Course outline. Code: TSM314 Title: Event Management

Transcription

1 Faculty of Arts, Business and Law School of Business Teaching Session: Semester 2 Year: 2016 Course Coordinator: Dr Trudie Walters Office No: K2.45 Phone No: twalters@usc.edu.au Course outline Code: TSM314 Title: Event Management 1. What is this course about? 1.1 Course description Event management is an exciting and rapidly expanding field. This course allows students to build their understanding of the base body of knowledge, theory and methodology that underpins modern event management. The course incorporates case studies and guest speakers from various event industries to provide a contemporary context for examining best practice in event management. In addition, students have the opportunity to develop and run their own event as a group, gaining comprehensive practical experience of event management activities from proposal and planning to execution and evaluation. 1.2 Course content Introduction to Events Event Context Event Planning Events and Tourism Event Operations 2. Unit value 12 units

2 3. How does this course contribute to my learning? Specific Learning Outcomes Assessment Tasks Qualities On successful completion of this course you should be able to: You will be assessed on the learning outcome in task/s: Completing these tasks successfully will contribute to you becoming: Apply knowledge and skills to design and deliver event services and experiences Demonstrate effective, professional and persuasive written and oral communication skills Understand how to work independently, collaboratively and efficiently in an events team environment with internal and external stakeholders Demonstrate sound academic and industry knowledge and skills to explain the nature and scope of the events industry and related theory Reflect on the learning experiences, challenges and opportunities faced throughout the event management process 1, 2, 3 and 4 Empowered. Engaged. 1, 2 and 3 Empowered. 1, 2 and 3 Engaged. 1 Knowledgeable. 4 Empowered. Engaged. 4. Am I eligible to enrol in this course? Refer to the Coursework Programs and Awards - Academic Policy for definitions of pre-requisites, corequisites and anti-requisites 4.1 Enrolment restrictions Nil 4.2 Pre-requisites TSM102 Introduction to Tourism, Leisure and Events 4.3 Co-requisites Nil 4.4 Anti-requisites Nil 4.5 Specific assumed prior knowledge and skills Knowledge of basic tourism, leisure and event management principles, analytical skills, report writing skills and basic market research skills.

3 5. How am I going to be assessed? 5.1 Grading scale Standard High Distinction (HD), Distinction (DN), Credit (CR), Pass (PS), Fail (FL) 5.2 Assessment tasks Task Assessment Tasks No. 1 Event concept plan 2 Event Individual or Group Group Weighting % Formative assessment 3 Event execution Group 35% (10% peer reviewed) 4 Individual reflection What is the duration / length? 10 minute discussion and When should I submit? Week 4 tutorial concept plan Group 45% 2000 words 5pm Friday Week 8 1 hour Weeks 10 and 11 Individual 20% 500 words 5pm Friday Week 13 Where should I submit it? Hard copy of plan in tutorial Blackboard N/A Blackboard Assessment Task 1: Event Concept Plan Goal: Product: Format: Criteria Generic skill assessed Information literacy Communication Collaboration This task seeks to encourage your creativity in the design of a new event. It has been designed to enable you to develop a realistic event concept plan and gain feedback on it before proceeding to the next stage of development for Assessment Task 2. This will ensure you are making progress and are tracking well for success. Event Concept Plan Discussion of Event Concept Plan; this is a group assessment. As a group you are required to devise an event that can be executed within the specified timeframe and budget. The Event Concept Plan should incorporate the scope of the event, the vision, mission and objectives, the target audience, the need for the event and an outline of roles and responsibilities. Your Event Concept Plan should strike a balance between description and analysis (i.e. the application of concepts learned from the lectures and text). The correct use of event terminology is essential. The discussion of the plan will be 10 minutes maximum. The discussion criteria are as follows: Coherent, well-considered and persuasive sales pitch The Event Concept Plan will be evaluated against the following criteria: Appropriate format Description of the scope of the event Vision, mission and objectives Target audience analysis Rationale for the event Outline of individual roles and responsibilities Potential challenges and recommendations for overcoming them References Skill assessment level Developing Developing Developing

4 Assessment Task 2: Event Management Plan Page 4 Course Outline: TSM314 Event Management Goal: Product: Format: Criteria This task develops your ability to make the vision a reality for the event that you created in the Task 1 Event Concept Plan through organisation and collaborative planning. Event This is a group assessment, 2000 words total (see Blackboard for more information). Your Event Management Plan will be assessed on both presentation and content: Professional presentation Logical structure Comprehensive coverage of content All sections linked to the event mission, vision and objectives The plan should contain the following sections as appropriate: Event management producers Sponsorship Marketing Programming Site maps Bump-in and bump-out Sustainability policies and practices Evaluation Budget Generic skill assessed Communication Organisation Collaboration Skill assessment level Assessment Task 3: Event Execution Goal: Executing the event you have planned will enable you to demonstrate your theoretical knowledge and ability to apply it to a practical event experience. Product: Event Execution Format: Event and peer review (the completion of a confidential questionnaire) to be executed during tutorial time. Criteria You will be graded on: Your on-site event management skills in implementing your respective elements of the event plan and assisting the event to be a success Grooming, timeliness, attitude, service, professionalism Contribution, communication and teamwork Generic skill assessed Skill assessment level Collaboration Organisation Communication Assessment Task 4: Individual reflection Goal: This task will enable you to reflect on the learning experiences, challenges and opportunities faced throughout the event management process.

5 Page 5 Course Outline: TSM314 Event Management Product: Individual reflection Format: This is an individual assessment, 500 words total Criteria You will be assessed on: Your ability to reflect on your experiences and communicate key learnings, challenges and opportunities you faced Generic skill assessed Skill assessment level Communication 5.3 Additional assessment requirements Plagiarism In order to minimise incidents of plagiarism and collusion, this course may require that some of its assessment tasks, when submitted to Blackboard, are electronically checked through SafeAssign. This software allows for text comparisons to be made between your submitted assessment item and all other work that SafeAssign has access to. Eligibility for Supplementary Assessment Your eligibility for supplementary assessment in a course is dependent of the following conditions applying: a) The final mark is in the percentage range 47% to 49.4% b) The course is graded using the Standard Grading scale c) You have not failed an assessment task in the course due to academic misconduct 5.4 Submission penalties Late submission of assessment tasks will be penalised at the following maximum rate: 5% (of the assessment task s identified value) per day for the first two days from the date identified as the due date for the assessment task. 10% (of the assessment task s identified value) for the third day 20% (of the assessment task s identified value) for the fourth day and subsequent days up to and including seven days from the date identified as the due date for the assessment task. A result of zero is awarded for an assessment task submitted after seven days from the date identified as the due date for the assessment task. Weekdays and weekends are included in the calculation of days late. To request an extension you must contact your course coordinator to negotiate an outcome.

6 6. How is the course offered? 6.1 Directed study hours On campus : 2 hours per week On campus : 1 hour per week 6.2 Teaching semester/session(s) offered Semester Course activities Teaching Week / Module What key concepts/content will I learn? What activities will I engage in to learn the concepts/content? Directed Study Independent Study Activities Activities 1 Introduction to Events Overview of course Foundation disciplines Perspectives on events 2 Event Planning (1) Strategic planning function Conceptualising the event 3 Event Planning (2) Project management for events 4 Event Planning (3) Financial management and events 5 Event Planning (4) Marketing for events Event sponsorship 6 Event Planning (5) Sustainable event management 7 Event Planning (6) Legal, risk and OH&S issues for events 8 Event Operations (1) Staging events Negotiating group work rules Conceptualising the event Conceptualising the event Conceptualising the event Feedback on Event Concept Plan Developing an event Developing an event Developing an event Developing an event Text Chapters 1 and 2 Text Chapters 4 and 5 Text Chapter 6 Text Chapter 7 Text Chapters 9 and 11 Text Chapter 12 Text Chapters 8, 17 and 18 Text Chapter 14 9 Event Operations (2) Text Chapter 15

7 Page 7 Course Outline: TSM314 Event Management 10 Monday, 3rd October Queen's Birthday Public Holiday Logistics Mid Semester Break Event Operations (3) Event evaluation and research 11 Events and Tourism Event tourism planning 12 Wider Event Contexts Events and public policy Event impacts and legacies Feedback on event EVENT! EVENT! Event evaluation and individual reflection 13 Course Summation Key learnings, feedback and recommendations for 2017 NO TUTORIAL IN WEEK 13 Study Period Central Examination Period End of Semester Break Please note that the course activities may be subject to variation. Text Chapter 16 Text Chapter 13 Text Chapter 3 7. What resources do I need to undertake this course? 7.1 Prescribed text(s) Please note that you need to have regular access to the resource(s) listed below: Author Year Title Publisher Allen, J., O Toole, W., Harris, R. and McDonnell, I 2011, 5 th edn Festival and Special Event Management John Wiley & Sons, Milton 7.2 Required and recommended readings Lists of required and recommended readings may be found for this course on its Blackboard site. These materials/readings will assist you in preparing for tutorials and assignments, and will provide further information regarding particular aspects of your course. 7.3 Specific requirements N/A 7.4 Risk management There is minimal health and safety risk in this course. It is your responsibility to familiarise yourself with the Health and Safety policies and procedures applicable within campus areas.

8 Page 8 Course Outline: TSM314 Event Management 8. How can I obtain help with my studies? In the first instance you should contact your tutor, then the Course Coordinator. Additional assistance is provided to all students through Peer Advisors and Academic Skills Advisors. You can drop in or book an appointment. To book: Tel: or studentcentral@usc.edu.au 9. Links to relevant University policies and procedures For more information on Academic Learning & Teaching categories including: Assessment: Courses and Coursework Programs Review of Assessment and Final Grades Supplementary Assessment Administration of Central Examinations Deferred Examinations Student Academic Misconduct Students with a Disability General enquiries In person: Sippy Downs - Student Central, Ground Floor, Building C USC SouthBank - Student Central, Building B, Ground floor (level 1) USC Gympie - Student Central, 71 Cartwright Road, Gympie USC Fraser Coast - Student Central, Building A Tel: studentcentral@usc.edu.au