BE-Wizard! Web Marketing Revolution

Transcription

1 BE-Wizard! Web Marketing Revolution The first International Web Marketing Event in San Marino and Italy. The most innovative and interesting web marketing themes will be presented during two distinct sessions, Tourism and Business, by acclaimed international guests through successful case studies. BE-Wizard! is an unmissable event for those who work in the web marketing sector, that is to say skilled professionals, companies interested in promoting their activities online and those dealing with e-commerce and online sale. BE-Wizard! programme includes interesting contents which are presented by some of the best online marketing experts in the world. MAIN TOPICS: Friday March 11 Check-in 8:30 9:30 Avinash Kaushik - An intro to Web Analytics 2.0: Voice of Customer (Surveys and Social Web, Web Analytics Measurement Model). Actionable Web Analytics: Unleash the marketing power of your web data. Rand Fishkin Google Ranking: What the latest research and surveys carried out by SEOmoz.org have discovered about rankings in the classic Google web results. Paolo Zanzottera Online communication through Videos. Video Marketing: Critical success factors of online videos and viral marketing. Video Analytics: How to measure the impact of your videos and calculate your ROI.

2 Marcus Tandler Ranking and User Intent: Refining Rankings through Click-Through and Bounce Rate. Niels Dörje How video, news and image-search influence traditional ranking techniques. Tailor-made Universal Search strategies. During the day, there will be plenty of interesting interaction moments between the speakers and their audience. Anthony Smith Conference moderator of the two days. A skilled manager, he has developed a 15-year experience in huge multinationals - like Nike and Levi s - both in Italy and Europe. He is an experienced trainer and educator.

3 Saturday March 12 Beginning 9:00 TOURISM SESSION Rand Fishkin Social Media & SEO: Leveraging the Social Media to improve and augment your site s traffic and your SEO. Niels Dörje Google Places: How Google orders maps/local results: Breaking News. Avinash Kaushik Digital Analytics for tourism websites: How to use the available web analytics tools to evaluate the achievement of your business goals according to the principle "If it can t be measured, it can t be effective". Fabio Sutto Practical Social Media Marketing: How to avoid the so-called "social media fuffa" and use the substantial resources provided by social networks to build profitable campaigns and invest your time and money in the best possible way.

4 Debate: Online Reviews Reputation rights and freedom of expression. Participants: Guido Scorza Expert lawyer dealing with legal aspects of computing and new technologies Vittorio Deotto Territory Business Development Manager Italy for TripAdvisor Stefano Manzi - Assistant Manager Italy for Trivago Michele Aggiato - Social Media Strategy Responsible for Zoover Moderator: Filippo Cocco Expert lawyer dealing with Internet and new technologies. SUCCESSFUL CASE STUDY: interview to the spokesmen of Best Western Italy S.c.p.a. Alessandra Niada Head of Marketing and Communication Best Western Italy S.c.p.a. She is the Communication and Marketing Manager of a ten-people team. She is a proactive user of the Web and thinks non conventional communication can make the difference. Emanuele Bonetti Web Marketing Manager - Best Western Italy S.c.p.a. He deals with the online strategy of the hotel chain, and is in charge of both performance and user engagement.

5 Saturday March 12 Beginning 9:00 BUSINESS SESSION Avinash Kaushik Fundamental principles of Web Analytics: Definitions and Scope. Examination and application of the main best practices. Giovanni Cappellotto e-bay: Marketing strategies and visibility techniques. How to use e-bay as a business and market research tool. Marcus Tandler Link building: Ten advanced strategies to build an effective link popularity. Rand Fishkin - Conversion Rate Optimization: How to make a local-focused site into a Conversion Funnel", track the data and improve.

6 Tom Critchlow Search strategies for big International brands: Challenges, solutions and practical examples. Filippo Toso - Persuasive techniques for e-commerce websites: How to detect and exploit the elements that influence the online purchase behaviour. How to implement effective communication strategies that are better than those developed by competitors. Guido Scorza - Controversial legal aspects in E-commerce: Competition and unfair competition, privacy, ethics and legal rights. SUCCESSFUL CASE STUDY: Interview to the spokesman of Yoox Group, who manages the most famous multi-brand virtual store in the world: yoox.com Massimiliano Benedetti Marketing Director Yoox Group. He joined YOOX Spa in 2000 as the CRM & Logistics Responsible, and then became Business Development Manager and Sales and Marketing VP. He has been Chief Marketing Officer since During the day, both in the Tourism and in the Business session, there will be plenty of interesting moments of interaction between the speakers and their audience.

7 LOCATION Best Western Palace Hotel San Marino The hotel gathers 90 bedrooms and is provided with a large car park that can host up to 350 cars. Its Congress Hall can accommodate up to 800 people in a single multifunction conference room. Book a bedroom at Best Western Palace Hotel in San Marino for the night of Friday March 11 (B&B accommodation) on the occasion of BE-Wizard!. For info and booking, write to or call us at LENGTH On Friday, March 11 the registration desks open at 8:30 and close at 9:30. The course starts at 10:00 and finishes at 19:00. Mid-morning coffee break, Lunch break of about one hour and a half - from 13:00 up to 14:30 - and Mid-afternoon coffee break. On Saturday, March 12 the course in the Tourism and Business halls starts at 9:00 and finishes at 19:00. Mid-morning coffee break, Lunch break of about one hour and a half - from 13:00 up to 14:30 - and Mid-afternoon coffee-break. MEALS Meals will be served at Best Western Palace Hotel. It is possible to book: Friday March 11: Buffet-style lunch from 13:00 up to 14:30 Served dinner at 20:30 Saturday March 12: Buffet-style lunch from 13:00 up to 14:30

8 For info and booking: Promozione Alberghiera Rimini tel. (+39) fax (+39) HOW TO REACH PALACE HOTEL SAN MARINO Best Western Palace Hotel **** - Via Cinque Febbraio Serravalle (SM) By Car Rimini Sud Exit, A14 Motorway: take Via Consolare (SS72) and follow signs to San Marino. Drive along the Strada Statale up to the boundary with the Republic of San Marino, then take Via 3 settembre. At the roundabout, go straight on (second exit) into Via 4 giugno and then straight on again up to Via 5 febbraio. The hotel entrance is on the right hand side, just along the main road. By Train Rimini, the nearest railway station, is provided with excellent connections with both Italy and foreign countries. Rimini s station is connected with the Republic of San Marino through an effective bus network (Benedettini and Bonelli buses) By Plane The Republic of San Marino is easily accessible by plane from the nearby airports of Rimini (20 km), Forlì (50 km) and Bologna (120 km), which are provided with excellent connections with both Italy and plenty of further international destinations. DO YOU NEED FURTHER INFORMATION? Contact us via () or call us at (+ 378) BE-Wizard! Staff