David Sandars Sales Director EMEA

Transcription

1 David Sandars Sales Director EMEA Data Centre Introduction and Future Trends Datatapahtuma, Design Factory at Aalto University 9 th October 2014

2 Agenda What is a Data Centre? Key Characteristics Why are they important? Introduction to the Uptime Institute Services for the data centre industry The Data Centre in Trends to 2020

3 What is a Data Centre? A building or part of a building dedicated to housing IT servers, Storage and networking equipment

4 Key Characteristics and challenges Security Network Air conditioning / Heat removal Power Generation UPS Large scale engineering operations Availability / Uptime

5 Why are data centres important? Data is the iron ore of the new industrial era Mckinsey 48 hours of new video uploaded every minute of the day Twitter - in early 2012, approx 175 million tweets every day, and has more than 465 million accounts Facebook 100 terabytes of data uploaded daily to Facebook

6 And the future? 610M 120MW $2Bn MW

7 Introduction to The Uptime Institute

8 Uptime Institute Founded 1993, now part of the 451 Group Global thought leadership for the data center industry Unbiased and vendor neutral Global presence Offices in Seattle, Denver, New York, London, Sao Paolo, Mexico City, Dubai, Taipei, Hawaii and Singapore Tier Standards are proprietary standards Over 400 data centre certifications worldwide since 2009

9 Tier Standards for Data Centres Tier I, II, III and IV Tier Standard: Topology Defines Tier Classification System Performance Requirements for each functionality objective Tier Standard: Operational Sustainability Defines Expected Operational Behaviors Aligned by Tier Both Are Owner Standards

10 Tier Certification Process Tier Certification Of Design Documents Tier Certification of Constructed Facility Tier Certification of Operational Sustainability Design Documents Meet the Tier Objective Data Center Meets Functionality for the Tier Objective Data Center Is Being Managed/Operated to Meet the Tier Objective

11 Global Tier Certifications Tier II 20 Tier III 224 Tier IV 50 Tier II 4 Tier III 76 Tier IV 14 Tier III Gold 4 Tier IV Gold 3 Certifications Underway Worldwide 185

12 Tier Certifications Worldwide

13 Operational Sustainability The behaviors and risks beyond Design Topology that impact the ability of a data center to meet its Business Objectives over the long term

14 Indicators of Operational Sustainability Shortfalls Computer room or storage space? Accident or poor planning?

15 Indicators of Operational Sustainability Shortfalls Mercedes in a data center support space Office space in the computer room

16 Uptime Institute Network Private end user knowledge community of data center owners and operators Vendor-free environment to share experiences with true peers Effective pressure group to influence vendors Active in North America, EMEA, APAC and LATAM Share challenges and successes Trade and business secrets carefully protected Annual meetings Keynotes, presentations, round tables, panels from industry experts Data center tours and review Web-based resources and tools World s largest database of data center failures (AIRs)

17 Uptime Institute Network EMEA members

18 Global Tier Training & Development Elite Engineers & Operations Specialists in 64 Countries since 2009 Frankfurt São Paulo Shenzhen Dubai Santa Clara Lima Moscow London Istanbul Singapore Atlanta

19 Uptime Institute

20 The Datacenter in 2020

21 Ten trends to 2020

22 1 Standardized with options More prefab More modular More reference designs Greater choice around repeatable cores Business impact: Lower costs Greater reliability Consistent performance On demand purchasing Supply chain disruption

23 2 Hyperscale innovation drives change Very high efficiency Own design equipment Power, cooling innovation Automation Integrated IT and facilities Large scale purchasing Business impact: Drives down cloud and service prices Lower service levels Automated purchasing Vast and rapid build out

24 3 Efficient and transactive energy Low PUE End to end energy management Power management, power capping Intelligent, transactive energy Business impact: Reduced operational energy costs Reduced capital spend * Power proportional datacenters New revenue and trading opportunity

25 4 Cloud level resiliency More resilience in software and IT Lighter facilities redundancy Replication of data at multiple datacenters Lots of storage, processors and networks Business impact: Lower infrastructure costs Complexity, costs move away from power distribution Risk changes but not eliminated

26 5 Open Compute and standardization Best practice shared, productized Innovation blockages cleared Open source Distributed, lower tier options Business impact: Lower costs Suppliers respond to follow designs ODM alternatives to brand leaders Trickle down of hyperscale innovation

27 6 Lower cost builds Industrialized processes Prefab, modular Reference designs, shared expertise Open Compute Builder, operator competition Best practice Business impact: Lower costs Greater reliability Consistent performance On demand purchasing

28 7 The global grid: Super-nodes to micro-datacenters Big datacenters need small ones Content distribution, bandwidth, latency constraints Edge of network datacenters evolve Resiliency uses nodes Business impact: Localized datacenters complement remote, Demand for distributed datacenter capacity Opportunities for enterprise datacenter renewal

29 8 Business goals drive operations Software enables cost transparency Policies and strategies embedded in software Automation enables real time costing Application performance, resiliency is priced Business impact: Cloud pricing drives need for true costing Inefficient datacenters under pressure Availability, latency, performance are priced Efficient fare best

30 9 Software Driven Datacenters Optimized, autonomic datacenters emerge DCIM, DC service optimization (DCSO) tools adopted Software enables lighter provisioning Software enables agility Business impact: Demand for DCIM and DCSO grows Datacenters operate with smaller margin, low costs Business driven goals enabled through software

31 10 Innovation will strain the models. Cloud revolution barely underway The unexpected keeps coming Moore s Law still driving IT Facilities innovation constraints weakening Business impact: Innovation biggest business risk for operators Disruptions and uncertainty continue Margins tight for commercial providers Opportunities for innovators

32 Summary: Ten Trends to 2020 and beyond Standardized with options Hyperscale innovations drive change Efficient and transactive energy Cloud level resiliency Open Compute and standardization Lower cost builds The global grid: Supernodes to micro-datacenters Business goals drive operations Software driven datacenters Innovation strains the models

33 Thank you David Sandars Sales Director EMEA +44 (0)