Brand Guidelines Stationery - Business Cards

Transcription

1 Brand Guidelines Stationery - Business Cards Revised January 2012 Provided by: Marketing Services

2 Brand Guidelines Stationery - Overview Stationery Page 1 International Paper Stationery Stationery is a primary means of communication and it is essential that every application be a consistent reflection of our corporate identity. There is only one approved design format for all corporate and business unit stationery, although there are slight variations in size and content for different regions of the world. This section illustrates approved layouts for standard U.S. business stationery. It includes specifications for typography, color, printing method, paper stock and word processing. Stationery brand management guidelines do not include invoices, bills of lading, credit letters, business forms, checks, tags or other business processes. Note: The International Paper letterforms and tree symbol have been custom-drawn. Both the font and the graphic are unique. Do not redraw, translate or recreate them. Use approved reproduction artwork only which is available through the IPNet intranet site click on Business Tool/Logos or by sending a request to: brand.management@ipaper.com. In this section there are a variety of employee tools, many that are in template form. Please visit IPNet intranet site click on Business Tools, Stationery to download templates. Standard Letterhead IP Business Unit Non-Personal Letterhead IP Sub-Brand Personal Letterhead Second Sheet Common Sized Envelopes/Labels #10 Envelope #10 Window Envelope Oversized Envelope Mailing Labels Other Documents Fax Cover Internal Memo International Paper Foundation IP Foundation Letterhead IP Foundation #10 Envelope IP Foundation Business Card

3 Brand Guidelines Stationery - Overview Stationery Page 2 EMPLOYEE NAME TITLE T F C Size Measurements All dimensions and type sizes are given in picas, a universal standard of measurement recognized by printers and designers around the world. One pica is equivalent to 12 points. Computer applications use the PostScript value of six picas, or 72 points, to the inch, the universal medium. BUSINESS UNIT/SUB-BRAND T C employee.name@ipaper.com All stationery is produced with black ink only. No other colors are used in any stationery application for International Paper. Street Address and/or Suite Arial is the type font used for all International Paper stationery. There are no substitutions. Specifications for size and position are included for each stationery application. Street Address and/or Suite Suggestions for recommended paper stock and weight are included in these guidelines. Each International Paper paper business has the opportunity to specify its own current paper stock; however, please make sure that the color and weight chosen matches the recommended standard. Letterhead There are standard formats for letterhead. They allow non-personalized or personalized and business unit or sub-brand formats. The second page format is the same for all formats. Memo and fax cover pages are also available. Preprinted letterhead is not required. By using the templates letterhead can be printed locally using either laser or inkjet printers. Envelopes There are standard formats for common sized envelopes. Envelopes should be ordered through the International Paper vendor s on-line order form.

4 Brand Guidelines Stationery - Standards Stationery Page 3 Name & Block Correct Incorrect Use ampersands (&) in title and EDUCATION & TRAINING EDUCATION AND TRAINING and department names. SALES & MARKETING Avoid abbreviations in names, MANAGER, RESEARCH & MGR, R&D titles and functional areas. DEVELOPMENT Exceptions are standard titular abbreviations. CHRIS P. SAMPLE, JR. CHRIS P. SAMPLE, PH.D. Limit the amount of functional and CHRIS P. SAMPLE CHRIS P. SAMPLE regional information included in titles; MANAGER MANAGER two lines are preferable, three lines are ENVIRONMENTAL ANALYSIS ENVIRONMENTAL ANALYSIS permissible, if necessary. AND COMPLIANCE ENVIRONMENTAL COMPLIANCE UNIT ENVIRONMENTAL ENGINEERING & DESIGN CHRIS P. SAMPLE SALES REPRESENTATIVE ENVIRONMENTAL ANALYSIS SOUTHERN REGION CHRIS P. SAMPLE SALES REPRESENTATIVE CHARLOTTE NC Department and division names, if used, DIVISION DIVISION should be set in Arial Regular. Address Block Correct Incorrect Avoid abbreviations other than state names. EAST COLUMBUS BOULEVARD E. COLUMBUS BLVD. BRECKENRIDGE HIGHWAY BREKENRIDGE HWY. SOUTHWESTERN BUILDING SOUTHWESTER BLDG. Use commas, periods or hyphens in an STAMFORD, CT STAMFORD CT address block as appropriate. addresses should be identified name.sample@ipaper.com Name.Sample@sample.com without the word . Additional contact numbers such as mobile TEL T phones and pagers may be included and FAX F should be identified with the appropriate CELL C letter. P (Please see exception for business card.) Use the configuration shown for country and city code. Use the accepted local standard for telephone numbers. T x1234

5 Brand Guidelines Stationery - Letterhead Stationery Page 4 Standard Letterhead IP Business Unit non-personal Letterhead Standard letterhead is available for 31p6 T F C IP Business Unit Non-Personal Letterhead IP Business Unit Personal Letterhead IP Sub-Brand Personal Letterhead IP Letterhead Second Page for all letterhead IP Internal Memo IP Fax cover page Templates may be downloaded through IPNet. All Text: Arial Regular 8/10 pt. Employee and Sub-Brand Names: Arial Bold 8/10 pt. All stationery is produced with black type only. No other colors are used in any stationery application for International Paper. Accent Opaque, White, Smooth, Text 60 lb. for external/customer facing correspondence (matches envelopes) p6 Enlarged to Show Detail 16 Letters for internal use may be printed on standard copy paper. T F C

6 Brand Guidelines Stationery - Letterhead Stationery Page 5 Standard Letterhead continued IP Sub-Brand Personal Letterhead 25p6 16 Typing/Word Processing Guidelines Arial Regular, 11pt with auto line spacing, is the required typeface and size for word processing. EMPLOYEE NAME TITLE BUSINESS UNIT/SUB-BRAND T C employee.name@ipaper.com Align the body of the letter, memo or fax flush left, ragged right. Make sure lines do not exceed the right margin and avoid hyphenation at the end of a line. Do not indent paragraphs; rather use double space, putting one blank line between them. If a paragraph will not fit entirely on a page, start it on a new page. Do not print or type on the back of corporate stationery. Second sheet guidelines are the same as guidelines for the letterhead or memo first sheet, with the exception of a top margin. Use this format for all subsequent pages, until the end of the letter. Second Sheet 31p6 16 Enlarged to Show Detail 25p6 16 EMPLOYEE NAME TITLE BUSINESS UNIT/SUB-BRAND T C employee.name@ipaper.com

7 Brand Guidelines Stationery - Envelopes Stationery Page 6 Common Sized Envelopes #10 Envelope 3p 13p4 9p8 There are standard formats for common sized envelopes which include: 4p9 Street Address and/or Suite #10 #10 Window Confidential Envelope (#10) For Internal Use Only Oversized - (9 x 12, 10 x 13, 11 1 /2 x 14 1 /4 ) Mailing Label (5 x 3 ) Envelopes should be ordered through International Paper vendor s on-line order form available on the IPNet/Business Tools Brand Management site. #10 Window Envelope 3p 13p4 There are no allowances for business and sub-brand level names. The only logo to be indicated on envelopes is that of International Paper; no tag line or other business, subsidiary, award or certification logos are permitted. Street Address and/or Suite All envelopes are produced with black type only. No other colors are used in any envelope application for International Paper. Enlarged to Show Detail 3p 13p4 Arial Regular 8/10 pt. Accent Opaque, White, Smooth, Text 60 lb. or 70 lb. An alternate paper may be selected; however, it must be a current International Paper Product. Street Address and/or Suite Offset Addressing Handwritten or Arial Regular, 11 pt. with auto line spacing, is the required typeface and size for word processing.

8 Brand Guidelines Stationery - Oversized Envelopes / Labels Stationery Page 7 Oversized Envelopes Oversized Envelope 15p10 11p 4p2 19p8 The approved layout for oversized envelopes (examples: 9 x 12, 10 x 13, 11 1 /2 x 14 1 /4 ) is listed below. Dimensions and type sizes are given in picas. Arial Regular 11/13 pt. Street Address and/or Suite Recycled Natural Kraft, Open End, Sub. 28 or Accent Opaque, White, Smooth, Text 60 lb. or 70 lb. An alternate paper may be selected; however, it must be a current International Paper Product. Offset Mailing Label 3p 13p4 Addressing Handwritten or Arial Regular, 11 pt. with auto line spacing, is the required typeface and size for word processing. 3p Street Address and/or Suite Mailing Labels Arial Regular 8/10 pt. White Pressure Sensitive, dull offset finish, Sub. 60 lb. Offset For custom sizes or alternate print options, please call vendor at Addressing Handwritten or Arial Regular, 11 pt. with auto line spacing, is the required typeface and size for word processing.

9 Brand Guidelines Stationery - Fax Cover Stationery Page 8 Fax Cover.5pt 12p 5p FAX 19p 7p 11p 123 MAIN STREET SUITE 1234 MIDDLETOWN NY This page illustrates the approved layout for the 8 1 /2 x 11 fax transmittal cover sheet and includes specifications for typography, color, printing and paper stock, and guidelines for word processing. Typing/Word Processing Guidelines Arial Regular, 11pt with auto line spacing, is the required typeface and size for word processing. John, 42p This is dummy copy and merely serves as a representation of actual text. This is dummy copy and merely serves as a representation of actual text. This is dummy copy and merely serves as a representation of actual text. This is dummy copy and merely serves as a representation of actual text. This is dummy copy and merely serves as a representation of actual text. This is dummy copy and merely serves as a representation of actual text. This is dummy copy and merely serves as a representation of actual text. This is dummy copy and merely serves as a representation of actual text. This is dummy copymerely serves as a representation of actual text. Merely as a representation of actual text. This merely serves as a representation of actual text. This is dummy copy and merely serves as a representation of actual text. This is dummy copy and merely serves as a representation of actual text. Representation of actual text. This is copy and merely representation of actual text. This is dummy copy and merely serves as a representation of actual text. This is dummy copy and merely serves as a representation of actual text. This is dummy copy and merely serves as a representation of actual text. This is dummy copy and merely serves as a representation of actual text. Regards, Chris P. Sample Marketing Director Fax Text: Arial Regular 20 pt. All Other Text: Arial Regular 8/10 pt. International Paper Logo: Black Text: Black.5pt The material contained in this communication is intended only for the use of the addressee. It may contain information that is confidential, proprietary, attorney privileged, and exempt from disclosure under applicable law. If the reader of this communication is not the intended recipient, you are hereby notified that any dissemination, distribution or duplication of this communication is prohibited. If you have received this communication in error, please notify us immediately by telephone and return, by mail, the original message to us. Thank you. 7p Any International Paper office paper Desktop Printer Legal Text The legal text shown on the bottom of the fax sheet is required. Text reads as follows: The material contained in this communication is intended only for the use of the addressee. It may contain information that is confidential, proprietary, attorney privileged, and exempt from disclosure under applicable law. If the reader of this communication is not the intended recipient, you are hereby notified that any dissemination, distribution or duplication of this communication is prohibited. If you have received this communication in error, please notify us immediately by telephone and return, by mail, the original message to us. Thank you.

10 Brand Guidelines Stationery - Internal Memo Template Stationery Page 9 Internal Memo.5pt 12p 45p 24p 7p 11p INTERNAL MEMO This is dummy copy and merely serves as a representation of actual text. This is dummy copy and merely serves as a representation of actual text. This is dummy copy and merely serves as a representation of actual text. This is dummy copy and merely serves as a representation of actual text. This is dummy copy and merely serves as a representation of actual text. This is dummy copy and merely serves as a representation of actual text. This is dummy copy and merely serves as a representation of actual text. This is dummy copy and merely serves as a representation of actual text. This is dummy copymerely serves as a representation of actual text. Merely as a representation of actual text. This merely serves as a representation of actual text. This is dummy copy and merely serves as a representation of actual text. This is dummy copy and merely serves as a representation of actual text. Representation of actual text. This is copy and merely representation of actual text. This is dummy copy and merely serves as a representation of actual text. This is dummy copy and merely serves as a representation of actual text. This is dummy copy and merely serves as a representation of actual text. This is dummy copy and merely serves as a representation of actual text. Chris P. Sample Marketing Director 8p6 This page illustrates the approved layout for the 8 1 /2 x 11 internal memo and includes specifications for typography, color, printing and paper stock, and guidelines for word processing. Typing/Word Processing Guidelines Arial Regular, 11pt with auto line spacing, is the required typeface and size for word processing. If your internal memo extends below the bottom margin, continue on plain white stationery stock that matches the internal memo letterhead. Do not type or word process on the back of the internal memo Memo Text: Arial Regular 20 pt. All Other Text: Arial Regular 8/10 pt. International Paper Logo: Black Text: Black Any International Paper office paper Desktop Printer

11 Brand Guidelines International Paper Foundation Stationery Stationery Page 10 IP Foundation Business Card 5p 0p9 9p9 CHRIS P. SAMPLE DIRECTOR CORPORATE MARKETING 9p INTERNATIONAL PAPER FOUNDATION 123 MAIN STREET SUITE 1234 MIDDLETOWN NY T F C chris.sample@ipaper.com 10 2p3 0p11 1p10 7p3 There is one universal size for all International Paper business cards. It accommodates multiple lines of address and contact information, as shown. Telephone and fax numbers are mandatory. Use a third line for additional numbers when necessary, but do not list more than three lines total. IP Foundation Wordmark: Gill Sans Bold 8.5/11 pt. Employee s Name: Arial Bold 7/9 pt. All Other Text: Arial Regular 7/9 pt. International Paper Logo: Black Text: Black For information regarding the approved paper stock for business cards please refer to the Brand Management site. Matte thermography

12 Brand Guidelines International Paper Foundation Stationery Stationery Page 11 IP Foundation Letterhead 13p4 January 2002 John Smith ABC 130 Fifth Avenue New York, NY p6 123 MAIN STREET SUITE 1234 MIDDLETOWN NY T F INTERNATIONAL PAPER FOUNDATION 3p 1p5 2p3 The IP Foundation Letterhead is to be used exclusively by the IP Foundation. This page illustrates the approved layout for the 8 1 /2 x 11 letterhead and includes specifications for typography, color, printing and paper stock, and guidelines for word processing. Dear John, This is dummy copy and merely serves as a representation of actual text. This is dummy copy and merely serves as a representation of actual text. This is dummy copy and merely serves as a representation of actual text. This is dummy copy and merely serves as a representation of actual text. This is dummy copy and merely serves as a representation of actual text. This is dummy copy and merely serves as a representation of actual text. This is dummy copy and merely serves as a representation of actual text. This is dummy copy and merely serves as a representation of actual text. This is dummy copymerely serves as a representation of actual text. Merely as a representation of actual text. This merely serves as a representation of actual text. This is dummy copy and merely serves as a representation of actual text. This is dummy copy and merely serves as a representation of actual text. Representation of actual text. This is copy and merely representation of actual text. This is dummy copy and merely serves as a representation of actual text. This is dummy copy and merely serves as a representation of actual text. This is dummy copy and merely serves as a representation of actual text. This is dummy copy and merely serves as a representation of actual text. Yours sincerely, Chris P. Sample Director, Corporate Marketing Typing/Word Processing Guidelines Arial Regular, 11 pt. with auto line spacing, is the required typeface and size for word processing. If your letter extends below the bottom margin, continue on letterhead second page. Do not type or word process on the back of the letterhead. IP Foundation Wordmark: Gill Sans Bold / 17 pt. The x-height of the wordmark must equal the x-height of the logo at the bottom of the page. 4p All Other Text: Arial Regular 8/10 pt. International Paper Logo: Black Text: Black Strathmore Script, Ultimate White, Sub. 24 Offset

13 Brand Guidelines International Paper Foundation Stationery Stationery Page 12 IP Foundation #10 Envelope 1p 3p 11p6 INTERNATIONAL PAPER FOUNDATION 123 MAIN STREET SUITE 1234 MIDDLETOWN NY p6 This page illustrates the approved layout for the #10 envelope and includes specifications for typography, color, printing and paper stock, and guidelines for word processing. Street Address and/or 2p3 13p4 Suite Typing/Word Processing Guidelines Arial Regular, 11 pt. with auto line spacing, is the required typeface and size for word processing. IP Foundation Wordmark: Gill Sans Bold 11/14 pt. The x-height of the wordmark must equal the x-height of the logo at the bottom of the page. All Other Text: Arial Regular 8/10 pt. International Paper Logo: Black Text: Black Strathmore Script, Ultimate White, Sub. 24 Offset