Who Monitors Social Media and How They Learned to Use it

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Katherine Sparks
7 years ago
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1 Who Monitor Social Media and How They Learned to Ue it Although the following chart compare who monitor the variou ocial media application, one tatitic it quickly communicate i what ocial network are not being ued. Ning, Wiki, LinkedIn, Flickr and Live Chat have le than a 20 percent uage rate. A for who i reponible for monitoring thee network, acro the board, the reponibility motly fall to the taff, followed by the director or aitant director (elf), tudent worker and IT/MIS or other department. Social Media Monitoring Reponibility Staff Self Worker monitoring or Other uing 0.00 Facebook Blog YouTube (Video) Twitter IM Live Chat Flickr LinkedIn Wiki Ning The following table, broken down by intitution type, illutrate who within the organization i monitoring each application. A reflected in the chart above, taff are the main monitor followed uually by the director or aitant director (elf) or tudent worker. They alo demontrate which intitution type are uing or not uing each application. Thi breakdown how that program provider ue multiple ocial media channel and aociate college have not yet adopted ocial media a a communication tool. 1

2 Monitor Who i Monitoring Facebook by Intitution Type: Staff Self Worker monitoring or Other uing Monitor Who i Monitoring Blog by Intitution Type: Staff Self Worker monitoring or Other uing

3 Monitor Who i Monitoring YouTube by Intitution Type: Staff Self Worker monitoring or Other uing Monitor Who i Monitoring Twitter by Intitution Type: Staff Self Worker monitoring or Other uing

4 Monitor Who i Monitoring Intant Meage by Intitution Type: Staff Self Worker monitoring or Other uing Monitor Who i Monitoring LiveChat by Intitution Type: Staff Self Worker monitoring or Other uing Monitor Who i Monitoring Flickr by Intitution Type: Staff Self Worker monitoring or Other uing

5 Monitor Who i Monitoring LinkedIn by Intitution Type: Staff Self Worker monitoring or Other uing Monitor Who i Monitoring Wiki by Intitution Type: Staff Self Worker monitoring or Other uing

6 Monitor Who i Monitoring Ning by Intitution Type: Staff Self Worker monitoring or Other uing How Did Thoe Uing Communication Technology Learn to Ue It? In addition to aking repondent how they were uing technology, we alo wanted to know how they had learned to ue the variou type of technology repreented in our urvey. The below graph demontrate, for all of the technologie combined, the percentage of how people learned to ue the variou form of technology and thi i broken down by intitution type. A i demontrated by the reult below, mot repondent are not uing the technology. If they are uing a certain form of technology the majority have taught themelve. Few have hired taff with ocial media kill, worked with their IT department, or participated in on-line training eion. The table following the chart illutrate, by intitution type, how a few of the different form of technology were learned. It i noticeable that intitution are either not uing the technology or have taught themelve. Thi ha triking implication that will be talked about later in thi report. A few have been able to go to their IT Department and receive training but it would be intereting to know what type of training they received and if they were able to apply thi training to the education abroad field. A few repondent did elect that they learned through other mean than thoe lited. Many of thee repone included uch item a not knowing what the technology wa or not having time to learn. For thoe that anwered with another method of learning thee repone include learning via tudent worker uch a intern and uing Google a a reource for training and intruction. 6

7 How Repondent Learned to Ue Technology Hired Staff with kill uing Taught ourelve Trained by IT Dept Ued online training Other Aociate Bacc Bacc/Aoc Doctoral Mater Intitution 7

8 Facebook Mater' How learned Aocia te' Baccalaur eate - Liberal Art or General /A ociate' Re earch Univeritie- Extenive or Intenive and Univer itie I or II provider organization/co mpany. Speciali zed Intitut ion Hired taff with thee kill/inte ret uing Other Taught ourelve Trained by IT Dept Ued online training Tot al

9 Twitter Mater' How Learned Aocia te' Baccalaur eate - Liberal Art or General /A ociate' Re earch Univeritie- Extenive or Intenive and Univer itie I or II provider organization/co mpany. Speciali zed Intitut ion Hired taff with thee kill/inte ret uing Other Taught ourelve Trained by IT Dept Ued online training Tot al

10 Intant Meaging Mater' How Learned Aocia te' Baccalaur eate - Liberal Art or General /A ociate' Re earch Univeritie- Extenive or Intenive and Univer itie I or II provider organization/co mpany. Speciali zed Intitut ion Hired taff with thee kill/inte ret uing Other Taught ourelve Trained by IT Dept Ued online training Tot al

11 Baccalaure ate - Liberal Art or General Baccalaure ate/aocia te' Blog Reear ch Univeritie- Extenive or Intenive Mater' and Univeritie I or II provider organization/ company. Specialize d Intitution How Learned Aociate' Total Hired taff with thee kill/inte ret uing Other Taught ourelve Trained by IT Dept Ued online training Wiki Mater' How Learned Aocia te' Baccalaur eate - Liberal Art or General /A ociate' Re earch Univeritie- Extenive or Intenive and Univer itie I or II provider organization/co mpany. Speciali zed Intitut ion Hired taff with thee kill/inte ret uing Other Taught ourelve Trained by IT Dept Ued online training Tot al

12 YouTube Mater' How Learned Aocia te' Baccalaur eate - Liberal Art or General /A ociate' Re earch Univeritie- Extenive or Intenive and Univer itie I or II provider organization/co mpany. Speciali zed Intitut ion Hired taff with thee kill/inte ret uing Other Taught ourelve Trained by IT Dept Ued online training Tot al

Uses of Technology in Education Abroad

Uses of Technology in Education Abroad Authors: Mandy Reinig, Pennsylvania State University-Altoona (Task Force Chair); Penny Schouten, NY; and Michael Bova, Academic s International (API) May 5, 2010