Tarion Graphic Standards Manual

Transcription

1 Tarion Graphic Standards Manual

2 Tarion Name and Signature The Tarion logo is comprised of three elements the three yellow bars, the name Tarion and the tag line Protecting Ontario s New Home Buyers. These elements must always appear as a unit. The logo is a corporate-style logo that projects our status as one of Ontario s senior corporations. Symbolically, the three pillars represent the three equal partners in the dispute resolution process builders, buyers and Tarion. It also reflects our three core activities: Buyer and Builder Education Warranty Enforcement Builder Licensing Legal name Tarion Warranty Corporation The first mention of our name in any communication should be the full corporate name Tarion Warranty Corporation. Thereafter, the corporation can be referred to simply as Tarion. Brand name Tarion Tag line Protecting Ontario s New Home Buyers Trademarking When using the word Tarion on its own (rather than Tarion Warranty Corporation) in external advertising and communications, a TM must appear in Superscript on the right shoulder of the word at its first occurrence in the body copy. The TM should be referenced as a footnote at the end of the piece, in legal type, using the following wording: TM Trademark of Tarion Warranty Corporation. Symbol Logo Tagline 1

3 Logo Options The logo must always appear as a complete unit and has been designed in two formats: The approved Tarion logo is available in all of its colour options. These logos are to be used as provided and may not be altered in either colour or shape. Primary With the tag line sitting under the name. The Primary logo is the preferred logo style. Use this logo whenever possible, to a MINIMUM reduction width of 2". (If a smaller logo is needed use the Secondary logo.) Secondary Used when space is limited (e.g. stationery, business cards) with the tagline positioned under the entire logo. This logo style has had its tag line enlarged to the full length of the logo, so that it is more legible at reduced sizes. Use this logo style whenever the logo needs to be smaller then 2" to a minimum of 1.25". 2" Min 1.99" Max 1.25" Min 2

4 Logo Colour Usage Correct logo use Logo colours The Tarion logo is made up of two colours. A complete suite of logos is available and is to be used as shown on the right side of this page. Do not alter either the colour or shape. The logos can be supplied in versions suitable for either coated or uncoated papers. Colour Reversed Colour Colour breakdown Tarion Yellow COATED UNCOATED CMYK 30m / 100y 16m / 100y RGB 255 / 179 / / 179 / 0 Tarion Blue COATED UNCOATED CMYK 100c / 56m / 23k 100c / 45m / 14k RGB 9 / 54 / / 54 / Colour 1 Colour Reversed Approved logo usage Whenever possible, use the reversed logo on a Tarion blue field or in a Tarion blue box. Use the approved colour versions of the logo wherever possible, but where only one colour is available, use either black or the Tarion blue. B/W B/W Reversed 3

5 Logo Usage Clear space When using the Tarion name and logo, there must be clear space on all sides of the logo, free of any text, graphics, borders, or other images. The minimum clear space requirement for the logo is based on the measurement X as indicated. X is equal to the space from the bottom of the N in TARION to the bottom of the S in Buyers. X will vary in size according to the size of the logo used. X X X Incorrect logo use Don t change size of elements Don t modify colours Don t change angle Don t remove elements Don t change proportions Don t add elements Don t modify to Tarion yellow Don t skew angle Don t run images behind 4

6 Three Core Activities On occasion, it is necessary to articulate the activities that Tarion is responsible for. These three core activities are: buyer and builder education, warranty enforcement and builder licensing. To get the message across in a way that will be consistent wherever it appears, the following wordmark is to be used: The approved core activities wordmark is available in each of the approved colour options. These wordmarks are to be used as provided and may not be altered in either colour or shape. When typing the three core activities, they must always appear in the following order: Buyer and Builder Education, Warranty Enforcement and Builder Licensing. 5

7 Colour Palette Colour is an important element in maintaining consistency throughout all communications. The colour palette available for use has been divided into two segments: The main colour palette stems directly from the Tarion logo colours and should always be a driving focus of the design. The secondary colour palette has been provided for application to materials where more colour is required as an accent or in a graph for example. The colours may be used 100% or in tints to provide extensive flexibility within the system. This palette of colours, when consistently used, will help build a colour equity for the brand. The main colour palette Coated 130 Coated 647 Uncoated 116 The secondary colour palette Uncoated

8 Typography Typography is another important element of the brand identification program. In all of our written communications, we must control the presentation style and character of our messages while maintaining a distinctive visual quality. Typographic direction No other font should be substituted except as outlined in the special font substitution section below. For most communications, a minimum 10 point font size is required. Fonts may not be horizontally scaled at less then 90%. Tarion approved font family: Headings and Subheadings Avenir Black abcdefghijklmnopqrstuvwxyzabcdefg HIJKLMNOPQRSTUVWXYZ Body Copy Minion abcdefghijklmnopqrstuvwxyzabcdefgh IJKLMNOPQRSTUVWXYZ Special Call-outs Avenir Med or Med Italic abcdefghijklmnopqrstuvwxyzabcdefghijk LMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyzabcdefghi JKLMNOPQRSTUVWXYZ SPECIAL font substitute If the fonts Avenir or Minion are not available, make the following substitutions: Avenir Arial Minion Garamond 7