CARROLL UNIVERSITY ATHLETICS IDENTITY GUIDELINES VERSION 1 MARCH 22, 2016

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1 CARROLL UNIVERSITY ATHLETICS IDENTITY GUIDELINES VERSION 1 MARCH 22, 2016

2 Everything we say, do, print or post shapes our brand, influences our reputation and forms our image. Every interaction every touch point is a reflection of who we are and adds to the Carroll experience.

3 BRAND ASSETS

4 COLOR Primary Colors Secondary Palette Pioneer Orange Pantone 166 CMYK: RGB: Web: #f26722 Horizon Blue Pantone 289 CMYK: RGB: Web: #002b5c Innovation Grey Pantone Cool Grey 11 CMYK: RGB: Web: #002b5c Pantone White CMYK: RGB: Web: #ffffff Forward White Trailblazer Silver Pantone 877C CMYK: RGB: Web: #d1d3d4

5 TYPOGRAPHY United Collection Primary Typeface Fonts within the United Collection, both serif and sans serif, are the official typeface of Carroll University Athletics. United s broad variety of weights and styles allows for great flexibility and customization while maintaining a coherent brand identity. United is recommended for use on all Carroll University Athletics uniforms, indoor and outdoor athletic facilities. It should also be used online and in all professionally printed pieces for headlines, subheads and sidebars. United should not be used for large blocks of text. Below are a few examples of United; italics, stencil, extended and condensed versions of the typeface are also available. United Sans Regular Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz United Serif Regular Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz United Sans Regular Medium ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz United Serif Regular Medium ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz United Sans Regular Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz United Serif Regular Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz United Sans Stencil ABCDEFGHIJKLMNOPQRSTUVWXYZ United Serif Regular STENCIL ABCDEFGHIJKLMNOPQRSTUVWXYZ

6 TYPOGRAPHY Whitney Supplemental Typeface The United Collection is supplemented in print and online with Carroll University s institutional sans serif, Whitney. Whitney is recommended for headline, subhead, sidebar, body copy and small text scenarios. Below are samples of Whitney; italic and condensed versions of the typeface are available. Whitney Book ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Whitney Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Whitney Semibold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Whitney Black ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Arial Default Substitute Arial is an acceptable substitute for Whitney in Word documents, PowerPoint presentations and other digital applications. However, anything professionally printed must use fonts from the United Collection and Whitney. Arial Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Arial Black ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

7 PRIMARY LOGO

8 PIONEER LOGO One-Color Options Reverse Option Primary Logo Pioneer Orange and Horizon Blue

9 PIONEER LOGO ON DARK BACKGROUND One-Color Options Reverse Option Primary Logo Pioneer Orange and Horizon Blue

10 ATHLETICS WORDMARKS

11 WORDMARK STRUCTURE Underlying Grid The Carroll University Athletics wordmark is built on an 11-line grid to ensure maximum consistency while maintaining a high level of flexibility. The grid provides an underlying structure from which the wordmark is built. In application, the wordmark consists of two lines from the underlying structure. The pairings are either Line A and Line B, or the combination of Line B and Line C. All words in the wordmark are centered. Line A and Line C are set in United Italic Regular Black tracked to +50. Line B is set in custom Carroll lettering. A B C ABOVE BELOW

12 SAMPLE WORDMARKS Full Color Full Color Reverse 1-Color Grey 1-Color Orange 1-Color Blue

13 WORDMARK USAGE Formal Everyday Special Usage This wordmark should be used in official capacities where there is a desire to include the official name of the institution like business cards and stationery. Use of this wordmark should be approved by the Office of Communications and Marketing. These wordmarks are to be used in day-to-day business. Use of these logos, including sport-specific sub-brands, is encouraged for clothing, signage and printed materials like brochures and schedules. Because the above wordmarks do not follow the underlying grid system, their usage is strictly controlled by the Office of Communications and Marketing. Please contact them for permission to use these marks if needed.

14 WORDMARK PAIRED WITH PRIMARY LOGO

15 SPORT-SPECIFIC SUB-BRANDS

16 SUB-BRAND SAMPLE

17 SUB-BRANDS FOR EACH SPORT SWIMMING & DIVING BASKETBALL TENNIS TRACK & FIELD

18 NEW ATHLETICS ASSETS

19 SOCIAL MEDIA

20 BUSINESS CARDS & LETTERHEAD We re still working on these. They will be available soon.

21 WE RE HERE FOR YOU The Office of Communications and Marketing is here as a resource for you. Please reach out if you have any questions, concerns or are in need of specific assets! Carrie Woods Communications & Marketing Strategist Chris Smith Senior Graphic Designer Bryce Ulmer Graphic Designer

22 LOGO VIOLATIONS

23 MODIFICATIONS graphic modifications color substitutions Do not recreate or modify the logo or wordmark in any manner. Do not move or resize the individual elements separately. Colors should not be substituted, screened or converted to a gradient.

24 REVERSE COLOR SWAP COLORS reverse white The logo colors should not be swapped, altered or reversed when placed on a light or dark background. The colors of the Pioneer s face are always light, and the beard/eye are always dark.

25 KEY LINE Key line removal KEYLINE RESIZING Do not remove, resize or change the color of the logo s key line (outer border). The key line is required on all backgrounds to ensure sufficient contrast. The key line color is always white.

26 DISTORTION Do not stretch, skew or rotate the logo. When re-sizing make sure the width to height aspect ratio is the same. Maintain a 0 angle for reproduction. stretching or skewing Rotation

27 ADDITION Do not add graphic elements or text PIONEERS to the logo. ADDING ELEMENTS ADDING GRAPHICS OR TEXT

28 LOW RESOLUTION Do not use versions of the logo obtained from the internet, or from scanning previously printed materials. New logos can be easily obtained from the Office of Communications and LOW RESOLUTION LOGO Marketing.

29 THANK YOU! QUESTIONS?

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