Course outline. Code: EMB781 Title: Managerial Business Analytics

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1 Course outline Code: EMB781 Title: Managerial Business Analytics Faculty of Arts and Business School of Business Teaching Session: Session 7 Year: 2015 Course Coordinator: Professor Willem Selen Room: K2.01 Phone: What is this course about? 1.1 Course description Business Analytics (BA) involves analysing vastly increasing amounts of data in order to gain insight into existing performance and to assist in future planning. Furthermore, new sensor technology creates data to uncover new information and correlations that were previously unknown. This course is designed to provide managers with an understanding of business analytics and its underlying statistical methodologies, and how BA and Business Intelligence are interrelated. The course will use SPSS statistical software and make reference to IBM Cognos Insight as a business intelligence platform. 1.2 Course content Analytical competition Using analytics to understand and improve business performance Competing in business using analytics Pathways to the achievement of enhanced analytical capabilities Managing analytical staff in business contexts Analytical competition in the future 2. Unit value 6 units

2 Page 2 3. How does this course contribute to my learning? Specific Learning Outcomes Assessment Tasks Qualities On successful completion of this course you should be able to: Review and evaluate the present approaches to Business Analytics (BA) both nationally and internationally. Determine the relevant aspects of a BA initiative within a presented context. Evaluate the opportunities and gaps of a BA initiative within a specified case (as determined by the student). You will be assessed on the learning outcome in task/s: Completing these tasks successfully will contribute to you becoming: 1 Knowledgeable. Creative and critical thinkers. 1 and 2 Sustainability-focussed. Engaged. 2 Creative and critical thinkers. Ethical. 4. Am I eligible to enrol in this course? Refer to the Coursework Programs and Awards - Academic Policy for definitions of pre-requisites, corequisites and anti-requisites 4.1 Enrolment restrictions Must be enrolled in BU Pre-requisites 4.3 Co-requisites 4.4 Anti-requisites 4.5 Specific assumed prior knowledge and skills 5. How am I going to be assessed? 5.1 Grading scale Standard High Distinction (HD), Distinction (DN), Credit (CR), Pass (PS), Fail (FL)

3 Page Assessment tasks Task Assessment Tasks No. 1 Business Analysis Report 2 Managerial Business Analytics Report Individual or Group Weighting % What is the duration / length? When should I submit? Individual 30% 750 words Wednesday, 18 th November, 2015 Individual 70% 1750 words Friday, 4 th December, % Where should I submit it? SafeAssign SafeAssign Assessment Task 1: Business Analysis Report Goal: In this assessment you will review the present level and uptake of BA both nationally and internationally and relate various approaches to their own context. Product: Written report. Format: This task requires you to recognise how business analytics can be used in a business setting and provides you with an awareness of the managerial perspectives associated with the use of Business Analytics. It requires you to conduct an analysis of the use of analytics in a business situation. At the EMBA level, we would expect you to be familiar with a business you are working in or a business you own yourself and in this case we would expect you to use that as your case study, however if that is not the case, you can select a third party business that you have some knowledge of. You are required to critically evaluate the benefits of the implemented BA system in terms of business applications, target groups, IT infrastructure and security, and BA platform (to be) used. Criteria An awareness and appreciation of how BA can be used to improve competitiveness in business. Demonstrate a comprehensive understanding of the managerial implications of using BA. Evaluate and synthesis the given context to identify future initiatives stemming from a BA approach. Communicate effectively in writing (spelling, referencing, report format). Generic skill assessed Skill assessment level Communication Problem solving Information literacy Assessment Task 2: Managerial Business Analytics Report Goal: Product: Format: In this assessment you will take the relevant aspects of BA and apply it to your own business case, where you will decide on a BA application for your chosen company and practise the use of BA techniques used in the course, with relevant conclusions and proposed business actions. Data sets may be provided for analysis in absence of own business data. Written report and appendices that analyses and discusses your own case study and related BA initiatives, with insights gathered from your analysis. This assessment item will provide you with an appreciation of the benefits of analytics and the competitive advantages that can accrue from its implementation through discussions of a case study of your own company or a company selected by you. You

4 Page 4 will decide on a BA application for your company and analyse the managerial implications of its implementation using BA techniques used in the course, with relevant conclusions and proposed business actions. Criteria Analyse a given business situation, establishing the benefits and drawbacks of the BA approach using BA techniques used in the course, with relevant conclusions and proposed business actions. Determine if, and what, competitive advantage/s is obtained from the BA initiative. Evaluate and synthesise the given situation, determining appropriate recommendations that may be extended to other contexts. Communicate effectively in writing (spelling, referencing, report format). Generic skill assessed Skill assessment level Problem solving Applying technologies Information literacy 5.3 Additional assessment requirements SafeAssign In order to minimise incidents of plagiarism and collusion, this course may require that some of its assessment tasks are submitted electronically via SafeAssign. This software allows for text comparisons to be made between your submitted assessment item and all other work that SafeAssign has access to. If required, details of how to submit via SafeAssign will be the site of the course. Eligibility for Supplementary Assessment Your eligibility for supplementary assessment in a course is dependent of the following conditions applying: a) The final mark is in the percentage range 47% to 49.4% b) The course is graded using the Standard Grading scale c) You have not failed an assessment task in the course due to academic misconduct 5.4 Submission penalties Late submission of assessment tasks will be penalised at the following maximum rate: 5% (of the assessment task s identified value) per day for the first two days from the date identified as the due date for the assessment task. 10% (of the assessment task s identified value) for the third day 20% (of the assessment task s identified value) for the fourth day and subsequent days up to and including seven days from the date identified as the due date for the assessment task. A result of zero is awarded for an assessment task submitted after seven days from the date identified as the due date for the assessment task. Weekdays and weekends are included in the calculation of days late. To request an extension you must contact your course coordinator to negotiate an outcome. 6. How is the course offered? 6.1 Directed study hours 18 hours in distributed block format on campus 6.2 Teaching semester/session(s) offered Session 7, Future offerings are yet to be determined.

5 Page Course activities Teaching What key concepts/content will I Week / learn? Module What activities will I engage in to learn the concepts/content? Directed Study Independent Study Activities Activities 1 Introduction to Business Analytics (descriptive, predictive, and prescriptive) BA applications and trends Data scales and descriptive analytics SPSS and IBM Cognos group activity Workshop 2 Predictive analytics estimation and Workshop hypothesis testing SPSS and IBM Cognos group activities 3 Predictive analytics estimation and Workshop hypothesis testing SPSS and IBM Cognos group activities 4 Predictive analytics correlation and Workshop regression analysis SPSS group activities 5 Predictive analytics correlation and Workshop regression analysis SPSS group activities 6 Analytical competition in the future Workshop (Internet of Things, Big Data, Data security, BA governance, BA platforms, future trends) 7 Assessment Task 2 due Please note that the course activities may be subject to variation. 7. What resources do I need to undertake this course? 7.1 Prescribed text(s) 7.2 Required and recommended readings Lists of required and recommended readings may be found for this course on its site. These materials/readings will assist you in preparing for tutorials and assignments, and will provide further information regarding particular aspects of your course. 7.3 Specific requirements Not applicable 7.4 Risk management There is minimal health and safety risk in this course. It is your responsibility to familiarise yourself with the Health and Safety policies and procedures applicable within campus areas.

6 Page 6 8. How can I obtain help with my studies? In the first instance you should contact your tutor, then the Course Coordinator. Student Life and Learning provides additional assistance to all students through Peer Advisors and Academic Skills Advisors. You can drop in or book an appointment. To book: Tel: or 9. Links to relevant University policies and procedures For more information on Academic Learning & Teaching categories including: Assessment: Courses and Coursework Programs Review of Assessment and Final Grades Supplementary Assessment Administration of Central Examinations Deferred Examinations Student Academic Misconduct Students with a Disability Faculty specific information Locating Journal Articles If you have been notified that the journal articles in this course are available on e-reserve, use the on-line library catalogue to find them. For journal articles not on e-reserve, click on the "Journals and Newspapers" link on the Library Homepage. Enter the journal title e.g. History Australia, then search for the volume and issue or keyword as needed. Assignment Cover Sheets The Faculty of Arts and Business assignment cover sheet can be found on or on the USC Portal at: Faculty of Arts and Business (Students) > Forms. It must be completed in full identifying student name, assignment topic, tutor and tutorial time. This must be attached securely to the front of each assessment item prior to submission. Claims of loss of assignments will not be considered unless supported by a receipt. Help: If you are experiencing problems with your studies or academic work, consult your tutor in the first instance or the Course Coordinator as quickly as possible. Difficulties: If you are experiencing difficulties relating to teaching and assessment you should approach your tutor in the first instance. If not satisfied after that you should approach in order your Course Coordinator, Program Coordinator then Head of School. General enquiries and student support Faculty Student Support Office Tel: Fax:

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