CIArb Brand Guidelines
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1 CIArb Brand Guidelines For further information and clarification please contact: Waj Khan Associate Director of ADR Operations T +44 (0) Samantha Helps Marketing and Brand Supervisor T +44 (0)
2 Contents 1.0. Our Logo Our Logo Size Our Logo Colours Our Logo Usage Our Mono Logo Our Logo Formats and Usage Our Typefaces Our Typefaces on PC Contact... 10
3 1.0. Our Logo The Exclusion Zone This refers to a distance surrounding each side of the CIArb Logo. A minimum clear space requirement has been established to ensure the prominence and clarity of the logo. It is essential the CIArb Logo remains free of all graphics, taglines, photography and typography to ensure the logo is prominent and strong. This measurement has been created using the height of the Text and Strapline from the top of the C to the bottom of the e. The exclusion zone will increase or reduce depending on the size of the logo. Refer to for the logo incremental logo sizes. Another logo or text or image 17mm 17mm Another logo or text or image Another logo or text or image 17mm Another logo or text or image 1
4 1.1. Our Logo Size Logo Size This refers to the minimum and maximum size of our logo. The minimum size of the logo is 25mm. That means without clearance from the Marketing Department, the logo should never appear smaller than this. This will keep the logo clear and keep its impact strong. Logo Increments This refers to the size the logo increases. The logo must increase in 5mm increments. So you can have a 25mm logo, 30mm, 35mm, 40mm, 45mm, 50mm and so on until you reach a 100mm logo. Then the logo goes up in 10mm increments. There is no maximum size for the logo. 25mm 45mm 100mm 2
5 1.2. Our Logo Colours Logo Colours This refers to the colour the logo is set up in. The logo appears in 4 colour process on all material. If you require a mono version of the logo, then please contact the marketing department. Red Cyan 0% Magenta 100% Yellow 81% Black 4% Yellow Cyan 0% Magenta 24% Yellow 94% Black 0% Black Cyan 0% Magenta 0% Yellow 0% Black 100% 3
6 1.3. Our Logo Usage Full Colour on white Background This version of the logo should be used on all literature. Full Colour on Coloured Background If the logo has to appear on a background colour, please ensure that the logo is used on a complimentary background colour. 4
7 Below show instances of how the logo should and should not be used on a coloured background. 7 The logo should NOT be used on complicated or gaudy backgrounds. A shadow can be added to the logo to add more definition on certain colours. 3 The logo should be used on complimentary backgrounds that enhance and not cheapen the logo. 5
8 1.4. Our Mono Logo The CIArb logo should be used on one colour literature in the formats below. Mono on white Background This logo is a single colour logo (mono) and should be used on all black and white literature. Mono on Black Background If the logo has to appear on a background, please ensure that the logo is used on a solid black background. 6
9 1.5. Our Logo Formats and Usage The CIArb logo should only be used as previously specified. It should not be stretched, compressed, distorted or re-drawn in any way. Use only the versions supplied in electronic format by the marketing department. The logo should not be outlined or the orientation altered in any way. Contact the marketing department for a copy of these files. EPS Vector based format Full colour and Mono JPEG Compressed image format Full colour and Mono PNG Transparent image format Full colour and Mono 7
10 2.0. Our Typefaces The font for CIArb is Helvetica Neue. The font family Helvetica Neue has been chosen for Marketing Communications and body copy. Helvetica Neue Light Body Copy Text Helvetica Neue Light Italic Chosen font for highlighted body copy Helvetica Neue Regular Chosen font for emboldened body copy Helvetica Neue Italic Chosen font for highlighted emboldened body copy Helvetica Neue Bold Chosen font for main headings Helvetica Neue Bold Italic Chosen font for main headings 8
11 2.1. Our Typefaces on PC The font family Helvetica Neue has been chosen for Marketing Communications and body copy. If Helvetica Neue is not available on the PC then please use Arial. Arial Regular Body Copy Text Arial Italic Chosen font for highlighted body copy Arial Bold Chosen font for emboldened body copy Arial Bold Italic Chosen font for highlighted emboldened body copy Arial Bold Chosen font for main headings 9
12 5.0. Contact For further information and clarification please contact: Waj Khan Associate Director of ADR Operations T +44 (0) Samantha Helps Marketing and Brand Supervisor T +44 (0)
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