DBA Grow For Design Agencies

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1 01 DBA Grow In partnership with Professional design management training For Design Agencies

2 Professional design management training for design agencies The DBA has partnered with Grow to bring professional design management training, established across Europe and in the US, exclusively to UK businesses and design agencies in DBA Grow for design agencies The DBA Grow programme for design agencies is focussed on the business benefits of design management, and is tailored for senior designers and design managers from agencies or in-house design teams. You can attend an open access course, or we can run the programme in-house at your agency. DBA Grow is also available for professionals and design managers within commercial businesses. Find out more at dba.org.uk/grow. Why enrol? Design is rising up the business agenda and the opportunities are plentiful, but expectations are also high and competition has never been tougher. Those working in the field of design need to up the ante to ensure that they stay ahead of the pack. Whether working in industry, the public sector or in a design agency, it has never been more important to understand and be able to articulate the power of design and its role in innovation and growth. What s involved? The content has been of such a good level, I learnt so much about Design Management that I didn t know existed. Laurence, Design Manager, LEGO Previous Participants: Integrating high quality design management is vital to the competitiveness of your business and to your career. The DBA Grow programme delivers a smart mix of live high-level design management training including workshop days, peer-to-peer learning and projectbased distance learning spanning a total of 40 weeks. Groups are strictly limited to 15 participants per programme to ensure a high level of engagement and interaction.

3 How it works 03 DBA Grow is a training programme designed for the busy professional. That s why a few things are very important to us: Intensive interaction between trainer and delegate, and between delegates. Individual coaching on assignments via Skype/FaceTime. Presentations to the group and your boss (final assignment). Real, relevant content. Tools Duration Low on theory, high on practice. Direct application to your daily role. The teaching lasts around 40 weeks in total. You ll spend around 4 hours a week on the programme, including all training sessions. This is the amount of time required for a good level of understanding and application. The content is very rich and some delegates choose to spend more time on it, but also stand to gain more. Interaction 1x one-day live introduction session. 5x two-day live training + evaluation sessions. Online coaching in between sessions. Type of training Sessions with design management experts. Discussions with experts and delegates. All content is provided via the online web application Livebook, designed for ipad. Personal web page for personal profile, training achievements and deliverables. Structure of programme Content The programme consists of 4 phases of 2.5 months Every phase starts with a live training session, covering 2 or 3 modules. After this session, you will be working on an individual and/or team assignment, online or physically together. Halfway into each phase you will have an online coaching session with the trainer. Each phase ends with an evaluation session, presenting and assessing each others work on the different modules. The content we offer covers a wide variety of design management topics, relevant for all design disciplines from product and interaction and web to graphic design, and everything in between. Individual and team assignments.

4 This programme will allow you to 01 Integrate learning while you work. 02 Learn from your peers and from other design disciplines. 03 Work with designers from across the UK. 04 Benefit from a smart mix of distance learning and live sessions. 05 Absorb real, relevant content - not just the theory. 06 Adapt the learning models to your company. 07 Apply your learning directly in your job role every day. 08 Benefit from intensive interaction with your trainers. 09 Find out when to manage and when to lead. 04

5 The benefits 05 Gain insight into how your clients manage design. Improve your design management capabilities and grow your design career. For you This programme will allow you to increase and professionalise your design management skills, compete with your international peers and advance your career. Be a design leader. Start improving the results you get with design straight away by applying your learning in your daily work. Gain a professional perspective on design management. For your agency Properly executed design management will return bigger and better results for your agency and your clients. Find out how to work more professionally, build long-term client relationships and create better design work that fits their product portfolio, work process and company culture. Gain insight into leading design management practices. Join an extended network of design management professionals.

6 Who s involved? 06 The DBA Grow open-access design agency programme is set up for experienced senior designers, account managers or creative directors from different agencies. Participants The DBA Grow open-access design agency programme is set up for experienced senior designers, account managers or creative directors from different agencies. Many European design agencies including Lothar Böhm, Making Waves and McCann have already participated. As well as all design disciplines, Grow delegates come from a variety of sectors including Business, Engineering, Entrepreneurship, HR, Innovation, Marketing and R&D. Companies that have participated in the Grow programme include LEGO, Reckitt Benckiser, GSK, Mars, Orange, Honda and Sony. Trainers DBA Grow is led by the Consultants and Directors at PARK advanced design management ( They have the knowledge of exactly what companies want and expect from their design agencies. Their experience includes: A long track-record working with top design departments. Thought-leadership, pragmatically applied. A strict focus on the business benefits of design. 15 years experience in design management consultancies. 10 years experience in design management training. A really positive learning and social experience with a massive amount of selfdevelopment Kat, Art Director, Lemon

7 07 Modules 01 - Design Management Design management is the process of managing design. This module will cover: The characteristics of this fairly new skill-set. The role agencies can play in integrating design management Design Leadership Design leaders make great things happen in the field of design. This module will cover: Why leading is important for design and business. Distinguishing between the role of design manager and the role of design leader Design Quality If design fulfils the objectives set, the level of design quality is right. This module will cover: How to discuss and explain design quality in an objective way. How to set objectives for design quality. How to manage design creation and execution to meet set objectives Design Process A design process is a structural, repeatable approach to delivering design solutions within business objectives and constraints. This module will cover: How to build and adjust a design process. How to align your design process with the process at your clients business Design Language Design languages are used to build brand recognition across all design touch points. Find out: When to execute your client s design language and when to create it yourself. How to get buy-in from management and keep the design language alive.

8 Modules Design Tools Design tools ensure repeatable results and efficient design work. This module covers: Adapting your own tools to your client s situation, and vice versa. How to refresh, update and share these tools Design Research Research can be used to find unmet needs that can be addressed by design. Find out: How to setup and manage design research activities and outcomes. How to make sure the outcomes will be used and documented well by your client Design Resources Managing design resources is key to achieving successful design results. How to work with and manage client s resources effectively. Work with clients to make most of their resources Design Briefing Designers can only deliver innovative, beautiful and successful work if they are briefed well. Find out: How to develop and communicate a design brief to make sure designers deliver on it. How to ensure you have a continuous mutual understanding of what the assignment at hand is, and what outcomes can be expected Design Presentation Presenting design can be very challenging. This module will cover: How to best present design for specific clients. How to present design management.

9 8000 (+VAT) per participant Prices 7500 (+VAT) for DBA members Prices & Booking What s included: Included in the price are all course materials in the Livebook, as well as unlimited access to the Livebook on your ipad after completion of the programme. All in-workshop meals are also included for you. 09 Not included: 7200 (+VAT) for DBA members who book by 30th January 2015 (Strictly limited to 15 places. Secure your place now with a 25% deposit) Costs for travel, accommodation or your ipad. We can provide you with an ipad Air including custom smart cover for an additional 449. If you already own an ipad, we ll make sure you can install everything on it free of charge. DBA Grow works on ipad 2 or higher. After finishing the programme you ll become part of an extensive, international network of informed, motivated design managers. You can keep learning together and meet your peers once every year at the Grow Boost event. More about that later. When and where? Book here Open access: Programmes tailored for design agencies and commercial businesses will officially start in March Live sessions are in London, but you can do your assignments remotely. To book your place visit dba.org.uk/grow. In-house: If you are interested in having DBA Grow delivered in-house at your agency, to start anytime, natasha@dba.org.uk to discuss. Go to dba.org.uk/grow or call Natasha on

10 I used this programme to reorganise my company and the way we address clients. Vidar, Industrial Designer, Tooling Network Norway Fantastic course - I didn t know I would enjoy being pushed out of my comfort zone so much. Stephanie, Senior Designer, LEGO Book your place at: dba.org.uk/grow