Partnership Opportunity Ready 365 Giving Program

Transcription

1 Partnership Opportunity Ready 365 Giving Program

2 2 American Red Cross Partnership Opportunity

3 Our Services Down the Street. Across the Country. Around the World. TM Disaster Relief Biomedical Preparedness, Health & Safety Services International Service to the Armed Forces 3 American Red Cross Partnership Opportunity

4 Our Work Impacts Lives Every Day Every 390, seconds 63 people are assisted by the American Red Cross. times a day a child receives a measles vaccination from the Red Cross and our partners. 30,000 times a day a person receives lifesaving Red Cross health, safety and preparedness training. 190 times a day Red Cross volunteers help a family affected by a house fire or disaster. 380 times a day we connect armed forces members with their families. 4 American Red Cross Partnership Opportunity

5 Our Brand is Trusted and Respected More trustworthy than 99% of brands in the study, including nonprofit and profit. More socially responsible, straightforward, helpful and friendly than 95% of brands in the study, including nonprofit and profit. More brand stature than any major charity, in terms of knowledge and esteem. The Young & Rubicam BrandAsset Valuator (BAV) is the world s longest-running and most extensive study of brands, covering 35,000 brands and dating back to The U.S. panel includes 15,600 nationally representative adults, with data collected quarterly. Base: BAV June American Red Cross Partnership Opportunity

6 The Power of the Red Cross Brand The Red Cross has the most brand stature, reflecting the public s strong esteem and respect of the brand. These attributes drive loyalty and awareness. Multiples show how each charity compares to the average charity in brand stature. 2.16x 1.96x 1.85x 1.65x 1.56x 1.33x 1.18x 1.17x 0.64x (Source: BrandAsset Consulting; Base: BAV June 2012) 6 American Red Cross Partnership Opportunity

7 Our Efficiency An average of 91 cents of every dollar the Red Cross spends is invested in humanitarian services and programs. 7 American Red Cross Partnership Opportunity

8 Disasters on the Rise Reported disasters have increased globally by nearly 70 percent over the last 20 years Source: Annual Disaster and Statistical Review The Numbers and Trends 2011 Centre for Research on the Epidemiology of Disasters 8 American Red Cross Partnership Opportunity

9 More People Affected Each Decade Over 21 million U.S. adults were affected by disasters between 2002 and That s more than 4 times more than in the prior decade. People Reported Affected People Reported Affected ,033,819 4,687,749 Source: 2012 World Disaster Report: International Federation of Red Cross and Red Crescent Societies 9 American Red Cross Partnership Opportunity

10 365 days a year in your community and around the world American Red Cross Partnership Opportunity 10

11 11 American Red Cross Partnership Opportunity the American Red Cross is there.

12 Providing Immediate Assistance Following Home Fires when a family is displaced for weeks or even months at a time. when an elderly couple has lost most of their possessions. when loved ones don t know where to turn. 12 American Red Cross Partnership Opportunity

13 Helping Millions During Major Disasters when a flood devastates an entire town or region. when a tornado pulls homes off of their foundations. when a severe winter storm leaves residents without heat or water. 13 American Red Cross Partnership Opportunity

14 In FY2012, Red Cross responded to 61,058 disasters nationwide 57,653 Fires 214 Tornadoes 728 Storms 60 Blizzards/snowstorms 573 Floods 12 Hurricanes/tropical storms/typhoons 259 Explosions/hazardous materials/transportation accidents Source: American Red Cross National FOCIS FY12 14 American Red Cross Partnership Opportunity

15 Red Cross Feeds We can provide up to one million hot meals a day within 72 hours of disaster notification. Our national infrastructure includes: A fleet of more than 320 emergency response vehicles And 71,000 trained disaster workers 15 American Red Cross Partnership Opportunity

16 Red Cross Shelters We can provide supplies (cots, blankets and comfort kits) to support 350,000 shelter residents. Our national infrastructure includes: More than 61,000 pre-identified shelter locations Enough disaster relief supplies to support 500,000 people 16 American Red Cross Partnership Opportunity

17 You Can Be There Too American Red Cross Partnership Opportunity 17

18 Ready 365 Giving Program in Action When you join Ready 365 Giving Program, our premium membership group, you enable us to provide comfort and hope when it s needed most. You are with us as we Provided food, clothing, shelter, emotional support and other medical necessities to 548 families devastated by 431 disasters, including home fires, severe storms and flooding Collected 51,000 units of life-saving blood Provided more than 54,000 people with valuable lifesaving skills training including first aid, CPR and water safety Connected 1,387 deployed service members and their families 18 American Red Cross Partnership Opportunity

19 Ready 365 Members When you join Ready 365, you also join a select group of businesses that Value the local impact and global reach of the Red Cross; Want to deepen their commitment to the Red Cross mission and Are ready to help save lives every day of the year. Current Ready 365 Giving Program members: More to be added! 19 American Red Cross Partnership Opportunity

20 Ready 365 Benefits Ready 365 members are valued Red Cross partners. Their gifts are recognized through high-traffic communication channels and spotlighted in front of other Red Cross supporters. 20 American Red Cross Partnership Opportunity

21 Ready 365 Iowa Benefits Matrix Disaster Partners Sustaining Partners PROGRAM BENEFITS BRONZE ($5,000) SILVER ($10,000) GOLD ($25,000) PLATINUM ($50,000) Marketing, Communications & PR Social media upon agreement signing and annual renewals X X Quote from Red Cross leadership for <company> s use (for non-endorsement purposes) X X Thank you certificate and letter signed by Red Cross leadership X X Inclusion of level of partnership designation on news releases X X Facebook and Twitter links X X X X Recognition of <company> on Ready 365 Iowa website Name bolded Logo Logo Logo w/ hyperlink Face-to-face visit with thank you certificate presentation and photo opportunity X X X Disaster Partners window clings to display on business exterior door X X X X News release posting of donor company and photo Local Statewide Statewide Access to Red Cross logo upon signed agreement Limited Limited Full access Full access Logo placement at corporate and individual stewardship events Logo placement on sponsor slides for all Iowa events Large, framed custom certificate (if desired) Employee Engagement Ready Rating Program X X X X Activation of employee giving microsite for disaster relief X X Invite to visit Red Cross relief operation (when activated in Iowa) Red Cross disaster vehicle appearance at <company> location for employee event (if available) Holiday Mail for Heroes Program X X X X Access to community education and volunteer opportunities X X X X X X X X X X Gifts that count towards your Ready 365 commitment include: Episodic gifts, budget-relieving in-kind gifts, funds raised through customer donation programs, funds raised through workplace giving and event sponsorships. American Red Cross Partnership Opportunity 21

22 Thank You American Red Cross Partnership Opportunity 22