IBM PureSystems. A new family of expert integrated systems. Torben Skov, IBM PureSystems, Nordic (tskov@dk.ibm.com) IBM Corporation
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1 IBM PureSystems A new family of expert integrated systems Torben Skov, IBM PureSystems, Nordic (tskov@dk.ibm.com).
2 To realize the promise of a Smarter Planet, enterprises must address the IT conundrum Meet the insatiable demand for new service million servers worldwide 85% idle computer capacity 15% of servers run 24/7 without being actively used on a daily basis 1.2 Zetabytes (1.2 trillion gigabytes) exist in the digital universe 50% YTY growth 25% of data is unique; 75% is a copy Between 2000 and 2010 servers grew 6x ( 00-10) storage grew 69x ( 00-10) virtual machines grew 51% CAGR ( 04-10) Internet connected devices growing 42% per year Data centers have doubled their energy use in the past five years 18% increase in data center energy costs projected Since 2000 security vulnerabilities grew eightfold while IT budgets are growing less than 1% per year. 2
3 IT Operating Costs Worldwide Spending on Servers, Power, Cooling, and Management Administration $217 B $247 B est. $100 B 8% 29% 63% $130 B 11% 43% 46% $175 B 16% 33% 51% 12% 22% 66% 11% 20% 69% New Server spending Power and cooling costs Server management and admin costs Source: IDC, 2012
4 Integration yields simplicity and flexibility Open tools and easy app access through Application Store Page 4
5 What if we could do the same integration in an optimized IT System? Networking Storage Virtualization Compute Management Tools Applications Flexible and open choice in a fully integrated system 5
6 Introducing a new category of computing a Smarter Computing System that lowers cost and improves productivity. PureSystems Center IBM APP Store Compute Nodes (ITE) (POWER & x86) Enterprise Chassis Systems Management Appliance (FSM) High Speed Networking Switches (BNT and Brocade) Integrated Storage Page 6
7 Break through Systems Management Unmatched integrated control across servers, storage and networking Virtualization in it s DNA Brand new world class user experience Customizable management profiles to match your administrative structure Dynamic allocation of virtual server, storage and network resources to ensure workload optimization Integrates with existing IBM platform and enterprise management Chassis Map New World Class User Experience Remote Presence Mobile Devices Quick Search Setup Wizards 7
8 IBM PureSystems Introducing the first family of systems with integrated expertise IBM PureFlex System Infrastructure System: Expert at sensing and anticipating resource needs to optimize your infrastructure IBM PureApplication and IBM PureData System Platform System: Expert at optimally deploying Cloud Services and running applications for rapid time-to-value as well as Big Data (Transactions, Analytics and Operational Analytics) Integration by Design Factory integrated hardware and software, optimized and tuned to the task Integrated management across all elements of the solution Security, designed in from firmware up thru the application to prevent denial of service attacks. Built for cloud, an integral part of IBM SmartCloud Foundations 8 Built-In Expertise Patterns of Expertise from IBM and Solution Providers Over 180+ solution provider offerings optimized for IBM PureSystems Workload patterns ranging from ERP, Business Intelligence, Social Business, BPM, Web transactional and more Built in analytics to optimize query performance and storage efficiency. Simplified Experience IBM PureSystems Centre: an online catalog of applications and patterns. Simplifying the IT lifecycle: Easy to procure, up and running in hours, integrated management, upgrade without downtime. IBM PureExperience to accelerate adoption and usage
9 Flexibility and Simplicity in acquisition A continuum of value from fully configurable to integrated expertise Flex System Building Blocks Chassis 14 half-wide bays for nodes Compute Nodes Power 2S/4S* x86 2S/4S IBM PureFlex System Pre-configured, pre-integrated infrastructure systems with compute, storage, networking, physical and virtual management, and entry cloud management with integrated expertise. IBM PureApp & PureData Pre-configured, pre-integrated platform systems with middleware designed for transactional web applications and enabled for cloud with integrated expertise and Big Data Storage Node V7000 Expansion inside or outside chassis Management Appliance Optional Networking 10/40GbE, FCoE, IB 8/16Gb FC Expansion PCIe Storage 9
10 IBM PureFlex System configurations Express Standard Enterprise Infrastructure for Small and midsize businesses. Most affordable entry point Infrastructure for application servers with supporting storage and networking Infrastructure for scalable cloud deployments. Redundancy for resilient operation Designed for Cloud - SmartCloud Entry included on Standard and Enterprise Choice of architectures: IBM POWER7 and/or Intel x86 processors in same system Choice of OS: AIX, IBM i, Microsoft Windows, and Linux from Red Hat, SUSE Choice of hypervisors: PowerVM, KVM, VMware, or Microsoft HyperV Simplicity: Integrated, single system management across physical & virtual resources 10
11 IBM PureSystems delivers the core capabilities clients need: Designed-in adaptability to overcome traditional hurdles From traditional To PureSystems Value delivered Up and running in months Complete infrastructure stack upand-running in hours Faster time to value Over-purchase and provision Built-in workload elasticity Automated workload scalability Multiple tools per component Single point of management Integrated service and software management Piecemeal order and support of hardware and software Complete, pre-integrated software and hardware Simplified acquisition and support Create custom solutions to work with what you have Easy integration through openstandards computing Integrated into current environment Hard to maintain complex and fragile custom solutions Simple, well-managed flexibility and extensibility Easily adapts to meet current needs Page 11
12 What does it mean for the Client? Why buy? Agility Get up and running in hours, cutting new application deployment from months / years Accelerate deployment of infrastructure stack running in hours and not months Speed of Entry Cloud deployment in Four simple Clicks Efficiency 100X faster deployment with application patterns expertise Save up to 50% of applicable IT costs over traditional IT approaches Cut lifecycle maintenance time in half with no downtime Simplicity Expert Integrated Systems Control Increased Productivity by freeing up time from procuring, supporting, testing & deploying assets Avoid delays due to limited IT skills or complex integration with factory integration and built-in expertise Maintain more quickly and easily with integrated system patches Lower risk, costs and Single Point of Failures with automated provisioning and management Maximize flexibility with choice of architectures, and open standards Intelligently manage cloud environments 12
13 Competitive offering and positioning General Purpose Integrated Systems Appliances System x Blade Servers Power Systems System z PureFlex System PureApplication System PureData System Netezza WebSphere DataPower ProtecTier UCS Servers VCE Vblock NetApp FlexPod UCS DMS Appliance UCS Greenplum ProLiant Integrity Systems Converged System (Matrix Systems) Cloud System Virtual System AppSystem SPARC Servers SPARC SuperCluster Sun x86 Systems Exadata Exalogic Exalytics Oracle Database Appliance (ODA) Big Data Appliance PowerEdge Active System 800 (Active Infrastructure) Vstart 100 Page 13
14 Only PureFlex truly consolidates the complexity of your data center X86 x86 Compute X86 x86 Power IBM EMC Storage Power IBM EMC VCE Vblock NetApp NetApp HP HP Juniper IBM Network Juniper IBM Cisco Cisco Brocade Brocade Windows AIX OS Windows AIX IBM i IBM i Linux Linux PowerVM Hyper-V Virtualization PowerVM Hyper-V KVM KVM VMware VMware 14
15 What makes PureSystems Different! IBM PureSystems vs. Traditional Systems 15 Integrated by Design: Workload optimized configurations designed for performance and efficiency Pre-integrated, configured & tested systems - up and running in hours Integrated system management that easily works w/ existing tools Built in Expertise: Rapidly provision resources & deploy applications (dev/test/production) Easily scale with changing demands Provide high availability Simplified Experience: Single, integrated system management Single fix/update for entire system Single support line Client Design, Procure & Integration Specialists, across silos, design, size and procure system components over weeks-to-months Teams manually integrate, configure and test IT solutions Configure multiple management interfaces and integrate w/ existing tools Client Expertise/Tuning: Manually provision resources and deploy applications Operations to monitor, adjust, add, configure capacity to match demand Experts design/implement/ensure high availability Client Managed IT Lifecycle: Use multiple/diverse siloed management interfaces Coordinate multi-vendor HW and SW maintenance & upgrade policies and schedules Client managed support relationship w/ multiple vendors
16 PureFlex value propositions --- kundens værdi af PureSystems? Forenkling af de administrative opgaver: Pure Systems forenkler virksomhedens daglige administrative arbejde omkring installation og management af IT infrastrukturen i danske virksomheder. Ét samlet management værktøj En stor del af det daglige arbejde kan automatiseres så virksomhedens server, storage og netværks administratorer kan arbejde med det der giver værdi for virksomheden: udvikle nye løsninger. Integrer Power (AIX/UNIX), System i, x86 (windows system) og Linux Virksomheder der har flere af disse platforme kan konsolidere på tværs af systemerne og dermed optimere brugen af de tilstedeværende system resourcer. Kom nemmere og hurtigere i gang med drift. PureSystem er en integreret platform der kommer pre-testet og færdig installeret i en chassi og standard rack. Dermed skal kunden blot sætte strøm og netværks kabel til. Workload kan umiddelbart efter lægges på systemet. Der spares ugers arbejde på installation, kabling, aftestning og integration af alle nødvendige system komponenter. Efter Installaton PureSystems har ét management værktøj til dine Servere, Storage, netværks og virtualiserede komponenter. Spar tid (penge og ressourcer) via PureSystems unikke administrationsværkøtjer. Normalt skal kunderne have Serveradministratorer, Storage-administratorer,Netværks-administratorer og ofte også virtualiserings-administratorer, der alle benytter hvert sit administrations værktøj. Med IBM PureSystems er der kun ét administrations værktøj der kan styre alle system resourcer. Større integration i virksomherdernes IT afdelinger og derved store muligheder for at være mere effektive Kom hurtigt i gang med Cloud. Med et IBM PureSystem har du fra dag 1. en løsning der er klar til brug (Server, storage og netværk). Dermed kræves kun IBM Cloud Entry der ligeledes kan leveres præ-installeret for at Cloud systemet er klar til produktion. Produktionsklart Cloud system på et par dage
17 Thank you! Questions? askpureflex/rochester/ibm 17
18 Workload Optimization Consolidate SAP Landscapes with IBM PureFlex Systems Mixed Processor architecture optimized on IBM PureFlex System: IBM Flex System p260 Compute Nodes IBM Flex System x240 Compute Nodes IBM Flex System Manager 8Gb Fibre Channel switch 10Gb Ethernet switch IBM Storwize V7000 Unified storage IBM Smart Cloud Entry (optional) 1 Rack; 1 PDU Note: Please see speaker notes for additional details on the configuration used in the technical optimization project. The SAP logo is a trademark or registered trademark of SAP AG in Germany and several other countries and is reproduced with the permission of SAP AG. 18 Results: Reduce SAP system (online) cloning from 14 hours to 30 minutes Reduce SAP Post Copy automation from 5 days to 5 hours Reduce dynamic SAP Instance provisioning from 1 day to 5 minutes The SAP application portfolio is open to capitalize on the reliability and scalability of a heterogeneous POWER & x86 infrastructure. IBM's PureFlex System will enable our clients to tune their server and storage infrastructures, matching the various SAP workloads onto an optimized system. It promises to be a new way of simplifying the deployment and management of enterprise applications. Consolidate Sethu M, Deputy CTO, Head of Product Architecture and Technology Strategy, SAP
19 Workload Optimization IBM PureFlex Systems optimizes SAP x86 environments with industry leading benchmark Benefits: 71% reduced energy costs 40% improved staff efficiency 80% reduced facility costs The SAP application portfolio is open to capitalize on the reliability and scalability of a heterogeneous POWER & x86 infrastructure. IBM's PureFlex System will enable our clients to tune their server and storage infrastructures, matching the various SAP workloads onto an optimized system. It promises to be a new way of simplifying the deployment and management of enterprise applications. Sethu M, Deputy CTO, Head of Product Architecture and Technology Strategy, SAP Optimize Intel x86 architecture optimized on IBM PureFlex System The SAP logo is a trademark or registered trademark of SAP AG in Germany and several other countries and is reproduced with the permission of SAP AG. 19
20 Workload optimization Optimizing Linux applications for IBM PureFlex System Intel x86 architecture Optimize J2EE application on Red Hat Achieved greater VM density (4.0 tiles vs 6.4 tiles) Improved Productivity with rapid deployment (15 minute install vs. 2.5 minute clone per VM) Results: 60% greater VM density Red Hat optimized on IBM PureFlex System: 6x faster speed of deployment IBM Flex System x240 Compute Nodes Red Hat Enterprise Linux 6.2 KVM The IBM PureFlex System brings another level of choice and IBM Storwize V7000 Unified storage flexibility for IBM s and Red Hat s customers bringing together IBM WebSphere the POWER7 and x86 architectures into a platform architecture IBM DB2 that enables broad scale deployment of IT solutions for small and medium enterprises all the way up to the largest enterprise and mission critical computing workloads. Jim Totton, VP & GM, Platform Business Unit, Red Hat 20
21 Optimizing Vision High Availability Solutions for IBM PureFlex Systems Vision Solutions High Availability in a mixed architecture environment Vision Solutions for: Real-time application and data protection means nearzero data loss for increased productivity Full server failover executed in minutes, not hours No distance limits for backup server Superior replication technology and performance Optimized on IBM PureFlex System: Integrated Virtual Appliances simplifies deployment and reduces costs, automating manual efforts Powerful integration with IBM Flex System Manager provides critical system information and status related to system and application availability Running: IBM Flex System p260 Compute Nodes IBM Flex System x240 Compute Nodes IBM Storwize V7000 Unified storage IBM AIX, IBM i, Microsoft Windows and Linux Vision Double-Take and MIMIX Results: Accelerated deployment with virtual appliances Reduce costs and administrative time Server failover in minutes, not hours Optimize Vision Solutions is excited about IBM s PureFlex Systems as it represents a breakthrough in computing platforms. Our customers will benefit from simplified deployment of a high availability solution to protect their most critical applications all from a unified system leveraging a single interface. Bob Johnson, Vision Solutions, Executive VP Sales & Marketing, Vision Solutions 21
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