Vision Statement Mission Core Values

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1 Vision Statement The vision of the Alumni Association is to assure the continued success, and future growth of Holy Cross of San Antonio in its mission of Educating Hearts and Minds. Mission Our mission is to bring together the diverse talents, experience, and knowledge of Holy Cross alumni to create, organize and manage events and activities that enhance and add momentum to the fundraising efforts necessary to insure the current and future financial stability of the school. Core Values The core values guiding the work of the alumni association revolves around our dedication to the mission of the school and our SERVICE to insure it is accomplished. These values are fundamental to our success and drive the behavior of those involved with the Association. S strengthen the financial future of Holy Cross E excellence in fundraising efforts R recruitment of alumni and private sector supporters V vigorous support for school programs that foster growth and financial stability I increase awareness of fundraising programs and activities with alumni and the community C continuous improvement in communications and efforts to enhance alumni relations E enthusiastic commitment to achieving the Strategic Plan Goals 1

2 Goal I: To increase alumni recruitment, engagement, and awareness efforts to strengthen their commitment and support of HCAA programs and activities. Objective 1: Secure and manage a reliable and accurate alumni database to develop and improve recruitment and engagement activities. Strategy 1: Outsource the task to develop and manage the HCAA database in a secure, flexible and reliable manner. Strategy 2: Use HCAA membership in conjunction with other internal resources to develop and manage the HCAA database in a secure, flexible and reliable manner. Alumni President and Vice President HCAA Database Committee HC Director of Development Alan Bordelon Milestones/Timeline: 1. Receive database information by end of April Develop Technology Sub-Committee by end of June 2015 (See Strategy #3) Evaluate/develop project parameters by [date] - RFI Develop high-level/summary/rfp by [date] Receive and evaluate proposals from vendors by [date] Test and evaluate various options/sources/tools/recommendations on database development/construction Identify three vendors to assist in development and management of database by mid August 2015 Implement by Fall of 2015 Strategy 3: Create a HCAA Technology Sub-Committee to serve as liaison and facilitate coordination between vendor and HCAA HCAA Technology Sub-Committee HC Director of Advancement & Development Milestones/Timeline: 1. Identify and select team members by summer of

3 Objective 2: Increase alumni awareness of HCAA programs and activities Strategy 1: Enhance current outreach and notifications mechanisms informing alumni of HCAA programs and activities Milestones/Timeline: Communications/Programs Sub-Committee 1. Identify and select team members by Fall of 2015 Strategy 2: Create new and innovative mechanisms to inform alumni of HCAA programs and activities : Communications Sub-Committee Newsletter (feasibility, frequency of, etc.) Example: Establish/recruit a volunteer/volunteer group to explore the feasibility of publishing/organizing an effort to write, publish, and distribute a newsletter Example: Explore possibility of using students (HC and/or Uni. Journalism students) to develop/conceptualize doable newsletter Social Media 1. Identify and select team members by Fall of 2015 Objective 3: Secure alumni commitment to support and participate in HCAA programs and activities Strategy 1: Develop programs/benefits that incentivize alumni support Recruitment/Engagement Sub-Committee Communications Sub-Committee 1. Identify and select team members by Fall of

4 Goal II: To improve alumni communications, interaction, and participation create an alumni web site to Objective 1: Insure an accurate and up-to-date alumni database is used in all communications with alumni Strategy 1: Develop a process to insure alumni database is kept current Recruitment Sub-Committee 1. Develop regular frequency for updating database (info collection efforts from events) by [date] 2. Regularly report alumni recruitment metrics each month/quarterly to Alumni Executive Board by [date] Objective 2: Enhance the Holy Cross web-site to facilitate ease of access and direction to various components within the site Strategy 1: Allow for continuous improvement of the site particularly announcements of fundraising events and activities Recruitment Sub-Committee Communications Sub-Committee 1. Evaluate the website changes (technology, capabilities, etc.) by [date] 2. Sub-Committee to develop a summary to Alumni Executive Board by [date] Strategy 2: Insure easily accessible and up-to-date mechanisms that permit on-line registration and track contributions (Dues, Events, Donations, Sponsors, etc.) Recruitment Sub-Committee 4

5 1. Develop Sub-Committee s for Technology, Communications and Recruitment 2. Sub-Committee to develop a Summary of Needs report to Alumni Executive Board by [date] Objective 3: Increase use of Social Media as means to communicate with alumni Strategy 1: Research ways and means to maximize use of Social Media Recruitment/Communications Sub-Committee 1. Technology and Recruitment/Communications Sub-Committee s to develop a Summary of Needs report to Alumni Executive Board by [date] Alumni Facebook page LinkedIn, Google+, Instagram, Pinterest, etc Strategy 2: Invest in latest technologies to accommodate Social Media requirements 1. Technology Sub-Committee to periodically report [frequency?] to Alumni Executive Board of technology accommodations/innovations to potentially invest in Strategy 3: Establish processes to utilize a Phone Tree system. Recruitment and Communications Sub-Committee 1. Recruitment and Communications Sub-Committee s to establish a communication process for Alumni Recruitment/Outreach 5

6 Goal III: To enhance and/or develop an Alumni and Community Outreach Program Objective 1: Communicate to the Holy Cross internal community particularly the stake holders of the existing and continued need to nurture and sustain a vigorous Outreach Program Strategy 1: Organize a series of presentations at scheduled key school events to emphasize the financial needs of the school and seek commitments Outreach/Volunteer Sub-Committee Communications & Recruitment Sub-Committee : 1. Identify members for the Outreach/Volunteer Sub-Committee by [date] 2. Sub-Committee to develop a Summary of Needs report to Alumni Executive Board by [date] 3. Recruit other HC volunteer organizations (PTC, Booster, etc.) to enlist for upcoming events by [date] Strategy 2: Schedule a series of specific outreach events to emphasize and strengthen Alumni Relations Outreach/Volunteer Sub-Committee Communications & Recruitment Sub-Committee : 1. Develop a social events calendar by [date] Objective 2: Seek and establish new community partnerships within and outside the HCHS service area to broaden corporate sponsorships Strategy 1: Identify individuals within the Holy Cross community who have ties, relationships, or access to the business community, charitable organizations and individuals that may be approachable for support Strategy 2: Organize a series of presentations by an in-house briefing team to the business community, charitable organizations and individuals at their location 6

7 Partnerships Sub-Committee Recruitment/Engagement Sub-Committee Director of Advancement 1. Utilize Data Base to identify alumni owned businesses and corporate employees with influence to create community relationships among alumni by [date] 2. Develop a Chamber Of Commerce like program that attracts, promotes, and encourages participation by [date] a. To be developed by Partnership Sub-Committee 3. Establish a Kick-Off event to deliver the program by [date] Goal IV: To improve and oversee existing fundraising events and activities and develop new ones to develop and grow annual contributions Objective 1: Establish a Fundraising Committee Fundraising Sub-Committee 1. Identify and select team members by summer of 2015 Objective 2: Review and evaluate all existing fundraising events and activities to include those not under purview of the HCAA Strategy 1: Perform a cost benefit analysis on each Strategy 2: Perform a SWOT analysis on each Strategy 3: Determine if realignment and/or re-conceptualization of fundraising events and activities is appropriate and necessary Strategy 4: Realign fundraising events and activities based on results of cost benefit and SWOT analysis Strategy 5: Establish guidelines to ensure vendor/sponsorship coordination in order to maximize efforts to support HC organizations 7

8 Strategy 6: Coordinate with Holy Cross Principal and Director of Advancement Fundraising Sub-Committee 1. Develop a calendar of current budgeted events Goal V: To redefine/establish HCAA governance policies and procedures Objective 1: Establish a Standards Committee to develop/revise HCAA Policies and Procedures Strategy 1: Include HCAA Executive Committee participation for oversight and continuity Governance/Leadership Sub-Committee : To be completed by Sept. 30, 2015 Objective 2: Review existing policies and procedures Strategy1: Conduct a SWOT analysis Strategy 2: Review SWOT results and obtain consensus on course of action/next steps Governance/Leadership Sub-Committee (Hector Sanchez) : Conduct a SWOT analysis by Mid November 2015 Objective 3: Insure wider acceptance, understanding and acknowledgement of Policies and Procedures by inclusion of other HCHS groups Strategy 1: Invite groups as Student Council, Booster Club to participate in reviewing proposed Policies and Procedures Strategy 2: Make presentation of final draft to the Holy Cross Board of Directors : By October 2015 HC Board Meeting 8

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