The know-how of the Fundación Claves de Arte

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2 ACADEMIC PROGRAMS The know-how of the Fundación Claves de Arte Since its inception, the Fundación Claves de Arte has pursued its mission to become a leading educator for studies in the art market, and thereby fill a gap existing in higher education in Spain. To that end, we offer innovative programs that combine the intellectual virtues of academic knowledge with the indispensable skills for the business environment. In our commitment to excellence, reflected in the high degree of experience and professionalism of our faculty, our goal is to educate and provide our students with all of the knowledge, tools and resources they will need to grow as professionals who contribute to society by opening up new areas and opportunities in the art world. Over the last century, as the visual image has become increasingly influential in our society, the boundaries of art have greatly expanded and art itself has taken on a much greater role in so many areas of human activity. Financial prosperity and the rise of new technologies have helped generate greater interest in art, which in turn has brought about new, thought-provoking theories on the art market and its unique characteristics, now more universal than before with the disappearance of many barriers in our globalized world. Fully convinced that art is also a powerful tool for social integration, the Fundación Claves de Arte strives to engage the more disadvantaged sectors of our society with programs that help these groups develop through art and through the values that have traditionally been associated with it, but which are no less essential to human dignity and the free development of the self. The support we receive from respected individuals and entities in the academic, artistic and social spheres strengthens our faith in our objectives and is itself the essence of our success. Lourdes Martín de Peralta President of the Fundación Claves de Arte 2

3 Masters Degree in the Art Market and Related Enterprises 01 Masters Degree in the Art Market and Related Enterprises The Masters Degree in the Art Market and Related Enterprises, offered jointly by the Universidad Nebrija and the Fundación Claves de Arte, fills a void in university education offered in Spanish. It is highly practical in its approach and is focused on preparing its students to be professional experts in art and fully able to work in the management, administration and creation of businesses in the art market and in cultural management. The program s curriculum covers all professional aspects of the art market, with a particular emphasis on market analysis, art valuation and visual memory skills. It has been designed to provide students with the best training to find employment in the art world and empower them to create and manage their own business or enterprise. In-class teaching is supplemented by professional internships that provide the student with hands-on experience and exposure to the practices of some of the leading companies and institutions in the field of art. Students also have access to personalized coaching and personal marketing sessions. 3

4 ACADEMIC PROGRAMS Career advancement The Masters Degree in the Art Market and Related Enterprises prepares its graduates for a career in: Art Galleries (management, sales, public relations and strategic development, among other areas). Auction Houses (cataloguing and valuating artwork for the market). Art Consulting for private collectors and institutions (formation of collections and investments in art, art as an innovative tool for marketing, human resources and corporate social responsibility and corporate image, collections management, acquisitions policies, agency in the purchase and sale of works of art, valuation, tax-related issues, corporate collecting etc.). Curating of exhibitions (coordination and hanging of exhibitions for foundations, art galleries, alternative spaces, local governments and financial institutions) Art criticism and journalism. Total number of credits 60 Class schedule afternoons, Monday through Thursday from 4:30 to 8:15 p.m. Term begins October 2012 Term ends June 2013 Degree awarded by the Universidad Nebrija: Máster Universitario en Mercado del Arte y Gestión de Empresas relacionadas.* (Masters' Degree in Art Market and Management of related enterprises) *To obtain the Masters degree, students must already be in possession of a university degree. Final Project At the end of the third module, students present a final project (8 ECTS credits), developed on the basis of what they have learned, that has a strong practical orientation. The objective of the final project is to foster business creativity in the art market, and to that effect, it will be geared towards one of the following: Development of a new market Management of an exhibition Creation or management of a company 4

5 Masters Degree in the Art Market and Related Enterprises Internships The Fundación Claves de Arte makes every effort to ensure the practical training and career advancement of its students through its internship program and jobs portfolio. Companies and institutions can: Welcome students who have completed a pre-selection process for an internship in the professional milieu. Ask the Fundación to recommend candidates with a specific profile for a position on their staff of young professionals. Extra-curicular activities A number of activities and seminars have been designed to complement the degree program, including: Off-site visits and activities Coaching sessions Meetings with professionals Putting together an exhibition Current Affairs in the Art World Art and Communications Sales techniques Biennales Program structure The Masters' Degree in Art Market and Management of related enterprises is structured into three modules. Each module covers a specific area of knowledge taught through various courses and seminars. MODULE 1: ART CRITICISM Art Criticism Analysis of Visual Arts Materials and Techniques Visual Memory and Identification of Works of Art MODULE 2: THE ART MARKET The art economy Art markets Distribution channels MODULE 3: THE ART BUSINESS Starting up a business Directing and managing art spaces Marketing and communications FINAL PROJECT 5

6 ACADEMIC PROGRAMS Teaching Methodology The Masters' Degree in Art Market and Management of related enterprises offered by the Fundación Claves de Arte uses a variety of methodologies to ensure that students develop their analytical and diagnostic skills and ability to take action. These methodologies include: Case studies The development of leadership skills Presentations and debates. Teamwork and individual study. Other complementary activities. Fees for the academic year The fees for the Masters Degree include the following: Enrollment fee. Payable prior to the beginning of the program, it reserves a spot for the student for the academic year. Tuition. Payable in a single payment prior to the beginning of the program, or in 9 monthly payments billed directly to your bank account. Enrollement fee: 2,100 Application processing: monthly tuition payments: (each) TOTAL Single tuition payment (2% discount applied) Enrollment fee terms and conditions: A minimum of 15 students must be enrolled for the Masters degree to be offered. A pre-enrollment fee of 600 will be charged and applied towards the full enrollment fee. The enrollment fee shall not be reimbursed under any circumstances. If the student withdraws from the program prior to the commencement of classes, tuition paid will be reimbursed in full. As of the second week of every trimester or quarter, tuition will not be reimbursed for that same trimester or quarter or any trimester or quarter of the program already elapsed. If the student withdraws during the first week of the trimester or quarter, 75% of the tuition for that trimester or quarter will be reimbursed, and 100% of the tuition for the ensuing trimester(s) or quarter(s) will be reimbursed. The fee for the issuance of the title is not included in any of the above. 6

7 Masters Degree in the Art Market and Related Enterprises 02 Arts and antiques expert appraiser degree The Fundación Claves de Arte offers an arts and antiques expert apparaiser degree (free of charge to students who are enrolled in our Masters programs). This degree provide students with a broad knowledge of antiques and the decorative arts, complemented with on line courses on valuation and cataloguing. Program structure Courses Hours Online 225 Art valuation 75 Visual art materials and techniques 150 Face to face lessons 60 Asian Art 8 Spanish porcelain and ceramics 8 Furniture 8 Sculpture 8 Silver 8 Jewelry 8 Art Law 4 Old Master Painting 8 TOTAL NUMBER OF HOURS 285 Enrollment and tuition Enrollment (and place reservation) 1, Tuition payment TOTAL 1.700,00 We offer a 3% discount when payment for tuition is made in a single payment prior to commencement of the program. Reimbursements: If the program is not offered because the minimum number of students is not reached, the Fundación Claves de Arte will reimburse students admitted to the program for the full amount paid. 7

8 ACADEMIC PROGRAMS 03 Art Market Expert The Art Market Expert program is an online adaptation of the curriculum on the art market that the Nebrija Business School and the Fundación Claves de Arte have been offering jointly since It already stands as a leader in this sector, as it provides its participants with the highest qualifications, and allows them to enter the job market with knowledge and training that is both specialized and complete. The e-learning method of our Art Market Expert program provides the same excellence that the Fundación Claves de Arte has achieved in this sector with all the advantages of online education, a format that has become increasingly prevalent, and that allows us to reach people in other countries and markets. The online platform allows students to access the most complete content and professional guidance with the greatest ease. This program is the first step in adapting our Masters Degree in the Art Market and Management of Related Enterprises to the on-line format, and soon we will be offering it as a blended learning program. As the Art Market Expert program corresponds to Module 2 of the Masters Degree, students who successfully complete the Art Market Expert program may be admitted to the blended learning Masters Degree program and receive that Degree by fulfilling all of the remaining requirements. Similarly, students who successfully complete the Art Market Expert program but are not in possession of a university degree may be permitted to take the remaining courses in the Masters Degree program, and upon successful completion thereof would be granted a University Extension Certificate in the Art Market in lieu of, but not equivalent to the Masters Degree in the Art Market and Management of Related Enterprises. The Art Market Expert program is a 16-ECTS-credit course, in line with European university standards, and is recognized by the Universidad Antonio de Nebrija s Business School in Madrid, one of Spain s most prestigious business schools. It is currently under review by ANECA to become part of the online version of the Masters Degree in the Art Market and Management of Related Enterprises.. 8

9 Art Market expert Objectives This program has been designed to provide students with the fullest understanding of the characteristics of the international art market, based on: an in-depth analysis of the current status of the art market, the concepts of art and culture in today s world and the value of works of art a precise awareness of the roles played by the various agents acting on the market, be it in the field of contemporary art (galleries, art fairs and dealers) or non-contemporary art (auction houses and antique dealers) special attention to the artist in the market, as the creator of both products and trends a thorough overview of the different art markets, from Europe and the United States to the complexities of the emerging art markets in China, India and Latin America a specialized, in-depth course on art valuation methodologies, with a practical orientation based on the study of real cases. In short, the Art Market Expert program has a strong theoretical and practical basis taught by a faculty with wide experience in art management, which gives students the tools they need to find a job across the wide field of the art market and helps those who are already working in this sector by expanding their knowledge and uncovering new strategies. The Fundación Claves de Arte has a committed faculty of professionals with years of experience teaching seminars and other classes at the Masters level in addition to their successful activities in the international art market. They are able to enhance their teaching through fascinating real-life examples and cases that will help students better understand how theory becomes practice in the day-to-day of the art world. This program is open to University students at all levels. Art historians. Persons already working in the art market (gallerists, art dealers, antique dealers, art critics, experts, appraisers, and more). Artists, collectors and art lovers. The program is ideal for young people who are seeking the most complete theoretical and practical education from a highly-regarded institution as a way to open up a career path in the art market, and for persons who are already working in the field but are looking to broaden their experience and increase their understanding of the complexities of the current international art market. 9

10 ACADEMIC PROGRAMS How it works Each student will be assigned a password to access the online platform, content, links, forum and tutorial sessions. Course content will be made available to students at a steady pace, for both flexible learning and constant progress. Courses are designed around the practical application of theoretical concepts as they pertain to the art market, and so the material for the online sessions is reinforced through real-life cases, reference materials, questions for further thought, and activities that allow students to measure their ability to foresee and solve problems, apply the methodology and use the tools they have been taught in each unit of the course. Time management The program consists of 400 hours altogether, or what is 25 hours per ECTS credit. Each session takes approximately 2.5 hours, 25% of which is for studying and 75% for activities. We recommend that students dedicate 25 hours per week to the program. For the duration of the program, students will have access to two courses per month and can organize their work according to their availability, with flexibility for learning and research. Material To get a head start on the material, students will have access to the course syllabi, bibliographies and online resources as soon as their enrollment is complete. They will then be able to download course content and additional documentation in pdf format, for their work off-line. Exercises and evaluation Each session will end with self-assessment tests immediately followed by automatic correction. The exercises that will determine the students final grade will focus on case method and be based on real-life cases that students will be asked to respond to on the basis of their own research. These exercises will be corrected individually by the person teaching the course. 10

11 Art Market expert Program structure The program s courses and number of ECTS credits are as follows: Courses Art Economy Art Law The primary art market: galleries and art fairs The secondary art market: auction houses Established markets: Europe and the U.S. Emerging markets: China, India and Latin America Art valuation TOTAL NUMBER OF HOURS The courses are organized into the following modules: ECTS 2 ECTS 2 ECTS 2 ECTS 2 ECTS 2 ECTS 2 ECTS 3 ECTS 16 ECTS MODULE 1 Introduction to the characteristics of today s international art market, the types, value and price of artworks, current debates and legislation. Art Economy Art Law MODULE 2 Art market agents and their circuits. The primary art market: galleries and art fairs The secondary art market: auction houses Online assistance Online support includes periodic chat sessions with the teachers open to all of the students in the program, and one-onone tutorial sessions where students can receive feedback on activities and exercises and resolve any doubts they may have. Online, students will also find additional materials, links to online resources and up-to-date information on events and activities related to the course. Enrollment and tuition Enrollment (and place reservation) First tuition payment 1, Single tuition payment (2% discount applied) Second tuition payment 1, prior to November 1st. TOTAL 2.600,00 We offer a 5% discount when payment for tuition is made in a single payment prior to commencement of the program. Reimbursements: If the program is not offered because the minimum number of students is not reached, the Universidad Nebrija will reimburse students admitted to the program for the full amount paid. MODULE 3 The international art market as a whole, its evolution, distribution channels and the differences, similarities and interaction between its various markets. Established markets: Europ and the U.S. Emerging markets: China, India and Latin America MODULE 4 Methodology and practice of art valuation, with particular emphasis on avant-garde movements and contemporary art. Art valuation 11

12 Cea Bermúdez, Madrid T Master en Gestión de Empresas e Instituciones Culturales