C-suite executives Board chairs and members Senior government officials Managing directors and country managers. Strategy and Innovation

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2 THE PROGRAM In response to the increased complexity and the ever changing dynamics of the business landscape, The American University in Cairo School of Business Executive Education (ExecEd) and IE Business School Executive Education (IE) have joint forces to introduce a set of programs for senior executives. The combined efforts and expertise ensure the creation of programs which truly support business leaders in the current global business environment. The Flagship project of the cooperation between the ExecEd and IE is the GoGlobal: Executive Program, which will be held in Madrid, Spain. The program will be conducted by a group of experts in the field of strategy and innovation, among whom are also contributors to respected publications, author of bestsellers, business owners, and former managers and current consultants to top global companies. GoGlobal: Executive Program addresses the need of organizations to constantly evolve in this fast-changing world in order to keep ahead of the pack or even survive. Faced with this volatile environment, today s leaders require cultivating their skills in rethinking their international strategy, spotting new opportunities, using new approaches to tackle problems, revitalizing their teams, and reevaluating their future.

3 PROGRAM OUTCOME This program is designed to enable participants to: Reassess and refine their international strategy by understanding today s globalization challenges, studying the pros and cons of international diversification, making use of models, and accounting for the most important factors to consider for strategy decisions Develop their nextsensing skills, foreseeing promising opportunities, taking advantage of future trends and ensuring long-term growth Use design tools as an innovative way to identify and solve problems, more deeply understand their stakeholders using a human-centered approach, generate better ideas, and encourage an environment of productive creativity in their organizations Learn from the strategies of the world s most innovative companies today, reimagine and reset their respective organizations vision and direction, and influence and reenergize their people through a culture of transformative leadership and open innovation WHO SHOULD ATTEND C-suite executives Board chairs and members Senior government officials Managing directors and country managers

4 Networking Design Thinking International Strategy and Issues Nextsensing Field Visits Practical Experience Insights & Exchange of Ideas PROGRAM STRUCTURE Global Gamechangers Networking Impact Networking Peer Reflections Action Plans Follow up

5 1- International Strategy and Issues PROGRAM STRUCTURE Relevance While key to growth, the decision to embark on international expansion is not to be taken lightly. Many factors come into play: organization s resources, capabilities and current local and international position; where and how; level of ownership and control; risk and uncertainty; etc. The ability to reap the most benefit from internationalization amidst the great complexity of going global starts with a sound global strategy. Content The advantages of international diversification Challenges for the XXI century What to target? Where to locate? How to organize? The CAGE distance model Cultural distance, Administrative distance, Geographic distance, Economic distance Making a Global Strategy Decisions to be made - Globalize? - Where? - How? - Make or buy? - Control or not? Porter s diamond - Sources of locational competitive advantage Two visions of the world myths and truths about globalization Gravity models factors affecting economic interactions between two locations Country Portfolio Analysis Cross-border functions - Arbitrage vs Replication

6 Expert Caterina Moschieri Caterina Moschieri s teaching and research focus on corporate and competitive strategy. Her research and intellectual interests span from mergers and acquisitions to spin-offs to organizational design. Caterina holds a PhD in General Management, with a specialization in Strategy, from IESE Business School, and graduate degree in economics from Bocconi University, Italy. She also spent part of her PhD in London Business School and attended the GPCL course in Harvard Business School. In 2015 and 2014 she held a position of visiting professor at INSEAD, Paris. She also holds the UK International Capital Market Association Certificate for Fixed Income and Derivatives. Caterina s research has been presented at several conferences around the world and has received several awards and prizes. Her work has been published in academic and broader-audience outlets, such as the Financial Times and Forbes. During her PhD, she collaborated in different consulting projects with several MNCs, including AtKearney and DrOekter. Before starting her PhD, Caterina worked for some years in Reuters Financial Services in Switzerland and the UK and in the European Commission.

7 2- Design Thinking Workshop Relevance The 96% failure rate of new projects to meet ROI (Doblin Group study) shows that the organizations are in need of better tools to achieve real, results-giving innovation. The 21st century also requires professionals to become innovative problem solvers and develop strong communication skills to rise with the challenges of our times. Design Thinking is a new way of approaching problems. It begins with empathy and a deep understanding of human needs or desires that could be fulfilled by design. It helps institutions get a deeper understanding of their consumers and stakeholders via a human-centered approach; augment the volume, quality and significance of ideas generated; facilitate prototyping; and promote an environment of dynamism and ideas centricity necessary for productive creativity. Content Connected research and design strategy Sense-making and data visualization Personas, Stakeholder Map/Value Network Mapping Customer Journey Maps plotting each step in the customer s experience Emotional Journey and Key Insights Ideation methods and idea selection better ways to generate and choose ideas to develop Design sketching using graphics to express ideas Design challenge finding and defining the problem From insights to concepts taking ideas to the next level Business tools and backgrounds product and service framework Prototyping and testing to increase the probability of new project success Implementation strategy how to adopt design thinking in your organization

8 Expert Andrew McCarthy Andrew Peter Wallace McCarthy is a designer, innovation consultant and design thinking facilitator. He studied philosophy, political science, and the history of science and mathematics before becoming a creative director. Andrew has worked in his native New York and internationally as an art creative director in multinationals and advising corporations on creativity, strategy, innovative process, and design thinking. He also teaches the same as an associate professor at IE in Madrid, Spain. Andrew is an innovation, design, and user advocacy officer with a handful of startups and tech development companies. He also speaks and moderates at conferences and his voice has been featured in ads and audiobooks.

9 3- Nextsensing : Developing Your Opportunity Foresense Relevance In order to keep ahead of the pack, stay relevant in the market, and renew their growth horizons for the future, leaders need to think in new ways and form their nextsensing skills to swiftly take advantage of opportunities. In this rapidly changing world, the ability to evolve rejuvenates the relevance and ensures the survival of organizations. Content Disruptive ambiguity when the established value creation formula for a sector is disrupted by turmoil in the marketplace, it is both a significant challenge and a rich source of opportunity The growth continuum the Red Zone between managing the present and creating the future Forward looking aspiring what are your aspirations for the future? Challenging the status quo are things really what they should be? The Opportunity Foresensing Canvas and the 3 Os of nextsensing a guide for future thinking (Observing, Organizing, Originating) Nextrapolator exercise build hunches of what the future may be for current products and services Creativity exercise facilitating the flow of ideas Four Nextabilities - four skills that managers need to see the future more clearly Foresense as a prelude to Customer Development Opportunity foresense leads to customer discovery and validation

10 Expert Joseph Pistrui Joseph Pistrui is Professor of Entrepreneurial Management at IE Business Scholl based in Madrid, Spain. He is also a Visiting Fellow at the London School of Economics and Political Sciences. Previous to his academic endeavors, Joseph enjoyed a 15-year sales and marketing management career in the fast moving consumer goods industry, mostly with Bristol-Myers Squibb in the United States. In 2012, Joseph launched Nextsensing, a major new initiative focused on helping executives face the challenges of disruptive conditions in the global marketplace in order to identify promising opportunities for top line growth through innovation. Whether dealing with individuals, small groups or entire organizations, Nextsensing focuses on helping leaders make sure of emerging opportunities by developing opportunity foresense, a novel point of view of the changing context that turn ideas for opportunities into strategic initiatives.

11 4- Global Gamechangers: Innovative Strategies to Accelerate Growth Relevance We live in a volatile, uncertain, complex and ambiguous world. This is the new normal that requires new thinking making sense of changing markets, developing new strategic directions, and energizing your people to come with you. Winners in this new world think bigger and different, to harness the growth potential of new markets and technologies, redefine markets in their own vision, and engage customers and employees in more relevant and inspiring ways. This workshop presents new strategies from the world's gamechangers - today's most innovative companies that do not go for just 10% better, but 10 TIMES better, in the process changing their industries and the world. Content Reimagine your future Futures... Flying cars and the Guiyang Circle Change... Exploring new markets, exponential trends Disruption... Winners make more dramatic innovations Transformation... Be 10x better not 10% Growth... What does it take to sustain profitable growth? Reset your direction Audacious... Google<X> and 23andMe Intelligent... Moven and Scanadu Collaborative... Virgin Galactic and Threadless Enabling... Nike+ and Safaricom Networked... 3DHubs and Li and Fung Reenergize your people Vision... Developing a better view of your purpose, market and the difference you make Strategy... Making the right choices Innovation... From your business model to customer experience People... Engaging your people in a better future, and making it relevant to today Leadership... What it takes to lead in today s world, and where to start

12 Expert Peter Fisk Peter is business and innovation, brand and marketing expert making sense of fast-changing markets, learning from a new generation of business, and inspiring and enabling you to innovate and win. He is a bestselling business author of six books, a keynote speaker, and experienced consultant and coach to business leaders around the world. He was recently described by Business Strategy Review as one of the best new business thinkers. He works globally and across sectors, sharing insights, ideas and next practices. Recent clients include American Express, Coca Cola, GSK, Marks and Spencer, Microsoft, O2, Philosophy, Red Bull, Shell, Virgin, Vodafone and Volkswagen. Peter brings 25 years of experience, working over 150 companies, in more than 30 countries. He was previously the transforming CEO of the world s largest marketing organization, the Chartered Institute of Marketing, worked in a variety of consulting businesses and line management roles, having started out as a nuclear physicist.

13 Methodology The program is aimed to be highly interactive, practical, real-world, hands-on and output-generating. The aim is for the participants to take advantage not only of the professors expertise but also of each other s competencies and experiences. The program inspires participants to think, rethink, reflect, question, debate, experience, work in teams, network, build on each other s ideas, form action steps, and most importantly, do and continuously improve well beyond the program. The teaching methodology and takeaways are then composed of a mix of: Interactive lectures Case discussions Roundtable discussions Role plays Team exercises Foresensing canvas Business Model Canvas development and consultancy Strategy and action mapping Applications and Wrap-up At the end of the program, time will be given for putting everything together and refining the outputs (Business Model Canvas, Strategy and Action map, etc.), to make sure they are readily applicable as the participants get back to their respective offices. Networking GoGlobal: Executive Program provides the opportunity to build mutually beneficial relationships. The program agenda includes: field visits to Madrid s top corporates; a round table with Spanish businessmen; and meetings with senior Spanish government officials. Follow up The School of Business Executive Education will provide support to the program participants by offering one follow up session to be conducted at the AUC premises on May 23, This follow up will provide executives with the opportunity to share their experiences in implementing their action plans and capitalize on their collective knowledge. Certification A certificate of attendance from both AUC s School of Business Executive Education and IE Business School will be granted to participants who attend the full program.

14 Admission Process Knowledge of English language is essential, as the program will be conducted in English. Admission is based on merit and work experience of executives. The program committee shall evaluate all applications based on their work experience, academic knowledge, and intended impact and implementation in the organization. The admission process ensures diversity of industries and regions attending the program, therefore early registration is highly encouraged to ensure a seat in the program. Candidates can download the application at: Please send the filled application form to: mahai@aucegypt.edu Program Fees 7,200 Fees include tuition, readings and accommodation. Venue The program will be conducted at IE Business School campus located in Barrio de Salamanca, Madrid, Spain, one of the most important commercial areas in the city and is in the heart of Madrid s financial district. Schedule April 18 22, 2016

15 Program Team Maha Ismail Assistant Director Ayman Fouda Program Officer

16 The American University in Cairo School of Business, Executive Education 113 Kasr El Aini St., P.O. Box 2511, Cairo 11511, Egypt