FUSION Marketing. Lon Safko. Multi-Channel Customer Management Summit. By:
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1 Multi-Channel Cutomer Management Summit FUSION Marketing By: Lon Safko 1 Lon Safko Spent mot of my career a an entrepreneur, innovator, preident and CEO. An innovator for more three decade founding 14 tart-up companie. Invented the Firt Computer To Save A Human Life. 18 Invention & 30,000 peronal record in the Smithonian Intitution, Wahington, D.C. Invented the firt voice recognition and the firt home automation for the diabled. Invented the firt three-dimenional virtual environment. Invented the firt integrated computer ytem for the phyically diabled. Invented the archetype for Apple Newton and Microoft Bob operating ytem. Invented Tool-Tip, and firt oftware uer guide. Ha 14 Invention in the Computer Hitory Mueum, Mountainview, CA Awarded 3 patent on three-dimenional Internet advertiing and Virtual-Electronic-Retailing Awarded 125 oftware copyright, trademark, a dozen ignature mark. Recipient of The Wetinghoue Entrepreneur of the Year Award. Recipient of The the Arizona Software Aociation Entrepreneur of the Year Award. Recipient of The the Arizona Innovation Network Innovator of the Year Award. Recipient of The Public Relation Society of America Mark of Excellence Award. Recipient of The A.A.P.A. Award of Excellence for the Wetern Hemiphere. Twice nominated Entrepreneur of the Year by Ernt & Young / Inc. Magazine. Recognized by the Department of Veteran Affair and the Phoenix Mayor Council. Featured in Entrepreneur Magazine, Inc. Magazine, PC Novice, Popular Science, & New York Time. Nine time publihed author and author of the Bet Selling The Social Media Bible. Now in it Third Edition and hit #1 on Amazon in both their Marketing & Buine categorie. Appointed USA Today CEO Adviory Board, the firt SCORE Ambaador. Profeional Blogger for Fat Company. Author of The Fuion Marketing Bible, now #3 on Amazon & Patent Pending! 2
2 Fuion Marketing & The Safko Wheel Are Patent Pending 3 Traditional Marketing Strategy I know half my advertiing in t working. I jut don t know which half... Lord Leverhulme, the founder of Level Brother... Unilever Print Ad Trade Show Brochure Direct Mail Catalog Cutomer Service Product Packaging Repone Card Warranty Event Televiion Radio Specialty Buine Card Door Hanger BiIlboard Preentation Coupon TRADITIONAL SALES REVENUE! 4
3 Social Media Marketing If you re calling yourelf a ocial media expert... You re announcing to the world that you ve been left behind. How many companie now have vice preident of ocial media... How many companie have vice preident of billboard? 5 Evolution Of Marketing 6,000 Year Ago: We invented cupped hand 1450: Johanne Gutenberg invented the printing pre 1837: Samuel More invented the telegraph 1876: Alexander Graham Bell patented the telephone 1899: Guglielmo Marconi invented the radio 1927: Philo Farnworth invented the televiion 1972: Tim Byrne & Vint Cerf invented the Internet Internet 6
4 re hu Br oc l ai TRADITIONAL MARKETING ne pho Trade Show rd Cu y t ial Ra Event vi rd Tel e oa TRADITIONAL SALES tom er S Pr erv ice od uc tp ac ka gi ng Ilb ion o Bi anty Warr ec Sp M ct e Tel r di B Ca Inter conn ectio n! re Di e uin nge rd alo g pon Ca Cat Cou r Ha e n tio on a nt p e Doo e Pr Re Print Ad Traditional Marketing REVENUE! ru Fo SOCIAL MEDIA Social Media l na o Vlo g M g rin er rp a Sh SE te In o ot h P SE O ting g rin ha S o age Social Network ile Mob e Vid Inter conn ectio n! m bp We Microblogging a Livec Pub lih ing W ik i rld Wo RSS l tua Vir Word Of Mouth... At The Speed Of Light! Ga m in g Po dc at Digital / Social Media Marketing Blog 7 Second Life REVENUE! 8
5 INTEGRATE TRADITIONAL, DIGITAL, & SOCIAL MEDIA MARKETING Repone Card Door Hanger TraDigital Social Network Marketing 815,915,283,000,000,000,000,000,000,000,000,000,000,000,000,000 Buine Card Preentation Microblogging BiIlboard Podcat Livecating Virtual World Video Sharing Integrated Marketing Warranty Photo Sharing Televiion Gaming Mobile RSS Blog Specialty Print Ad SEM Catalog Vlog Wiki Radio Event Publihing Trade Show Brochure Direct Mail Cutomer Service Product Packaging Coupon Forum SEO Interconnection! Web Page Interperonal 40 factorial = ! 9 Cot Of Cutomer Acquiition $ ROI $ Prioritizing Traditional Marketing Door Hanger Repone Card Preentation BiIlboard Buine Card Radio Coupon Print Ad TRADITIONAL MARKETING Specialty Event Televiion Trade Show Brochure Warranty Direct Mail Prioritize! Catalog Cutomer Service Product Packaging 10
6 The Trinity Of Social Media Blogging Social Network Trinity Micro Blogging 11 Fuion Marketing INTEGRATED TRADITIONAL, DIGITAL, & SOCIAL MEDIA MARKETING PRIORITIZED! Preentation Buine Card Social Network Coupon Catalog Blogging FUSION MARKETING Event Brochure Product Packaging Cutomer Service Warranty Microblogging 12
7 Fractal Image 13 Fractal - Fuion Marketing Social Network LinkedIn MySpace FaceBook ecademy GO FRACTAL! Ning Twitter Clamate SOCIAL NETWORKS Plaxo BranchOut Second Life Tagged Orkut Bebo Friendter A fractal i an object or quantity that diplay elf-imilarity, in a omewhat technical ene, on all cale. 14
8 Fractal - Fuion Marketing FaceBook Slidehare Page Lead Generator Give Fan Fun Reaon to Connect Facebook Ad IEndore Introduction Facebook Social RSS SmartMeage LinkedIn Profile Page Into Thriving Community Go Fractal Again! Leverage Friend of Connection Like On Your Webite Video to Gain Fan 15 Cutomer Service Track Cutomer Complaint Educate & Train Your Staff Provide True Cutomer Service Cutomer I Alway Right Fractal - Fuion Marketing Build The Bond Reward Employee Be Honet Cutomer Service Vigilant Hiring Build Cutomer Loyalty Key Cutomer Go Fractal Again! Getting Cutomer To Spread Word New Buine From Old Client Warrantie and Guarantee Emphaize Quality Control 16
9 Facebook & Cutomer Service Combined Fractal - Fuion Marketing Track Cutomer Complaint Slidehare Provide True Cutomer Service Like On Your Webite Page Lead Reward Employee Be Honet BEST PRACTICES SmartMeage IEndore Key Cutomer Build Cutomer Loyalty Social RSS Getting Cutomer To Spread Word Facebook Ad Interconnection! Go Fractal One More Time! 17 Create 3, 4 or 5 Sound Objective Increae Lit Drive More Attendance To Preentation Perform More Webinar Develop More Product Awarene Drive More Traffic To Retail Location Tactic Podcat Microblogging Buine Card Video Sharing Strategy Development Strategy = Objective + Tool + Tactic Preentation Photo Sharing Coupon Web Page Print Ad Blog Mobile Catalog Objective Increae Lit SEO Brochure SEM One by one develop your tactic Social Network Cutomer Service Tool All of thi equal your Strategy 18
10 3 Dimenional - TraDigital Marketing Televiion Twitter SEO Brochure Blog Facebook Bd of Director Radio LinkedIn SEM Propect Direct Mail Upper Mngmnt Video Community Photo Google+ Buine Card Cutomer Service Ning Pre Shareholder Orkut Second Life MySpace Web Page Cutomer Fourquare Print Ad Micro-Blog Trade Show Employee 19 Reource 1. To Get Thee Slide, Go To: www. Select Get Acce On The Top Right. Then elect Extreme Digital Marketing 2. Connect With Me! 3. You Can Do Thi! 4. Let Me Help! 20
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