Study-Trip Switzerland

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1 European Multicultural Integrated Management Program Study-Trip Switzerland International Master of Business Administration Study-Trip Switzerland June 26 29, 2008

2 Study-Trip Switzerland 2008

3 Study-Trip Switzerland 2008

4 Study-Trip Switzerland 2008 Hiking, climbing, walking discover the ups and downs of the Appenzellerland on grass, rock and stone. As you walk from hill to hill in this Alpine landscape, you are rewarded with stunning views of the Säntis and Lake Constance. Have a snooze in the straw, take a snoop around the hay barn, and enjoy a stroll through the town. This is a place for the whole family to relax and feel at home. Here you can conquer peaks and then head back down the valley for refreshments in one of our countless inns and guest houses. Reach new heights in the Appenzellerland! The main urban centre of eastern Switzerland, St. Gallen is city set amidst rolling countryside between the Appenzell hills to the south and the Bodensee to the north. It s a gentle place, with a busy modern centre and a beautiful Old Town. The city s centrepiece is an extraordinarily Baroque abbey and a famous abbey library. St. Gallen is well know as a management & consulting valley and a former textile town. Zürich s 367,000 residents, 180,000 commuters and millions of visitors enjoy a standard of comfort that is second to none: the city has repeatedly been voted the location with the highest quality of life anywhere in the world.

5 Study-Trip Switzerland 2008 Cracow University: International Master of Business Administration Cooperation between St. Gallen and School of Entrepreneurship and Management at Cracow University of Economics. Requirements which arise in front of modern managers are higher and higher. They have to be effective, but this effectiveness is measured both by financial results and intangible assets, but also it is essential to build a good reputation and perception of the company among the clients (goodwill). Additionally, managers are required to have the ability to conduct a team and motivate their employees to achieve the best results. We need to remember that all these activities are increased by rising competition, globalization and internalization of markets. Only the managers who can use the integrated approach to management, including international aspects, will be able to manage their companies successfully., International MBA is a specialist, managerial programme designed especially for the managers who are working in international environment. The studies`programme, elaborated according to the latest standards, allows to know the ideas of global manage-ment, investment and finance, controlling, change management, leadership and directing of multicultural team, functioning of global organizations. Addi-tionally, the participants of this programme have the opportunity to take part in managerial games and projects organized by the School of Entrepreneurship and Management at Cracow University of Economics and SGBS e.g. Ogól-nopolski Kongres MBA (All-Polish MBA Congress), simulation and a decision game. Georg Kochon MBA Coordinator of the EMIMP in Poland of Akademia Ekonomiczna and SGBS Studies`programme and duration International MBA studies are composed of four terms. During first three terms there are classes divided into thematic blocks. The fourth term is totally dedicated to writing the thesis All thematic blocks are realized in English. The programme consists of thematic modules including e.g.: integrated management systems, sales management, contolling, leadership, implementing change, financial management and human resources management in multicultural environment of labour. Cracow University of Economics Prof. Dr. hab. Ryszard Borowiecki, Prof. Dr. Janusz Teczke Dr. Piotr Bula, Director Rector Pro-Rector

6 Study-Trip Switzerland 2007 St. Gallen: the Mecca of Management Training St. Gallen Panorama Since the early 70 s St. Gallen has steadily developed into the centre of modern Management Training. Under the aegis of the late Professor Dr. Hans Ulrich, who died in 1997, the value of a unified and integrated corporate management was recognised early on. The approach of the St. Gallen Management Model, further developed in the meantime by Prof. (emer.) Dr. h.c. Knut Bleicher into the Concept of Integrated Management, today enjoys internationally both recognition and popularity in equal measure. It has meanwhile had a lasting effect on the thinking of successive generations of management with the result that the St. Gallen Approach is today put into practice by an ever growing spectrum of users, yet providing a framework with which managers, thanks to a better knowledge of the overall context, are themselves able to pinpoint problems and identify their possible solutions. The location St. Gallen, known amongst specialists in the field due to these scientific achievements as Management Valley St. Gallen, is today the powerhouse of the conceptual further refinement of the St. Gallen Management Approach. Both the University of St. Gallen (HSG), recognised as one of the best academic seats of learning for Business Administration in Europe, as well as the privately organised St. Gallen (SGBS), which, along with other St. Gallen institutions, achieves the highest success internationally in the practical implementation and wider diffusion of the St. Gallen Management Approach through its seminars, management programmes and business consulting services, make St. Gallen today a training venue with a unique standing worldwide as a source of knowledge and generator of impulses in the sector of Management Training and Further Development. Prof. Dr. Knut Bleicher: Concept Integrated Management Headquarter of the St. Gallen (SGBS)

7 Study-Trip Switzerland 2007 The St. Gallen Fully aware of the increasing importance of human capital as a significant competitive advantage in business, many lean companies continue, despite current economical difficulties, to resolutely pursue their training initiatives. In order to achieve success in these endeavours they set different objectives for specific educational target groups. Top managers are familiarised with state-of-the-art management knowledge; managers on a career path are equipped with compact executive training in all aspects of general management; specialists are encouraged to broaden their horizons; junior executives are trained in the fundamental cornerstones and tools of operative leadership. The St. Gallen Business School caters for the diverse needs of individual target groups with a differentiated offering of open seminars and managerial programs. Executive Management Seminars These courses address higher management levels and top executives. Participants are individuals with a proven record of commitment and performance seeking further qualifications as well as knowledge updates. Junior Management Seminars These courses are designed for junior management and executives at middle management levels. Participants are 28 years and older, and are either in middle management functions or specialists without general management knowledge Marketing & Distribution Seminars These courses are designed for executives, specialists, and staff employees. Offerings include professional development in Marketing and Distribution Knut Bleicher Prof. (emer.) Dr. Dres. h.c. Chairman of the Advisory Board St. Gallen Christian Abegglen Dr. oec. HSG Managing Director & The Director of the Board St. Gallen Peter Zehnder Lic. rer. pol. Director of Consulting St. Gallen We strive to provide participants with the latest available knowledge from research and science with emphasis on practical relevance and with a view to its subsequent direct implementation. This is achieved through a mixture of knowledge transfer and practical tasks based on actual situations using specific management tools and methodologies. Our highly qualified lecturers and speakers provide sound and proven experience in the fields of business practice, management on time and management consulting. They hold leading positions in their field of specialization and continuously keep abreast of most recent insights. The course contents are based on the theory of System Oriented Management and the Concept of Integrated Management developed by Prof. (emer.) Dr. Dres. h.c. Knut Bleicher. This concept is the cornerstone of our seminars, in-house events and consulting activities. Using this theoretical background, specific aspects of business knowledge can be isolated and assembled into well-structured elements whilst maintaining a clear view of the big picture. The Management Training Weeks regularly conducted by the St. Gallen in Boston (Downtown Harvard Club of Harvard University) und London et al. enjoy an ex-cellent reputation amongst professional circles providing a venue several times per year at which high-calibre managers of international corporations come together to further train their skills in the fields of Strategy, Finance and Leadership. Publications (extract) Knut Bleicher, Edited by Christian Abegglen Meilensteine der Entwicklung eines Integrierten Managements [Milestones of an Integrated Management] (Language: German, in six volumes) First volume: Management im Wandel [Management in Transition] (available in November 2005) ISBN Knut Bleicher Konzept Integriertes Management [The Concept of Integrated Management] (Language: German) Campus-Verlag, 7th edition, 2004 ISBN Chris Stern Total Customer Focus (Language: English) Xlibris-Verlag 2004 ISBN Li Choy Chong The China Venture - Business Environment and Strategic Considerations International Management Series (Language: Englisch) ISBN St. Gallen Business Books & Tools

8 Study-Trip Switzerland June 26 30, 2008 St. Gallen SGBS Master Diplome St. Gallen Rosenbergstrasse 36 CH-9000 St. Gallen Telephone: 0041-(0) Fax: 0041-(0) Internet: