mass media) In my opinion, athletes possess remarkable qualities. They are committed, eager to improve and goaloriented. With these traits and the right academic training, our athletes become successful leaders in the world of Sports Management. Who better to serve the best interests of sport than someone who has the heart of an athlete? JOHAN CRUYFF Founder Professional athletes agents, especially related to PR and Publicity Sport Consulting Communications departments of companies that use sport to meet their market objectives

4 I ve experienced what networking is at Cruyff Institute. I go back to Guatemala being an agent of MIC. Thanks to a lecture made by the director of the event, I met him and I ve been contracted to select teams of Guatemala to participate in this tournament and live a unique experience. ROSARIO MÖNKEMÜLLER Former player U20 of the football national team of Guatemala Alumnus in Sport Marketing BENEFITS Learning 3.0: flexible schedules, different learning environments and technologies. World-class faculty: interaction with expert faculty and industry professionals. Collaborative tools, teamwork, communication and debate. Sports-industry oriented: training that approaches the business sector of the sports industry. Learning from experience: designed for professional improvement. ADMISSION REQUIREMENTS To be admitted, you must meet one of the following requirements: Have a Bachelor s degree, diploma or equivalent. LEARNING OUTCOMES To know the operating environment of sport organizations, functional areas and analytical tools. To understand, analyze and implement marketing and sponsorship strategies, development strategies, and the launching and positioning of new products. To make decisions relating to product, price, distribution and communication components. To understand the qualitative and quantitative analysis and diagnostic tools for sports market research. To understand, analyze and assess the role of digital communities and social media in sport organizations. To analyze and evaluate marketing strategies for the internationalization of sports activities. PROGRAM The curriculum of the Master in Sport Marketing & consists of 4 mandatory modules. 1 2 SPORTS MARKETING SPORTS MARKETING TOOLS AND RESOURCES 8 ECTS MANAGEMENT STRUCTURES AND ASSETS IN THE SPORTS INDUSTRY 7 ECTS RIGHTS, VENUES AND ORGANIZATIONAL PLATFORMS FOR SPORTING 8 ECTS ECONOMIC STRUCTURE AND SPORTS BUSINESS MODEL 4 ECTS SPONSORSHIP & PATRONAGE SPONSORSHIP/MEDIA STRATEGY 6 ECTS Have at least 3 years of experience in the field of marketing and/or sponsorship. Have developed a career as a professional athlete. The admission procedure may include a personal interview with the academic director, which will evaluate if your achievements as well as your aspirations and motivations in pursuing this degree, are in line with the objectives of the program. To use technological tools for the exploitation of business resources through sport marketing. VENUE Classes take place at the Johan Cruyff Institute Barcelona, located in the upper part of the city. The building, dating from the 20th century, offers a learning space with natural light and access to the garden to enjoy networking between sessions. The lectures will be held in a multipurpose SMART classroom which facilitates the agility and flexibility of the sessions. 3 4 SPONSORSHIP FROM PROPERTY, BRAND, AGENCY AND MEDIA 6 ECTS TACTICS: IMPLEMENTATION AND SPONSORSHIP ACTIVATION: MEASUREMENT AND ANALYSIS 6 ECTS PATRONAGE 5 ECTS SPECIALIZED COURSE DIGITAL MARKETING 4 ECTS MASTER FINAL PROJECT DEVELOPMENT OF A MARKETING AND SPONSORSHIP PLAN 6 ECTS

5 ON CAMPUS AND BLENDED PROGRAMS On campus programs at the Johan Cruyff Institute include visits to sport organizations, clubs and facilities so that students can experience firsthand the challenges faced by sport managers on a daily basis. As part of some of these visits, students will develop within the framework of certain modules, a proposal to improve the offer to different entities. We also feature Master Classes by guest speakers who occupy key positions within the different areas of the sports industry. As a student of our on campus programs, you will also have exclusive access to the learning platform which allows you to monitor your academic progress 24 hours a day, from anywhere in the world. PROGRAMS Online programs offer the possibility of studying from any place at any time through the Virtual Campus. The study pace can be adapted to each individual s workload and availability. A tutor guides each student through the entire program, and doubts/questions are addressed through personalized attention, chat, videoconferencing or . The virtual campus offers a collaborative environment between teachers and students facilitating s, chats, books, articles, case studies, simulations, experiences, websites, blogs and a video library. You will have a wide range of tools at your disposal to make your learning experience interactive, rewarding and complete. You can also take advantage of the Master Classes given by guest speakers for on campus programs through our broadcast tool, Streaming.

6 Educating the next generation of Leaders in Sport Management HEAD QUARTERS Pomaret, Barcelona Spain T campus@cruyffinstitute.org is a member of the North American Society for Sport Management (NASSM), the European Association for Sport Management (EASM) and the Catalan Sports Cluster (INDESCAT).