Degree Title Master of Science in Management: Specialization in Marketing. University Universitat Pompeu Fabra

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1 ISA Master s in Management Degree Title Master of Science in Management: Specialization in Marketing University Universitat Pompeu Fabra University Overview Founded in 1990, the Pompeu Fabra University is the Spanish public university with the highest ratio of international students and faculty (2012, QS ranking). It is recognised for the scientific mentality of its faculty and its leading positions in international rankings: 2013 Times Higher Education ranking: 25th highest ranked university in the world among those under 50 years of age 2013 QS ranking: 25th highest ranked university in the world among those under 50 years of age 2012 Shanghai University ranking: Among the 500 top universities in the world. By fields, it is the 1st Spanish university in Social Sciences and Management Since 1990, Pompeu Fabra University has received recognition from several national and international institutions for its teaching work and quality, being positioned among the best universities in the world. The European Commission recognises the Department of Economics and Business The European Commission has recognized the Department of Economics and Business of the UPF as one of the main economic research centres in Europe. Furthermore, it has classified its postgraduate programme as a "Programme of Excellence". The best in Spain in research According to the world ranking of the Scimago Research Group, the UPF is the best Spanish university for its research quality. Internationally it is in 107th position. Among the 200 best universities in the world The UPF is one of the two Spanish universities in the Times Higher Education (THE) ranking. Internationally, it is in 155th position and, in the classification of the best European universities, it is in 58th position. Campus of International Excellence (CIE) In 2010 the UPF was classified as a Campus of International Excellence (CIE) in a move promoted by the Education Ministry in order to position Spanish universities of excellence among the best in Europe. A university with international recognition The European University Association sets the trends in higher education and research policies. The UPF stands out with the following strong points: Brand name and reputation consolidated in Spain and with increasing international recognition. Close attention to teaching quality: High capacity to attract the best Spanish and foreign exchange students. o Approximately 90% of the graduate students find a job six months after they have finished their studies. o The students are satisfied and proud to belong to the UPF. High level of internationalisation:

2 o Some of the postgraduate programmes and many research groups are clearly internationally oriented. o Almost 47% of PhD students are foreign. The expansion of graduates and the use of a brand well established in the international area attract undergraduate students from other countries. The UPF has a significant amount of lifelong learning programmes within the European sphere. The alumni network is well established and dynamic. First in teaching quality In 2007, the Fundación Conocimiento y Desarrollo [Knowledge and Development Foundation] granted the UPF: First place in teaching quality, considering factors such as the dropout rate, performance and graduation rate, teaching resources or degree of openness. First place in investment expenditure for students and income from R&D for teaching and research staff (PDI). Third place in physical teaching resources, such as libraries, and students registered on PhD programmes residing outside Spain. Fourth in scientific productivity A study by the Direcció General d'universitats del Ministeri de Ciència i Innovació [General Directorate of Universities of the Ministry of Science and Innovation] carried out in 2008 by the University of Granada placed the UPF fourth in the global ranking of scientific productivity in Spanish universities. The UPF is an "island of excellence" The ranking of the University of Shanghai, ARWU 2010, placed the UPF among the 300 to 400 best universities in the world and among the top 7 Spanish universities. The UPF among the best universities in Spain The newspaper El Mundo placed the UPF in the ranking of the best Spanish universities and granted it: First place in Business Sciences, Political and Administration Sciences, Audiovisual Media, Law, Economics, Humanities and Labour Relations studies. Second place in Business Administration studies. Fifth place in Translation and Interpreting studies. The UPF Library is the best The Digital Atlas of Spanish Universities placed the Library of the UPF first in the ranking of Spanish public and private university and scientific libraries. Program Information The Barcelona School of Management was founded in 2011 as the new business school of the Pompeu Fabra University (UPF). It was launched as a response to the current global need of capacitating state-of-the-art professionals in business management and public administration. Profiting from the UPF's expertise and insight, the Barcelona School of Management offers a wide range of business-related postgraduate education options for both junior and executive professionals, as well as customised in-company training. The Barcelona School of Management bases its methodology on three core ideas: evidence-based management, entrepreneurship and innovation and engaged social value. It also understands education as a merger b etween University and Industry. That is why leading companies and public authorities participate in the

3 development of all its academic programmes. T he school is a catalyst for cross-line training and research, with all its academic training being practice-oriented in order to attain a fully scientific approach to knowledge. The school runs its programmes in two of the UPF's largest and most central campuses, respectively: the Ciutadella Campus and the Balmes building. In 2010, the UPF was designated a Campus of International Excellence in a move promoted by the Spanish Ministry of Education in order to establish Spanish universities of excellence among the best in Europe. The Barcelona School of Management is part of the UPF Group, a leading conglomerate of academic institutions committed to research and knowledge creation.in 2013, 84% of the school's MSc students came from 23 different countries and 71% of its faculty had been educated in top worldwide universities outside Spain. Why should students study the Marketing specialization of our Master of Science in Management? Because it will train students on the latest tools applied to brand management, marketing research, retail management and digital communication. Because it will provide students with the analytical insights necessary to develop business solutions to marketing problems. Because it will give students both a general overview on management fundamentals and an in-depth specialization in the world of marketing. Because students will be taught by the internationally top ranked faculty of the Pompeu Fabra University. Because students will get a 100% free Spanish course on top of the programme. Because students will have class in one of Barcelona's largest and most multicultural campuses: the Ciutadella Campus. Course Outline The Master of Science in Management. Specialization in Marketing is spaced along three terms September to December January to March April to June During the 1st term students of the Master of Science in Management sit together with all specializations to learn the programme's core courses. On the 2nd and 3rd term students of the Marketing specialization customise their learning options by choosing 8 elective courses in topics such as Marketing Analysis, Marketing Strategy, Internet and Digital Marketing and Consumer Insights. Also during these terms, students start working on their Master of Science final project. Additionally, students may have the opportunity to choose the elective course, "Experiencing the World of Management." This course includes a corporate internship and extends participants' stay for one extra term (July to September). *Please note this is not a guaranteed option and is not included in the ISA program price. Students electing this option can do so at their own expense. Core Courses 1. Analytical Tools o Applied Statistics o Managerial Accounting o Corporate Finance 2. Management Theory o Marketing o Organisational Behaviour

4 3. Final Project Advising I-II Elective Courses 1. Market Analysis o Marketing Analytics o Marketing Research 2. Market Strategy o Marketing Strategy o Advertising and Brand Communication 3. Internet And Digital Marketing o E-Commerce/Internet Marketing o Digital Marketing 4. Consumer Insights o Consumer Behaviour o Relationship Marketing Additional Off-programme Activities Further to the programme's regular classes, the UPF Barcelona School of Management offers all Master of Science students the possibility of attending free complementary training parallel to the running of their programmes. The following activities are optional and are included in the programme's tuition fees: Brush-up Courses: preparatory crash courses on business and economy-related subjects which take place two weeks prior to the beginning of the programme. Spanish or Catalan Courses: one-year, 3-hour/week courses at the UPF's language school. Career Development Programme: career sessions and workshops during which students obtain specific training on how to improve their CV, approach potential employers and develop professional soft skills Next Steps For students interested in receiving their Master of Science in Management: Specialization in Marketing through the ISA Masters Degree program, please submit your application here. Summary of Teaching and Assessment The Master of Science in Management: Specialization in Marketing features an interactive learning experience and it combines different teaching methodologies: Seminars and lectures Practical cases Group-based activities Simulations Written analysis and examinations Teaching takes the form of lectures and seminars. Seminars provide students with the opportunity to share ideas and experiences as well as to debate different points of view. Many of the seminars are based on practical cases, and most work is carried out as part of a group. Cases provide the background for application of models and techniques to produce insights. Simulations allow for an experimental learning of the above. Classes are mostly interactive and include continuous assessment. The academic performance of each student is evaluated regularly through written examinations and course work.

5 Further to this, the UPF Barcelona School of Management bases its training methodology on a fully scientific approach to knowledge and three core ideas: evidence-based management, entrepreneurship, and engaged social value. Read more in order to learn about the school's corporate values. Program Outcomes Objectives The Master of Science in Management: Specialization in Marketing will thoroughly train students to: Apply state-of-the-art analytical tools to marketing management. Understand the specificities of the functional area of marketing. Apply analytical insights to marketing and connect the earned functional knowledge with the real business world. Develop skills such as business creativity, team collaboration and corporate commitment in the field of marketing management. Work in global and multicultural organisations. Take upon applied marketing projects as part of the company's managerial decisions. Future Jobs & Positions Upon successful completion of the Master of Science in Management: Specialization in Marketing students will be able to pursue a professional career in the following professional fields: Marketing Consulting Brand Management Retailing Market Research Communication Management Internet and Social Marketing Digital Marketing Marketing departments in Consumer Goods, Services, Not-for-Profit Corporations and Start-Ups

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