Enterprise Social Networking

Transcription

1 Enterprise Social Networking 1. What is your primary enterprise social networking solution? Please choose only one answer. Chatter 13.4% 9 Google+ 3.0% 2 Jive 10.4% 7 IBM Connections 13.4% 9 Moxie 0.0% 0 Newsgator 6.0% 4 Sharepoint 9.0% 6 Socialcast 1.5% 1 Socialtext 1.5% 1 Telligent 13.4% 9 Yammer 20.9% 14 We don't have one yet, but plan to within the next 6 months 7.5% 5 Other (please specify) 15 1 of 20

2 answered question 67 skipped question How long has your organization been using an enterprise social networking solution? Will deploy within 6 months 7.6% 6 Fewer than 6 months 13.9% months 15.2% months 15.2% months 20.3% years 12.7% 10 More than 3 years 15.2% 12 answered question 79 skipped question 2 2 of 20

3 3. At which level of the company did you answer the above survey questions? Corporate 72.2% 57 Division 10.1% 8 Business Unit 17.7% 14 answered question 79 skipped question 2 3 of 20

4 4. How much impact has the enterprise social networking platform had on your organization in the following areas: Very little impact Some impact Moderate impact Significant impact Rating Average Create a virtual "watercooler" to increase sharing 11.4% (5) 22.7% (10) 43.2% (19) 22.7% (10) Improve collaboration between departments and/or teams 7.9% (6) 27.6% (21) 30.3% (23) 34.2% (26) Faster decision making 42.9% (33) 28.6% (22) 19.5% (15) 9.1% (7) Sharing of best practices 9.2% (7) 36.8% (28) 32.9% (25) 21.1% (16) Employee retention 57.3% (43) 26.7% (20) 12.0% (9) 4.0% (3) Reduce volume of meetings 50.0% (38) 22.4% (17) 21.1% (16) 6.6% (5) Reduce internal s 37.7% (29) 27.3% (21) 24.7% (19) 10.4% (8) Find experts or share expertise from around the company 10.4% (8) 31.2% (24) 27.3% (21) 31.2% (24) Streamline a business process (sales, marketing, research, etc) 39.0% (30) 32.5% (25) 20.8% (16) 7.8% (6) Support a strategic transformation of the organization or evolve the company culture 26.0% (20) 32.5% (25) 22.1% (17) 19.5% (15) answered question 77 skipped question 4 4 of 20

5 5. Have you personally been involved in the selection and/or deployment of an enterprise social networking solution within your organization? Yes 55.7% 44 No 44.3% 35 answered question 79 skipped question 2 5 of 20

6 6. To which department(s) did you deploy an enterprise social network initially? Corporate Communications 18.6% 8 Executive 16.3% 7 Digital/Social Media 11.6% 5 Finance 2.3% 1 HR 7.0% 3 IT 27.9% 12 Marketing/Product 27.9% 12 Operations 14.0% 6 Sales 20.9% 9 Support 16.3% 7 Across the entire company 51.2% 22 Other (please specify) 1 answered question 43 skipped question 38 6 of 20

7 7. How important were the following goals in your decision to deploy an enterprise social networking solution? Not important at all Somewhat not important Somewhat important Very important Rating Average Increase employee retention 27.6% (8) 31.0% (9) 31.0% (9) 10.3% (3) Reduce volume of meetings 20.7% (6) 34.5% (10) 31.0% (9) 13.8% (4) Sharing of best practices 6.9% (2) 3.4% (1) 24.1% (7) 65.5% (19) Create a virtual "watercooler" to increase sharing 13.6% (6) 18.2% (8) 29.5% (13) 38.6% (17) Reduce internal s 16.3% (7) 30.2% (13) 34.9% (15) 18.6% (8) Improve employee collaboration/information flow 4.7% (2) 2.3% (1) 39.5% (17) 53.5% (23) Identify expertise around the company 2.3% (1) 18.6% (8) 41.9% (18) 37.2% (16) Facilitate collaboration within a department or team 2.3% (1) 11.6% (5) 44.2% (19) 41.9% (18) Facilitate cross-department collaboration 6.8% (3) 4.5% (2) 29.5% (13) 59.1% (26) Improve a specific business process (sales, marketing, research, etc) 9.1% (4) 20.5% (9) 40.9% (18) 29.5% (13) Support a strategic transformation of the organization or evolve the company culture 9.1% (4) 13.6% (6) 27.3% (12) 50.0% (22) of 20

8 Other (please specify) 4 answered question 44 skipped question How do you measure the impact of the enterprise social networking in your organization? Financial results (revenues, cost savings, profits) 7.1% 3 Engagement across the company (% of employees using it) 42.9% 18 Frequency of use 52.4% 22 Reducing internal 19.0% 8 Executive engagement and usage 28.6% 12 More and faster collaboration within a department or team 31.0% 13 More and faster collaboration across the company 52.4% 22 Improve a specific business process (sales, marketing, research, etc) 26.2% 11 Support a strategic transformation of the organization or evolve the company culture 21.4% 9 8 of 20

9 More engaged employees 38.1% 16 Reduced employee turnover 9.5% 4 Greater connection between employees and executives/managers 26.2% 11 Greater connection and understanding of the strategic goals of the company 26.2% 11 Honestly, we don't have a formal way of measuring impact 26.2% 11 Other (please specify) 3 answered question 42 skipped question 39 9 of 20

10 9. Overall, how well do you feel your organization is measuring the impact of enterprise social networking? Measure very poorly 33.3% 14 Measures somewhat poorly 35.7% 15 Measures somewhat well 31.0% 13 Measures very well 0.0% 0 answered question 42 skipped question How much did you spend on enterprise social networking technology in 2011? How much will you spend in 2012? Please only include what you spent on the technology, not staffing or deployment costs. Nothing - we haven't deployed yet. Nothing - it's a free service. Under $5,000 $5,000 to <$10,000 $10,000 to <$50,000 $50,000 to <$100,000 $100,000 to <$500,000 $500,000 to <$1 million More than $1 million % (2) 18.6% (8) 11.6% (5) 2.3% (1) 14.0% (6) 14.0% (6) 25.6% (11) 7.0% (3) 2.3% (1) % (1) 20.0% (8) 12.5% (5) 2.5% (1) 15.0% (6) 10.0% (4) 22.5% (9) 7.5% (3) 7.5% (3) 40 answered question 43 skipped question of 20

11 11. How engaged was an executive as a sponsor of the enterprise social networking solution deployment? Not at all engaged 6.8% 3 Somewhat engaged 43.2% 19 Very engaged 29.5% 13 Extremely engaged 20.5% 9 answered question 44 skipped question What is your title and company? Title 100.0% 81 Company 100.0% 81 answered question 81 skipped question 0 11 of 20

12 13. Which department do you work in? Corporate Communications 8.6% 7 Executive 12.3% 10 Finance 0.0% 0 HR 3.7% 3 IT 19.8% 16 Marketing/Product 25.9% 21 Operations 1.2% 1 Sales 6.2% 5 Social Media 2.5% 2 Support 3.7% 3 HR 0.0% 0 IT 7.4% 6 Operations 0.0% 0 Web/Digital 8.6% 7 Other (please specify) 12 answered question of 20

13 skipped question What is your company's industry? (At the level for which you responded to the above survey questions, e.g. corporate, division, business unit, etc.) Aerospace & Defense 0.0% 0 Agriculture 2.5% 2 Automotive & Transport 3.7% 3 Banking 1.2% 1 Food & Beverage 0.0% 0 Business Services 11.1% 9 Computer Hardware 3.7% 3 Computer Services 7.4% 6 Computer Software 19.8% 16 Construction 2.5% 2 Consumer Products 2.5% 2 Cultural Institutions 0.0% 0 Education 3.7% 3 Electronics 2.5% 2 13 of 20

14 Energy & Utilities 1.2% 1 Financial Services 4.9% 4 Government 6.2% 5 Health Services 2.5% 2 Hospitality 0.0% 0 Human Resources 0.0% 0 Industrial Manufacturing 4.9% 4 Insurance 1.2% 1 Life Sciences 0.0% 0 Media 1.2% 1 Membership Organizations 0.0% 0 Non Profit 1.2% 1 Pharmaceuticals 1.2% 1 Real Estate 1.2% 1 Restaurant 1.2% 1 Retail 0.0% 0 Security Products & Services 1.2% 1 Telecommunications Equipment 3.7% 3 Telecommunications Services 7.4% 6 14 of 20

15 Other (please specify) 6 answered question 81 skipped question Where are you located? U.S./Canada 64.6% 31 Latin America 4.2% 2 Europe 27.1% 13 Asia/Pacific 4.2% 2 Other (please specify) 1 answered question 48 skipped question of 20

16 16. What is the annual revenue of your company? (At the level for which you responded to the above survey questions, e.g. corporate, division, business unit, etc.) Under $5 million 3.7% 3 $5 million to < $10 million 1.2% 1 $10 million to < $25 million 4.9% 4 $25 million to < $100 million 7.4% 6 $100 million to < $250 million 3.7% 3 $250 million to < $1 billion 17.3% 14 $1 billion to < $10 billion 23.5% 19 $10 billion or more 24.7% 20 Cannot disclose/do not know 13.6% 11 answered question 81 skipped question 0 16 of 20

17 17. How many employees are in your company? (At the level for which you responded to the above survey questions, e.g. corporate, division, business unit, etc.) Under % to < % to <1, % 8 1,000 to <5, % 18 5,00 to <10, % 13 10,000 to 50, % 9 50,000 to <100, % 10 Over 100, % 12 answered question 81 skipped question 0 17 of 20

18 18. What is your organization's social business maturity level? (At the level for which you responded to the above survey questions, e.g. corporate, division, business unit, etc.) Beginner: We do not have a program yet. 6.2% 5 Experimental: We are conducting trials but do not have a formal strategy. 33.3% 27 Formalized: We have a formalized program and short term direction. 22.2% 18 Mature: We have a formalized program and long term direction, across MOST of the enterprise. 21.0% 17 Advanced: We have a formalized program and long term direction, across the ENTIRE enterprise. 17.3% 14 answered question 81 skipped question 0 18 of 20

19 19. Please indicate if you would like to do the following. Note: We will not add you to our mailing list or share your information with other parties without permission. Ever. Please send me a link to the report when it becomes available. 89.7% 70 I'm willing to be interviewed for the report - we will attribute comments only with prior permission and fact checking. 34.6% 27 Please add me to Altimeter's mailing list for research updates. 42.3% 33 Please add me to Altimeter's mailing list for webinars and events. 37.2% 29 Add me to Altimeter's newsletter list. 38.5% 30 Notify me about future research surveys. 37.2% 29 No, please do not contact me. 9.0% 7 answered question 78 skipped question 3 19 of 20

20 20. Please provide your Name and address so that we can contact you. We will not add you to our mailing list or share your information with other parties. Name 98.7% % 75 answered question 75 skipped question 6 20 of 20