Danish Acoustics and Sound Technology Delegation to China Impressions and outcome 25th to 29th of September

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1 Danish Acoustics and Sound Technology Delegation to China Impressions and outcome 25th to 29th of September

Soren Holdt Jensen, Ph.D., Professor - Aalborg University Dorte Hammershøi, Ph.D., Professor - Aalborg University Jan Larsen, Ph.D., Associate Professor - Technical University of Denmark Arnold Knott, Ph.

& Software Manager, R&D GN ReSound Ulrik Skov, Founder and CEO - icapture Peter Larsen, Founder and CEO - LOUDSOFT Dorit Larsen, Sales Maanger - LOUDSOFT Yu Luan, Ph.D., Engineer - LOUDSOFT Peter Wulf-Andersen, CEO G.

2 Soren Holdt Jensen, Ph.D., Professor - Aalborg University Dorte Hammershøi, Ph.D., Professor - Aalborg University Jan Larsen, Ph.D., Associate Professor - Technical University of Denmark Arnold Knott, Ph.D., Assistant Professor - Technical University of Denmark Brian Johansen, Product Manager Brüel & Kjær Soren Jonsson, R&D and Application Engineer - Brüel & Kjær Andrew Chen ( 陈耿 ), Electroacoustic & Software Manager, R&D GN ReSound Ulrik Skov, Founder and CEO - icapture Peter Larsen, Founder and CEO - LOUDSOFT Dorit Larsen, Sales Maanger - LOUDSOFT Yu Luan, Ph.D., Engineer - LOUDSOFT Peter Wulf-Andersen, CEO G.R.A.S. Tom Ho ( 何德建 ), Managing Director, China G.R.A.S. Lars Fenger, Co-Owner and CEO Pascal Flemming Madsen, International Facilitator Danish Sound Technology Network Rasmus Duong-Grunnet ( 高慕思 ), Innovation Consultant Innovation Center Denmark, Shanghai Tom Hu ( 胡俊崚 ), Investment Manager Invest in Denmark Jack Yang ( 杨健歌 ), Investment Manager Invest in Denmark

3 Sunday 25th 18:30: Welcome and Introduction (now) 19:30: Welcome Dinner by Chinese host Huadu Yunfeng Hotel Monday 26th Tuesday 27th Wednesday 28th 8.30: Pickup at hotel. AM: Company visits (GGEC,Geardon, KODA, FIDEK) PM: Presentations and matchmaking 18-20: Official Dinner 20-21:30: Workshop: Avanced Digital Audio Engineering and Tech. 9:15: Pick-up and transport to Guangzhou College 10-12: Opening of Sino-Danish Acoustics and Sound Tech Forum 13-17: Sino-Danish Acoustics and Sound Tech Forum 17-21: Pearl River cruise 08:00: Leave Huadu All-day: Company visits: Elder Audio, Edifier, IAG 17:30: Check-in at IAG Village Huadu Yunfeng Hotel Guangzhou College Dongguan, Shenzhen Thursday 29th 08:00: Leave IAG village All-day: company visits: AAC, C-Mark, CLOCELL, MicroLab 19:30: Program ends in Shenzhen (Nanshan) Informal dinner for those who are still around. Shenzhen

9:15: Pick-up and transport to Guangzhou College 10-12: Opening of Sino-Danish Acoustics and Sound Tech Forum 13-17: Sino-Danish Acoustics and Sound Tech Forum 17-21: Pearl River cruise 08:00: Leave

This project is supported by China Audio Industry Association, Guangzhou Bureau of Science and

5 Huadu District of Guangzhou (South China) has been named as City of China s Audio Industry. The goal is to develop the audio industry in this region. This project is supported by China Audio Industry Association, Guangzhou Bureau of Science and Technology and Ministry of Industry and Information Technology. The funding is 700 million RMB (approx. 570 million DKK) for the next five year plan period.

Because of the close relationship over the last 2 years between Innovation Center Denmark, Danish Sound Technology Network and China Audio Industry Association, the Danish delegation was invited to

6 Because of the close relationship over the last 2 years between Innovation Center Denmark, Danish Sound Technology Network and China Audio Industry Association, the Danish delegation was invited to participate in the launch of the project, and to sign a Memorandum of Understanding with Guangzhou Bureau of Science and Technology and Huadu District to explore partnerships. The visit resulted in possibilities that the Danish companies and universities will now explore together with the Chinese companies, universties and government partners.

Understanding with Guangzhou Bureau of Science and Technology and Huadu District to explore partnerships.

9 Organized by Professor Qiu of Nanjing University, Institute of Acoustics With participation from the Danish delegation, Chinese Academy of Sciences Institute of Acoustics and Audio Experts from Huawei technologies and AAC Technologies (two of the leading Chinese ICT companeis)

Academy of Sciences Institute of Acoustics and Audio Experts from

9 8 3 4 10 1 2 6 7 5 11 1. Mr. Zhao Bo, Deputy Director- General China s Ministry of Industry and Information Technology, Department of Information Technology Industry 2. Mr. Thomas Højlund Christensen, Consul General Consulate General of Denmark, Guangzhou.

6. Mr. Chen Lixin, Secretary General China Audio Industry Association. 7. Ms. Anja Villefrance, Commercial Counsellor Consulate General of Denmark, Guangzhou. 8. Mr. He Dongsheng, Director General Huadu Bureau of Science and Technology 9.

11 Mr. Zhao Bo, Deputy Director- General China s Ministry of Industry and Information Technology, Department of Information Technology Industry 2. Mr. Thomas Højlund Christensen, Consul General Consulate General of Denmark, Guangzhou. 3. Mr. Jing Guangjun, Deputy Director-General, Guangzhou Bureau of Science and Technology 4. Mr. Jan Larsen, Director Danish Sound Technology Network 5. Mr. Li Xiaodong, Vice-Governor Government of Huadu District. 6. Mr. Chen Lixin, Secretary General China Audio Industry Association. 7. Ms. Anja Villefrance, Commercial Counsellor Consulate General of Denmark, Guangzhou. 8. Mr. He Dongsheng, Director General Huadu Bureau of Science and Technology 9. Mr. Wayne Huang, Vice Secretary General China Audio Industry Association. 10. Mr. Søren Holdt Jensen, Professor Aalborg University. 11. Mr. Rasmus Duong-Grunnet, Innovation Consultant Innovation Center Denmark, Shanghai At a welcoming ceremony Danish Sound Technology Network signed a MoU with Guangzhou Bureau of Science and Technology and Huadu district.

13 The first Sino-Danish Forum on Acoustics and Sound Technology organized together with Nanjing University Institute of Acoustics, Chinese Academy of Sciences Institute of Acoustics, Aalborg University and Technical University of Denmark. Speakers at the event 1. Mr. Qiu Xiaojun, Professor at the Institute of Acoustics, Nanjing University. 2. Mr. Søren Holdt Jensen, Professor at Multimedia Information and Signal Processing, Department of Electronic Systems, Aalborg University. 3. Mr. Li Xiaodong, Professor at Institute of Acoustics, Chinese Academy of Sciences. 4. Mr. Jan Larsen, Associate Professor at Intelligent Signal Processing Group, IMM, Technical University of Denmark. 5. Mr. Shen Yong, Professor at the Institute of Acoustics, Nanjing University. 6. Ms. Dorte Hammershøi, Professor at Department of Electronic Systems, Aalborg University. 7. Mr. Hu Xiaocheng, Senior Engineer at Institute of Acoustics, Chinese Academy of Sciences. 8. Mr. Arnold Knott, Assistant Professor at Electrical Engineering, Technical University of Denmark.

3. Mr. Li Xiaodong, Professor at Institute of Acoustics, Chinese Academy of Sciences. 4. Mr. Jan Larsen, Associate Professor at Intelligent Signal Processing Group, IMM, Technical University of Denmark.

14 After the first two days in Huadu district, the Danish delegation visited seven companies in the South China region. The companies were selected because they 1) had expressed an interest in Danish Sound Technology or setting up R&D in Denmark; 2) that we knew there was a technology match with the Danish group; and/or 3) that they could give the Danish delegation a good impression of the state of the audio industry in China.

The companies were selected because they 1) had expressed an interest in Danish Sound Technology or

17 Contacts. both companies and scientists got solid contacts they can follow up on. Several companies had sales meetings during the tour. Attraction. By meeting the strong Danish delegation, the Chinese companies could experience first hand the vast amount of areas where Danish acoustics and sound technology excels. This was a very strong way of attracting potential investment to Denmark. Partnership. Danish Sound Technology Network solidified its partnership with China Audio Industry Association, and signed a MoU with Guangzhou Bureau of Science and Technology that opens interesting opportunities. Impressions. Just as importantly, the Danish delegation members got an updated impression of the state of the Chinese audio industry: what are they doing, how advanced is their know-how/research, and how fast are they moving. For many, it was a wake-up call

This was a very strong way of attracting potential investment to Denmark. Partnership.

State Visit to China Tentative programme. 24-2 8 A p ri l 2014 - B E IJ ING - N A N J IN G - S U Z H O U - S H A N G H A I

State Visit to China Tentative programme 24-2 8 A p ri l 2014 - B E IJ ING - N A N J IN G - S U Z H O U - S H A N G H A I Thursday, 24 April, Beijing 15.00-15.30 Registration 15.30-16.35 Welcome briefing