Introducing the IT Service Centric, Automated Data Center

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1 Introducing the IT Service Centric, Automated Data Center Tony Wand Solution Director EMEA EMG Enterprise Solutions Group Atea Action - Tallin Oct 2013

2 What is our customers want to achieve An IT service centric, automated data center Infrastructure Centric Data Center IT Service Centric Data Center Business View Maintainer Infrastructure provider Cost Center Characteristics Fixed Slow Custom Fragmented Disconnected Unpredictable Manual Business View Innovator Service Provider Growth Enabler Characteristics Elastic Nimble Modular Integrated Streamlined High quality Automated 2

3 What issues is IT facing today? Rolling out new IT services takes longer than expected Inefficient IT leads to difficulty supporting the business Manual and often disconnected processes impact service quality Just 29% of business users consider IT to be distributed, agile, & flexible 28% Invest 24% Replace/Expand existing 48% Maintain Up to 75% of downtime is caused by human error Source: InformationWeek survey of IT perception October 2012 Source: Forrester Research, Inc., Forrsights Budgets & Priorities Tracker Survey April, 2013 Source: The causes & costs of data center system downtime Advisory Board Q&A June 2011

4 How IT should be Open Intuitive Automated End to end Open with an architecture that integrates with the IT of today & tomorrow Heterogeneous with investment protection, supporting legacy infrastructure from multiple vendors Intuitive to set-up and easy to keep using with unified management & easy integration with 3rd party tools Modular, pre-sized & prebuilt, to speed initial set-up & ensure reliable performance Automated with templates built on best practices to ensure accurate & consistent results with maximum speed Scalable with a capability to easily reallocate resources End to end with solutions & services paired with unified support to ensure the highest quality IT customer experience Easy to buy, deploy, & manage with low capital & operating costs 4

5 Operational Efficiency What s different about our enterprise approach? The new proprietaries Costly solutions where operational savings are consumed by high costs with a lock-in penalty Operational costs Capital costs $ $$$ The Optimized Enterprise An end-to-end approach that delivers superior performance and efficiency Breakthrough performance & efficiency Greater IT agility & reliability Solutions that scale Operational costs Capital costs $ $ Legacy systems Complex, monolithic systems that lock in and don t scale Operational costs Capital costs $$$ $$$ Commodity systems and services Low-cost commodity components with no solutions value-add Operational costs Capital costs $$$ $ Performance/Value 5 Enterprise Solutions

6 Dell Active Infrastructure Accelerates the delivery of IT services with a workload optimized, automated, and integrated infrastructure speeding time to value and lowering cost Active Solutions Validated workload solutions that enable reliable, superior application performance Customer Experience Active Infrastructure ensures customer success across the IT services lifecycle Active System Manager Active Systems Automated workload & infrastructure deployment in a single pane of glass that simplifies service delivery Scalable & modular integrated systems that deliver faster time to value Accelerate IT service deployment Maximize efficiency across the IT services lifecycle Strengthen IT service quality 6

7 3 rd Party Servers 3 rd Party Storage 3 rd Party Networking Dell Active Infrastructure Portfolio IT Services IT Services Ecosystem Dell Software Active Solutions Solution Reference Architectures Private Cloud Desktop Virtualization Enterprise Applications Monitoring Data Protection Security Billing 3 rd Party Workload Templates Northbound APIs Integration Platform Active System Manager Infrastructure Templates Resource Adaptors Active Systems Platform Reference Architectures Virtualization Integrated Infrastructure Active System 50 Pre-Integrated Systems Active System 200 Active System 800 Active System 1000 Dell Servers Compatibility Matrix (custom engagement) Dell Storage Dell Networking 7

8 AI revolutionizes the Data Center Product Innovation 2.3x 6x 45% more compute nodes per rack than Cisco, and 2x more than HP. more bandwidth leaving chassis vs. Cisco better system performance/watt than Cisco UCS Solution Innovation 6x 99% 1 faster implementation of new virtual infrastructure than doing it yourself fewer steps to deploy a complex virtualization cluster console for workload deployment instead of 8 previous tools increasing accuracy Customer Experience 42k+ 95% #1 Active Infrastructure Customers dedicated services professionals active in 90 countries customer satisfaction with Dell ProSupport service In customer satisfaction for IT Service & Support Rapidly Deploy Maximize IT Efficiency Strengthen IT Service Quality

9 Indianapolis Airport Authority Indianapolis Airport Authority Owner and operator of Indiana s largest airport system, which serves more than 7 million travelers each year, is home to world s 2 nd largest FedEx Express operations, and employs approx. 10,000 people on a given day. Customer Needs: Streamline data center operations to better serve immediate business demands and enable future growth Shrink physical and virtual infrastructure footprint Automate to reduce administrative burden on small IT team Solution: Active System, based on Dell blades, Compellent storage and EqualLogic storage, managed by Active System Manager 9 Results: Faster IT service deployments: server deployment time has been reduced from 3 days on average to less than 1 hour Lower OPEX: 20% reduction in administrative staff cost Smaller data center footprint: 5 rows of equipment consolidated to 3 racks; 10% lower power and cooling costs

10 Real results iland Provider of cloud IAAS for enterprises of all sizes. Based in Houston, TX. Customer Needs: High performance infrastructure which can scale to meet growing customer demands Lower CAPEX and OPEX Improve service levels Solution: Active System based on Dell blade architecture, managed by Active System Manager Results: 5x faster infrastructure deployments 37% reduction in operating expenses, amplifying productivity with IT generalists rather than specialists 25% reduction in provisioning errors 10

11 Next Steps in the journey to infrastructure convergence Deep Dive Demonstration Strategy Briefing with the extended customer team, exploring specific needs A demonstration of the Active System, featuring Active System Manager Executive briefing featuring interaction with Dell Active Infrastructure experts 11

12 Thank you

13 13 Backup Slides

14 Innovations in Active Infrastructure 1.1 Active Solutions New validated workloads: Out-of-the-box workload template for Microsoft SQL server Reference architectures for VDI, private cloud & enterprise applications Faster, more accurate workload deployments Active System Manager Active Systems Customer Experience Active System Manager 7.1 introduces new capabilities: Rapid infrastructure on-boarding for quick time to value of new assets Stateless computing enabling workload migrations & greater flexibility Deeper virtual integration, including support for Microsoft Hyper-V Broader compatibility matrix, including support for non-dell hardware 3 new purpose-built pre-integrated systems: AS50 for self-contained IT environments with simple application needs AS200 for intermediate IT environments with general application needs AS1000 for highly scalable large enterprise IT environments with sophisticated IT needs Widely available; new customer pre-sale and post-sale options: Worldwide availability of the entire Active Infrastructure family Greater access to pilots, evaluations, and proof of concepts (POCs) More service & support choices with enhancements, such as the new Support Assist offering Improved automation & centralization of data center management Greater choice that is tailored to varied customer environments Wider availability and more customer engagement options

15 Dell Active Infrastructure Ecosystem Fluid Data Architecture Active Solutions Solution Reference Architectures IT Services Ecosystem Workload Templates Active System Manager Infrastructure Templates Pre-Integrated Systems Northbound APIs Resource Adaptors Active Systems Platform Reference Architectures Virtualization Compatibility Matrix Virtual Network Architecture Dell Software Performance & Availability Management Data Protection Security & Governance Windows Server Management Dell Infrastructure Servers Storage Networking Facilities Dell Services Application Services Business Process Services IT Consulting Business Consulting Configuration & Deployment Support Services Security Solutions Cloud Services Managed Services Security Solutions

16 Active Infrastructure Portfolio Active Solutions Workload Reference Architectures (RA) SAP HANA High Performance Computing Benefits Deploy IT Services faster with validated workload based reference architectures Active Solutions Pre-validated workload recipes for Active Systems Workload RAs on Active Systems Enterprise Applications Microsoft Lync 10 Microsoft Exchange 10 Microsoft Sharepoint 10 Microsoft UC&C 13* Microsoft SQL Server 12* Desktop Virtualization Citrix XenDesktop* VMware View Private Cloud Microsoft FastTrack 2.0 & 3.0* Rapidly scale IT services with workload & infrastructure templates Reduce personnel time spent on design, validation, & testing Spend less on infrastructure with integrated systems right sized for the IT service Consistent, predictable, & reliable IT service performance across a robust suite of right-sized integrated systems

17 Active Infrastructure Portfolio Active System Manager Active System Manager Automated workload delivery and end-toend converged infrastructure management Features Template-based provisioning Workflow orchestration Stateless computing workload migration and workload scaling Infrastructure lifecycle management Resource pooling & dynamic allocation Robust, centralized management console with self-service web portal Support Matrix Compute: Dell PowerEdge R620, R720, M420, M620, M820, M1000e Storage: Dell Compellent SC8000; Dell EqualLogic PS6100, PS6110, PS6510 Networking: Dell M I/O Aggregator, Dell Force10 MXL, Dell PowerConnect 7024, Cisco Nexus 5548, Brocade 6510 Virtualization: VMware vsphere, Microsoft Hyper-V Workload Template: Microsoft SQL Benefits Automation: Automation of key tasks & functions as defined by IT requirements and best practices Centralization: Consolidation of tools, processes and functions through a single console Operational Savings: Reduction in staff time and effort through manual step & touch point reduction Capital Savings: Efficient utilization and control of server, storage & network resources Accuracy: Accurate and consistent management through process standardization Adaptability: Flexibility to scale or migrate workloads in a predictable fashion as a response to planned and unplanned events 17

18 Active Infrastructure Portfolio Active Systems Active Systems Pre-integrated converged infrastructure systems & reference architectures Pre-Integrated Systems Active System 1000 Large enterprise, highly scalable system for mission critical needs Active System 800 Enterprise, highly scalable system for business critical application needs Active System 200 Intermediate, scalable system for general application needs Active System 50 Small, self-contained system for basic application needs Platform Reference Architectures Active System 1000 w/ioa Active System 1000 w/force10 MXL Active System 1000 w/cisco Nexus Active System 800 w/ioa Active System 800 w/force10 MXL Active System 200 Active System 50 Note: all RAs validated w/cisco network Features Integrated support model Unified management All-in one integrated system pre-engineered, preassembled, & pre-optimized Dell deployment & integration services included Industry leading Dell infrastructure components Benefits Speed initial set up with pre-integrated systems & reference architecture 6x faster time to value with a pre-cabled, validated solution Reduce and simplify steps to deploy IT infrastructure Reliable deployment, integration, & management w/pre-validated systems and architectures Reduce and simplify steps to deploy an IT service

19 Active Infrastructure Portfolio Customer Experience Consulting IT Consulting Dell Solution Center Demonstrations Proof of Concept Evaluation Units Direct & Channel Collaboration Installation Configuration Integration Customization Education Deployment Customer Experience Ensuring customer success throughout the IT service lifecycle Managed Services Dell Managed Services Pro Support Plus ProSupport Support Assist Copilot Unified Support

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