The Automotive Council Managing the revolutions

Transcription

1 The Automotive Council Managing the revolutions Dr. Graham Hoare Ford Motor Company Chair Automotive Council Technology Group

2 Automotive Council UK Approach: The Automotive Council was formed in 2009 : To strengthen and promote sustainable growth of the automotive sector in the UK through enhanced dialogue and co-operation between UK government and automotive industry Define, enable & deliver the right technology technologies Optimise business environment for the UK Automotive sector Address skills challenges facing the sector A continuous value creation cycle enabled through co-operation and team work

3 Automotive Council UK Structure: Business Environment & Skills Main Aims Develop technology roadmaps, future research challenges and identify where the UK can develop competitive advantage Supply Chain Technology Advise on automotive R&D investment opportunities to foster a stronger UK engineering, supply and manufacturing base Prepare and own the UK Automotive Technology Strategy Workstreams 3 Complementary Workstreams to drive all facets of the Automotive Council Agenda

4 Industrial Strategy - Technology Update Strategic Activity Invest 1 billion over 10 years in a new Advanced Propulsion Centre (APC) Improve coordination and collaboration with the academic research community Improve collaboration/access from EU R&D funding opportunities STATUS Construct additional roadmaps for future technology needs Identify required high value manufacturing technologies Create an energy storage roadmap which includes non-electric solutions ( Workstream report out at LCV 2016 ) Create a UK intelligent mobility demonstration program to test technology and business effectiveness Enhance collaboration on innovation and technology between Motorsport and mainstream automotive Establish a Design workstream to build UK strength Great progress to date and significant achievements. Vital to keep evolving to keep a step ahead.

5 Future Technology Focus Technology Refresh completed Horizon scanning Technology Group operating model Future focus Priorities determined 6 core workstreams Leveraged APC and IM-PACT UK activities to help future focus Capability Study Refresh completed led by APC Technology Group to provide industry technical consensus on critical topics i.e. Air Quality Auto Council Endorsed - NEW STRATEGIC FOCUS

6 Today Near Term New Dawn Growth of Vehicle Electronics Autonomous vehicle module 2kW power Vehicle centralised E/E Architecture Domain centralised E/E Architecture Distributed E/E Architecture Cloud computing Some vehicle functions will move to the cloud Sensor fusion very powerful, centralised computing sites Functions are integrated within modules & powerful domain ECU s X-zone functions Connected car with on-board modem Each function has its own ECU A revolution in the Electronics & Controls amazing opportunities for innovation & growth. Estimated value of the global automotive electronics industry = $275bn / year by 2020.

7 Growth of Vehicle Software TREND: FUNCTIONAL GROWTH IS GOING TO CONTINUE AND WILL ACCELERATE Today s vehicle typically has 400+ features, ~2000 functions, 20k software components & 100m lines of code (Today s cars have roughly seven times more code than a Boeing 787 airliner! ) Software increasingly provides the user experiences to differentiate car brands Customers expect to seamlessly integrate technology they use outside the car in the car

8 Virtual Product Development - Insight Objective : Create a view for the future of digital engineering & virtual product development / manufacture in the Automotive Sector for the UK Deliver a clear vision for What is needed through Road mapping Define the areas of growth & seek to strengthen UK capability Systems simulation, modelling & optimisation of Automotive Hardware & Software should unlock lower costs, more robust solutions, shorter validation times & competitive advantage Digital Product Development Roadmap Seminar Today : Plenary Hall : 11:15am

9 Digital Engineering & Test Centre APC Spoke, London Halving the time, Doubling the value Bringing the value of next-generation Digital Engineering into automotive Facilitating Cross sector activities Supporting Core programs, Collaborative R&D and Research World Class Cross functional Initial partners led by University of Loughborough in London DETC Supports: The four Automotive Council Strategic Technologies, and Manufacturing Digital Engineering in Product and Manufacturing-process design Cross sector links to the Gaming and Digital industry Roadmap generation to prioritise the development of future digital technologies Supporting the HOW : APC s Digital Engineering & Test Centre is open to all, open to new ideas and open for business.

10 Intelligent Mobility Creating Road map clarity Using TRAVELLER NEEDS ( TN ) 12 key challenges Developing solutions to these will meet UK travellers needs and unlock potential revenue opportunities Innovative Road mapping thought leadership process initiated based on TN key challenges IM & Autonomous Vehicle technology focus accelerating at an unprecedented rate. Major progress & Clarity Seminar Today : Plenary Hall : 11:45am

11 Enhancing Motorsport & Automotive Engagement TRL Research Industrialisation Motorsport innovation Perpetual Re-invention

12 Enhancing Motorsport & Automotive Engagement TRL A. Realising Patents & I.P. Research 1. VALUE Industrialisation Patent management Financing industrialisation Motorsport innovation Perpetual Re-invention B. Enhanced Showcases Access Automotive High Vol. parts bin Supply OEM Test facility Access 5. VALUE 4. VALUE 2. VALUE 3. VALUE C. Portal and promotion Consulting & Services Niche / special programs ( SVE ) competency based work Access to MIA Low Vol. / Proto Parts supply 3 New Strategic initiatives in development to facilitate the delivery of Mutual Value between Motorsport and Automotive. Visit stand 104 & Seminar Today : 14:30am

13 Conclusions Automotive Council continues to be a key architect in progressing UK automotive industry agenda - driving insight & alignment The Industry Strategy is in Delivery mode Future outlook established and next generation technologies in progress. Industry & Government must fuel the flames of success 1 s & 0 s take over the automotive world! The value of electronics & software will be the majority of the cost of the vehicle within a short time. There are many opportunities for the UK to excel. Digital Product Development will transform our industries ability to deliver world class products, optimised for cost, quality and performance We need to invest now in the Digital Automotive Environment - Halving the time, Doubling the value Intelligent Mobility workstreams are building momentum & direction Strengthening investment in Government & Industry collaboration to Attract, Grow and Secure future mobility Innovation is vital. Now is the time to strengthen our joint work and drive synergies between the low carbon & Intelligent mobility agenda

14 Thank You