Big Ten Identity Guidelines
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1 Big Ten January 20, 2011
2 Big Ten Table of Contents Overview Color and Usage Color Specifications Primary Logo Primary Logo Color Variations Outlined Logo Outlined Logo Color Variations Logo with Taglines Primary Logo with Tagline Color Variations Outlined Logo with Tagline Color Variations Protected Area Typography Sample Identity Applications Restrictions University Colors Sample Identity Applications Restrictions Tournament Identities Division Graphics Page 2
3 Overview These guidelines are intended to help anyone who is authorized in writing by the to use the Big Ten logo in accordance with the guidelines outlined in this manual. The intent of these guidelines is to create a clear understanding of how the Big Ten logo is used in a variety of media and applications. All digital artwork is available from the Big Ten Conference. Please contact: Robin Jentes rjentes@bigten.org 1500 West Higgins Road Park Ridge, IL (847) Page 3
4 Color and Usage The Big Ten color scheme has been selected to work in print, on digital displays, and for web browsers. All colors used in applications of the Big Ten logo should be selected with the intended medium in mind. The primary blue has been selected to stand out from the various team logos associated with the Big Ten Conference, but in some cases, black, white, or gray may be used in conjunction with or in place of the specified blue. A wide variety of color combinations are specified in the following pages for a diverse handling of applications on colored, textured, or photographic backgrounds. Any color combinations not specified however, should be avoided. The Big Ten logo must always be accompanied by an appropriate trademark symbol. Page 4
5 Blue Black Gray For Print Use Pantone: PMS Process Blue CMYK: C=100, M=13, Y=1, K=3 For Digital Display Use RGB: R=0 G=136 B=206 For Web Use Hex Code: #0088CE For Print Use Pantone: PMS Process Black CMYK: C=30, M=30, Y=30, K=100 For Digital Display Use RGB: R=0 G=0 B=0 For Web Use Hex Code: # For Print Use Pantone: PMS Cool Gray 8 CMYK: C=0, M=0, Y=0, K=50 For Digital Display Use RGB: R=147 G=149 B=152 For Web Use Hex Code: # Color Specifications Page 5
6 Primary Logo / Color Palette Primary Logo Page 6
7 Black and Blue Black and White on Blue White and Blue on Black Grayscale Primary Logo Color Variations Page 7
8 Outlined Logo / Color Palette When the Big Ten Logo is used in one color, the outlined version must be used. Outlined Logo Page 8
9 Blue White on Blue White on Black Black Outlined Logo Color Variations Page 9
10 Logo with Taglines Page 10
11 Black and Blue Black and White on Blue White and Blue on Black Grayscale Primary Logo with Tagline Color Variations Page 11
12 Black and Blue White on Blue White on Black Grayscale Outlined Logo with Tagline Color Variations Page 12
13 The protected area is a clear margin surrounding all Big Ten logos. It provides a clear graphic buffer zone to separate the logo from all other elements. No graphic element other than the registered trademark symbol may intrude upon the protected area around the logo. The protected area is based on the measurement X. X is defined by the height of the serifs included in the word BIG. Protected Area Page 13
14 Typography The Big Ten logo consists of custom drawn type in a single weight. However, Benton Sans, which is available in a wide variety of weights, may be used in support of the logo. Benton Sans Bold is to be used for all supporting headlines, while Benton Sans Regular is to be used for all supporting body text. Benton Sans may be purchased from Font Bureau. Page 14
15 Benton Sans Black ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (For use in headlines or emphasis) Benton Sans Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (For use in body text) Supporting Typeface Page 15
16 Sample Identity Applications The following images demonstrate a few sample applications of the Big Ten identity on playing surfaces, promotional and marketing materials, and licensed merchandise. Page 16
17 Sample Identity Applications Page 17
18 Restrictions The Big Ten logo has been carefully designed to work within the context of a mixed variety of media. Nevertheless, there are some ways in the which the logo should never be used. The following pages will address a few key logo restrictions in the use of all Big Ten logo variations. However, this list is not exhaustive. In general, the logo should never be broken, stretched, squashed, or applied in any way other than the uses specified in these guidelines. Page 18
19 Acceptable: Logo positioned vertically. Unacceptable: Logo positioned on an angle. Unacceptable: Changing the relationship (size or position) of the logo and tagline. Unacceptable: Using other color combinations. Restrictions - Color and Relationship Page 19
20 Acceptable: White on Playing Field Acceptable: White on Court Acceptable: White on Photographic Background Unacceptable: Color on Playing Field Unacceptable: Color on Court Unacceptable: Color on Photographic Background Logo use on Backgrounds Page 20
21 University Colors The logo may be tailored to each university s unique color palette. The following guidelines outline approved color uses for applications including playing surfaces, promotional and marketing materials, and licensed merchandise. In addition to each university s primary color palette, a black and white version of the logo is acceptable and available to all universities for their use. Page 21
22 PMS Process Black on White White on PMS Process Black In addition to each university s primary color palette, a black and white version of the logo is acceptable and available to all universities for their use. University Colors - Available to All Universities Page 22
23 Option 1: PMS Blue 281 on White Option 1: White on PMS Blue 281 Option 2: PMS Orange 158 on White Option 2: White on PMS Orange 158 University Colors - University of Illinois Page 23
24 PMS Crimson 201 on White White on PMS Crimson 201 University Colors - Indiana University Page 24
25 PMS Gold 116 on White White on PMS Gold 116 University Colors - The University of Iowa Page 25
26 Option 1: PMS Blue 282 on White Option 1: White on PMS Blue 282 Option 2: PMS Maize 116 on White Option 2: White on PMS Maize 116 University Colors - The University of Michigan Page 26
27 PMS Green 567 on White White on PMS Green 567 University Colors - Michigan State University Page 27
28 Option 1: PMS Maroon 202 on White Option 1: White on PMS Maroon 202 Option 2: PMS Gold 136 on White Option 2: White on PMS Gold 136 University Colors - University of Minnesota Page 28
29 PMS Red 186 on White White on PMS Red 186 University Colors - The University of Nebraska Page 29
30 PMS Purple 267 on White White on PMS Purple 267 University Colors - Northwestern University Page 30
31 Option 1: PMS Red 200 on White Option 1: White on PMS Red 200 Option 2: PMS Gray 429 on White Option 2: White on PMS Gray 429 University Colors - The Ohio State University Page 31
32 PMS Blue 282 on White White on PMS Blue 282 University Colors - The Pennsylvania State University Page 32
33 PMS Gold 872 on White White on PMS Gold 872 University Colors - Purdue University Page 33
34 PMS Red 200 on White PMS Red 200 on White University Colors - University of Wisconsin Page 34
35 Sample Identity Applications The following images demonstrate a few sample applications of the university colors on playing surfaces, promotional and marketing materials, and licensed merchandise. Page 35
36 Sample Identity Applications Page 36
37 Sample Identity Applications Page 37
38 Restrictions While all previous logo restrictions still apply to the university color applications, a few additional requirements must be addressed when dealing with the combination of the Big Ten guidelines and the university colors. Page 38
39 Unacceptable: Using a secondary university color in the outlined logo. Unacceptable: Using black with the primary university color. Unacceptable: Using a secondary university color in the primary logo. Unacceptable: Using a dark university color on a black or dark background. Restrictions - Color and Relationship Page 39
40 Tournament Identities The following graphics define the use of the Big Ten logo with unique logos that are created for tournaments and championships. Page 40
41 Tournament/Championship Symbol (Tailored to each tournament) Big Ten Logo Typeface: Tournament name set in Benton Sans Book and Black MEN S BASKETBALL TOURNAMENT INDIANAPOLIS 2011 Tournament Logo Example Tournament Identities Page 41
42 MEN S BASKETBALL TOURNAMENT INDIANAPOLIS 2011 MEN S BASKETBALL TOURNAMENT INDIANAPOLIS 2011 MEN S BASKETBALL TOURNAMENT INDIANAPOLIS 2011 Color Tournament Symbol with Grayscale Logo Color Tournament Symbol with Black and Blue Logo Color Tournament Symbol with Black Outlined Logo Tournament Identities - Vertical Color Options Page 42
43 MEN S BASKETBALL TOURNAMENT INDIANAPOLIS 2011 MEN S BASKETBALL TOURNAMENT INDIANAPOLIS 2011 MEN S BASKETBALL TOURNAMENT INDIANAPOLIS 2011 Grayscale Tournament Symbol with Grayscale Logo Grayscale Tournament Symbol with Black and Blue Logo Black Tournament Symbol with Black Outlined Logo Tournament Identities - Vertical Color Options Page 43
44 Color Tournament Symbol with Grayscale Logo Color Tournament Symbol with Black and Blue Logo Color Tournament Symbol with Black Outlined Logo Tournament Identities - Horizontal Color Options Page 44
45 Grayscale Tournament Symbol with Grayscale Logo Grayscale Tournament Symbol with Black and Blue Logo Black Tournament Symbol with Black Outlined Logo Tournament Identities - Horizontal Color Options Page 45
46 Division Graphics The following graphics include suggested borders and spacing for displaying the division names and university logos, but these borders may be adjusted as long as specified lockups remain intact. Page 46
47 Divisions Graphic - Horizontal Divisions Graphic - Vertical Horizontal and Vertical Division Graphics Page 47
48 Iowa Michigan Michigan State Minnesota Nebraska Northwestern Illinois Indiana Ohio State Penn State Purdue Wisconsin Divisions Graphic - Secondary Horizontal Option 1 Secondary Horizontal Division Graphic Option 1 Page 48
49 Iowa Michigan Michigan State Minnesota Nebraska Northwestern Illinois Indiana Ohio State Penn State Purdue Wisconsin Divisions Graphic - Secondary Horizontal Option 2 Secondary Horizontal Division Graphic Option 2 Page 49
50 Legends Leaders Legends and Leaders Graphics Page 50
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