Frequently Asked Questions

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1 Bing Ads Intelligence Frequently Asked Questions About Bing Ads Intelligence When building your advertising campaigns, it s important to establish keywords based on important factors such as relevance, geographic location, and demographics but identifying the right keywords and bids can be a daunting and time-consuming task. Let Bing Ads Intelligence help remove the guesswork for you. Download Bing Ads Intelligence today to experience the difference. Q: What is Bing Ads Intelligence? A: Bing Ads Intelligence is a powerful keyword research tool that allows you to: Build and expand on your keyword lists in a familiar Microsoft Office Excel interface. Easily gauge the performance of relevant keywords on the Yahoo! Bing Network. Pull historical performance data so you re bidding on the best-performing keywords in your ad campaign. Apply keyword insights to improve your campaign performance. Increase the return on your advertising spend by identifying affordable keywords with high performance potential. Tailor your bids using pricing data for clicks, impressions, click-through rate, and more. Discover competitive bids that can help increase traffic by winning auctions. Create and access existing customizable Keyword Research Templates that let you look at data in ways that relate to your business. Q: In which countries is Bing Ads Intelligence currently available? A: Bing Ads Intelligence is currently available for Bing Ads customers in the United States, United Kingdom, Canada, France, Germany, India, Spain, Italy, the Netherlands, Denmark, Finland, Sweden, Norway, Argentina, Chile, Colombia, Mexico, Peru, and Venezuela. 1 Bing Ads Intelligence Frequently Asked Questions Updated May 16, 2013

2 Q: What features are included in the latest version of Bing Ads Intelligence? A: The table below shows features included in Bing Ads Intelligence version 9.0, including market availability: Feature Select Account, Keyword Suggestions, Create Bulksheet Traffic Keyword Performance Keyword Research Templates Webpage Keywords Keyword Expansions Searches With Your Keyword Associated Keywords Related Searches Keyword Categories Search-User Location Age Group and Gender Bid Estimation Market US, UK US, UK, CA-EN except ES, IT, NL, NO, LATAM except DK, FI, SE US Getting Started Q: What are the system requirements for Bing Ads Intelligence? A: You will need the following on your PC: Microsoft Office Excel 2007, 2010, or Internet access Q: How do I download and install Bing Ads Intelligence? A: You can download the program by visiting this webpage. Q: What should I do if I have installation or performance issues with the new version? A: If you experience installation or upgrade issues, please review our installation guide, which may help you troubleshoot common issues. If the tool is not functioning as expected, please contact Support online or by calling Q: I have an older version of Bing Ads Intelligence. Do I need to uninstall it before installing the new version? A: Yes. Please note: all existing Bing Ads Intelligence installations will be automatically upgraded within 15 days of the new version s release. However, if you d to like to download the new version (Bing Ads Intelligence 9.0) as soon as it s available, you will have to uninstall the existing version prior to installing the new version. See the Bing Ads Intelligence installation guide for detailed instructions. 2 Bing Ads Intelligence Frequently Asked Questions Updated May 16, 2013

3 Q: I ve installed Bing Ads Intelligence, now where do I find it? A: After Bing Ads Intelligence is installed, it should automatically be available to you within Excel as the Bing Ads Intelligence tab. Q: If I already have Bing Ads Intelligence, do I have to upgrade to the new version? A: All users must upgrade to version 9.0. All previous versions will no longer function. How It Works Q: Should I compare Bing Ads Intelligence data with other reporting sources? A: Bing Ads Intelligence is optimized to provide accurate insights for keyword selection, not keyword reporting. It works on a subset of filtered Bing Ads data, which may skew the insights and algorithms that power Keyword Research. Because of this, comparing Bing Ads Intelligence data with other reporting sources is not encouraged. Q: Is Bing Ads Intelligence information derived only from Bing and Yahoo! Search data? A: No, metrics are also derived from other Microsoft and Yahoo! sites. Q: Does the tool return data for mobile devices? A: Yes, Bing Ads Intelligence does provide data for mobile phones. Q: Does the tool return data for content ad campaigns? A: No, Bing Ads Intelligence returns data for paid-search campaigns only. Q: How do I share a keyword research workflow or dashboard template? A: Simply save the template as an Excel workbook file (.xlsx), and share it with your team via or your intranet. Colleagues who have Bing Ads Intelligence installed will be able to download and use the templates. Q: How is the Bing Ads Intelligence data matching different than the Keyword Performance Report? A: The below chart identifies the differences between these two features: Bing Ads Intelligence Keyword Performance Objective: Provides keyword insights by position and match type: Considers ad impressions by delivered match type. Is pivoted around the time zone in which the website is published. An analytics tool provides broad-level insights on keyword bidding and filters noisy/low-threshold ad impressions. Keyword Performance Report Objective: Provides feedback on how an advertiser s bidded keywords performed: Provides an overview of ad impressions by bidded match type to report on campaign performance. Is pivoted around the time zone in which the advertiser is located. 3 Bing Ads Intelligence Frequently Asked Questions Updated May 16, 2013

4 Troubleshooting Q: Why do my queries sometimes return no results? A: To ensure that the data in Bing Ads Intelligence is anonymous when it s collected, we limit results to those that meet a certain minimum of activity. For example, data results may be provided for terms that have been included in Yahoo! Bing Network queries a certain number of times. Q: When I set Maximum Suggested Keywords to 100 in Keyword Suggestions, why do I sometimes receive less than this amount? A: Maximum Suggested Keywords provides an estimated set of keywords based upon all that are available. Sometimes there are fewer keywords available than the maximum number specified. You can modify the maximum number of results returned in your options. Q: Why doesn t the query number in Traffic for a month match the impression data in pricing? A: Traffic numbers are based on exact search query data. Pricing numbers are based on ad impressions, which are further segmented by the match type and ad position. Because of this, the numbers will not match. Q: Why don t the keyword performance indicators (KPIs) in Keyword Performance match those in Bid Estimation? A: Bid Estimation gives an estimate of the KPIs for a week for the specified bid or position. Monetization gives the actual historic KPIs for the chosen date range. Because of this, the numbers are unlikely to match. Q: What does the Create Bulksheet option do? A: When you ve completed your keyword research and want to augment your existing campaign or ad groups with the researched keywords, you can use the Create Bulksheet option to create a file with the selected keywords and the suitable match types and bids, along with the campaign or ad group to which you d like to add these keywords. The generated file can be imported into your Bing Ads account either through Bing Ads or Bing Ads Editor. Q: When I search for my accounts using the Select Account option, I can only see active accounts? A: Yes, you can only download keywords from active Bing Ads accounts using the Select Account option. 4 Bing Ads Intelligence Frequently Asked Questions Updated May 16, 2013

5 Q: Are there query limits for Bing Ads Intelligence? A: The table below shows the query limits for various features (many of them found under the More Research option in the ribbon), which could vary based on the values you specify: Feature Input Parameter Parameter Value Scale Limits (# Keywords or URL) Keyword Suggestions Max Gen Keywords ,000 Webpage Keywords N/A 20 Keyword Expansions, Searches With Your Keyword, Associated Keywords, Related Searches Keyword Expansions, Searches With Your Keyword, Associated Keywords, Related Searches Max Gen Keywords 20 20,000 Max Gen Keywords ,000 View (unit of time) Day 5,000 Traffic View (unit of time) Week 15,000 View (unit of time) Month 10,000 Keyword Categories N/A 20,000 Search-User Location N/A 20,000 Age Group and Gender N/A 20,000 Aggregate or single value, Aggregate or single value 20,000 Keyword Performance Multiple, Aggregate or single value 20,000 Aggregate or single value, Multiple 10,000 Multiple, Multiple 5,000 Bid Estimation N/A 20,000 5 Bing Ads Intelligence Frequently Asked Questions Updated May 16, 2013