Faculty Board for Undergraduate Studies in the Humanities and Social Sciences Translation from Swedish to English S Y L L A B U S

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1 Registration number: 929/ Faculty Board for Undergraduate Studies in the Humanities and Social Sciences Translation from Swedish to English S Y L L A B U S Two-year Master Programme in Marketing, 120 Higher Education Credits Masterprogram i marknadsföring, 120 högskolepoäng Department in charge The School of Management and Economics Programme level Second level Approval of study programme syllabus The University Board established the programme on December 8, The Board of the School of Management and Economics ratified the proposed syllabus for the Master Programme in Marketing, 120 Higher Education Credits, on March 25, The Education Committee approved the syllabus for the First and Second Levels in the Humanities and Social Sciences on April 7, Valid from The syllabus is valid from August 1, Prerequisites For admission to the programme basic eligibility (grundläggande behörighet) is required for studies at the advanced level as well as specific eligibility (särskild behörighet) in: English A A minimum of 90 higher education credits in Business Administration, including at least 60 credits in Marketing or equivalent. Programme objectives The objective of the Master programme is to offer an education which forms a stable basis for students whose future profession involves marketing in private companies or research within these areas. The programme aims at preparing students for a professional role as marketers and for various management positions in companies. A future professional career in these areas and for these professional roles makes great demands on independence, analytical skill, the ability to write reports and give presentations, as well as the ability to make effective decisions. In addition to solid subject knowledge an important programme objective is thus to make the students develop their skills in and abilities for problematization and development within these areas. 1 (5)

2 Expected learning outcomes Knowledge and understanding - knowledge and understanding within the programme s main field of studies, including a broad knowledge of the field as well as considerably deepened knowledge regarding certain parts of it and an in-depth insight into current research and development work as well as - deepened method knowledge within the programme s main field of studies. Ability and skills - the ability of critically and systematically integrating knowledge as well as assessing and handling complex phenomena, issues and situations even with limited information, - the ability of critically, independently and creatively identifying and formulating questions, planning and with adequate methods carrying out qualified tasks within given time frames and thus contributing to knowledge development, as well as evaluating this work - the ability in national as well as international contexts to account for and discuss in speech and in writing their conclusions and the knowledge and the arguments that they are based on in dialogue with various groups, and - the skills required for participating in research and development or to work independently in other qualified capacities. Assessment ability and attitude - the ability of making assessments within the programme s main field of studies considering relevant scientific, social and ethical aspects, as well as showing an awareness of ethical aspects on research and development, - an insight into the possibilities and limitations of science, into its role in society and into human responsibility for how science is used, as well as - the ability of identifying their need for further knowledge and of taking responsibility for their knowledge development. Specific expected learning outcomes for this programme The expected local learning outcomes are detailed in each course syllabus. Organization and planning The host institution of the programme is the School of Management and Economics. The responsibility rests with the programme coordinator. The programme is based on research conducted within the Department of Marketing in the School of Management and Economics. The structure of the programme is built on combining and cross-fertilizing advanced marketing courses. The students are offered the opportunity to make comparisons between research traditions and applications in an international perspective. The subject areas included in the programme have a strong international connection, theory as well as practice being acquired in an international perspective. The first three modules are read jointly with students in the one-year Master marketing programme. 2 (5)

3 Model of the programme Term 1 Business Development, 15 credits Business Development by Innovation, Product Development and Product Revision, 15 credits Term 2 International Marketing Strategy, 15 credits Qualitative and Quantitative Methods and Applications, part 1, 15 credits Term 3 Innovation, Product Development and Product Revision by Design Management, 15 credits Term 4 Independent Project (Degree Project), 30 credits Qualitative and Quantitative Methods and Applications, part 2, 15 credits All programme courses are second- level courses forming part of the main business economics field of study. Contents Year 1 Term 1 Module 1. Business Development, 15 higher education credits The course develops the students knowledge and ability of working with business development for renewal of companies with the purpose of creating new customer values. Module 2. Business Development by Innovation, Product Development and Product Revision, 15 higher education credits The course deals with business development by innovation, product development and product revision. Term 2 Module 3. International Marketing Strategy, 15 higher education credits The course introduces the students into advanced international marketing strategies for launching products and services on a global market. Module 4. Qualitative and Quantitative Methods and Applications, part I, 15 higher education credits The course is the first half of the joint School of Management and Economics courses in method, comprising a total of 30 higher education credits at the second level. The aim of Part I is to increase the knowledge of method within quantitative and qualitative research and to provide the tools for critical reflection on research approaches. After completing this course the students are expected to be able to carry out minor studies and constructively examine the choice of method and applications in scientific articles. 3 (5)

4 Year 2 Term 3 Module 5. Innovation, Product Development and Product Revision by Design Management, 15 higher education credits This course deals with design management as a process and approach to driving innovation, product development and revision processes in companies. Module 6. Qualitative and quantitative methods and applications, part II, 15 higher education credits The aim of this second method module is to deepen the knowledge of method from Term 2. Epistemological and ontological issues are given more space compared to the first course. The knowledge of methodology and method technology is deepened and the ability to critically analyze the choice of method and applications is practised further. The development of certain scientific schools is described and analyzed. The ambition is to give the students a basis for independent argumentation for and the implementation of a scientific study with epistemological and ontological stringency. Term 4 Module 7. Independent project, 30 higher education credits The course focuses on the independent formulation of a theoretical and practical research question, the development of a research method, gathering of data and analysis, the writing, presentation and defence of an independent project related to one of the four theory modules included in the programme. The student chooses the subject in consultation with the examiner. This programme, like other education offered by The School of Management and Economics, will adhere to the policy currently undergoing revision with regard to equal opportunity, diversity, sustainable development and ethics. The course syllabuses should relate concretely to these issues. Working with diversity entails utilizing and valuing diversity among colleagues, students and other cooperating partners. This will be a natural element, as the programme is open to international students. Equal opportunity may be regarded as one aspect of diversity. We expect the gender distribution among both teachers and students to be balanced. Community contacts The programme is clearly industry-related by being mainly based on empirically anchored research traditions within the knowledge fields involved, which well capture current trends and changes within marketing. In addition, case companies are used in several programme courses, and guest lecturers participate in a number of course modules. Examination and assessment The programme teaching language is English. The teaching consists of lectures, lessons, solving application exercises, laboratory work, seminars based on application assignments and case studies, group or individual tutoring and seminar exercises. The assessment of student performances takes the form of oral or written tests as well as solving independent projects and seminar participation. Evaluation, student influence, quality development The students continuously evaluate the modules in written course evaluations. The form and contents of the evaluations may vary between courses and student cohorts in order to enable flexibility and maximum utilization for facing problems and safeguarding the quality of the courses and programme. The evaluations are compiled and distributed to the programme coordinator, the department head, the Student Association of the School of Management and Economics (EHVS) and the course coordinator. Reflections and experiences are followed up 4 (5)

5 every semester through at least one development session, where changes in the course and pedagogical and cognitive development are discussed within the teacher team. As for student influence, the current policy of Växjö University and the School of Economics and Management is followed, implying that students are represented in every decision-making body. Compilations of course and programme evaluations are kept in the archives of the School of Economics and Management. Degree certificate Students who have successfully completed the education programme may obtain a degree certificate on demand. Applications for degree certificates are handed in or sent to: Växjö University, Graduation Office at the Division of Student Affairs, Växjö. Application forms can be obtained from Examensenheten ( the Degree Office ) or via the homepage Those who have completed the Master Programme in Marketing, 120 credits, may receive the following degree: Students with a Bachelor from the first level will receive the following degree: Master of Social Science (Two Years) with specialization in Marketing (Main field of studies: Business Administration) Students with a Bachelor in Business and Economics from the first level will receive the following degree: Master of Science in Business and Economics (Two Years) with specialization in Marketing (Main field of studies: Business Administration) The degree certificate is bilingual (Swedish/English). Enclosed with the degree certificate is a Diploma Supplement (in English). 5 (5)

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