E-commerce mission. to the People s Republic of China. Draft Programme Beijing and Shanghai October Version 3 (22 August 2013)

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1 E-commerce mission to the People s Republic of China Draft Programme Beijing and Shanghai October 2013 Version 3 (22 August 2013)

2 Delegation: Ministry of Economic Affairs Ms. Nicole Kroon Director NK Mr. Saïd el Haroui Senior Policy Officer SeH Thuiswinkel Organisatie Mr.Wijnand Jongen Directeur thuiswinkel.org WJ Mr. Jorij Abraham Program Manager Shopping 2020 Director Research & JA Advice Mr. Martijn Hos Secretaris MH AgencyNL Karin Schipper Project leader Economic Missions KS Embassy of the Kingdom of the Netherlands, Beijing Economic Department Mr. Jeroen Lamers Economic Counselor JL Mrs. Madelon Janssen-Nouwen Policy Officer Trade & Economy MJ Mr. Steven Sun Senior Commercial Assistant SS General Affairs Department Ms. Pan Mengyao Officer Visitors Office PM Consulate General the Kingdom of the Netherlands, Shanghai Economic Department Ms. Godie van der Paal Vice Consul Commercial and Economic Affairs GvdP

3 Amsterdam Saturday 26 October, :40 Departure at Amsterdam Schiphol Airport 17:40 Departure at Amsterdam Schiphol Airport Beijing Sunday 27 October, :55 Arrival at Beijing Capital Airport 08:55 Arrival at Beijing Capital Airport Transfer to Four Seasons hotel by bus Transfer to Four Seasons hotel by bus Check in Four Seasons hotel Check in Four Seasons hotel Cultural program Options: - Forbidden City - Hutong (Cycle) Tour 17:00 - Opening of mission by Nicole Kroon - Presentation Jeroen Lamers (Head of Economic Department) on Doing Business/Investment - Informal drinks Cultural program Options: - Forbidden City - Hutong (Cycle) Tour 17:00 - Opening of mission by Nicole Kroon - Presentation Jeroen Lamers (Head of Economic Department) Doing Business/Investment - Informal drinks Beijing Monday 28 October, 2013 Transfer to MofCOM 09:00-12:00 09:00-09:30 09:30-10:30 10:30-10:45 Meetings with Department of E-Commerce & Information - Opening and mutual introductions - Presentation by Nicole Kroon - ICT policy in the Netherlands: a public-private partnership - Framework laws and regulations E-commerce: Dutch vs European law - Current and future challenges - Coffee/tea break 09:00-12:00 Matchmaking (inbound) Custom made meetings with potential business partners on the basis of intake by AgentschapNL in meeting room Four Seasons hotel 3

4 10:45-11:45 11:45-12:00 - Presentation by MOFCOM - ICT policy in China - Facts, figures and trends Chinese E-commerce market - Framework laws and regulation E-commerce - Current and future challenges - Conclusions and preview agenda tomorrow Location: MofCOM 12:00-13:30 Lunch 12:30-14:00 Lunch Transfer Visit China Electronic Business Association 14:00-17:30 Presentations on Doing Business in China - Retail and Distribution Forum EUCCC Update on Chinese market and relevant Chinese laws and regulations - Rick Ligthart (Custom Attaché) Customs regulations - Rogier de Jong (New Thoughts) Marketing Services in China to Chinese customers (B2B) 19:00-21:00 Trade Dinner 19:00-21:00 Trade Dinner Beijing Tuesday 29 October, 2013 Transfer to MofCOM 09:00-12:30 09:00-09:10 09:10-10:10 Meetings with Department of E-Commerce & Information - Opening - Presentation by Wijnand Jongen (Thuiswinkelwaarborg) - Facts, figures, trends Dutch E-commerce market 09:00-12:00 Matchmaking (outbound) Custom made meetings with potential business partners on the basis of intake by AgentschapNL at the Chinese company 4

5 10:10-10:40 10:40-11:10 11:10-12:10 12:10-12:30 - Role of webshop certification (Thuiswinkelwaarborg) - How to foster trust in E-commerce - Thuiswinkel s flagship initiative: Shopping Coffee/tea break - Opportunities for cooperation - Memorandum of Understanding Discussion with E-commerce companies - Conclusions Location: MofCOM 12:30-14:00 Lunch with MofCOM and companies Location: outbound 12:30-14:00 Lunch with MofCOM and companies Company visit to Chinese E-commerce company Company visit to Chinese E-commerce company Flight Beijing-Shanghai Flight number Flight Beijing-Shanghai Flight number Shanghai Wednesday 30 October, :00-12:00 Matchmaking 12:30-14:00 Lunch 14:00-17:00 Seminar Online Business for SME s in China: Trends, Strategies and Safeguards Organised by EU SME Centre Topics: - Why online selling in China? - Ways to sell online: how to get your goods to the market - How to develop a strong online marketing strategy - Understand cybersquatting and how to protect your domain name 12:30-14:00 Lunch 14:00-17:00 Seminar Online Business for SME s in China: Trends, Strategies and Safeguards Organised by EU SME Centre Topics: - Why online selling in China? - Ways to sell online: how to get your goods to the market - How to develop a strong online marketing strategy - Understand cybersquatting and how to protect your 5

6 - Learn how to monitor e-commerce sites for counterfeits and how you can get support from these platforms to protect your products and brand Information about the seminar held in April in Beijing: domain name - Learn how to monitor e-commerce sites for counterfeits and how you can get support from these platforms to protect your products and brand Information about the seminar held in April in Beijing: Shanghai Thursday 31 October, :00-12:00 Matchmaking Train Shanghai-Hangzhou Transfer to Alibaba Company visit to headquarters Alibaba (China s largest E- commerce company) Train Shanghai-Hangzhou Transfer to Alibaba Company visit to headquarters Alibaba (China s largest E-commerce company) Location: Hangzhou Train Hangzhou-Shanghai Transfer Peer-to-peer session with Dutch entrepreneurs in the field of E-Commerce Location: Hangzhou Train Hangzhou-Shanghai Transfer Peer-to-peer session with Dutch entrepreneurs in the field of E-Commerce with presentations: - Cory Lam/Richard Cant (Dezhan Shira & Associates) China s E-commerce Legislative Framework and Setting Up an Online Shop in China - Dominiek Pouwer (TMO Group) E-commerce websites and digital marketing tools for the Chinese and foreign market 6

7 Closure of program by Nicole Kroon Closure of program by Nicole Kroon Shanghai Friday 1 November, :55-04:50 Flight Shanghai-Amsterdam Flight number KL 894 (arrives on Saturday 2 November) 23:55-04:50 Flight Shanghai-Amsterdam Flight number KL 894 (arrives on Saturday 2 November) 7

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