MEDIA KIT. Media Kit 2012 Edition
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1 MEDIA KIT Media Kit 2012 Edition
2 CONTENTS + CONTACTS ABOUT ITC Insurance Technologies Corporation (ITC), founded in 1983, is a leading provider of marketing, rating and management software and services to the insurance industry, including independent agents and insurance carriers. Headquartered in Carrollton, Texas, ITC helps its clients across the United States grow their businesses and become more efficient through the philosophy of providing quality software and services. Currently, ITC serves more than 100 insurance companies and more than 5,000 agencies. For more information, visit CONTENTS CONTACT US PG 2 PRODUCTS OFFERED PG 3 ADVERTISING OPPORTUNITIES AVAILABLE TurboRater Quote Comparison Screen PG 4 Branded Blast PG 5 Design Services PG 5 TIPS PG 6 CONTACTS REQUEST AVAILABILITY Justin Costa Phone: (800) x 197 jcosta@getitc.com SUBMIT ARTWORK Mary Woodrow Phone: (800) x 189 mwoodrow@getitc.com ACCOUNTING QUESTIONS Jessie Velez Phone: (800) x 109 jvelez@getitc.com LOCATION 1415 Halsey Way, Suite 314 Carrollton, Texas (800) Pg. 2
3 PRODUCTS OFFERED FOR INSURANCE AGENCIES Insurance Website Builder Insurance Website Builder specializes in insurance agency websites and giving agents a strong web presence through quality insurance web designs. AgencyBuzz AgencyBuzz is an marketing tool specifically designed for insurance agents with a built-in design gallery and content library of insurance-related articles. The customizable system automates the marketing process for agents. TurboRater TurboRater is our comparative insurance rater that automates the quoting process for insurance agencies. TurboRater is offered in 14 states: AR, AZ, CO, IL, IN, KS, KY, MO, OH, OK, TN, TX, VA, and WI. FOR INSURANCE COMPANIES Carrier Point-of-Sale Online Rating System is design for use at an agency point of sale level but can be easily adapted to fit a consumer-oriented approach as a point of sale or comparative rating tool. Rate Analysis Software Helps insurance companies evaluate and set rates effectively and efficiently. TurboLink Network Offers web-based application upload, credit scoring, rate change downloads, policy number assignment and more. TurboRater for Websites TurboRater for Websites is our online consumer rater that is displayed on an insurance agency s website. This add-on to the TurboRater product generates leads by providing online auto insurance quotes to an agency s website visitors. TurboStorm TurboStorm is the only rating system that automates and simplifies the rating process for all Citizen s Commercial Property programs. InsurancePro InsurancePro is an agency management system, designed for small-to medium-sized agencies. Pg. 3
4 ADVERTISING OPPORTUNITIES AVAILABLE TURBORATER QUOTE COMPARISON SCREEN INFORMATION Frequency Four ads run each month. Each ad displays 25% of the time and is clickable to URL or address. Ad displays on Quote Comparison screen and the Online Quote Storage sign-in screen. Audience All TurboRater users, including agency principals and employees, in the following states: AR, AZ, CO, IL, IN, KS, KY, MO, OH, OK, TN, TX, VA, WI. Availability Ads are sold on a first come/first serve basis. Cost Texas: $400 per month for 25% display time Other states: $250 per month for 25% display time ARTWORK SPECIFICATIONS Image Size 305px wide x 105px high Image Format jpg Total File Size 20k or less Due Date Artwork is due one week prior to when the ad is scheduled to run. Ads begin the first of each month. Pg. 4
5 ADVERTISING OPPORTUNITIES AVAILABLE BRANDED BLASTS Information Deliver your marketing messages to the inbox of insurance agents through ITC s Branded Blast program. blasts can be sent nationwide or segmented by state. Contact Justin Costa for availability Cost Sends less than 100,000: $0.07 per delivered * with a minimum of $500 Sends more than 100,000: $0.05 per delivered Pricing includes the sending and reporting of the . Design and landing page support is an additional charge. *Delivered is the actual count of s sent less bounces (soft and hard bounces, not unsubscribes) Due Date Artwork is due one week prior to when the is scheduled to send. DESIGN SERVICES Want to advertise but don t have an in-house art department? Our professional team of graphic designers will work with you to develop an ad that will make your company stand out. Pricing: $105 an hour Pg. 5
6 TIPS TIPS Tip 1: Determine your objective: New appointments? More business? Brand awareness? Social media? Tip 2: Design the ad with your objective in mind. Tip 3: Write the message of the ad to match your objective. Tip 4: Keep the ad simple. Tip 5: If using a landing page, design the ad to have the same look and feel. This helps avoid confusion. Tip 6: Include a call to action - what you want the audience to do - always. Example: contact us; learn more; get started. Note: If you would like to use the ITC logo in your advertisement, you must comply with the usage standards in the ITC Logo and Identity Guidelines, and the ITC Marketing Department must approve your ad before it runs. Pg. 6
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