CO-BRANDING RICHTLIJNEN

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1 A minimum margin surrounding the logo keeps CO-BRANDING RICHTLIJNEN 22 Last mei revised, April 2013 The preferred version of the co-branding logo is white on a Magenta background. Depending on the layout and background, the Magenta logo with a white background may be used. The T-Mobile and T-Systems brands also use this special version of the logo for partnerships. The proportions of the logo are adapted in line with each of these wordmarks.

2 01 Definitie CO-BRANDING 02 CO-BRANDING IN HUISSTIJL PARTNER 03 business partner 04 DEALER SITE

3 01Definitie CO-BRANDING

4 01 Definitie CO-BRANDING CO-BRANDING RICHTLIJNEN 22 mei 2013 pagina 4 Telekom is the host Co-Branding in T-Mobile huisstijl Telekom is the guest Co-Branding in huisstijl PARTNER Binnen co-branding worden 2 scenario s It onderscheiden: is necessary to make a distinction between two basic scenarios when it comes to co-branding. Scenario 1 De communicatie-uiting is in de huisstijl van T-Mobile. Rechts van het T-Mobile logo wordt Telekom can be the host. het partnerlogo toegevoegd. De logo s worden gelijkwaardig aan elkaar getoond in de communicatie-uiting. In this case, the communication is created in line with the Telekom brand design. The Telekom co-branding Scenario 2 De logo communicatie-uiting appears first, followed is in de by huisstijl the partner van de partner. logo. Both Rechts are van given het partnerlogo equal emphasis. wordt het T-Mobile logo geplaatst. Ook hier worden de logo s gelijikwaardig the other aan elkaar scenario, getoond Telekom in de communicatie-uiting. can be the guest. In Here, the communication is in the partner's brand design. The partner logo appears first, followed by the Telekom co-branding logo. Once again, both brands appear as equal partners. T-Mobile logo PARTNER logo PARTNER logo T-Mobile logo

5 02 03CO-BRANDING IN HUISSTIJL PARTNER

6 CO-BRANDING IN HUISSTIJL PARTNER Co-Branding LOGO 03 MINIMALE MARGE CO-BRANDING RICHTLIJNEN 22 mei 2013 pagina 6 Hoogte The preferred version of the co-branding logo is white on a Magenta background. Depending on The preferred version of the co-branding logo is the layout and background, the Magenta logo white with on a Magenta background. Depending on a white background may be used. The the layout preferred and version background, of the the co-branding Magenta logo is with white a white on background a Magenta background. may be used. Depending on The T-Mobile and T-Systems brands also use the this layout and background, the Magenta logo with special version of the logo for partnerships. The a The white T-Mobile background and T-Systems may be used. brands also use this proportions of the logo are adapted in line with special LOGO STIJL version of the logo for partnerships. The each of these wordmarks. The proportions T-Mobile preferred of and version the T-Systems logo of are the adapted co-branding brands also line use logo with this special each white T-Mobile of on version these geeft a Magenta de wordmarks. of voorkeur the background. logo aan for het partnerships. gebruik Depending van het The on 03 A minimum proportions logo met witte the layout and of letters the background, logo op een are magenta margin surrounding the adapted achtergrond. the Magenta in line logo with logo keeps with each Afhankelijk a white of background these van wordmarks. de lay-out en de achtergrond mag het other graphic elements from compromising the A minimum margin surrounding may be used. the logo keeps alternatieve logo worden ingezet; magenta letters op integrity of this asset. other graphic elements from compromising the een witte achtergrond. A integrity The minimum T-Mobile of this margin and asset. T-Systems surrounding brands the logo also keeps use this The preferred version of the co-branding logo is The other special preferred Een minimale graphic version version marge elements of the of the van logo andere from co-branding for compromising grafische partnerships. logo elementen The the white on a Magenta background. Depending on white integrity proportions on a Magenta om zowel of het this of partnerlogo the background. asset. logo are als het adapted Depending T-Mobile in logo line on with the layout and background, the Magenta logo with the layout and background, the Magenta logo with is each vereist of om these de integriteit wordmarks. a white background may be used. a white background may van be used. de logo s te bewaken. The T-Mobile and T-Systems brands also use this special version of the logo for partnerships. The proportions of the logo are adapted in line with each of these wordmarks. Hoogte A minimum margin surrounding the logo keeps other graphic elements from compromising the integrity of this asset. VOORBEELDEN LOGO s op verschillende achtergronden CO-BRANDING RICHTLIJNEN 22 mei 2013 pagina 6 The A minimum T-Mobile and margin T-Systems surrounding brands also the logo use this keeps special other graphic version of elements the logo for from partnerships. compromising The the proportions integrity of of this the asset. logo are adapted in line with each of these wordmarks. A minimum margin surrounding the logo keeps other graphic elements from compromising the integrity of this asset. 03 The preferr white on a M the layout a a white bac The T-Mobi special vers proportions each of the A minimum other graph integrity of The preferred versio white on a Magenta the layout and backg a white background The T-Mobile and T-S special version of the proportions of the lo each of these wordm Versie op witte achtergrond Versie op lichte achtergrond afbeelding Versie op gekleurde achtergrond A minimum margin s other graphic elemen integrity of this asset

7 02 03 CO-BRANDING IN HUISSTIJL PARTNER Hoogte max. 3 x width ax. 3 x width COMBINATIE MET PARTNER LOGO IN EEN kader max. 3 x width 1/6 hoogte height Hoogte 03 max. 3 x width co-branding logo. max. 1 x width max. 1 x width max. 11/6 x width height 1/6 1/6 hoogte height max. 1 x width 1/6 height max. 1 x width 1/6 max. height 1 x width COMBINATIE MET vrijstaand PARTNER LOGO max. 3 x width Breedte Max. max. 1 x breedte width Hoogte max. 3 x width max. 3 x width max. 1 x width max. 1 x width max. 1 x Breite 1/4 hoogte height hoogte max. 3 x width max. 1 x width max. 1 x Breite max. 3 x width max. 1 x width max. 1 x Breite max. 1 x width max. 3 x width Breedte max. Max. 1 x width breedte If possible, the p inside a box and CO-BRANDING RICHTLIJNEN 22 co-branding mei 2013 log pagina 7 If possible, the p inside a box and The co-branding height of log the LOGO STIJL as that of the Te If If possible, possible, the the partner partner max. 1 x width logo should logo should be centered be The centered Als het a mogelijk box and is moet combined het gecombineerde with the Telekom partnerlogo width height may of thv inside a box and combined with the Telekom en het T-Mobile logo gecentreerd geplaatst worden partner logo. as in that of logo. the Be If possible, co-branding een kader. the partner logo. Te max. logo 1 x width should be centered maximum The width dimen may v inside a box and combined with the Telekom The height of the partner logo box is the same De The hoogte height van beide of the logo s partner dienen logo gelijk te box zijn. is the partner logo. Be as De that breedte of the is afhankelijk Telekom co-branding van het partnerlogo logo. The same maar maximum distance mag dime be The as that niet breder width of may the zijn dan vary Telekom de based breedte on co-branding van the het shape T-Mobile of the logo. logo. sixth of the heig The partner The height width logo. of may Be the sure partner vary that based it is logo not on wider box the is than shape the the same of the as maximum De partner that afstand of the logo. tussen dimensions Telekom Be de logo s sure shown co-branding moet that here. 1/6 it beslaan is not logo. wider The distance be van If The hoogte width van may de logo s. sixth the than partner the of the heig us maximum dimensions vary based shown on the here. shape of the The distance between the two logos equals onesixth Als de of partner Telekom co-bran partner logo. the height. gebruik Be sure maakt that van it een is not vrijstaand wider logo than either If the partner the height maximum moet The het distance T-Mobile dimensions between logo gebaseerd shown the worden two here. logos op dan equals us depending wel onesixth the hoogte, partner of the dan uses wel height. de a freestanding breedte van het logo, partnerlogo. the Telekom co-bra on th If de Telekom De stijl van co-branding het partnerlogo logo is leidend should in be deze based beslissing. The distance between the two logos equals on either the heigh onesixth If the either In dit geval the height dient de or afstand the width tussen of the de twee partner logo s een depending on th depending kwart of van the partner height. uses a freestanding logo, In the this case, the on hoogte the style. te zijn. Telekom co-branding logo should be equals based on one-four max. 1 x Breite If the either In this partner the height case, the uses distance a or freestanding the width of between the logo, the partner two logos the In this logo, case, the Telekom equals depending one-fourth co-branding on the of the style. logo height. should be based equals on one-four max. 1 x Breite either the height or the width of the partner logo, depending In this case, on the style. distance between the two logos equals one-fourth of the height. In this case, the distance between the two logos equals one-fourth of the height.

8 03business partner

9 03 08 business partners CO-BRANDING RICHTLIJNEN 22 mei 2013 pagina9 PARTNER LOGO Partner Logo Een selecte groep Sales Partners, die voldoen aan Telekom onze hoge offers kwaliteitsnormen, a special partner mag zich label Business featuring Partner the van Telekom T-Mobile noemen. logo to selected Voor deze sales groep partners is een speciaal (Telekom Partner Logo partners) ontwikkeld that die meet gebruikt our special mag worden quality in standards. alle vormen van communicatie. Vierkant Square Partner partner Logo label met with magenta achtergrond Magenta background Horizontal partner label with Magenta background Square Vierkant partner Partner label with Logo met witte achtergrond white background Horizontal partner label with white background This T-Mobile seal geeft of quality de voorkeur signalizes aan het to gebruik customers van het that vierkante the sales Partner partner Logo op specializes een magenta in Telekom achtergrond. products Het horizontale and related Partner Logo services. mag ingezet It is not worden only used als for alternatief products. als de vierkante versie niet goed uitkomt in de opmaak. The square partner label is the most commonly used version. The horizontal version is an alternative if the square label cannot be used for space reasons. Horizontaal Partner Logo met magenta achtergrond Horizontaal Partner Logo met witte achtergrond Final artwork files of the color and black and white versions of the logos are available in EPS format. Partner label with Magenta background Partner label with white background

10 03 08 business partners CO-BRANDING RICHTLIJNEN 22 mei 2013 pagina 10 MINIMALE MARGE MINIMALE afmeting Toepassen van het Partner Logo 1/2 KH 1/3 CH CH = 5 mm KH = 3 mm Er is een minimale marge die gehandhaafd moet The minimum margin defines the space that worden tussen het Partner Logo en alle andere logo s. separates the Telekom logo and all other logos. Deze minimale marge is van toepassing in alle vormen This van media. must be maintained in all media. 1 KH 1 CH 1/2 KH 1/3 CH 1/3 CH 1 CH 1/3 CH Gelijksoortige achtergrondkleuren 1/2 KH 1/2 KH 1 KH Plaatsing CH = 5 mm KH = 3 mm The Het minimale minimum formaat size ensures zorgt ervoor that dat the het partner Partner label Logo is clearly altijd goed visible. zichtbaar The cap is. De height hoogte of van the de T T must moet altijd always minimaal be 3 at mm least zijn. 5 mm. The Het Partner partner Logo label met with de the magenta Magenta achtergrond background heeft de is the voorkeur preferred in alle version media. Als for het all media. logo getoond If it is wordt featured op on een backgrounds achtergrondkleur very die similar zeer gelijk to Magenta is aan de (e.g. magenta red or kleur orange), (bijv. rood use en the oranje) partner moet label het logo with met the de white witte background achtergrondkleur to ensure worden clear gebruikt. legibility. The Het Partner partner Logo label moet is positioned altijd ondergeschikt close to zijn the aan sales het partner logo van logo. de Business It must Partner. be smaller Dit uit than zich the in het sales feit dat partner het Partner logo Logo to avoid kleiner any wordt competition. afgebeeld dan het logo van de Business Partner. Maar de logo s dienen wel altijd dicht bij elkaar gepositioneerd te worden. Bij If the een background achtergrondkleur color is die very te dicht similar to op Magenta, magenta e.g. zit red (bijv. or rood orange, en oranje) the partner moet label het should Partner feature Logo the met white de background. witte achtergrond worden gebruikt. Het The Partner partner Logo label staat is always altijd dichtbij positioned de Business close to the Partner. sales partner het logo van logo.

11 04DEALER SITE Neem bij vragen contact op met de partner manager. The Brand Design Support is You can find more information available Op de dealersite daily from 8 zijn a.m. de to logo s 6 p.m. en andere about marketing Deutsche materialen Telekom terug brand te vinden. to answer your questions, provide design, including all guidelines and detailed information and approve templates, on the Brand Design design drafts. Net. All designs for the Deutsche Telekom Group must be approved by the Brand Design Approval. Submit your project and we will respond in short order. T Access for external users: Access for Telekom employees: https://ci-approval.telekom.de

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