Axbiy. Cap height / Capline
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1 Basic Typography
2 Anatomy of Type
3 Axbiy Baseline
4 Axbiy x-height
5 Axbiy Cap height / Capline
6 Axbiy Ascender
7 Axbiy Descender
8 Axbi Black Bold Regular Italic
9 xxxx Sans Serif Old Roman (Serif) New Roman (Serif) Slab Serif
10 Type Setting
11 Tracking Contemporary Standard tracking Contemporary Open tracking (200) Contemporary Open tracking (400)
12 Kerning Tomorrow Tomorrow
13 Uppercase and lowercase typography TYPOGRAPHY
14
15
16
17 Uppercase and lowercase do you read me? how about this?
18 Uppercase and lowercase do you read me? how about this?
19 Alignment Flush left Sir Norman Foster The quick brown fox jumped over the lazy brown dog. This is a collection of the primary compositions discussed in the video and analysis. These compositions are referenced in the analysis appearing in the body copy. You can click the link and it will take you to this page to viewing the compositions. Use the back button (the back arrow in circle) to return to the original page previously viewed.
20 Alignment Flush left Sir Norman Foster Center stacked Sir Norman Foster The quick brown fox jumped over the lazy brown dog. This is a collection of the primary compositions discussed in the video and analysis. These compositions are referenced in the analysis appearing in the body copy. You can click the link and it will take you to this page to viewing the compositions. Use the back button (the back arrow in circle) to return to the original page previously viewed. The quick brown fox jumped over the lazy brown dog. This is a collection of the primary compositions discussed in the video and analysis. These compositions are referenced in the analysis appearing in the body copy. You can click the link and it will take you to this page to viewing the compositions. Use the back button (the back arrow in circle) to return to the original page previously viewed.
21 Alignment Flush left Center stacked Flush right Sir Norman Foster Sir Norman Foster Sir Norman Foster The quick brown fox jumped over the lazy brown dog. This is a collection of the primary compositions discussed in the video and analysis. These compositions are referenced in the analysis appearing in the body copy. You can click the link and it will take you to this page to viewing the compositions. Use the back button (the back arrow in circle) to return to the original page previously viewed. The quick brown fox jumped over the lazy brown dog. This is a collection of the primary compositions discussed in the video and analysis. These compositions are referenced in the analysis appearing in the body copy. You can click the link and it will take you to this page to viewing the compositions. Use the back button (the back arrow in circle) to return to the original page previously viewed. The quick brown fox jumped over the lazy brown dog. This is a collection of the primary compositions discussed in the video and analysis. These compositions are referenced in the analysis appearing in the body copy. You can click the link and it will take you to this page to viewing the compositions. Use the back button (the back arrow in circle) to return to the original page previously viewed.
22 Alignment Flush left Sir Norman Foster Justified Sir Norman Foster The quick brown fox jumped over the lazy brown dog. This is a collection of the primary compositions discussed in the video and analysis. These compositions are referenced in the analysis appearing in the body copy. You can click the link and it will take you to this page to viewing the compositions. Use the back button (the back arrow in circle) to return to the original page previously viewed. The quick brown fox jumped over the lazy brown dog. This is a collection of the primary compositions discussed in the video and analysis. These compositions are referenced in the analysis appearing in the body copy. You can click the link and it will take you to this page to viewing the compositions. Use the back button (the back arrow in circle) to return to the original page previously viewed.
23
24 Leading 40/40 Sir Norman Foster 40pt 11/11 The quick brown fox jumped over the lazy brown dog. This is a collection of the primary compositions discussed in the video and analysis. These compositions are referenced in the analysis appearing in the body copy. You can click the link and it will take you to this page to viewing the compositions. Use the back button (the back arrow in circle) to return to the original page previously viewed.
25 Leading 70/70 Leading is the 70pt vertical space between lines of type
26
27 Leading 40/40 40/45 Sir Norman Foster 40pt Sir Norman Foster 45pt 11/11 11/14 The quick brown fox jumped over the lazy brown dog. This is a collection of the primary compositions discussed in the video and analysis. These compositions are referenced in the analysis appearing in the body copy. You can click the link and it will take you to this page to viewing the compositions. Use the back button (the back arrow in circle) to return to the original page previously viewed. The quick brown fox jumped over the lazy brown dog. This is a collection of the primary compositions discussed in the video and analysis. These compositions are referenced in the analysis appearing in the body copy. You can click the link and it will take you to this page to viewing the compositions. Use the back button (the back arrow in circle) to return to the original page previously viewed.
28 Leading 40/40 Sir Norman Foster 40/45 40/50 Sir Norman Foster Sir 40pt 45pt 50pt Norman Foster 11/11 11/14 11/16 The quick brown fox jumped over the lazy brown dog. This is a collection of the primary compositions discussed in the video and analysis. These compositions are referenced in the analysis appearing in the body copy. You can click the link and it will take you to this page to viewing the compositions. Use the back button (the back arrow in circle) to return to the original page previously viewed. The quick brown fox jumped over the lazy brown dog. This is a collection of the primary compositions discussed in the video and analysis. These compositions are referenced in the analysis appearing in the body copy. You can click the link and it will take you to this page to viewing the compositions. Use the back button (the back arrow in circle) to return to the original page previously viewed. The quick brown fox jumped over the lazy brown dog. This is a collection of the primary compositions discussed in the video and analysis. These compositions are referenced in the analysis appearing in the body copy. You can click the link and it will take you to this page to viewing the compositions. Use the back button (the back arrow in circle) to return to the original page previously viewed.
29 Type Crimes
30 Stretching type stretched
31 Squishing type Squished squished
32 Incorrect characters "don't forget" don t forget
33 Incorrect characters 12 = 1 12" = 1'
34 Negative leading 70/60 prepare negative 60pt leading with caution
35 Accidentally adding an outline type type type Regular Bold Fake Bold
36 Why fake bold is wrong Regular weight Fake bold ( expand stroke ) Bold weight No tension in form Good tension and better contraxt
37
38 Why fake italic is wrong type type Regular Italic Fake Italic
39 Why fake italic is wrong type type Baskerville Regular Baskerville Italic Fake Baskerville Italic type type Gill Sans Bold Gill Sans Bold Italic Fake Gill Sans Bold Italic
40 Overly Tight tracking cramped cramped
41 Vertical Stacking v e r t i c a l vertical vertical
42 Suggestions
43 Contrast small information with Large
44 explorevaluechanges
45 UltraLightBold
46 emphasize with italics
47 vertical horizontal
48 explore an unusual axis
49 pushing the boundaries
50 integratewith form
51 Anchor text
52 t y p o g r a p h y a s t h e form
53 DON T BE AFRAID TO USE ALL CAPS
54 don t be afraid to use entirely lowercase letterforms
55 morgue this way > (be appropriate)
56 Keep it simple!
57 Suggested Typefaces
58 Suggested Typefaces: Helvetica /Arial Helvetica designed by Max Miedinger in Arial designed by Monotype in 1982 for Xerox/IBM.
59 Suggested Typefaces: Helvetica /Arial Hoefler_Text Designed by Jonathan Hoefler for Apple in 1991.
60 Suggested Typefaces: Helvetica /Arial Hoefler_Text Myriad Designed by Robert Slimbach and Carol Twombly for Adobe in late 1990s.
61 Suggested Typefaces: Helvetica /Arial Hoefler_Text Myriad Windows Vista Fonts: Calibri_Cambria
62 Baskerville John Baskerville 1700 s Serif Book face UK
63 Bodoni Giambattista Bodoni 1800 Modern Serif Book face Italy
64 Rockwell Monotype Foundry 1930 s Slab serif Display face America
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