Lighting Overview. Eric Rondolat, CEO Philips Lighting

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1 1 Lighting Overview Eric Rondolat, CEO Philips Lighting

2 Lighting Overview The team presenting today: Eric Rondolat CEO Paul Verhagen CFO Klaas Vegter Chief Strategy and Innovation Officer Pierre Yves Lesaicherre CEO Lumileds René van Schooten CEO Light Sources & Electronics Peter Maskell GM UK & Ireland Nirupam Sahay GM Indian Subcontinent 2

3 Key takeaways We address a large and attractive market, driven by the need for more light, energy efficiency and lighting solutions We have unique assets and are working on performance improvement areas We will continue our strategic investment to expand our global leadership We focus rigorously on value creation, operational excellence and addressing current operational issues 3

4 Key takeaways We address a large and attractive market driven by the need for more light, energy efficiency and lighting solutions We have unique assets and are working on performance improvement areas We will continue our strategic investment to expand our global leadership We focus rigorously on value creation, operational excellence and addressing current operational issues 4

5 The Lighting market is large and attractive 5 to 7% growth rate will take the market to EUR 80 billion in 2015 The world needs more light: 3 Billion more people in cities by 2050 New applications in healthcare, water purity and food The world needs more energy efficient lighting Inefficient lighting technologies are being phased out Digital lighting and controls can reduce worldwide electricity consumption by up to 16% LED lighting expected to be around 45% of the market by Digitization enables new solutions and services business opportunities billion Euros Lighting solutions enabled by the integration of LED, luminaires, controls and software CAGR 5 to 7% Services enabled by the management and monitoring of connected light points 1 Excluding Automotive Lighting and LED components market Source: Philips Lighting global market study 2010, updated for Conventional lighting LED lighting

6 Key takeaways We address a large and attractive market driven by the need for more light, energy efficiency and lighting solutions We have unique assets and are working on performance improvement areas We will continue our strategic investment to expand our global leadership We focus rigorously on value creation, operational excellence and addressing current operational issues 6

7 Our leading position is a key competitive advantage We are driving improved performance in critical areas Sales per region Assets Global leadership: #1 positions in 50% of markets Innovation and leading IP portfolio Global and local presence 29% 40% FY % 25% Western Europe Other mature North America Growth geographies Adjusted EBITA 1 (% of sales) % LED lamps profitability Consumer Luminaires issues Lumileds turnaround Margin discipline Improvement points being addressed Trusted brand by our customers Transformation platform with Accelerate! 1 Ebita excluding restructuring and acquisition related charges % 5.0% 0.0% 1Q 2Q 3Q 4Q 1Q 2Q As % of sales Adjusted EBITA Bring down costs Grow solutions business 7

8 Key takeaways We address a large and attractive market driven by the need for more light, energy efficiency and lighting solutions We have unique assets and are working on performance improvement areas We will continue our strategic investment to expand our global leadership We focus rigorously on value creation, operational excellence and addressing current operational issues 8

9 Leading the digital technological revolution The industry attracts new players, we invest to maintain our leadership position Continue to forcefully drive innovation in LED lamps and applications Build cost leadership in LED lamps, modules and solutions to improve gross margins Lumileds is a key asset for Philips Lighting Are faster to market with Lumileds assets to design and manufacture High Power LEDs Leverage the IP and innovation capabilities of Lumileds to design and source Medium Power LEDs Focused R&D investments in digital projects Conventional Digital and increasing our R&D footprint in growth geographies R&D FTE distribution by geography EMEA NA APR

10 Winning in the consumer market Competitive LED lamps First to market with high quality light at the best price Innovations around Consumer Luminaires Focused channel strategy Innovations around Consumer Applications MyBuddy to set regular sleeping patterns for children Targeted portfolio Desk lighting in Asia to reduce eyestrain 120 Strong cost down program enable us to lead Leverage design expertise Connected lamps adding new applications 0 Jul 2011 Oct 2011 Jan 2012 Apr 2012 Jul W equivalent 10

11 Winning in the professional market Value Creation Factors : Seamless Integration and End User Focus LED sources Luminaires Controls Management Software Outdoor Retail Office Entertainment Automotive Road/street architectural lighting Retail shops lighting Office Workplace lighting Art and sports scenes lighting Car Lighting Safety Energy efficiency Beautification Revenue Enhancement Energy efficiency Energy efficiency Productivity Beautification Specialized approach Safety Style 11

12 We need to transform Lighting with Accelerate! Customer centricity Putting customer satisfaction first: Deployment of adapted process to improve deliveries to customers in 100% of our geographies Ensuring locally-relevant solutions Resource to Win Making the right investment choices with a granular approach: Our Business Market Combinations demonstrate significant growth and market share gain, based on granular plans with customer insights End2End Operating Model Culture Aligning the company processes to better serve our customers: Ten projects running, increasing revenue, expanding margin, reducing TTM and inventories End2End improved margin and profitability of the LED lamps business. North America LED lamps project: revenue more than doubled profitability turned positive Simplifying our way of working strengthening accountability We are exceeding our cost savings target by simplifying the organization, removing overlapping responsibilities and organizing ourselves along the Business Market Combinations Driving the whole transformation Deployment of culture transformation programs across all levels of the organization 12

13 Key takeaways We address a large and attractive market driven by the need for more light, energy efficiency and lighting solutions We have unique assets and are working on performance improvement areas We will continue our strategic investment to expand our global leadership We focus rigorously on value creation, operational excellence and addressing current operational issues 13

14 Value Growth Growth Driving performance on our path to value Towards 8% to 10% EBITA by Current performance box EBITA 1 Initiate the transformation Kick-off Accelerate! New operating model implemented Initiated BMC performance management Cost reduction program initiated Investments in growth & solutions Price management Addressing operational performance issues 2012 / 2013 Midterm performance box EBITA 1 Drive new growth and profitability Strengthen operational efficiency Make Lumileds and Consumer Luminaires profitable Profitable leadership in LED lighting Invest in solutions and services for profitable growth Accelerate industrial footprint rationalization Transform by rigorous deployment of Accelerate! Adapt to the economic environment 1 Reported EBITA, including restructuring and acquisition related charges 14

15 Key takeaways We address a large and attractive market driven by the need for more light, energy efficiency and lighting solutions We have unique assets and are working on performance improvement areas We will continue our strategic investment to expand our global leadership We focus rigorously on value creation, operational excellence and addressing current operational issues 15

16 16

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