SPORTS MARKETING & SPONSORSHIP

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1 ONLINE MASTER IN SPORTS MARKETING & SPONSORSHIP EDUCATING THE NEXT GENERATIONOF LEADERS IN SPORTS MANEGEMENT

2 This program shows you almost everything: from the activation of sports marketing, brand experience, and facilities management, to the sponsorship part... the Cruyff Institute gives you a wealth of information and many case studies that caught my attention. DAVIS TENORIO Partner and Director of ZDL Sports Alumnus Master in Sports Marketing and Sponsorship

3 GENERAL INFORMATION Academic Degree Master in Sports Marketing & Sponsorship from the Johan Cruyff Institute. Duration 13 months. 60 ECTS. Start Dates September February Modality Online and blended in spanish. Language English and Spanish. Tuition Fee 7,500. Payment Methods Payment by installments available. Special conditions Discounts for alumni and members of related entities. Enrollment Registration open until the start of the Master program. Admission Requirements Have a Bachelor s degree, diploma or equivalent. Have at least 3 years of experience in the field of marketing and/or sponsorship. Have developed a career as a professional athlete. INTRODUCTION The main objective of the Master in Sports Marketing & Sponsorship is to accompany you in your development as an integral sports marketing and sponsorship professional, and train you in the use of marketing tools applied to sport to be able to recognize business opportunities, establish strategies in creative industries, anticipate changes, optimize resources and analyze information resources judiciously. The Johan Cruyff Institute has been accredited as an Authorized Provider by the International Association for Continuing Education and Training (IACET). The Johan Cruyff Institute is member of the North American Society for Sport Management (NASSM). The Johan Cruyff Institute is member of the European Association for Sport Management (EASM). More Information The Johan Cruyff Institute is member of the Catalan Sports Cluster (INDESCAT).

4 PASSION FOR SPORT ACADEMIC ITINERARY You have the option of studying the Postgraduate Diploma in Sports Marketing (27 ECTS) and the Postgraduate Diploma in Sponsorship (27 ECTS), or you can take modules of the Master separately as specialized courses. This way, you can earn credits towards obtaining the Master degree in a maximum period of 3 years from the start of the first module. ONLINE ENGLISH 60 ECTS Course in Sports Marketing 1. Postgraduate Diploma in Sports Marketing Course in Sports Event Management Course in Sports Facility Management MASTER IN SPORTS MARKETING & SPONSAORSHIP 60 ECTS Course in Financial Management in Sports Organizations Course in Sponsorship Strategy 2. Postgraduate Diploma in Sponsorship Course in Patronage Course in Sponsorship Activation and Analysis Course in Sponsorship from Entities, Brands, Agencies and Media Specialized Master = Posgraduate 1 + Posgraduate Modules Business Plan

5 PASSION FOR SPORT This Master is for you if: You re an (ex-)athlete and are looking for specialized education in sports marketing and sponsorship to give your professional career a boost. You work in marketing and want to deepen your skills and knowledge in marketing and sponsorship applied to sport. You wish to complete your education with a specialized postgraduate degree in sports marketing and sponsorship to create a future for yourself within the sports industry. LEARNING OUTCOMES To know the operating environment of sports organizations, functional areas and analytical tools. To understand, analyze and implement marketing and sponsorship strategies, development strategies, and the launching and positioning of new products. To make decisions relating to product, price, distribution and communication components. To understand the qualitative and quantitative analysis and diagnostic tools for sports market research. To understand, analyze and assess the role of digital communities and social media in sports organizations. To analyze and evaluate marketing strategies for the internationalization of sports activities. To use technological tools for the exploitation of business resources through sports marketing. BENEFITS Learning 3.0: flexible schedules, different learning and technological environments. World-class faculty: interaction with expert professors and professionals from the industry. Collaborative tools, group work, communication and debate. Sports industry oriented: approaches training from the business sector to the sports industry. Learning based on experience: designed to improve professionalism. PROFESSIONAL OPPORTUNITIES Sports Marketing and Sponsorship (private and public companies). Advertising and Brand Development / branding (advertising agencies and media agencies). Sports Competition (professional sports clubs and event organizers). Leadership and Management (federations, sports associations, NGOs and foundations). Sports Consulting (private business initiatives). Sports Journalism (media agencies and mass media).

6 PROGRAM 01 27ECTS SPORTS MARKETING Sports marketing tools and resources Management structures and assets in the sports industry 03 4ECTS ELECTIVE (CHOOSE ONE OF THE FOLLOWING ELECTIVE S ) Internet Mmarketing & business strategies Rights, venues and organizational Opportunity recognition platforms for sporting events Viral marketing Economic structure and sports Web 3.0 business model Branding Digital marketing Street marketing Sponsorship of events of 02 23ECTS SPONSORSHIP & PATRONAGE Sponsorship/media strategy Sponsorship from property, brand, agency and media exceptional public interest *Exercising a professional activity related to Sports Marketing and Sponsorship can be recognized as elective credits; facilities management, event organization, patronage, etc. Tactics: implementation and sponsorship activation: Measurement and analysis Patronage 04 6ECTS MASTER FINAL PROJECT Development of a marketing & sponsorship plan.

7 JOHAN CRUYFF INSTITUTE Personal Tutor Personalized guidance throughout your learning process. Virtual Campus Exclusive access to the interactive learning platform. Internships/ Jobs Opportunity to access the world of sports and live the reality of a sports organization. Johan Cruyff Founder In business as in sports, the best impact is to arouse emotions. We must change the mindset, creating new moves and show that you are different. You have to do things that people want to see, share and improve. We must promote a change of attitude in the relationship between brand and consumer. 75 % 25 % AVERAGE AGE 35 Participants 88 % VIRTUAL CAMPUS FOREIGN STUDENTS Europe, USA, Asia & Latin America 41 % 6 % 82 % Industry Professionals Professional atheletes With a university degree Alumni and Networking Opportunity to connect and collaborate with other students, alumni, faculty and members of the global network. Learning Model Connective and constructive learning which places students at the center of the learning process. As a student of the Master in Sports Marketing and Sponsorship, you will have exclusive access to the learning platform which allows you to monitor your academic progress 24 hours a day, from anywhere in the world. The virtual campus offers a collaborative environment between teachers and students facilitating s, chats, books, articles, case studies, simulations, experiences, websites, blogs and a video library. You will have a wide range of tools at your disposal to make your learning experience interactive, rewarding and complete. Calle Pomaret, Barcelona - España. T

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