CIE Automotive Sustainable growth through globalisation and innovation

Transcription

1 CIE Automotive Sustainable growth through globalisation and innovation Kerman Osoro

2 INDEX 1.- CIE Automotive- company presentation 2.- Globalisation and relocation- when and why 3.- Added value analysis 4.- Innovation impact in different sectors 5.- How is the automotive sector in Europe? 6.- Impact of the electric vehicle in the car industry 7.- CIE s recipes for success

3 CIE AUTOMOTIVE COMPANY PRESENTATION

4 4 MAIN AUTOMOTIVE GROUPS IN SPAIN 4

5 CIE Automotive group structure 2011 Turnover M Number of employees Areas - Automotive components- CIE Automotive - Biodiesel- Bionor - Technological solutions and services- Dominion 5

6 AUTOMOTIVE DIVISION BUSINESS SPLIT BY TECHNOLOGY Technologies Countries Info 2011 ALUMINIUM SPAIN MEXICO - ROMANIA TURNOVER 165 Mill FORGING SPAIN BRAZIL LITHUANIA TURNOVER 185 Mill STAMPING TUBE FORMING MACHINING SPAIN CZECH REP - BRAZIL MEXICO CHINA - RUSSIA SPAIN CZECH REP FRANCE LITHUANIA BRAZIL MEXICO - RUSSIA TURNOVER 500 Mill TURNOVER 260 Mill PLASTICS SPAIN PORTUGAL MOROCCO - CZECH REP. BRAZIL MEXICO CHINA - RUSSIA TURNOVER 210 Mill CASTING BRAZIL TURNOVER 55 Mill ROOF SYSTEMS SPAIN FRANCE- ROMANIA CHINA TURNOVER 102 Mill

7 62 PLANTS SPREAD AROUND EUROPE, AMERICA, ASIA & AFRICA 7

8 CIE PRODUCTS- ENGINE ENGINE Crankshafts Forging Crankshaft caps Machining Common Rail Fuel Rail Oil Pump Aluminium Exhaust Air duct Tubes Metal Forming Oil Pump Machining Air tanks Plastic Valve Guides Machining Bracket Aluminium Oil Pan Aluminium, Metal Forming, Plastic Bracket Metal 8

9 CIE PRODUCTS- CHASSIS AND BODY CHASSIS & STEERING Body in White / Metal Forming Steering Housings Aluminium, Machining Column Bracket Aluminium EPS Main Housing Aluminium Rear Axle Metal Forming Hubs, Outer Rings & Spindles Forging & Machining Airbag Frame Metal Forming Brake Booster Metal forming Hydraulic Pump Housing Aluminium Seat Structure Metal Forming EPS Machining Suspension Arm Metal forming 9

10 CIE S PRODUCTS- TRANSMISSION TRANSMISSION & GEARBOX Axle Shaft Forging CVT & Hybrid Components Forging Turbine Hubs Machining Gear Shift Metal Forming CV- Joints & Propshaft CV-Joints & Propshaft Forging Pistons Aluminium Gear Housing Aluminium Differential Case Machining & assemblies Gearbox Housing Machining Mechanical Housing Aluminium Crowns Machining 10

11 CIE S PRODUCTS- INTERIOR AND EXTERIOR TRIM INTERIOR & EXTERIOR TRIM Front covers Plastic Arm Rest Plastic In Mould Decoration Plastic Central Console Plastic Trim Parts Plastic Glove Compartment Plastic Crossbeams Tube Forming Emblems Plastic Rear-view mirrors Door handles Plastic 11

12 CIE S PRODUCTS- ROOF SYSTEMS Shading Cargo Management Glazing 12

13 GROWTH BASED ON DIVERSIFICATION PRODUCTS TECHNOLOGIES CUSTOMERS REGIONS 13

14 GLOBALISATION AND RELOCATION STARTED WHEN.AND WHY??

15 FALL OF BERLIN S WALL defines a new era in the automotive sector 15

16 Strong move of components towards eastern european countries

17 MEXICO PROFITING ON CAR AND COMPONENTS PRODUCTION 17

18 Asia becomes the strongest growth area

19 Global car production countries

20 BRIC countries become as important as traditional car production sites Emerging Markets 17% North America, West Europe & Japan/Korea 83% 68.6 North America, West Europe & Japan/Korea 66% Emerging Markets 34% North America, West Europe & Japan/ Korea 54% 79.3 Emerging Markets 46%

21 Global production changes WORLD WIDE PRODUCTION RANKING WORLWIDE PRODUCTION RANKING WORLWIDE PRODUCTION WORLWIDE PRODUCTION BY COUNTRIES 2000 RANKING BY COUNTRIES 2005 RANKING BY COUNTRIES 2011 RK Country 2000 RK Country 2005 RK Country United States United States Greater China Japan Japan United States Germany Germany Japan France Greater China Germany South Korea South Korea South Korea Spain France India Canada Canada Brazil Mexico Spain Mexico United Kingdom Brazil Spain Italy United Kingdom France Russia India Russia India Russia RK REGION 2000 RK REGION 2005 RK REGION ASIA ASIA ASIA EUROPE EUROPE EUROPE NAFTA NAFTA NAFTA

22 Top car production sites 2011 Indonesia 22

23 POSITIVE APPROACHES MAY HIDE THREATS SALARIES, WORKING HOURS, QUALIFICATION, MOTIVATION, COMMITMENT, EFFECTIVENESS 23

24 Regional car production forecast South America C/E Europe China India Africa

25 BRICs expansion bring new potential hubs to export components overseas India component export forecast

26 CIE AUTOMOTIVE- SALES AND EBITDA EVOLUTION SALES EBITDA Millones de euros Except the year lost in 2009 due to the crises, we followed a pattern to duplicate sales and Ebitda in 4 years. TACC: Sales 16%; EBITDA 20% 26

27 27 CIE s success stands on

28 ADDED VALUE ANALYSIS AROUND A PRODUCT

29 HIGH TECH SECTORS ADDED VALUE ANALYSIS 29

30 Aerospace vs 30

31 vs mobile phones 31

32 The car industry represents a key area for the development of a country

33 INNOVATION IMPACT IN THE AUTOMOTIVE SECTOR AND IN OTHERS

34 Innovation can bring more value with less resources BOOK > e-book Shopping center > e-commerce CD/DVD > Download music/films Typing letters > 34

35 Innovation demanded in all sectors

36 Largest profit and job employers in USA 36

37 Jobless rates in the world

38 Positive economical growth around the world except in Europe 38

39 Self-enterpreneurship declines not only in Spain but also in Germany 39

40 Automotive main design regions

41 HOW IS THE AUTOMOTIVE SECTOR IN EUROPE?

42 Executed and potential plant closures in Europe MITSUBISHI-VOLVO in the Netherlands SAAB in Sweden PSA in France GM/OPEL in Germany and UK IVECO in Spain or Germany??

43 Excess of capacity shared by all brands

44 IMPACT OF THE ELECTRIC VEHICLE IN THE AUTOMOTIVE INDUSTRY

45 Emission legislations support innovation

46 Expensive electrification costs against moderate costs on ICEs

47 Many new components around ICEs increase added value in cars

48 Internal combustion engines (ICE) include many more components on traditional technologies

49 ..but electric vehicles bring more electric and electronic systems and new technology Domestic charger plug Quick charger plug Battery system Power electronics Electric motor Inverter Helical / reduction gearset On board charger

50 Hybrid engines will bring many new business opportunities in the following years

51 Multipurpose platforms and new electric systems will bring many new jobs in engineering and production

52 Electric vehicles are already bringing business to CIE Automotive

53 Excess of vehicles accepted to support industry growth and job preservation

54 Increasing energy cost will also affect car mobility cost 54

55 CIE s RECIPES FOR SUCCESS

56 Steady growth through adquisitions and JVs Inyectametal (ESP) Udalbide (ESP) Unitools (CZ) Norma (ESP) C.Vilanova (ESP GSB-TBK ESP) CIE Celaya (MEX) Autometal (BR) (1) Plasfil (PORT) CIE Plasty (CZ) Gameko (ESP) Promoauto (BR) CIE Metal (CZ) CIE Kataforesis (CZ) SBC Cromado (BR) CIE China (CHI) Jardim Sistemas (BR) Pemsa Ramos A. (MEX) Pemsa Saltillo (MEX) Praga Louny (CZ) Gave (ESP) Nugar (MEX) Matic (MEX) CIE Avtocom (RUS) INSSEC Holding Egaña (ESP) Greenfields Adquisitions Joint ventures Desinvestments Galfor (ESP) Orbelan (ESP) Tarabusi (ESP) Stuka (ESP) Mecauto (ESP) Mecasur (ESP) Autometal Bahía (BR) Fusión de EGAÑA y AFORAS A 2004 SBC Injection (BR) 2006 CIE Desc (MEX) (2) Pemsa Celaya (MEX) Autoforjas (BR) Durametal (BR) Matricon (RUM) Bionor Venta GSB Acero 2007 Nugar (MEX) Pemsa Ramos A. (MEX) Recyde (ESP y CZ) Nakayone (BR) Peer (LIT) Resigras (ESP) BCGSA (GU) NNE (BR) 2009 CIE Celaya (MEX) Pemsa Celaya (MEX) Autometal D. Avila (BR) ACS Group (FR, ESP, RUM, CHI) 2011 Fusión INSSEC-CIE e integración de DOMINION IPO AUTOMETAL Biodiesels (1) Compra del 50% en 2000 y el 50% restante en (2) JV en 2006 incluyendo CIE Celaya y Pemsa Celaya. En 2007 JV adquiere Nugar y Pemsa R.Arizpe. En 2008, 2009 y 2010 CIE adquiere el 50% de las Compañías en JV con Desc. Actualmente, todo México 100% CIE. CIE is a leader on strict disciplined adquisitions policy in an atomized market, through continuous reinvestment of the profits 56 56

57 Why did german car production recover so quickly?

58 Powertrain and chassis systems still to be exported from Europe to different regions CHINA INDIA IRAN RUSIA BRASIL MEXICO USA TOTAL 2011 European engine and transmission plants are enjoying the growth of new markets through the shipment of a large amount of powertrain systems. Russia, Brazil, India, Turkey, Iran are becoming very relevant customers that compensate sales downfalls in current turbulent EU members economies. ESPAÑA FRANCIA ALEMANIA HUNGRIA TOTAL CHINA INDIA IRAN RUSIA BRASIL MEXICO USA TOTAL 2010 ESPAÑA FRANCIA ALEMANIA HUNGRIA TOTAL

59 Engineering capabilities through multitechnology approach 59

60 TRENDS IN PLATFORMS

61 GLOBAL PLATFORMS DEMAND GLOBAL SUPPLIERS Russia Nafta Europe China Korea SINGLE SOURCING WITH GLOBAL SUPPLIERS BRING GREAT SAVING OPPORTUNITIES FOR OEMs Design the part and the tool once Simple project management Back-up possibilities 61

62 ENGINEERING CAPABILITIES ENGINEERING: FROM DESIGN TO PRODUCTION DESIGN 3D MODELS OPTIMIZATION FROM DESIGN TO PRODUCTION ON COST ON PERFORMANCE ON WEIGHT AS PER CUSTOMER NEEDS FEM FEA Calculation Virtual analysis SIMULATION FEASIBILITY TRIALS Prototypes DURABILITY/STATIC & DYNAMIC MASS PRODUCTION TOOLING

63 CIE s recipes MULTITECHNOLOGY APPROACH- ALU+STEEL+PLASTICS UNDERSTAND FUNCTIONALITY OF THE PART+KEEP CONTROL OF DESIGN AND THE TECHNOLOGY TO PRODUCE IT GLOBALISATION OF PRODUCTION + STRONG R&D CENTERS LOW DEPENDENCE ON EACH CUSTOMER ( LESS THAN 10% OF TOTAL TURNOVER EACH ) NEW INVESTMENTS ON FACILITIES FOCUSED ON SEVERAL CUSTOMERS AND SEVERAL CAR MODELS 63 DECENTRALIZED MANAGEMENT WITH CORPORATE POLICIES AND STRONG SUPPORT IN THE BEGINNING

64 Engineering capabilities contribute to keep business in Spain FERRARI+MASERATI - new engine common rail system BMW-new coming M3 crankshaft VW- new Golf steering components RENAULT- new electric vehicles components

65 Reduce risk through diversification of products, technologies, customers, markets and sectors WIND POWER- components exported from Spain

66 New technologies are welcomed by everybody if they prove advantages towards old models Transportation sector still to bring many jobs through high innovation products!!

67 THANK YOU!