Delivering superior automotive experiences

Transcription

1 Delivering superior automotive experiences The leading UK provider of demonstration fleet management services A Magma Group Enterprise

2 autoxp Background autoxp s core philosophy for over 20 years has been to deliver the best possible vehicle based brand experiences to our clients, their prospects, employees and journalists. We take a personal approach with each of our clients in order to understand their key business goals, culture and needs before creating a bespoke solution. Our client portfolio consists of leading automotive Whenever we talk to our clients and ask them to identify what differentiates us from our competitors, they always refer to our people, philosophy and attitude. By employing experienced personnel that are Our focus is on continual improvement of procedures and techniques to: Enhance brand awareness of your product range Whether it s running new product launch programs that build 100 s of pre-launch demonstrations with corporate prospects or manufacturers and leasing companies. aligned with our goals and those of our clients, we can create increased value at all stages of the sales funnel. Create the maximum number of sales opportunities possible Ensure optimum efficiency & utilisation of your fleet preparing and delivering high quality vehicles for key journalists, autoxp has never let us down. Since inception in 1989 we have led the industry by innovation and best use of our skills and experience We pride ourselves on having earned the industry s best retention rate in our sector with average client tenure of over 14 years. autoxp success in these areas has been achieved through partnership, a passion for innovation and an intense commitment on attention to detail. Communications Director, major European brand We created the demonstrators as a sales support function First Press Fleet under our management In 1999 we formed the Corporate Fleet Database for our fleet telemarketers to proactively place demonstrators Our expertise was recognised by a group of investors led by The Magma Group. Seeking industry, leading solutions, these investors were keen to develop the excellent position already held by the company Text Messaging was established in 2011 We established the Institute of Car Fleet Management We created and marketed Carcost, the UK s leading Total- Cost-of-Ownership solution PPM Established Pan European Events and Demo Support Network First Pan European New model launch event AutoXP relocated to a new location with 95,000q feet of optimised, covered facilities. Incorporating industry leading, lean management practices Web-based demonstration booking platform developed

3 Sales focus autoxp is the only company that can deliver a complete integrated solution to a drive programme, from suspect to demo to sale. It is invaluable to have that single point solution Head of Sales Japanese premium New Car Handover NEW MODEL LAUNCH EVENTS Programmes autoxp is unique in its ability to deliver demonstration sales programs in different process configurations depending upon bespoke client circumstances. No other company has the specialist, integrated in-house core competencies that are required to design, plan and execute successful sustainable programs. Network autoxp has designed programmes that integrate fully with the dealer network to allow manufacturers to run either national or regionally targeted campaigns using demonstrator fleets based within the network rather than at a central location. The benefits of this approach are: Minimises logistics costs from demonstrations Allows dealers to utilise demonstrator vehicles when not allocated to prospect testdrive A small demonstration fleet can be moved regionally with targeted telemarketing prospecting support Chauffeur PRESS Core activities Ensures dealers have direct contact with prospects to build relationships Magma CRM and closed loop sales processes ensure that prospects have correct sales follow up VIP & CELEBRITY CORPORATE / FLEET From prospect to sale Core activities PDI Storage & Repair RECALL COMPANY CARS CUSTOMER RELATIONS Warranty Centralised Our lean and centralised hub ensures consistent quality, the greatest flexibility and Event-based demonstration campaigns can be very effective in encouraging suspects to engage with a brand for the first time or motivating prospects to re-engage. These events expose target audiences to test drive experiences in an unconventional and therefore memorable and exciting situations. This means that these prospects are more open to dialogue and business conversations. Events Accident Management reliability. The site layout and flow processes Magma blends the art of event design, with hard-nosed Demonstrator handover Servicing have been designed to ensure that vehicles are maintained in optimal condition. business objectives to ensure maximum return from any event programme.

4 We never stand still....of times to exacting standards. Yet we are still looking to innovate and find better ways to achieve the same goals of efficiency and customer satisfaction. Our quality management system means that we regularly review every single process, KPI and benchmark to ensure that they are driving us forward and improving client ROI. Very prompt response, very professional from all contacts.delivered by Alec who was an excellent ambassador for Mercedez-Benz. Well done all round. I have already placed my order!

5 Magma Data Engine Total Sales Solution A single view of the customer, a single company to manage the whole programme, a single goal to help sell more cars. Our programmes are designed to enable manufacturers The Magma data engine can combine multiple databases to implement structured scalable solutions that can be from the brand, dealer network, Magma or 3rd parties to deployed in different configurations to maximize impact. create a target set of suspects, either retail, SME or fleet. autoxp has tried and tested integrated processes that Our Automotive Intelligence TM CRM system is used to help move prospects down the sales funnel and ensure then control and report on the whole campaign in real time that any lead generated is comprehensively tracked and showing both activity and exactly where every single lead is followed up by the appropriate person. within the process and who is responsible for the next steps to ensure every opportunity is maximized. Whilst our Total Sales Solution platform integrates the Hunting Utilisation Management Vehicle Preparation Telemarketing Profiling Nurture programmes Suspects Prospects Engagement & Nurture Programmes Measurement is a crucial element to each part of our process and we have an online reporting suite that allows manufacturers to track the status of any programme, it s cost profile and the results in real time. necessary components and processes within the customer journey, each individual brand will need subtly different approaches to maximize brand fit and sales opportunity. We work closely with your marketing, fleet and dealer teams to roll-out. Ensuring any potential process is rigorously tested and approved before roll out to ensure any potential process or goal misalignment is prevented. I would just like to say I recieved excellent service from your staff during the demonstration. I think the use of SMS to advise of the delivery/ collection time is a great idea. The demonstration service offered is the best I have experienced. It is definately a plus factor in choosing my next vehicle. Handover Personnel Experiential event & Brand Differentiation Vehicle Experience Lead management Demo Experience Surveys and Satisfaction Dealer tracking Sales leads Conversion Field team intelligence Sales Magma Advanced Retailing Solutions

6 The person who delivered the car to me was so enthusiastic about it I ordered one within three hours Information technology Bespoke, reliable proven system Configurable online reporting ipad, Android and Smart phone friendly On-site product Training Full time in house training staff Dedicated learning and classroom facilities Extensive e-learning programmes Optimum location Optimally positioned location Selected from short-list of 18 potential sites Easy access to M40 and M1 Facilities State of the art technical centre 2013 Space available for rapid or major expansion if required Entire site now converted to automotive one stop shop solution

7 Each touchpoint with the customer is key, that s why we focus on customer service and brand appreciation Technicians trained to OEM standards for all client brands Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin bibendum nisi eget ipsum molestie Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin bibendum nisi eget ipsum molestie Environment is considered at all stages of the process Accessibility to our booking systems, 24 x 7 with mobile technology Product knowledge is fundamental to providing class-leading brand and vehicle experiences. All autoxp brand ambassadors must complete specific knowledge-based learning tasks and meet stringent competency assessment criteria

8 Magma Executive Strategy: Global automotive strategic solutions Magma Services: Intelligent automotive sales solutions Magma People: Global expertise in automotive experts 21 Century Retail: Next generation automotive e-tailing Magma Communications: PR, corporate communications and investor relations headline auto.co.uk PEOPLE TECHNOLOGY INNOVATIONS Additional expertise Magma Group is, and always has been, flexible, technology rich, fanatical about robust process and engaged with the very best talent. We have over 300 years of global automotive experience in our senior management brains trust team, that have worked for over 22 brands on 4 continents. Magma Innovations: Early stage technology acceleration Whilst initially Magma focused around strategic consultancy based activities, over the last 6 years we have been Magma is: Magma Technology: New product creation and business development expanding our services to now incorporate business units focused upon delivering operational management, change and excellence for our partners. Automotive business solutions Game changing concepts and services Ignite: Leading edge automotive marketing communications Magma adds significant skills, processes and systems to the core autoxp offering and we leverage our group synergies to Transformational thinking Innovative implementation Automotive Intelligence: Industry and consumer insight EXECUTIVE STRATEGY create world-class programs for our automotive clients. The autoxp Total Sales Solution program incorporates multiple Magma Group divisions to give brands reassurance of a Headlineauto: Automotive news and PR stories for UK journalists & OEMs focused in-house controlled program run by experts. autoxp: Delivering superior automotive experiences

9 Tel: (0) Auto XP Unit 3, Appletree Road Appletree Industrial Estate Chipping Warden OX17 1LL